Act-On

JUNE 13, 2024

Open rates jumped from 25% to 48%, and click-through rates increased from 1% to nearly 18%.You Measure your open rates, click-through rates, and engagement to continue testing and refining new content and focusing on areas with positive metrics. Our internal guru, Kelsey Yen, took up the challenge.

Marketing Automation Services 130

Marketing Automation Services Cross-Selling Tools Planning 130

SendX

NOVEMBER 10, 2020

And in case you don’t know, emails are effective in improving open rates. The use of emojis began in 2015 and has shown to have had a profound impact on open rates. In fact, open rates for emails with emojis in their subject line have gone up as much as 775 percent in 2015 – 2016 alone.

Email Marketing 370

Email Marketing Planning Tips Paid Search Agency 370

SendX

JUNE 12, 2020

Open Rate (OR) It’s the percentage of people who opened your emails, out of everyone who received it in their inbox. How to calculate Open Rate = (Total emails opened/Total emails delivered)*100 Example: No. And of course, don’t be thirsty for high open rate and use dirty tricks.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

Directive Agency

OCTOBER 28, 2024

Working with actionable product-led CTAs (including free trials, links to succinct landing pages with demo videos or access to live product testing pages) will help you to optimize your CPC for your paid demand generation campaigns. That’s pretty significant, to say the least.

Paid Content 52

Paid Content Lead Ranking Linkedin Lead Scoring 52

Optinmonster

OCTOBER 27, 2024

All you need to do is create a landing page with an email signup form. You can use a plugin like SeedProd to build a landing page in WordPress, or see if your email service provider comes with landing page signup forms. Insert your landing page URL in that field and you’re good to go.

Top of Funnel 98

Top of Funnel Marketing Automation Services Work Management Deliverability 98

KEO Marketing

DECEMBER 16, 2014

When it comes to email, one of the most important metrics is the open rate, which of course tells you how many of your email recipients actually opened and viewed the message. Marketers who want to address (and ideally improve) their open rates will need to make mobile a big part of the conversation.

Open Rate 48

Open Rate Mobile Marketing Email Marketing Planning 48

SendX

FEBRUARY 26, 2021

Websites that pay more attention to opt-ins tend to get either the high average or above-average opt-in rates. Timed pop-ups , dedicated landing pages , and better ad targeting to filter out cold leads can all improve your email list opt-in rate. Research has shown that welcome emails have an average 50% open rate.

Work Management 229

Work Management Marketing Management Email Marketing Service 229

SendX

JULY 30, 2021

An engaging hook will keep users reading, and it can even improve your opening rates for those who use a preview pane to filter their emails. Instead, users will have to click a ‘read on’ button to visit a landing page and know how the story ends. Here’s the catch. Your email shouldn’t include the end of the story.

Email Marketing 256

Email Marketing SEO Work Management Marketing Management 256

Contently

DECEMBER 13, 2022

Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors. Email: Open rate, click-through rate. This list will help you create content that meets your engagement and conversion goals.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Act-On

OCTOBER 4, 2023

email send reports, landing page visitor reports). Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. Are my top 20 performing emails getting similar results for open rates and click through rates?

Marketing Automation Services 189

Marketing Automation Services Analytics Software Deliverability 189

Vidyard

JUNE 3, 2015

Used every tip, trick, and marketing technique to get visitors to your landing page? The data backs up the importance of video: it increases the open rate of emails by 13%, and drives more traffic to landing pages. There are plenty of ways to incorporate video on landing pages to drive conversion.

Landing Pages 50

Landing Pages Peer-to-peer CAN-SPAM Click Rate 50

SendX

AUGUST 20, 2020

Source: clemensvdlinden.com 1) Open rate This metric reflects the number of people from your email list who clicked on your emails. According to statistics, 47% of people note that subject lines are the main factor that determines whether they decide to open emails or not. What Metrics You Should Analyze?

Analytics 195

Analytics Conversion Tips Click Rate 195

SendX

JUNE 10, 2020

While this is true that people might open the emails but will hardly click through your content. Because, according to GetResponse, the average click-to-open rate for emails sent in Asia alone is, 13.74%. course, the basic reports such as, open rates, total clicks, etc, of any campaign can be tracked.

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

Binary Demand

JUNE 12, 2023

Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Use Opt-in Forms: Position opt-in forms prominently on your website, landing pages, and blog posts, with fields for email collection and optional details. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Use Opt-in Forms: Position opt-in forms prominently on your website, landing pages, and blog posts, with fields for email collection and optional details. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Webbiquity

OCTOBER 9, 2018

Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1% Here’s is an example of a landing page that Prowly uses to target German prospects.

Paid Content 256

Paid Content Personalization Lead Ranking Marketing Analytics Tools 256

Martech

SEPTEMBER 22, 2021

iOS 15 and letting go of open rates. ” As of Monday, the thing many email marketers have dreaded – iOS 15 – has launched, which will nullify tracking on emails opened by Apple Mail users and makes the open rate even less reliable. Tactically, opens fueled automation and inferred intent. Read more here.

Marketing Automation Services 127

Marketing Automation Services Lead Ranking Lead Scoring Privacy Protection 127

Marketing Insider Group

MARCH 18, 2020

From the MailChimp dashboard, you can see a quick overview of all your campaigns and monitor important metrics, such as open rate and subscribe rate. There are thousands of free and premium plugins available for marketers to manage everything from SEO to sales funnel creation and landing page optimization.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Martech

NOVEMBER 6, 2023

In the B2B sector, typical rates are 2.5%–5%. Engagement rate Traditionally, businesses heavily relied on email open rates as the go-to metric for gauging lead engagement. Adapt to evolving metrics : With Google’s privacy updates , it might be time to move away from open rates as a primary metric.

