KoMarketing Associates

MAY 13, 2020

Since questions are very common featured snippets results, one place to start is working across the organization (sales, marketing, customer service) to identify a handful of frequently asked customer questions. Most of the results we see appearing in featured snippets come from a result on the first page of SERPs.

Features 165

Features Google B2B Marketing Top of Funnel 165

seo.co

MARCH 8, 2021

It’s Google’s way of saying this is the golden SERP spot. At the end of the day, position zero claims a significant amount of traffic on SERPs. Tap into this free SERP real estate by making top or best lists. Target long-tail keywords of at least six words. Why Aim for Position Zero? Source: [link].

Positioning 64

Positioning Lead Scoring Lead Ranking Long Tail Marketing 64

Convince & Convert

JUNE 6, 2013

When the title matches, in some way, what the search engine user has entered, it’s what gets presented in the search engine result page (SERP). You begin with an idea for your content, which of course, should track to your marketing objectives. I’m an online marketer, a specialist in content marketing strategy and writing.

Keywords 134

Keywords Long Tail Marketing Blogger Content 134

TrustRadius Marketing

APRIL 1, 2021

Voice search is exploding in popularity, and this trend presents an opportunity for those with a calculated online presence. Understanding how search engines generate their rankings will help you get your content higher on SERPs and drive business results. Using long-tail keywords like “where is my business located?”

SEO 52

SEO Long Tail Marketing Work Management Marketing Management 52

KoMarketing Associates

JUNE 16, 2014

When starting a content marketing program, it’s important to focus on “small wins” to help get the program off the ground. While broad, highly searched keywords might be the end goal, creating content around long-tailed, refined terms is a great way to gain the attention of search engines and appear on the first page of Google’s SERPs.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. Long-Tail Keywords Continue to Grow.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. Long-Tail Keywords Continue to Grow.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

KoMarketing Associates

SEPTEMBER 20, 2016

Work across the organization (sales, marketing, customer service) to identify a handful of frequently asked customer questions. From there, look for long-tail search queries that have volume ( Keyword Planner is a helpful tool) and can be included in the question itself.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

Hinge Marketing

DECEMBER 3, 2014

If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. Content Marketing Online Marketing' 1) Google Auto-Populate.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Directive Agency

NOVEMBER 2, 2016

The idea of paid for advertisements makes everything seem a little more high stakes to the DIY digital marketer sitting at home on his couch making business decisions. As with everything in the online marketing world, it’s all about aligning the right inputs to create the right outputs. But don’t worry. Ad Group Keywords.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Webbiquity

APRIL 2, 2019

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. Long-Tail Keywords Perform Best. Mobile Friendliness.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Single Grain

SEPTEMBER 15, 2020

Appearing high in the SERPs generally demonstrates that a brand is well-established and authoritative and helps put you head and shoulders over the competition. Consider these stats: 68% of online experiences begin with a search engine. Long-tail keyword searches have a click-through rate 3-5% higher than generic searches.

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Marketing Budget 52

Marketing Insider Group

JANUARY 16, 2020

Learn how to maximize your digital marketing program with a digital audit in 2020. A digital audit is an exercise carried out by digital marketing experts to vet the current performance of your website and online marketing efforts and make critical adjustments. Search Engine Results Page (SERP) Rankings.

Paid Search Agency 244

Paid Search Agency B2B Marketing Companies SERP 244

Hubspot

SEPTEMBER 26, 2013

However, by diversifying your online marketing tactics and investing in others -- like long-tail search terms, content, public relations, social media, and even paid search -- you are building your online presence and safeguarding against future ranking fluctuations. 4) Penalties.

Lead Scoring 28

Lead Scoring Lead Ranking SEO Paid Search Agency 28

Webbiquity

MARCH 9, 2020

Products or services that are more visible online naturally attain increased brand awareness. This is because SEO companies predict the needs of the customer and help them find the best solution based on their search history and the long tail of searches. Digital Marketing Adds Long-Term Value to Products.

SEO 278

SEO Marketing Budget Planning Marketing Proposals 278

Single Grain

MAY 26, 2023

Databox ) 75% of marketing professionals say SEO is “extremely” or “very” effective for achieving marketing goals such as lead generation and sales. HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

accelerate agency

FEBRUARY 12, 2023

SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). SERPs only display what searchers want – and need – to see. Your content marketing strategy needs to factor this in. Someone who searches for long-tail SaaS keywords like ‘Is VoIP cost effective for startups?’

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Online Marketing Institute

NOVEMBER 8, 2010

Regular Authors: Axel Kuhn; Eric Goldman Guest Authors: Christine König, PhD; Sean ODonovan; Lee-Ann Bedford; Jeff Bowman Ian ONeill Categories Blog Posts (69) Glossary (270) Testimonials (4) Tags b2b b2b marketing B2B Marketing Automation B2B Sales and Marketing Automation blogging Business Rules Dashboard Demand Generation Drip Marketing email automation (..)

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

BenchmarkONE

JULY 27, 2022

Here are some SEO statistics you can’t ignore: 68% of online experiences start with a search engine. 63% of all shopping starts online, including purchases that happen in a store. 70% of online marketers state SEO is better than PPC when it comes to sales. 66% of consumers perform online research before making a purchase.

Marketing Budget 98

Marketing Budget Traffic SEO Marketing Websites 98

seo.co

NOVEMBER 4, 2021

Most webmasters believe that sitelinks are a reputation enhancer while also allowing a webpage to control greater real estate in SERPs. In this post, we’ll discuss best practices for Google Sitelinks and how to acquire them for maximum SERP exposure! ” Google tells you more about sitelinks within Webmaster Tools.

