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What is the Value of Written Content in Marketing?

Marketing Insider Group

It’s also good for link building, which can generate referral traffic, as well as social media marketing. Keyword Optimization Potential If you care about SEO , written content is a practical necessity. Link Building Potential Link building is a central component of SEO.

Content 291
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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

There’s no better way to optimize your website than to work with digital marketing experts. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Optimization. Using SEO-based research and keywords to optimize content for high ranking on SERPs. Content Creation. Distribution.

Insiders

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Determining project scope, size, and expectations (from Link Building: From Beginning to Launch)

Biznology

My contribution to Biznology this month is an excerpt from Page One Power’s eBook Link Building: From Beginning to Launch. The book aims to provide link builders, both experienced and new, with all the tools and information necessary to execute a link building campaign – from beginning to launch.

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Homepage SEO: Strategies & Best Practices For Optimizing Your Homepage

seo.co

Most people struggle with optimizing their homepage for SEO. Link Building for Homepage SEO. Now, let’s look at the other side of the equation: link building for homepage SEO. Does that mean you should spam links to your homepage as often as possible? Why the Homepage is Important (& Difficult).

SEO 98
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B2B Digital Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. This includes blog posts , eBooks, whitepapers, webinars, and more. What Is B2B Digital Marketing?

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10 Simple SEO Basics for Better Rankings

Act-On

Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). Create related optimized content for each pillar page. Create a pillar page (it’s kind of like a big, long landing page), and then link out to other related pages in the content cluster.

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Marketing Funnels: How They work and How to Optimize for Maximum Revenue

seo.co

And if they do have a plan, it’s not optimized in a way that works with the basic psychology of how people shop for products and make decisions. Content commonly used in this phase include white papers, ebooks, brochures, and PDF guides. Carefully Analyze and Optimize Landing Pages. Always analyze and optimize these pages.