Binary Demand

MAY 2, 2023

Inculcate SEO strategy with long-tail keywords When dealing with SQLs, you should focus on search engine optimization techniques. It’s essential to prioritize using long-tail keywords as they can help target a specific type of buyer who is more likely to become your customer.

Sales Qualified Leads 59

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Top of Funnel 59

BenchmarkONE

APRIL 16, 2020

The ability for visitors to download more valuable content, such as whitepapers, guides, and ebooks. Create Long-Form Content. Long-form content, like whitepapers or ebooks, is very important for your inbound marketing strategy. A homepage that explains what your company is and does, and has a clear call-to-action.

Inbound Marketing 99

Inbound Marketing Top of Funnel Planning Buyer Personas 99

LeanData

APRIL 22, 2021

As the roles of account executives (AEs) are responsible for closing deals at the tail end of the buyer’s journey, SDRs are responsible for the front end of the journey, setting the table for AEs to succeed. Automatically track how long your process is taking for each lead, and how quickly your team is working those leads.

Work Management 78

Work Management Marketing Management Product Marketing Analytics Tools 78

QuanticMind

MAY 20, 2019

I take them for hikes, biking trips, long drives, multiple vacations, and, of course, to any new food joint that opens up in downtown Palo Alto or Menlo Park. This eBook – SEM Optimization Techniques: Are You Overpaying Google? As a mom of two young kids, I am very passionate about providing them with great experiences.

Search Engine Marketing 40

Search Engine Marketing Search Marketing Optimization SEM 40

ClearVoice

JANUARY 28, 2020

To create an effective buyer’s guide, ebook or online resource , you have to create a balance between healthy keyword usage and overuse of jargon, which almost seems contradictory. We have found the most success with long-tailed key terms that have intent such as ‘boronic acid manufacturers in USA.’

Keywords 96

Keywords Advertising Agencies Long Tail Marketing Product 96

Digital B2B Marketing

MARCH 12, 2014

” The intent behind long-tail specific terms like this is far clearer! Your highly focused, long-tail content provides the most information about intent, yet it reaches only a small audience. An eBook about what manufacturing will look like in 2025 is stage zero content. It is very similar with content.

Intent 100

Intent Long Tail Marketing Marketing Automation Services Content 100

Scoop.it

DECEMBER 29, 2022

A quick tip : always target the long tail keywords with low competition and high volume. This will help you attract more leads, increase conversions and retain your customers long-term. Insert these keywords on SEMrush or Moz Keyword research tools. The tools will then show you other relevant keywords your audience uses.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

ClickZ

OCTOBER 20, 2020

With automation, you can assemble a sequence of email messages based on certain actions made by clients or leads, such as booking an appointment, downloading an ebook or signing up for a webinar. Leveraging automation.

Marketing Automation Services 85

Marketing Automation Services CRM Automation Marketing Management 85

QuanticMind

DECEMBER 13, 2018

New eBook Offers Step-by-Step Guide to Help Uncover Opportunities and Boost Returns On Google Ads. You strategically use negative keywords, mine search queries and agonize over long-tail keyword bids. These are some of the many challenges we address in our new eBook “Are You Wasting Money on Google Ads?”. To your success!

Ads 40

Ads Google Long Tail Marketing Budget Programs 40

Method and Metric

DECEMBER 4, 2019

Think about long-tail keywords and localized phrases as well to get a really extensive list across all your services or product offerings. Longer tail keywords will naturally have lower search volumes but this doesn’t mean you should discredit them. Do they have evergreen pages, FAQs, guides, product pages, ebooks, etc.

Analysis 87

Analysis SERP SEO Domain 87

KoMarketing Associates

DECEMBER 21, 2015

Nope.That helpful eBook, webinar, or microsite you just took in is also courtesy of someone managing (and pivoting around) all the thorny logistics and details, including: Championing strategy and objective, continually asking if things are on target. Nearly Everything Is A Project That Needs Managing.

