Navigate the Channel

MARCH 13, 2018

Marketing as a whole is not a numbers game, but lead generation certainly is. At the beginning of the marketing process, namely during lead generation, the numbers game is in full swing. To the contrary, personalization may mean more here than it does further down the sales funnel. We’re all blind going in.

Lead Gen 83

Lead Gen Personalization B2B Marketing Planning 83

Navigate the Channel

NOVEMBER 7, 2017

Marketing and sales must work as a team in order for your revenues to keep pace with your competition. Just as your sales team has the responsibility of finishing the job on the front lines, your marketing team has the responsibility of making the initial lead acquisition and journey through the sales funnel as easy as possible.

Top of Funnel 70

Top of Funnel Personalization Buyer Personas Content 70

Navigate the Channel

FEBRUARY 8, 2018

Here are the best and most creative ways to really build your rapport when conducting sales. LinkedIn should become your sales floor’s best friend. You do not have to push sales in the modern business landscape. Do not try to lie your way into a sale. Research Your Target. Personal Conversations Work.

B2B Sales 56

B2B Sales Ad Building B2B Work Management 56

Navigate the Channel

DECEMBER 7, 2023

Upwards of 80% of leads come from LinkedIn, meaning that all other social platformed combined provide 20% of leads. LinkedIn is the most effective platform for B2B leads. It makes sense to go where the leads are. LinkedIn is the most effective platform for B2B marketing, generating up to 80% of leads.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Navigate the Channel

NOVEMBER 22, 2022

You’re trying to make a sale, but you can’t seem to connect with your clients on a deep enough level to close the deal. B2B lead nurturing is the process of building strong relationships with your current or potential customers. It’s a process much more in-depth than simply looking to generate new leads. We’ve all been there.

AIDA 65

AIDA Ideal Customer Profiles Lead Ranking Sales Qualified Leads 65

Navigate the Channel

SEPTEMBER 26, 2023

Successful companies in the B2B market space must prioritize attribution in order to fully understand how marketing affects sales. Attribution creates a convenient and precise way to match marketing efforts to the successful movements of the sales funnel. The data that attribution cultivates revenue, lead generation, etc.,

Marketing Attribution 65

Marketing Attribution B2B Marketing Lead Ranking B2B 65

Navigate the Channel

JUNE 5, 2023

It is crucial, but some of the hardest work to move you from leads to sales comes after the thrill of the trade show is gone. When you gather the leads from the show, be sure to connect customers to invoices (what they purchased). Call your hot leads. Let’s hit the playback button for a minute and review.

Trade Show 65

Trade Show Cost per Lead Thought Leadership Marketing Budget Creation 65

Navigate the Channel

SEPTEMBER 7, 2023

Define what you aim to achieve at the trade show, whether it’s generating leads, closing deals, or brand exposure. Then, assess the benefits, such as sales generated, new leads acquired, and brand visibility. Lead Generation Trade shows are a goldmine for lead generation. Network proactively with attendees.

Trade Show 65

Trade Show ROI Peer-to-peer Network Marketing 65

Navigate the Channel

OCTOBER 4, 2023

If you want to improve the value of your digital marketing and understand how it is impacting sales, there are four specific metrics to track. Without measuring this cost, then you can’t fully understand what your true cost of goods sold is or what your cost per lead is. Traffic Website traffic is critical to seeing measurable success.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

Navigate the Channel

DECEMBER 15, 2023

Lead Generation : High-quality content can attract leads and potential customers, nurturing them through the buyer’s journey. Whether your goal is to increase brand awareness, generate leads, or drive sales, having a defined purpose helps in aligning your content creation and distribution efforts.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Navigate the Channel

JANUARY 10, 2024

Think of KPIs as strategic and big picture, as they help achieve strategic goals, such as profit, growth, sales and performance levels. KPIs can be sales-focused, including the average number of leads generated per quarter and deal conversion rates. These KPIs need to be customized around your specific goals.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Navigate the Channel

OCTOBER 12, 2022

Is the trade show your annual opportunity to generate leads and prospects? A timeline refers to the days, weeks and months leading up to—and after—your trade show. You can do this in three steps: Gather leads from the show. Connect leads to customers. Do you plan to launch a new product or service? Calculate ROI.

