Convince & Convert

AUGUST 28, 2015

However, despite blogging’s popularity, there hasn’t been an independent study to uncover the power and lifetime value of a blog post—until now. Study: The Lifetime Value of a Blog Post. Carried out by Halverson Group , the study revealed that the lifespan of a post is nearly 24 times the currently accepted measurement of 30 days (e.g.

Studies 167

Studies Impressions Long Tail Marketing Thought Leadership 167

Spiralytics

AUGUST 31, 2023

Through keyword research, you can identify niche topics or long-tail keyword ideas that have lower competition but still attract a significant amount of search volume and are highly relevant to your target audience. Keyword research tools are invaluable resources when identifying effective long-tail keywords.

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

Martech

MAY 10, 2024

podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” Podcasts are projected to reach $2.6 billion by 2026. Monthly U.S. podcast listeners now number 135 million, averaging 8.3

Advertising Agencies 90

Advertising Agencies Paid Search Agency Funnel Advertising Lead Ranking 90

Webbiquity

APRIL 13, 2022

Generally speaking, you’ll target more long-tail, highly specific, low-volume search phrases, as you’re trying to appeal to a narrow, specialized audience. He studied advertising in university but is a life-long student of philosophy, design and art. . Affiliate sales support independent publishing.

SEO 299

SEO Marketing Websites B2B Marketing & Strategy 299

Moz

JANUARY 14, 2020

Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. Let’s count down to the strongest correlation in the study: 4.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Tiecas

MARCH 2, 2024

According to a Semrush research study of more than 600,000 searches, as many as 57% of users on mobile and 53% on desktop don’t click an organic or paid result. Lack of long-tail specificity: Industrial searches often involve highly technical, long-tail keywords (e.g., Have you heard the term zero-click searches ?

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Scoop.it

MARCH 14, 2024

Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content. For example, if you’re a company that offers document management services — that’s a strong long-tail keyword you might want to target.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. They will consume material such as blogs, whitepapers, and case studies during the awareness stage. Publish And Promote More Case Studies. Don’t just leave case studies on your website to gather dust. Promote them openly to increase your reputation.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Marketing Insider Group

JUNE 13, 2023

Targeting more long-tail keywords can lead you to a more motivated audience. Study who converts and when and create campaigns around those behaviors. Refine your keywords: You should regularly check whether your keywords are working well and drop poor performers.

Cost per Lead 221

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 221

KoMarketing Associates

APRIL 1, 2020

Customer Case Studies and Testimonials. Customer case studies should be featured prominently on the B2B vendor home page as well as solutions and product pages as they validate vendor expertise and help build trust in an organizations’ capabilities. Blog Posts supporting long-tail keyword opportunities.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Webbiquity

MARCH 30, 2021

Consequently, there’s been a strong emphasis on the use and optimization of long-tail keywords recently. This is because long-tail keywords more closely reflect normal speech patterns. With strong underlying links between SEO and voice assistants, voice search can effectively be leveraged for generating local leads.

Lead Generation 264

Lead Generation Marketing Automation Services Trends Marketing AI 264

Contently

MARCH 14, 2023

The Importance of Long Tail Keywords As you create your keyword strategy, keep long tail keywords in mind — which are typically more specific, more targeted, and longer than other keywords. They help indicate search intent — in other words, the reasons for a search query, not just the “what” of the keywords.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Bluetext

APRIL 2, 2024

Unlike traditional text-based searches, voice searches tend to be more conversational and long-tail in nature, meaning they often contain natural language queries or questions. Target Long-Tail Keywords: Long-tail keywords are longer, more specific phrases that typically have lower search volumes but higher conversion rates.

Search Marketing 32

Search Marketing Long Tail Marketing Optimization FAQ 32

Webbiquity

DECEMBER 27, 2023

According to a recent study, more than 40% of adults use voice search daily. For instance, instead of focusing solely on keywords like “best restaurants,” consider incorporating long-tail conversational phrases like “What are the best restaurants near me?”

Optimization 171

Optimization FAQ Mobile Marketing Keywords 171

Marketing Insider Group

FEBRUARY 22, 2021

Content plays the long game. You start small with low-volume, low-competition, long-tail keywords. Expertise, authority, trustworthiness: That’s what the Google algorithms (and sometimes humans) look for as they study your content and compare it to your competitors. Provides Value to Meet Google EAT.

Domain 315

Domain Long Tail Marketing Content Keywords 315

Webbiquity

OCTOBER 27, 2020

In fact, schema is so important that a SEMrush study found that almost 70% of all the answers of voice searches come from featured snippet results. In addition to finding long-tail conversational keywords, you should try to write as much of your content as practical in a conversational manner. Make Your Content Conversational.

Optimization 256

Optimization Marketing & Strategy FAQ Long Tail Marketing 256

Biznology

OCTOBER 17, 2017

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. So we focus on reaching the long-tail. Fresh-faced students on a Saturday morning? Yes, please! All for value for value.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Hubspot

APRIL 22, 2020

Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.". This is because I want to optimize my content for long-tail keywords.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

KoMarketing Associates

FEBRUARY 10, 2021

A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” Pages have to already to be ranking in the top ten organic search results to compete at all for a featured snippet according to a study from Ahrefs. animals, people, etc.),

SERP 295

SERP Features Google Top of Funnel 295

Contently

MAY 18, 2018

If a writer hasn’t bothered to study basic SEO principles by now, they’re refusing to do so for one of two reasons: They either fancy themselves above it or they fear looking stupid. One way to get there is to focus on long-tail keywords, which refers to niche and less competitive search terms.

