ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Marketing Insider Group

NOVEMBER 12, 2019

By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Emerging technology including augmented reality and AI will continue to offer more opportunities for event planning. We’re now into the final quarter of the year, and it’s time to start making plans for the year ahead.

Trends 247

Trends Marketing AI Co-Registration Merchandising 247

Martech

MARCH 21, 2024

Right now we’re using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work of AI researchers. At the same time, OpenAI’s chatbot store is filling up with spam created by … you guessed it … AI.

Multivariate analysis 63

Multivariate analysis Merchandising Work Management Marketing Management 63

Salesforce Marketing Cloud

JANUARY 3, 2024

Improving streaming services’ audience engagement with AI Streaming services need to improve customer experiences to build lifelong relationships with media consumers, allowing them to stand out from the competition — and they can do that with artificial intelligence (AI).

Marketing AI 52

Marketing AI Marketing Management Service Merchandising 52

Salesforce Marketing Cloud

JULY 25, 2023

Sorted, with a little help from AI. AI has been improving ecommerce for years. But now, the use of generative AI in ecommerce is revolutionizing customer experiences. While use cases for generative AI in ecommerce are still emerging, here are five examples of how the technology is being applied today. Summer vacation?

eCommerce 89

eCommerce Work Management Generation Marketing Management 89

Salesforce Marketing Cloud

AUGUST 17, 2023

Have you heard the urban marketing myth about the 1% Black Friday promotion? The marketing team thought this retail pricing promotion was genius. The good news is AI can give you a competitive edge by recommending dynamic price and promotion strategies that make shoppers merry. Shoppers did not.

Pricing 52

Pricing Price Planning Lead Ranking 52

Salesforce Marketing Cloud

NOVEMBER 17, 2021

Even though Google has delayed its phaseout for Chrome until 2023, marketers are already responding. This is a big shift, because for years marketers have relied on these cookies to inform their marketing efforts. In fact, 62% of marketers still use third-party data in some capacity. Are you ready? What is your open rate?

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

Biznology

DECEMBER 2, 2019

So let me plunge ahead with 7 bets on likely new developments in the world of B2B marketing. B2B marketers are expanding their roles from just cranking out lead generation campaigns to stepping in as managers of the prospect and customer relationship, in partnership with their sales counterparts. I welcome your feedback!

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

Martech Advisor

MARCH 16, 2020

The important thing to keep in mind is that the decisions retailers make now will affect their long-term viability, and AI and machine learning will play a key role in defining retail success as the new decade unfolds. Learn More: Watch These 3 Trends to Drive Greater Flexibility and Personalization in Retail. to increase sales.

Merchandising 75

Merchandising Amazon Startups Demand 75

Salesforce Marketing Cloud

DECEMBER 1, 2021

The internet is a loud, busy place — especially if you’re a small- or medium-sized business (SMB) competing with big players for your share of the market. And the market is big: In 2021, the number of digital buyers is expected to reach an incredible 2.14 billion across the globe – the largest audience recorded.

Small Business Marketing 98

Small Business Marketing eCommerce Paid Content Enterprise Management 98

Hubspot

JANUARY 4, 2021

Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Virtual Events.

Trends 101

Trends Marketing AI Work Management Planning 101

Salesforce Marketing Cloud

JANUARY 24, 2023

However, as in-person experiences returned and economic conditions declined, a new trend of “ watch, cancel, and go ” has emerged. I subscribe so I can stay on top of trends and learn new insights for my job. Artificial intelligence (AI) can help you use your data to personalize your offerings and deepen subscriber relationships.

Paid Content 98

Paid Content Marketing AI Loyalty Budget Programs 98

Salesforce Marketing Cloud

AUGUST 29, 2023

We’re in a golden Era of marketing, and lucky for us, so is Taylor Swift. Taylor is more than a global music sensation – she’s a marketing powerhouse, The 1 who keeps fans (and marketers) wondering what’s up her sleeve. Creating this experience extends beyond traditional marketing tactics. from Taylor.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Salesforce Marketing Cloud

JANUARY 25, 2024

With real-time inventory data and the right inventory management tools , companies can apply AI, automation, and predictive analytics to surface key moments earlier. All business decisions should be based on data, so forecasters should consider investing in the right tools for trend projection, market research, and more.

