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Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

Advertisers who were happy appearing somewhere on the search engine results page will have to decide if it’s worth increasing their bids to remain at the top of the SERP. One potential benefit is the Baidu SERP will be significantly less crowded. For B2B marketers, that means SEO efforts are now more important that before.

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Setting Up Your B2B Pay Per Click Services the Easy Way

Directive Agency

The idea of paid for advertisements makes everything seem a little more high stakes to the DIY digital marketer sitting at home on his couch making business decisions. As with everything in the online marketing world, it’s all about aligning the right inputs to create the right outputs. But don’t worry. Ad Group Keywords.

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How B2B Companies Maximize Digital Marketing With Routine Audits

Marketing Insider Group

Learn how to maximize your digital marketing program with a digital audit in 2020. A digital audit is an exercise carried out by digital marketing experts to vet the current performance of your website and online marketing efforts and make critical adjustments. Search Engine Results Page (SERP) Rankings.

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Building a ROMI Calculator

Online Marketing Institute

Regular Authors: Axel Kuhn; Eric Goldman Guest Authors: Christine König, PhD; Sean ODonovan; Lee-Ann Bedford; Jeff Bowman Ian ONeill Categories Blog Posts (69) Glossary (270) Testimonials (4) Tags b2b b2b marketing B2B Marketing Automation B2B Sales and Marketing Automation blogging Business Rules Dashboard Demand Generation Drip Marketing email automation (..)

ROMI 40
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The Right Recipe: Blending Paid and Organic Search Campaigns

Directive Agency

It takes an incredible amount of data and customization of your content and pages to truly optimize any online marketing campaign. SEM (search engine marketing) requires a fine balance of the right ingredients to solidify the “right recipe” your specific campaign needs to succeed on the SERPs.

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8 Powerful SEM Strategies You Need to Master

Single Grain

Search engine marketing is one of the most powerful ways to expand the presence of your business digitally. SEM strategies comprise two major channels – PPC ads and SEO – to help brands acquire higher ranking and visibility. Work With Us What Is SEM vs SEO? SEM is broader and includes SEO tactics as part of its processes.

SEM 52
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Learning SEO? The Beginner's List of Resources to Get Started

Hubspot

Search Engine Journal is another reliable source for the latest news in SEO, SEM, and social media. Distilled, an online marketing agency, has a reputation for running a fantastic advanced SEO conference where every session is valuable and fresh — and its blog is no different. How to prioritize SEO tasks by impact. Annielytics.

Resources 101