SEO 168

SEO Long Tail Marketing CMS Development SERP 168

Brightedge

OCTOBER 27, 2021

The study revealed that category pages – not product pages – earn the most clicks, and it’s not even close. In late 2021, BrightEdge published a research report on the e-commerce industry that gives insight into consumer search behaviors based on roughly 6,000 e-commerce keywords tracked across 10 categories over a period of three years.

Ad Building 116

Ad Building Long Tail Marketing Dwell FAQ 116

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Scoop.it

MARCH 21, 2023

Use facts, not claims with no background: Back up your information with relevant data and research: use industry studies, surveys, insights, expert quotes, etc. Long-tail: About 40% of all search traffic comes from them. User-generated: Long-tail queries users type when looking for answers to questions.

SERP 81

SERP Long Tail Marketing Dwell Content 81

Launch Marketing

DECEMBER 14, 2022

Did they search long-tail, specific keywords? Is there a new research study showing new data on a certain area of interest? Using studies and other data to supplement information can go a long way and show your organization does your research. Did they search more generic, broad keywords? Include Facts and Figures.

Paid Search Agency 110

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 110

ClearVoice

SEPTEMBER 29, 2022

According to one study that surveyed billions of search results , the first organic result in Google Search has an average click-through rate of 28.5% — meaning more than a quarter of Google users are clicking on the first organic listing. Here are some tips to improve your Google blog ranking: Choose long-tail keywords.

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing FAQ 52

Moz

FEBRUARY 10, 2020

Note: Looking back on this, I wish we had focused on longer tail keywords when testing out this strategy. It's possible we could have refined our process faster focusing on long tail keywords instead of the large head terms. Change how we structure our on-page content.

Case Study 67

Case Study Case Studies Features Studies 67

ClickDimensions

OCTOBER 24, 2023

According to a study by Adobe, companies that use AI-driven technology for marketing automation see an average of 10% increase in revenue and a 14% reduction in costs. Limited resources and workforce often make it challenging to keep up with the demands of content creation, coding, and search engine optimization (SEO).

Marketing AI 73

Marketing AI Marketing Automation Services Long Tail Marketing Cross-Selling 73

Parse.ly

OCTOBER 18, 2023

The quick and dominant rise of Facebook to media distribution powerhouse was the focus of urgent and in-depth research from The Tow Center , Reuters Institute for the Study of Journalism , and Pew Research Center. Articles on business, world economics, and sports also attract readers, but mostly through Google and other long-tail referrers.

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

Salesforce Marketing Cloud

NOVEMBER 15, 2023

Explore long-tail keywords Longer, more specific keywords often indicate searchers who are closer to taking an action. Study your competition Are any of your competitors ranking on the first page? How long is their content? If you’re thinking of buying a customer cigar humidor, please contact…” You get the idea.

Keywords 105

Keywords Research Traffic Lead Scoring 105

seo.co

FEBRUARY 10, 2020

This much we do know: the long term returns of organic search engine optimization, beat paid results. While it may take longer to rank organically, the long term ROI crushes paid search avenues. Ahrefs conducted a study examining the average age of top-ranking pages, as an indication of how long it took to reach that rank.

Long Tail Marketing 105

Long Tail Marketing Google Domain SERP 105

The Point

APRIL 16, 2019

Because of this, in the early stages, campaigns should contain a mix of higher search volume/higher cost terms along with mid- and long-tail terms, i.e. those with a lower search volume and lower cost per click. In B2B search campaigns, an effective lead nurturing.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Optinmonster

DECEMBER 20, 2023

Let’s chat about long-tail keywords. Step #4: Examine the SERP (Search Engine Results Page) SERP analysis is about studying what currently tops Google’s first page for your target keyword. Don’t ignore long-tail keywords (longer, more specific phrases). Sometimes, less can be more.

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

Webbiquity

MARCH 31, 2022

Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. To stay ahead of the pack, look for tactics to start optimizing your site for voice search results now. Here are some ways to get started: Voice searches tend to be more sentence-based than text searches.

Marketing Budget 294

Marketing Budget Enterprise Management Sales Management Work Management 294

NuSpark Consulting

MARCH 5, 2017

Supercharge long-tail keywords. Review your seed keywords (1-2 keywords in the query), and expand them with longer-tail versions; those with 3 or more words in the query. Long tail keywords will have much less traffic; but your clicks should be of better quality, and that means better conversion rates.

Cost Per Click 100

Cost Per Click Adwords Cost Marketing Management 100

Marketing Insider Group

FEBRUARY 1, 2021

To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. To capitalize on the insights you’ve gleaned from studying the buyer’s journey, create content using relevant headlines and keywords that indicate your target audience’s intent.

Buyer Intent 350

Buyer Intent Intent Work Management Marketing Management 350

accelerate agency

MAY 9, 2020

Rethink your use of long tail keywords. We all know that long tail keywords are important. Understanding the long tail keywords associated with your niche helps you to write content which users really want. Time was that long tail keywords were also like gold dust for SERP results.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52