2022-email-marketing-benchmarks-hubspot-data Marketing Related Topics 
Litmus
JULY 14, 2022
Email marketing often gets overlooked in the wake of new and flashier digital marketing platforms. But email still works—and it continues to be unmatched when it comes to return on investment (ROI), resulting in a $36 return for every $1 spent.
Only B2B
MARCH 13, 2024
Many B2B marketers struggle to connect their content strategy to concrete results. Marketers are reporting that the expected revenue of the worldwide content marketing sector in 2022 was about $63 billion. Content syndication tools like social media marketing, email campaigns, and analytics platforms all play a role.
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BenchmarkONE
MARCH 31, 2022
Email marketing is still one of the most lucrative ways for businesses to connect with prospects and customers. But like all digital marketing channels, email marketing is not immune to change, and the right email marketing tools make all the difference. Email Marketing in a First-Party Data World.
Navigate the Channel
JULY 12, 2023
Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan.
SmartBug Media
JUNE 1, 2022
Both as a customer and as a marketer, putting your customers first sounds like a no-brainer, particularly when considering that customer-centric companies are 60 percent more profitable than companies that aren't. In 2022, customer expectations are high—and for good reason. How Do Today’s Customers Value Customer-Centricity?
Martech
JANUARY 3, 2022
This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.
Lake One
JUNE 6, 2023
HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown. This cycle of transformation, spurred by the global pandemic, led to three pillars of disconnection that businesses feel even more in today’s uncertain market. People: At the heart of all of this, us.
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