Convince & Convert

MAY 1, 2013

Her social networking prowess is off the charts with 35 million Twitter followers and 56 million “likes” on Facebook. She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them. Gaga is the queen of word-of-mouth marketing. Build Community.

Loyalty 160

Loyalty Word of Mouth Ideal Customer Profiles Communities 160

Convince & Convert

SEPTEMBER 11, 2015

To be fully effective, this presence will be separate from any marketing content but consistent with the message it contains. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. From Brand Awareness to Brand Loyalty, One Tweet at a Time. highlight to tweet).

Loyalty 164

Loyalty Twitter Brand Identity Branding 164

Influitive

APRIL 22, 2015

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. But B2B marketers are under growing pressure to interact—and deepen relationships—with customers at every stage of the lifecycle, since retaining a customer is more valuable than acquiring a new one. Download the free report here.).

Forrester 100

Forrester Loyalty Peer-to-peer Research 100

Martech Advisor

JANUARY 28, 2020

Here are five practices to help you safeguard customer data and build customer trust and loyalty. The increasing cybercrime and data breach cases along with unscrupulous data practices have jeopardized valuable customer information and started to erode customer trust and loyalty. Promote a Culture of Data Privacy.

Privacy 99

Privacy Loyalty Work Management CPO 99

Hubspot

JUNE 26, 2019

And if you’re like 65% of marketers, your company has implemented a loyalty program. But is your loyalty program working? It’s time for marketers to look beyond convoluted rewards systems and offer actual value to customers using their loyalty program. 7 Customer Loyalty Program Ideas for Your Business.

Loyalty 76

Loyalty Lead Ranking Lead Scoring Case Studies 76

Salesforce Marketing Cloud

NOVEMBER 16, 2023

Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing. You’ve probably turned to your network at some point during a decision-making process, for both personal and business matters. What is referral marketing and how does it work?

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Martech Advisor

SEPTEMBER 17, 2019

As the digital revolution expands the number of marketing channels, brands are seeing a tremendous blurring of the lines between traditional loyalty programs, digital transformations, and customer experience initiatives. No brand is perfect when it comes to loyalty these days, but Starbucks is doing a lot right.

Loyalty 57

Loyalty Brand Identity Branding Digital Transformation 57

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience.

Enterprise Management 248

Enterprise Management B2B Marketing Tools Marketing Management 248

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. When those retailer channels are available, marketers are more likely to try them out. Why we care.

Planning 119

Planning Marketing Plans Spending Network Marketing 119

RebelMouse

DECEMBER 17, 2020

Building loyalty means taking control of the distribution of content, and this means reaching readers wherever they are — even if it's on another site! Studies show that push notifications can increase conversions up to 30% more than other marketing channels. It's estimated that just a 2% increase in customer retention is the.

Loyalty 52

Loyalty Traffic Industry CMS Ad Building 52

RebelMouse

DECEMBER 17, 2020

Building loyalty means taking control of the distribution of content, and this means reaching readers wherever they are — even if it's on another site! Studies show that push notifications can increase conversions up to 30% more than other marketing channels.

Loyalty 52

Loyalty Traffic Industry CMS Ad Building 52

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. The importance of marketing has increased for most businesses. Marketers are more optimistic than ever before. More marketers are beginning to implement AI and machine learning. Make Short-Term Plans.

Organization 346

Organization Planning Marketing Budget Terms and Conditions 346

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 169

Social Networks Business Work Management Social Media 169

Tomorrow People

MAY 30, 2022

When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. But with our efforts so consumed with converting new leads, it can be easy to lose sight of the fact that marketing to existing customers calls for a separate strategy.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Webbiquity

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This is a level deeper than the majority of more superficial social networks.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Image Source: Precedence Research.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Content4Demand

FEBRUARY 14, 2020

Instagram has become the go-to social network for people all around the world. While there is certainly no silver-bullet way to engage your audience, these examples will illustrate all the ways you can expand your creative horizons and determine what resonates with your target market. users ages 25 to 34 , according to eMarketer.

