Lead Liaison

NOVEMBER 22, 2022

As we worked through qualified leads by priority (Urgent, Hot, Warm, Cold), we were able to move prospects visually through the sales funnel from stage to stage until either a demo was complete, or they completed all of the sales stages. This alleviated the need for our sales team to keep track of leads on a spreadsheet, or a piece of paper!

Order 98

Order Sales Qualified Leads Lead Liaison Leads 98

Lead Liaison

FEBRUARY 14, 2023

Digital treasure hunt In the “olden days” show organizers would hand out physical, paper cards that attendees would bring with them as they searched for key items throughout the event. Modern technology has eliminated the need for paper. Here’s the list: 1. We’re happy to ideate with you to increase engagement at your next event.

Organization 98

Organization Lead Liaison Trade Show Marketing Automation Services 98

Lead Liaison

NOVEMBER 29, 2022

The classic scavenger hunt, or treasure hunt, was historically run using a piece of paper and stamps. Contact Lead liaison at www.Leadliaison.com if you’d like our help in providing any of these five solutions. In this article we outline five solutions for event organizers to bring life to their events. . Scavenger Hunts. We can help!

Work Management 95

Work Management Marketing Management Creativity Organization 95

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

NuSpark Consulting

JANUARY 3, 2016

First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Website White paper 1 download form submit (WWP1). Website White paper 2 download form submit (WWP2). Website newsletter sign-up (NSU).

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

The ROI Guy

SEPTEMBER 13, 2011

The Interactive White Paper is hosted on the Alinean XcelLive™ platform , which has a number of lead capture options and connectors to several of the most popular marketing automation / CRM solutions. Each tool has its own registration form, which can be customized.

Paper 40

Paper Marketing Automation Services Leads Lead 40

Webbiquity

AUGUST 1, 2019

At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide. WPForms : This is another tool to generate more leads. Integrate the drag-and-drop forms with different lead capture tools. At mid-funnel, invite prospects to register for a webinar or a free trial.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

EMagine B2B Blog

APRIL 28, 2011

We tend to return to the topic of white papers fairly frequently, because – along with email – they’re pretty much the backbone of B2B lead capture and/or nurturing. We’ve noted two major traps B2Bs can fall into with white papers: either [.]. Our last foray dealt with what to do before starting to write one.

Paper 40

Paper Lead Capture B2B Leads 40

markempa

OCTOBER 27, 2014

Go above and beyond, especially when it comes to those leads that fit your ideal customer profile. It can be things like giving them extra relevant content they didn’t expect or, if they attended a webinar, giving them a follow-up executive summary or an extra white paper that’s relevant. Engage in lots of testing beyond lead capture.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Walker Sands

FEBRUARY 8, 2022

These angles guided the development of content and creative deliverables that resonated with the brand’s audiences, including industry-specific guides, white papers, live webinars and more. The refreshed templates created a more engaging user experience with case studies and gated resources for lead capture.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

Lead Liaison

NOVEMBER 21, 2017

Event lead capture methods, like our app GoCapture!™ You could offer a free download of a high-performing white paper, offer a free demonstration, or simply encourage your prospect to sign up for your company newsletter. Check out our event lead capture app, GoCapture!™ Prompt event follow-up is critical.

Lead Liaison 48

Lead Liaison Lead Capture Marketing Automation Services Clickthrough 48

Stevens & Tate

FEBRUARY 8, 2022

Inbound methods include creating blog posts, articles, ebooks, white papers, social media posts, and podcasts. When it comes down to it, outbound marketing casts a wide net, forcing your message on a large audience in the hopes of reaching potential leads. Converting visitors to leads is the next step once you’ve attracted them.

Inbound Marketing 130

Inbound Marketing Planning Lead Scoring Lead Ranking 130

PureB2B

NOVEMBER 10, 2021

Generating Leads for Your Business. Your lead generation strategy needs some basic components, including: Lead capture – gathering information from a lead. The lead's name and contact information, as well as pertinent qualifying facts about them or their company, may be included in the data (e.g.,

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

PureB2B

NOVEMBER 10, 2021

Generating Leads for Your Business. Your lead generation strategy needs some basic components, including: Lead capture – gathering information from a lead. The lead’s name and contact information, as well as pertinent qualifying facts about them or their company, may be included in the data (e.g.,

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

NuSpark Consulting

SEPTEMBER 14, 2015

Gated White Papers, eBooks, and Guides. With gates, you’ll capture leads. You’ll see many of these promotions featured in pop-up boxes (as they can be tested for lead capture). More for industrial or product-based B2B firms, offers to provide quotes obviously capture bottom funnel leads ready to buy.

Conversion 100

Conversion Lead Scoring Lead Ranking Marketing Websites 100

FunnelEnvy

FEBRUARY 19, 2024

Frictionless Lead Capture. Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses. Keep form fields minimal and focus on capturing essential information. Clear Call to Action (CTA).

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

markempa

DECEMBER 19, 2016

With eBooks and white papers, you can see that someone downloads the asset, but you lose visibility on how engaged they really are. One of the things we really like about the platform, aside from our ability to personalize videos and integrate calls-to-action and lead capture forms at any point in the video, is the rich analytics.”

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Marketing Insider Group

AUGUST 4, 2015

Registration required – no they didn’t ask me for a promo, but I respect a good lead capture!). You may think webinars, events, and white papers are great top-of-funnel lead generation tactics. But don’t neglect the mid-and-late-stage funnel needs of your leads. Being Top-Heavy. Top-of-the-funnel heavy, that is.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Test offers with lead capture strategy. Accompany the video with a related white paper as CTA. That brings us to a discussion of video marketing for B2B.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

SalesIntel

DECEMBER 20, 2023

Keeping the Form Below the Fold The idea of “above the fold” originates from newspapers, where critical stories were placed on the top half of a folded paper for immediate visibility. Instead, focus on making key elements—like your lead capture form—immediately visible without the need to scroll.

