Marketing Insider Group

SEPTEMBER 16, 2020

What is drip marketing? We’ll answer these questions and more in our beginner’s guide to drip marketing. What is drip marketing, and why does it matter? Triggers include users purchasing a product, engaging with a blog post, signing up for your service or abandoning their shopping cart. The benefits of drip marketing.

Lead Nurturing 363

Lead Nurturing Autoresponders Leads Lead 363

Marketing Insider Group

FEBRUARY 14, 2023

Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. The average person receives 121 emails per day. One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line.

Creativity 315

Creativity Examples Marketing Budget Urgency Marketing 315

Marketing Insider Group

AUGUST 7, 2023

We’re living in a world where marketing ads are flying at us in every direction. They’re turned off by old marketing tactics, impersonal emails, and robotic B2B buying processes. Email usage has dropped by 25%. Email usage has dropped by 25%. Conversational content is more than just a marketing strategy.

Conversion 198

Conversion Top of Funnel Content Lead Nurturing 198

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel.

Email Marketing 89

Email Marketing Effectiveness Work Management Planning 89

ClearVoice

JUNE 4, 2024

Six out of 10 — that’s the number of marketers who say their marketing budget is being scrutinized somewhat more or much more now compared to previous years. Done right, it’s a cost management technique you can leverage to squeeze the most value out of your marketing budget. The result?

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Work Management 52

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Outreach 122

Outreach Email Marketing Optimization Lead Scoring 122

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers.

Webinar Metrics 115

Webinar Metrics Forrester Top of Funnel Research 115

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Companies need to keep growing to succeed, and content is one of the most effective ways to do that.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Optinmonster

MAY 10, 2023

Do you want to learn about FOMO marketing and how you can use it to boost revenue? Marketers have been leveraging FOMO for a long time to alter consumer behavior and achieve their desired results. Yet there is little to no knowledge about FOMO marketing or how to use it to increase eCommerce sales. What is FOMO Marketing?

Examples 109

Examples Urgency Marketing Planning Trigger Marketing 109

SocialPilot

JANUARY 26, 2024

Imagine you’re giving directions to someone; the clearer and more specific your instructions are, the more likely they are to reach the exact destination they wanted. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Examples 77

Examples ROI Planning Work Management 77

Lead Forensics

MAY 14, 2024

They have become masters at using marketing automation and their digital strategies continue to grow in sophistication. Amazon continues to be a leading light in this field, showing how marketing automation can help turn a company into a slick selling machine. They can work just as effectively for B2B businesses.

Marketing Automation Services 52

Marketing Automation Services Top of Funnel B2B Sales Marketing Automation 52

Binary Demand

APRIL 29, 2024

[ps2id id=’introduction’ target=”/]Email undoubtedly holds significant promise as a channel for every B2B demand generation company across the globe. Customization, streamlining, categorization, and more play considerable roles in optimizing B2B email marketing campaigns. But before that, the basics.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

Salesforce Marketing Cloud

FEBRUARY 2, 2024

You sit down to write an email that perfectly outlines how you can help them meet their goals, and you hit “send.” Below, we share a vetted sales email template that can help you get responses. What you’ll learn What is a sales email template? Engage buyers everywhere What is a sales email template?

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With stricter rules, the stakes are undeniably high — the risk of company-wide email blocks looms large. Concerned that these rules will kill your cold emails and your outbound teams might go crazy?

Outreach 109

Outreach Effectiveness CAN-SPAM Domain 109

Optinmonster

FEBRUARY 2, 2024

Did you know that the average ROI for email marketing is 3600% ? If you’re just starting out, you need to learn how to build an email list for free, so you can start seeing these kinds of results for your small business. Thankfully, it’s possible to build a free email list without letting everything else go.

Ad Building 78

Ad Building Paid Search Agency Social Media User-Generated Content 78

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Marketing Analytics Tools 126

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 126

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. That’s why you need a strong email strategy if you want to supercharge your business growth. What Is An Email Marketing Strategy?

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

Sprout Social

JANUARY 11, 2024

In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. If you’ve heard of a brand, you’re more likely to try it. For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer.