Outreach 125

Outreach Email Marketing Optimization Lead Ranking 125

Zoominfo

OCTOBER 23, 2018

But after all that work, you find out your carefully crafted marketing email has a record low open rate. Sometimes, bad email marketing metrics aren’t a result of the email itself, but of the landing page. Landing page abandonment can easily compromise the success of your email campaign.

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

Biznology

APRIL 14, 2017

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Ranking 139

Convince & Convert

SEPTEMBER 14, 2024

Tools like Optimizely or Adobe Target enable marketers to personalize landing pages or email campaigns on the fly. These tools can craft tailored emails that resonate with each recipient, improving open rates and conversions.

Trends 139

Trends Tips Paid Search Agency Planning 139

SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo. percent.

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

BOP Design

JULY 30, 2021

Email Open Rate. Open rates are one of the best and easiest ways to tell whether your B2B email marketing strategy is working. The number of contacts that open your emails compared to the total number of contacts that your email was sent to determines your open rate. Click-Through Rates.

Email Marketing 125

Email Marketing B2B Marketing B2B Click Rate 125

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. Key metrics and KPIs Determining your email marketing campaign’s success starts with tracking crucial metrics and Key Performance Indicators (KPIs) , such as: Open rate.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

Launch Marketing

SEPTEMBER 27, 2023

These actions can be anything from opening an email to viewing a landing page on your website. For drip campaigns, it is key to track basic metrics such as open rates, click-throughs and conversions to gauge the effectiveness. Are your open rates high but the click rate falling short?

B2B Marketing 111

B2B Marketing Lead Ranking Lead Scoring Campaigns 111

Optinmonster

JANUARY 24, 2024

Open Rate Your open rate is the percentage of your email recipients who opened your email. This is an important email metric to measure because your email campaigns won’t do a thing unless your subscribers are actually opening and reading them. Let’s take a look at each of these nine metrics.

Email Marketing 94

Email Marketing Planning Open Rate Click Rate 94

Optinmonster

APRIL 4, 2024

Signup forms and Landing Pages : These should be easy to create and integrate, so you can effectively grow your contact list. We’ve tested, experimented, and optimized our way to a 59% open rate and a 99.08% deliverability rate for our own email campaigns.

Enterprise Management 68

Enterprise Management Email Marketing Marketing Automation Services Work Management 68

Only B2B

JULY 7, 2023

Optimize landing pages: Design dedicated landing pages with compelling copy, clear calls-to-action, and minimal distractions. A well-optimized landing page increases conversions and grows your email list. A study by GetResponse found that welcome emails have an average open rate of 82%.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Martech Advisor

DECEMBER 23, 2019

Shoppable landing pages. That’s where shoppable landing pages come in. It’s an easy win, with many platforms now offering simple ways to create a landing page even if you don’t have a website. You can even track page visits and sales. This boosts open rates considerably.

Small Business Marketing 112

Small Business Marketing Trends Marketing & Strategy Marketing Strategy 112

Marketing Insider Group

FEBRUARY 23, 2021

Automated emails average over 70% higher open rates and 152% higher click-through rates than “business as usual” marketing messages ( Campaign Monitor ). It could guide them to a landing page where they fill out a form, a PDF where they read the original case study, or a product or service page.

Case Studies 295

Case Studies Case Study Studies Top of Funnel 295

Unbounce

DECEMBER 9, 2021

Another thing to consider is that welcome emails also have high open rates —they’re 86% more effective than a company’s other promotional emails. Optimize Your Landing Pages for Email Sign-ups Today. Once you’ve created a welcome email, you’ll want to optimize your landing pages for email sign-ups.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

Only B2B

JULY 29, 2021

It is never solely about open rates and click through rates to measure your campaign effectiveness, but also comprises many key metrics that will give you ideas of effectiveness depending upon your goals. Let’s talk more about metrics other than Click through rate and open rate. Check Bounce Rates.

Email Marketing 118

Email Marketing Campaigns CAN-SPAM Marketing Analytics Tools 118

Webbiquity

APRIL 18, 2024

Dynamic content can then be used to automatically customize the elements of your emails, landing pages, and other marketing materials to match these segments, providing a personalized experience without manual effort. This includes measures such as open rates or click-through rates. Yes, it’s an ad.

Marketing Automation Services 165

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 165

Anyword

FEBRUARY 7, 2022

However, once these attempts are made, any non-responsive contact should be deleted so as to improve your open rate. For example, subject lines are a major factor in opening rates, while personalization and a recent hot topic can also have an impact. It can help to provide motivation such as “we’ve missed you” discounts.

Copywriting 87

Copywriting Email Marketing Paid Search Agency Landing Pages 87

Porch Group Media

AUGUST 10, 2021

According to the report: Day of the week matters: Best day of the week with the highest email open rates was Friday (18.9%). Friday was also the best day with the highest click-through rates (2.7%). Average benchmarks for industry: Average open rate: 18.0%; Average click-through rate: 2.6%; Average click-to-open rate: 14.1%.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

ConvertKit

NOVEMBER 20, 2020

Create a free landing page that converts. ConvertKit landing pages were designed by world-class pros to be fully customizable and give you the quick data to improve your conversion rates and grow your business. Set up a landing page to easily share your ideas. Create a free ConvertKit account.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135