Work Management 120

Work Management Marketing Management B2B Marketing Planning 120

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think. If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Biznology

FEBRUARY 20, 2014

My contribution to Biznology this month is an excerpt from Page One Power’s eBook Link Building: From Beginning to Launch. With the iteration of Penguin you’ll want to make sure you’re utilizing various keyword strategies such as exact match, partial match, branding, naked URLs, and long tail anchor text.

Link Building 80

Link Building Ad Building Ideal Customer Profiles Long Tail Marketing 80

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Download this ebook for an in-depth explanation of Vaughan's research. ).

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

QuanticMind

NOVEMBER 1, 2018

In this case, we recommend looking at percentage of the long tail keywords with clicks. Non-brand head terms are expensive in this space, so the more you can extract value from the long tail, the better. Please see the industry benchmarks for your specific vertical. The account in the example screenshot has 6.3%.

Paid Search Agency 41

Paid Search Agency ROAS Long Tail Marketing Ads 41

QuanticMind

MAY 14, 2019

In this article (and more thoroughly in our new eBook ) we explore some of the transitions, strengths, and weaknesses of different PPC bid optimization techniques – all to help performance marketers like you find success in improving paid search results. Our new eBook, SEM Optimization Techniques: Are You Overpaying Google?

SEM 40

SEM Optimization Budget Programs Google 40

DivvyHQ

FEBRUARY 19, 2016

Hence the reason why a long-term, consistent content marketing effort is such an effective strategy in today’s digital world. Unfortunately, many companies are still stuck in an advertising-campaign mentality, and new “content marketing initiatives” are not being planned or executed with long-term sustainability in mind.

Planning 40

Planning Content Marketing Content Marketing & Strategy 40

Unbounce

APRIL 10, 2019

According to the Baymard Insitute, 26% of customers report abandoning their purchase because the checkout process was too long or complicated.). For instance, you could pay to promote an ebook on email marketing. Hawke Media executed a strategic content promotion plan, using long-form content to raise awareness in the first stage.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Ambal's Amusings

APRIL 21, 2010

The pursuit of thought leadership positioning and long-tail search will drive a sharp increase in multi-author corporate blogging. Click and download FREE eBook from Marketo and ClickDocuments. B2B marketers will struggle to source people who can write well and effectively package content marketing. Over to you.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

Optinmonster

FEBRUARY 21, 2024

Put in the work today, and your posts will bring you tons of traffic for a long time to come. Then, he made this long listicle even better by splitting the ideas up into 7 different sections. Then, he hoped to get long-term search engine traffic as a result. The beauty of organic traffic is that it virtually never dies.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

QuanticMind

NOVEMBER 7, 2016

Learn how to use data science to maximize profits and conversions while improving your efficiency in our full SEM tools eBook on data science. Get more details on how you can empower your SEM tools in our full eBook, “Maximizing Advertising Profit & Conversions with Data Science.”. What if free SEM tools could do this for you?

SEM 40

SEM Tools Conversion Long Tail Marketing 40

Hubspot

APRIL 4, 2016

By talking to subject-matter experts for each disease state, putting together lists of keyword ideas, and then using keyword research tools ( like these ) to build out long-tail keywords that they could then tie back to their product. Step 2: Blogging Regularly Using Those Keywords. Step 3: Solving for Leads With Gated Content.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

NuSpark Consulting

MAY 3, 2012

What: You no longer can rotate ads evenly long-term. The Bad: I’d like to be able to add multiple labels to keywords, as some long tail terms may fall under multiple labels or themes. Here, then, is a roundup of what occurred, with my own thoughts and grades of the changes (1-5, with 5 being highest approval).

Adwords 100

Adwords Features Google Lead Scoring 100

Directive Agency

OCTOBER 13, 2016

To learn a little more about linking (internally and externally), you can download this “5 Commandments of Link Building” eBook FREE when you click here. These linked keywords are built from the long tail keywords made from the original keyword strategy. The answer actually lies with you.