Work Management 59

Work Management Marketing Management Fulfillment Merchandising 59

Salesforce Marketing Cloud

NOVEMBER 28, 2023

And yet, only 48% of CG leaders say their merchandising and marketing plans are executed as intended at their retail locations. Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Skill Up on AI with Trailhead 6 min read Field reps are the connective tissue between your brand and retailers.

Merchandising 59

Merchandising Pricing Price Display 59

TrustRadius Marketing

DECEMBER 10, 2019

The age of giant retailers and general merchandisers is fading too (think department stores like Macy’s, T.J. Looking ahead to 2020, here’s a rundown of 8 ecommerce trends to watch as they continue to unfold: . These channels play a big role in generating DTC sales, and are also prime marketing and advertising real estate.

eCommerce 52

eCommerce Work Management CMS Development Marketing Management 52

Salesforce Marketing Cloud

JANUARY 10, 2024

Even if you’re crushing your sales quotas , you need to have a deeper understanding of how your sales are trending to adapt strategies and keep an edge over the competition. Salesforce’s Revenue Intelligence highlights opportunities and risks that you may otherwise miss. The sales price of one of her sweaters is $35.

Forecasting 64

Forecasting Merchandising Pricing Price 64

Martech Advisor

JANUARY 31, 2020

In January, when the holiday season was wrapping up and Chinese New Year arrived, the creativity of marketers had to race across the world, with no pause for breath. How did 2020 start for marketing technology? Dating App Launches Merchandise Store to Celebrate Finding a Match. Chinese New Year.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Merchandising 52

Martech

DECEMBER 28, 2021

Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. Marketers who pay attention to these data signals will gain a competitive edge. “By

Top of Funnel 138

Top of Funnel Paid Search Agency Digital Marketing Funnels Marketing Budget 138

Salesforce Marketing Cloud

JANUARY 3, 2024

There’s probably a digital merchandiser to thank for a lot of your most treasured purchases, whether it’s apparel in your closet, your favorite toiletries, or home decor. Merchandisers are like the matchmakers of the shopping experience: They connect customers with products they’ll love. Here’s how to increase conversions.

Merchandising 59

Merchandising eCommerce Marketing AI Conversion 59

Salesforce Marketing Cloud

JANUARY 27, 2023

That approach has helped the company transform into a tech-driven beauty innovator , and outperform the global beauty market. To stay ahead, continue disrupting the market, and deliver real value to its customers, Carmax talked to customers to discover what they needed.

Business 98

Business Paid Search Agency Merchandising Case Studies 98

ClearVoice

SEPTEMBER 14, 2022

Ad copy is a specific type of writing that marketers use to get readers to engage with and eventually buy from a brand. The ad sought to address the industries increasing caloric trends while also using clever copy written to look like source code from a website. What is ad copy? What was missing from those ingredients? Create demand.

Paid Search Agency 96

Paid Search Agency Examples Ads Effectiveness 96

Salesforce Marketing Cloud

JULY 27, 2022

Insights from the new State of Commerce report show that businesses are laser-focused on three key areas: A need for speed: keeping up with swift market changes requires agility Data, data, data: it’s the fuel that drives better business decisions New channels: staying relevant and visible to your customers is key. Prioritize efficiency.

Research 98

Research Customer Satisfaction Fulfillment eCommerce 98

Martech Advisor

NOVEMBER 26, 2019

Digital transformation is on the mind of every B2B commerce marketer. Those manufacturers that aren’t delivering on intuitive buyer experiences are losing market share. Learn More: Improving E-Commerce Conversion Rates: How to Automatically Merchandise Your Content. Complex product catalogs. An ever-expanding taxonomy.

Digital Transformation 72

Digital Transformation B2B Merchandising Conversion Rate 72

Optinmonster

MARCH 7, 2024

Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. In this article, I’ll show you some of the best eCommerce personalization software on the market. Are you looking to find the best eCommerce personalization software for your site? In a hurry?

Enterprise Management 61

Enterprise Management Marketing Automation Services eCommerce Marketing Management 61

Salesforce Marketing Cloud

JUNE 5, 2023

Thanks to social media marketing , customers can discover products as they scroll through their social feeds. Shoppable content pairs marketing and social commerce strategies to turn a browsing moment into a purchase. That’s the nature of social media: The landscape changes quickly and trends seem momentary.