Brand Identity 104

Brand Identity Branding Aggregators Marketing Analytics Tools 104

Optinmonster

OCTOBER 6, 2023

Do you know you can simplify your email marketing, increase conversions, and boost business sales with email marketing automation? Email automation helps you win those sales. By getting the right email messages to your subscribers at the right time. What Is Email Automation? What Is Email Automation?

Marketing Automation Services 72

Marketing Automation Services Automation Email Marketing Marketing Automation 72

Stevens & Tate

JULY 3, 2023

Introducing our monthly newsletter, which is dedicated to bringing you the latest marketing trends and updates from around the world. Exclusively tailored for our valued subscribers, this newsletter serves as your go-to source for staying informed and up-to-date in the dynamic marketing landscape. Click here to read more.

Trends 69

Trends Planning Paid Search Agency Youtube 69

Seismic

MARCH 5, 2024

If you’re considering any of these initiatives, check out some of the following questions our Professional Services experts often encounter. If you’re considering any of these initiatives, check out some of the following questions our Professional Services experts often encounter.

Automation 105

Automation Personalization Allocation Marketing Management 105

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” MarketingProfs.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

SalesIntel

APRIL 24, 2024

Launching new products and exploring new markets is like embarking on an exhilarating adventure. Software with go-to-market (GTM) strategy tools offers powerful benefits such as automation, machine learning, and meticulous keyword research. Launching a product requires careful planning, market research, and strategic execution.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Trade Press Services

MARCH 11, 2024

He is the leader of a newsroom with 130 journalists and sets the direction for the company’s 35+ market-leading B2B publications for over two million subscribers. Audience behavior has changed a lot in terms of how they’re consuming things, but not necessarily in terms of what is valuable to them.

B2B Thought Leadership 106

B2B Thought Leadership Conversion B2B Thought Leadership 106

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. But there’s more to AI marketing than just the strategies and the tools. What is AI Marketing?

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71

Only B2B

SEPTEMBER 28, 2023

In the dynamic world of B2B marketing, one strategy stands out as a game-changer: personalization. It’s not just about addressing your audience by their first name in emails; it’s about tailoring your entire marketing approach to meet the specific needs, preferences, and pain points of each potential client.

B2B Marketing 62

B2B Marketing Personalization Top of Funnel B2B 62

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Optinmonster

JUNE 26, 2023

Are you looking for marketing automation workflows to save you time and make more money for your business? Marketing automation also gives your customers a consistent experience which boosts your brand’s reputation. In this article, we’ll go through the most effective examples of marketing automation workflows.

Marketing Automation Services 60

Marketing Automation Services Marketing Automation Automation Examples 60

Salesforce Marketing Cloud

JANUARY 3, 2024

What are some sales pitch examples based on different scenarios? What are some sales pitch examples based on different scenarios? A new way to go from lead to close Harness CRM data outside the CRM with Sales Engagement, and engage buyers as they move across the web. Engage buyers everywhere What is a sales pitch?

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Optinmonster

FEBRUARY 11, 2024

Whether you’re a start-up or have been in business for a while, business growth is necessary to thrive. Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Plus it’s very cost effective.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Optinmonster

NOVEMBER 11, 2023

Do you want to learn about the different types of emails? Emails are pivotal in keeping us connected. However, not all emails are the same. There are various types of emails, each serving a unique purpose and audience. You may also consider sending a discount or special offer in your welcome email. Let’s go!

Lead Ranking 73

Lead Ranking Newsletter Email Marketing Lead Scoring 73

Optinmonster

MARCH 21, 2024

Customer feedback is also a powerful resource for your digital marketing strategy. Here are a few ways you can use your customer feedback in your marketing: Include the number of 5-star reviews in your social media posts and ads for your product. Add glowing testimonials to your product pages and promotional email campaigns.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Sprout Social

FEBRUARY 17, 2022

But there’s one method that’s stood the test of time: Email. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Simply put—because it works.

Template 127

Template Email Marketing Blast Campaigns Planning 127

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52