Trade Show 65

Trade Show Marketing Budget Creation Paid Search Agency Bundling 65

Navigate the Channel

DECEMBER 1, 2023

Lead scoring In B2B marketing, predictive analytics can assign scores to leads based on their likelihood to convert into customers. Sales teams can then prioritize high-scoring leads for more focused outreach. Businesses have struggled with prioritizing lead follow-up for decades.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Navigate the Channel

JULY 28, 2023

A higher conversion rate indicates that more visitors are engaging with the website and taking the desired actions, leading to increased sales and revenue. Firstly, it directly impacts the bottom line by boosting sales and revenue. Streamlining Checkout Process A complex and lengthy checkout process can lead to cart abandonment.

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

Navigate the Channel

JUNE 21, 2023

How is it tied to your sales strategy, or not? For trade shows and exhibitions, goals tend to focus on one or a combination of lead generation, awareness-building and networking,” according to ProExhibits. “For With lead generation, you might focus on finding new qualified leads or picking up new email subscribers.”

Paid Content 65

Paid Content Trade Show Branding Brand Identity 65

Navigate the Channel

JUNE 27, 2023

Each of the following three reasons-to-buy has distinctive strategies linked to those conscious and subconscious influences you can implement to help advance your sales and form meaningful connections with your customers. Even as relationships help with customer retention, they also help to upgrade sales, according to Forbes.

Buy 65

Buy B2B B2B Sales Trust Marketing 65

Navigate the Channel

JANUARY 4, 2023

Mobile devices were surpassing computers in sales, connecting customers and prospects to businesses, and helping salespeople close deals. As people increasingly used their mobile devices for information on the go, the small screen proved itself bigger than the larger lap or desktop screen when delivering sales messages to targeted audiences.

CMS Development 65

CMS Development Tips Marketing Management Mobile Advertising 65

Navigate the Channel

JANUARY 25, 2024

These engines are widely used in eCommerce and streaming services to increase sales and engagement—and they work. “In For companies such as these, recommendation engines aren’t merely marketing or sales tools but drivers of insight, innovation, and engagement. Computing compelling recommendations profitably reshapes human behavior.”

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

Navigate the Channel

AUGUST 24, 2023

It increases engagement, raises conversion rates and lifts lead generation. Oftentimes this leads to higher satisfaction levels and loyalty from viewers—and customers. Think of the videos real estate companies post to their homes-for-sale listings. Google Street View is another example.

CMS Development 65

CMS Development Content Peer-to-peer Budget Programs 65

Navigate the Channel

MARCH 11, 2024

You can’t just test it, or ask a sale representative to show you how it works. According to a case study done by Adobe Experience, Selco embraced a specific tool for its online sales—an app— and boosted its website visits and sales. “As How will you drive traffic and leads to your store? How will you measure if it works?

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Navigate the Channel

SEPTEMBER 29, 2023

Your sales team is doing its job, but you have yet to land the whale that will take your profits to the next level. Continuous Relationship Building Your sales team should have no problem initiating contact with their counterparts across companies if the C-Suite has already made an acquaintance.

CMO 65

CMO Advertising Agencies B2B Storytelling 65

Navigate the Channel

NOVEMBER 28, 2023

When visitors arrive at your blog seeking insights and information, they are more likely to be qualified leads, as they have already demonstrated an interest in your field. Increased click-through rates (CTR) signal to search engines that your content is relevant, which can lead to improved rankings.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Navigate the Channel

JUNE 9, 2023

The statistics vary across retail and wholesale sites and by geography , but research shows the average abandoned cart rate is at about 75%, but some industries lose upward of 83% of potential sales from cart abandonment. Abandoned cart rate: On average, 75% of potential sales are lost due to cart abandonment.

Marketing AI 65

Marketing AI Bundling eCommerce Curation 65

Navigate the Channel

MAY 7, 2021

Instead of a colleague referring your business to a potential lead and that customer finding nothing on Google, an optimized website will allow them to see who you are quickly and effectively. Give Your Sales Team Something to Talk About. Your sales team can guide potential leads to the page and reference certain points of interest.

B2B Marketing 73

B2B Marketing SEO B2B Paid Search Agency 73

Navigate the Channel

NOVEMBER 16, 2017

Perhaps unjustly, Facebook has never been known as a hub for B2B lead generation. No longer – Salesforce Lead Analytics for Facebook brings the sales funnel together. Users of the Salesforce Lead Analytics tool will enjoy a data stream that connects the first interaction of the customer all the way to the purchase.