Lead Capture 40

Lead Capture Lead Scoring Lead Ranking Leads 40

Zoominfo

JULY 25, 2023

Content Marketing Your content marketing strategy can include many formats: On-site blogs Guest blogs White papers Original research Webinars Press releases Social media No matter the format, content marketing can only live up to its fullest potential if it’s pertinent to your target demographic — and if they can find it.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Contently

OCTOBER 4, 2016

Optimizing lead generation and capture through: Custom call-to-action pop-ups and slide-ups that integrate with marketing automation, CRM, and email marketing platforms. Built-in Document Analytics for embedding and optimizing lead forms within downloadable content like white papers and e-books.

CMS Development 122

CMS Development Top of Funnel Marketing Automation Services Microsite 122

markempa

JULY 1, 2013

In today’s highly digitized world, people have an appetite for connection as opposed to just printing out a piece of paper,” she explained. Lead Generation B2B content marketing customer relationship management lead capturing tactics lead generation marketing strategy webinars' a social software company.

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

KoMarketing Associates

APRIL 7, 2021

Demand generation includes lead capture, lead nurturing and pipeline acceleration.”. And here’s HubSpot’s definition : “demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. White papers: 55% (compared to 60% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

PureB2B

JULY 18, 2018

There are free lead generation strategies that can be just as effective as expensive alternatives. But before we dive into it, let’s first explore the four essentials every lead generation strategy needs. The Pillars of Lead Generation. Lead Capture. Free e-books or White Papers.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

PureB2B

JULY 17, 2018

There are free lead generation strategies that can be just as effective as expensive alternatives. But before we dive into it, let’s first explore the four essentials every lead generation strategy needs. The Pillars of Lead Generation. Lead Capture. Free e-books or White Papers.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

NuSpark Consulting

SEPTEMBER 9, 2012

Lead Capture and Lead Nurturing. After the placement plan is developed and negotiated, banners now need to generate leads to your landing pages. Additionally, think about lead nurturing. This doesn’t take the place of email lead nurturing, but can complement the nurturing process, much like social media.

Display 100

Display Advertisements Advertising Lead Ranking 100

ANNUITAS

SEPTEMBER 18, 2014

An increase in leads captured? Who cares, if they can’t be directly attributed to the content, or if they don’t turn into leads that sales is interested in or that can be tied to revenue. Increased traffic to the website? Who cares, if those visitors don’t convert. Retweets and likes?

Content Marketing 100

Content Marketing Planning Content Demand Generation 100

FMG Suite

FEBRUARY 2, 2021

White Papers with Lead Capture. Prospect starts considering options. Add the following prospecting strategies to your plan that focus on solutions to common problems: Fillable forms. Landing pages. Ads with Call to Action. Content/Events on Niche Solutions.

Advertising Funnels 52

Advertising Funnels Top of Funnel Marketing Prospects Landing Pages 52

Contently

APRIL 14, 2016

In a recent story about Contently’s acquisition of Minneapolis-based tech firm Docalytics, Contently CTO Dave Goldberg asked the billion-dollar question: “Brands spend a remarkable amount of money each year creating dark assets like white papers, slideshows, pricing worksheets, and sales collateral. …

Analytics 78

Analytics Lead Capture Acquisitions Paper 78

Lead Liaison

AUGUST 22, 2022

As we worked through qualified leads by priority (Urgent, Hot, Warm, Cold), we were able to move prospects visually through the sales funnel from stage to stage until either a demo was complete, or they completed all of the sales stages. This alleviated the need for our sales team to keep track of leads on a spreadsheet, or a piece of paper!

Order 62

Order Sales Qualified Leads Lead Liaison Leads 62

The Lead Agency

JUNE 22, 2020

Gated content is online materials, such as white papers, articles and videos, that require that users fill out a form before they can access them – TechTarget. Shorten the length of lead-capturing forms. Create gated content. It is crucial to make it as easy as possible for individuals to sign up to your database.

Email Marketing 48

Email Marketing Opt-out Buyer Personas Paid Search Agency 48

NuSpark Consulting

AUGUST 23, 2012

Remember: helpful content builds trust- trust builds leads- leads become sales. Direct lead capture opportunities. Not in the blog itself, but surrounding the blog you can provide ample opportunities for lead capture. Download our white paper….).

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

NuSpark Consulting

AUGUST 23, 2012

Remember: helpful content builds trust- trust builds leads- leads become sales. Direct lead capture opportunities. Not in the blog itself, but surrounding the blog you can provide ample opportunities for lead capture. Download our white paper….).

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

Hinge Marketing

MARCH 1, 2018

?. With these tips, learn how to turn passive site visitors into engaged prospects — guiding them to provide contact information and other relevant lead-capturing data. Video Transcription: Hi. Today, we’re gonna talk about offers and CTAs, or in others words, how to get people to do stuff on your website.

Video Marketing 51

Video Marketing Marketing Websites Service Lead Capture 51

Content Standard

AUGUST 31, 2021

When brand marketers pair a compelling piece of content with a Form Fill for Download CTA, they give their audiences a reason to share this data via a lead capture form. Demo/Sales Request Offering a demo gives you a unique opportunity to capture lead data that then triggers a sales action.

Top of Funnel 102

Top of Funnel Best Practices Newsletter Banners 102

PureB2B

JUNE 20, 2022

This means, beyond blogs that touch on key topics of interest to your prospects, you should invest in the production of whitepapers, research papers, industry-relevant reports, and eBooks. When building the components of your lead gen campaigns, it pays to ensure they’re mobile-friendly.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62