Loyalty 52

Loyalty B2B Thought Leadership Emarketing Hubspot 52

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. Especially as powerhouse networks become increasingly oversaturated.

Social Media 105

Social Media Allocation Media Marketing & Strategy 105

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds.

Digital Asset Management 273

Digital Asset Management Product Brand Identity Branding 273

Martech

JANUARY 10, 2023

Retail media networks. How data will change marketing in the new year. The metaverse talk over the last year unlocked the creativity of marketers to imagine how they will engage customers in the digital, virtual future. Metaverse-related activations are in about half of marketers’ immediate plans, or they’re being considered.

Paid Search Agency 103

Paid Search Agency Planning Loyalty Gartner 103

Webbiquity

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

Paid Search Agency 302

Paid Search Agency B2B Marketing Examples Enterprise Management 302

Webbiquity

APRIL 18, 2023

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. What are B2B eCommerce Marketing Tactics? Leverage Advocate Marketing Advocate marketing is one of the best ways to grow your audience and attract new buyers.

eCommerce 297

eCommerce Social Media Tactics B2B Marketing 297

Martech

JANUARY 9, 2024

And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Make sure you leave time for networking and include these opportunities for attendees to chat during your event. Look at the data. Get MarTech! In your inbox.

Optimization 111

Optimization Ideal Customer Profiles Customer Surveys Communities 111

SmartBrief - Marketing

JANUARY 9, 2024

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Regardless of one’s point of view, AI is being leveraged by brands and marketers.

Marketing AI 84

Marketing AI Communities Paid Search Agency Advertising Agencies 84

Heinz Marketing

OCTOBER 5, 2018

By Sheena McKinney , Executive Assistant to Matt Heinz, President of Heinz Marketing. Grant talks about how and why giving can be “better” in sales: Givers build larger, more supportive networks; they inspire the most creativity from their colleagues; and they achieve the most successful negotiations. He’s a huge giver.

Loyalty 73

Loyalty Lead Ranking Lead Scoring Leads 73

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The $13 billion global market represents 37% of all out-of-home. London-based VIOOH currently trades programmatic DOOH in 19 markets around the world. Programmatic DOOH. Brand data.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 122

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. Guest post by Nina Petrov.

Social Media 307

Social Media Advertisements Advertising Spyware 307

The Marketing Blender

NOVEMBER 30, 2022

The top 7 benefits of social media marketing. Social media marketing is one of the most efficient and effective ways to connect with clients and customers and promote your business. So much so that social media should be a key component of any digital marketing strategy. Increase brand awareness and loyalty. Recent Posts.

Social Media 104

Social Media Social Marketing Allocation Media 104

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks? That’s when we started leaning into retail media networks in a really big way.

Advertising Agencies 107

Advertising Agencies Media eCommerce Cost Per Click 107

Sana Commerce

MARCH 12, 2024

Their content delivery network (CDN) is designed to create a fast and optimized web store. Fastly’s content delivery network (CDN) solution ensures that static website assets are stored and delivered efficiently, regardless of where the buyer is located. What is Edge Cloud by Fastly and how does it work?

Privacy 52

Privacy Optimization Enterprise Management Peer-to-peer 52

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

Social Media 117

Social Media Trends Media B2B 117

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. But if your followers fail to convert, the entire marketing strategy becomes pointless. But is that enough? But don’t worry. The result?

Social Media 97

Social Media Media Lead Scoring Lead Ranking 97

Exo B2B

MAY 8, 2024

The B2B marketing landscape is, by its very nature, competitive. The limits of a pure lead generation approach Today’s B2B marketing culture sometimes places too much emphasis on immediate, quantifiable results. It has to be said, however, that this approach can lead to a myopic vision of marketing.

Ad Building 52

Ad Building Brand Identity Branding B2B 52

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing AI 126

Marketing AI Lead Ranking Paid Search Agency Marketing Management 126