Facebook 56

Facebook B2B Marketing B2B Paid Search Agency 56

Navigate the Channel

JANUARY 18, 2018

Not only does good demand generation help the supply chain, it also leads to happier customers and more alignment between sales and marketing. Marketing automation platforms have made processes in the middle of the sales funnel far more efficient than ever before. Your Qualified Lead Velocity Rate (QLVR).

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Qualified Leads Top of Funnel 62

Navigate the Channel

JULY 27, 2023

these strategies have proven highly effective in engaging customers and driving sales. Content marketing goes beyond traditional company brochures; it involves creating custom content that resonates with targeted customer segments, increasing the chances of converting leads into sales. Why is database marketing important?

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

Navigate the Channel

JULY 19, 2023

Leading Examples: Starbucks and Beyond Starbucks has emerged as a pioneer in leveraging Social Currency. Enhanced value exchanges can be offered at the point of sale, creating a more enriching experience. Starbucks is a leading example of utilizing Social Currency through its Starbucks card and personalized services.

Product 65

Product Ad Building FAQ Communities 65

Navigate the Channel

DECEMBER 21, 2023

A marketer who is good in lead generation means very little if your goal is a higher CRO, and vice versa. If so, then you may be able to bolster your sales department alongside your marketing, depending on what is being brought to the table. However, your new hire(s) should understand the real reason that you are hiring them.

Planning 65

Planning Paid Search Agency Network Marketing FAQ 65

Navigate the Channel

JANUARY 5, 2024

Visual design plays a pivotal role in the world of sales and marketing, impacting consumer behavior, brand perception, and ultimately, a company’s bottom line. The multifaceted relationship between visual design and sales and marketing reveals how design choices can influence consumer decisions , drive engagement and boost revenue.

Design 65

Design Paid Search Agency Differentiation Ideal Customer Profiles 65

Navigate the Channel

JANUARY 8, 2024

Companies making use of customer behavior analytics are likely to have sales significantly above their competitors, are more likely to retain customers, and are more likely to outperform competitors in making sales to existing customers. For proof in story form (see what we did there?), visit the MIG site, or go here.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Navigate the Channel

JANUARY 5, 2024

Embrace your community by leading a Red Cross blood drive, cleaning a section of the highway in the Adopt-A-Highway program, staffing an animal shelter event, or donating building materials and labor for Habitat for Humanity projects. Analyzing data provides pivotal insights into what is working and what needs improvement.

Planning 65

Planning Allocation Terms and Conditions Top of Funnel 65

Navigate the Channel

JUNE 29, 2023

Add a Profit Center Adding a profit center can bring in traffic that will potentially lead to bigger sales. Adding a profit center, such as a maintenance company or service division, can attract more traffic and lead to larger sales. If you have a lot invested in equipment, consider adding a rental division.

Differentiation 65

Differentiation Paid Search Agency Companies Ideal Customer Profiles 65

Navigate the Channel

JUNE 14, 2021

There’s no doubt that the rise in new home sales is causing the building materials industry to boom. However, that doesn’t mean you should give up on trying to reach new leads. Lead generation through social media is actually a lot easier than you might think. The good news? Choose the Right Social Media Platforms. Conclusion.

Social Media 65

Social Media Ad Building Media FAQ 65

Navigate the Channel

JANUARY 3, 2024

This clearly shows the importance of creating mobile-friendly emails, and it’s something that leading e-commerce brands are doing,” according to marketing automation platform Drip. If you offer a flash sale, or “Today Only” promotion, and you haven’t accounted for when your customers’ days start and end, you’ll get some pushback.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Navigate the Channel

APRIL 12, 2018

Generate New Leads. Reaching your sales and profit goals means generating new leads and capturing sales in that manner. In addition, offer free samples so that attendees can see for themselves what your product offers them. Here, visibility is going to be a primary feature in getting the attention of attendees.

Trade Show 62

Trade Show Marketing & Strategy Sample Paid Search Agency 62

Navigate the Channel

DECEMBER 14, 2023

This visual storytelling allows potential customers to get a better understanding of what a business has to offer, leading to higher engagement and conversions. Are you seeking to increase brand awareness, drive more traffic to your website, generate leads, boost sales, or enhance customer engagement?

Social Media 65

Social Media Allocation Social Marketing Media 65