Google 98

Google Click Rate SERP Paid Search Agency 98

Hubspot

SEPTEMBER 4, 2012

We’ve set the Guinness World Record for largest online marketing seminar, we've hosted webinars with partners such as Facebook , LinkedIn and Salesforce and we’re able to host and promote in-house because of the modern marketing team we’ve built! Here at HubSpot, we know a thing or two about webinars.

Webinar Metrics 28

Webinar Metrics Co-Registration Landing Pages Long Tail Marketing 28

Conductor

JULY 6, 2022

With robust enterprise SEO strategies, you can run awareness-building campaigns and highly-targeted regional or product-specific campaigns to increase your brand’s visibility on SERPs (search engine results pages). Kicking off the buying process with online research has become the norm. Target striking distance keywords.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Directive Agency

OCTOBER 21, 2016

It takes an incredible amount of data and customization of your content and pages to truly optimize any online marketing campaign. SEM (search engine marketing) requires a fine balance of the right ingredients to solidify the “right recipe” your specific campaign needs to succeed on the SERPs.

Organization 63

Organization SEM Campaigns PPC 63

seo.co

JANUARY 4, 2022

But, if you’re focused on quality and the long-term efficacy of your website, content consolidation can help to refocus users and search engines on the content that matters most to you, giving the right signals to SERPs regarding your content. Now, let’s discuss process… Identify Diffuse Content. ” Conclusion.

SEO 98

SEO Lead Scoring Lead Ranking Content 98

ClearVoice

AUGUST 27, 2019

If your website’s content, navigation, internal linking and page speed aren’t in a good place, it is going to be hard to remain at the top of a competitive SERP. These days you need to be executing on the full package if you expect to play in a competitive SERP! Keywords have long been the focus of many digital marketers.

De-duplication 92

De-duplication Tactics SEO PageRank 92

Single Grain

SEPTEMBER 26, 2019

First, focus on long-tail keywords. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign. For example, let’s say you’re trying to go after the term “SEO” or “online marketing.” One could be on “Online marketing for beginners.” Another one could be “Online marketing tools.”

Lead Scoring 99

Lead Scoring Lead Ranking Google Paid Search Agency 99

Outbrain

JANUARY 3, 2021

As an online marketer, one of your key goals is getting more traffic to your blog without spending a lot of money. Leveraging Long-tail Keywords. Long-tail keywords are groups of words or phrases that mimic regular speech, and they are all the rage in digital marketing. Investing in Customer Surveys.

High Quality Lead 34

High Quality Lead Paid Content Traffic Cost 34

seo.co

JANUARY 31, 2022

To reap all these benefits, you have to carry out extensive on-page and off-page optimization, which would eventually lead to a rise in SERPs for targeted and untargeted keywords. Search ranking is a critical KPI since it directly correlates with the success of your digital marketing efforts. Key Takeaway.

SEO 111

SEO Webinar Metrics Lead Scoring Lead Ranking 111

Directive Agency

NOVEMBER 11, 2016

Having multiple branches of your campaigns that trace back to your primary keywords will also help you target the long tail modifications of those keywords. Advanced keyword tactics like chasing the long tail or sourcing sites like Answer the Public for interrogative keyword variations will diversify the searches you rank for.

Mobile Marketing 40

Mobile Marketing Paid Content Search Marketing B2B Marketing 40

accelerate agency

JANUARY 10, 2021

SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). SERPs only display what searchers want – and need – to see. . Your content marketing strategy needs to factor this in. Each one shows separate entries ranking on page one of the SERPs.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

accelerate agency

AUGUST 10, 2021

SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). SERPs only display what searchers want – and need – to see. . Your content marketing strategy needs to factor this in. Each one shows separate entries ranking on page one of the SERPs.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

Single Grain

MAY 4, 2022

From conducting site audits to preparing custom SEO marketing plans, WordPress SEO companies can help you rank your site better in the SERPs, which will increase brand visibility, the flow of leads and, ultimately, your revenue. Get My Free WordPress SEO Marketing Plan. Key Services: High-ROI online marketing campaigns.

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

Hubspot

OCTOBER 27, 2020

Distilled, an online marketing agency, has a reputation for running a fantastic advanced SEO conference where every session is valuable and fresh — and its blog is no different. SEO 101: Defining the long tail (a critical concept that I don't hear talked about much). Google: There Is Nothing To Optimize For With BERT.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Single Grain

JANUARY 16, 2023

Just 0.78% of people click on page 2 of Google’s SERPs. ( Long-tail keywords are more specific and are known to provide better conversions. of marketers look at keyword rankings to measure SEO success. Why You Should Use Long-Tail Keywords in Your SEO Campaign. * SEO Industry Stats. SEO Content Stats.

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Hubspot

JULY 18, 2018

set the Guinness World Record for largest online marketing seminar, hosted webinars with partners such as. the modern marketing team we've built. By bidding on a long-tail term such as “aligning sales and marketing” you can also keep your PPC costs low, promoting your webinar in a cost effective way.

Webinar Metrics 53

Webinar Metrics Paid Content Co-Registration Tips 53

KoMarketing Associates

JUNE 4, 2015

Here at KoMarketing, our content and SEO teams work in tandem to construct a list of keywords (and their long-tail variations) to start filling in our editorial calendar with targeted topics well in advance. After I feel like I’ve given keyword tools a thorough pass for ideas, I typically move on to SERP analysis.

Content Marketing 120

Content Marketing Planning Content SERP 120