Marketing & Strategy 52

Marketing & Strategy Digital Asset Management Differentiation Merchandising 52

ClickZ

JANUARY 24, 2020

Instead, retailers need to integrate business best-practices with marketing best-practices to profit from a holistic picture of their customers. They invest in technology (startups, trending technologies – IoT, VR, AI, and data). They answer their consumers’ needs for immediacy with a speed-to-market approach.

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

Bluetext

JANUARY 17, 2019

As marketing professionals improve at optimizing their advertising campaigns around personalized messaging and graphics for target audiences, a “Time Machine” strategy of targeting prospects will become more prominent in 2019. What’s a Time Machine for marketing? That’s why we call it “Time Machine” technology.

Marketing AI 21

Marketing AI Personalization Merchandising Outreach 21

Content Marketing Institute

MAY 8, 2018

Now, when was the last time that app came from a brand marketer? Apps have become such a commonplace feature in our lives that we might overlook how much power they can wield – and how much branding value they can provide – when used strategically as a content marketing platform. 16 Apps and Tools to Keep You Productive and Sane.

Brand Identity 97

Brand Identity Branding Ad Building Work Management 97

Martech Advisor

NOVEMBER 15, 2019

The promise of these fictional characters was to make it easier for product designers or marketers to stand in the shoes of these users, to identify and understand their broader needs. Consultants at the legendary marketing firm Ogilvy loved the idea and customer personas were born. That puts them at a disadvantage.

Merchandising 54

Merchandising Intent Budget Programs Buyer's Journey 54

Martech Advisor

NOVEMBER 14, 2019

Other e-commerce portals have also moved huge volumes of merchandise – JD.com reported over $25 billion in sales, though the total value of e-commerce sales thanks to Singles’ Day 2019 is yet to be reported accurately. An interesting new trend was the rise in the use of voice commands for shopping. Voice Commerce.

Merchandising 48

Merchandising Lead Ranking Mobile Marketing Interactive Marketing 48

ClickZ

DECEMBER 23, 2020

30-second summary: Content creation is already using AI. Portals serve with modern security, search options, chatbots, mobile and IoT capabilities, artificial intelligence and machine learning capabilities, providing service and self-service for industries as varied as manufacturing, insurance, and healthcare.

CMS Development 122

CMS Development Industry CMS Enterprise Management Work Management 122

Salesforce Marketing Cloud

MARCH 12, 2024

Imagine you’re in the market for a new washing machine. How SEO works and why it’s important The benefits of organic traffic for ecommerce Five elements of an effective ecommerce SEO strategy How to use AI to maximize your ecommerce SEO efforts How do you gauge ecommerce success? What’s one of the first things you’d do?

eCommerce 52

eCommerce Traffic Organization SEO 52

Martech Advisor

DECEMBER 16, 2019

Give them something memorable: When people buy from you, offer them a unique experience or free merchandise that they’ll associate with your brand. Definition, Design, Management, Trends, and Examples. One effective way to spice up your email marketing efforts is to use personalized video emails. Value User Feedback.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Salesforce Marketing Cloud

NOVEMBER 17, 2023

Buying and selling online is the norm these days, and AI is making it more efficient and personalized. And ecommerce is big business: This year, the global ecommerce market exceeded $16 trillion. How did the market get this massive and what changes are in store as technology and customer expectations evolve?

eCommerce 59

eCommerce Work Management Marketing Management Merchandising 59

Salesforce Marketing Cloud

SEPTEMBER 22, 2022

We surveyed 4,000 commerce leaders and analyzed data from 1 billion buyers to find out how businesses are succeeding in a shifting market where teams are asked to do more with less. Explore emerging trends and learn from commerce leaders across industries and global regions. Here’s how. Uncover insights. The result?

Marketing AI 52

Marketing AI Peer-to-peer eCommerce Marketing & Strategy 52

Convert

NOVEMBER 13, 2023

So, product managers, growth marketers, developers, founders, or anyone looking to enhance user experience and boost product adoption and retention, hang on to this. Embracing the scientific process is essential for adapting to market shifts and changing user preferences in a calculated manner—as opposed to haphazardly.

Product 52

Product Lead Ranking A/B testing Sample 52