Optimization 40

Optimization Long Tail Marketing Marketing & Strategy Lead Scoring 40

B2B Marketing Traction

MARCH 12, 2010

Choosing your first customers at this stage can be critical, especially if your development investment was large and development time was long. With inbound marketing, content can remain online indefinitely to attract the long tail of demand even with declining demand, with little effort by B2B marketers.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

Outbrain

APRIL 26, 2021

Below you can see an example of high organic traffic to one of our web pages via the long-tail keyword “website promotion ideas”. The user is exposed to a popup inviting them to download an ebook on a similar topic to what they were reading about in the Help Center. See this example from our Help Center.

Lead Generation 29

Lead Generation Traffic Sales Qualified Leads Lead Scoring 29

Hubspot

MARCH 29, 2016

While websites have long been an important part of the marketing and recruitment efforts of any school, they’re now the most important part. Take a look at the preview below, and then snag your copy of the full ebook here. That means your SEO must plan for long-tail keywords and search phrases that match your target audience’s needs.

SEO 28

SEO Long Tail Marketing Keywords Class 28

Hubspot

AUGUST 16, 2011

The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process. Go for the relevant, long-tail keywords instead. What tools and methods do you use to find long-tail keywords?

Keywords 28

Keywords Long Tail Marketing Tools Adwords 28

ClearVoice

JANUARY 17, 2019

ClearVoice’s ebook , Content Marketing Best Practices: Higher Education & Nonprofits , offers a plethora of tools and strategies for starting up your content marketing. ClearVoice’s eBook, Content Marketing Best Practices: Higher Education & Nonprofits provides eight key steps to develop a dynamic content strategy.

Education 78

Education Marketing & Strategy Marketing Strategy Trends 78

Directive Agency

NOVEMBER 2, 2016

It should include variations and synonyms for your primary keywords as well as the long-tail modifications of the keywords you are targeting. Once you have fine tuned your primary keywords, going after the long-tail keywords is the best way to generate conversion heavy traffic. Ad Group Keywords. Explicitness matters.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Hubspot

NOVEMBER 1, 2016

It's a long-term investment that has a lower cost with slower rate of return. You can download our full ebook on SEO for schools here >> In contrast, a PPC campaign is fixed-time campaign that will have high upfront costs, but can get you quick, valuable returns. There's no long term benefit or exponential growth.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Hubspot

MARCH 29, 2017

However, educating prospects and showcasing your company as an industry authority can boost traffic and help you rank higher for certain long-tail keywords that people search. Valuable content such as blog posts, guides, ebooks, white papers and videos can all work together to provide prospects with valuable information.

Inbound Marketing 28

Inbound Marketing Work Management Top of Funnel Marketing Management 28

Hubspot

JUNE 27, 2011

5) Optimized for long-tail keywords. River Pools knew it was best to target easier keywords when just getting started, and very specific words--or long-tail keywords--worked best. For example, 'vinyl liner pools' was a long-tail term the company targeted. Have you had similar success?

Traffic 28

Traffic Long Tail Marketing Tactics Paid Search Agency 28

Hubspot

FEBRUARY 10, 2012

Here's an example of a landing page to access HubSpot's ebook that explains how to build your Google+ business page. In this case, visitors know if they fill out the form, they can download their ebook. See if you can identify the mistakes and how to fix them! Subpar Landing Page. It's not optimized, that's what. Right now!

Landing Pages 28

Landing Pages Optimization Lead Scoring Lead Ranking 28

Webbiquity

MARCH 24, 2022

On the other hand, a well-designed website UX goes a long way in impressing potential clients. Measure how long it takes your pages to load. You may start by creating an ebook that provides helpful information for leads. Get expert opinions: You are showcasing your knowledge, so include updated, accurate insights for your ebook.

Design 259

Design Marketing Websites Practices Lead Scoring 259

PureB2B

APRIL 21, 2017

Why are they downloading your eBooks? If you’re just starting out and it’s a pretty competitive industry, it’s probably a good idea to target long-tail keywords because they’re easier to rank for. Why are buyers reading your blog? Why are they visiting your product/service pages?

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. 3) Identify a Long-Tail Keyword Phrase With High Search Volume. Long-tail keyword phrases are very targeted search terms, typically three words or more.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28