SEO Best Practices for Landing Page Optimization

KoMarketing Associates

There’s been a competition going on between PPC and SEO for quite some time. And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. Landing pages are the perfect tool to do it. Add in the ability landing pages have to focus and convert the free traffic coming from the search engines, and SEO looks even better. But the landing pages are key.

Landing Page Ideas That Are Strikingly Simple (and Actually Work)

Optinmonster

Do you want to build landing pages that catch your visitors’ attention and significantly increase your conversion rates? In this article, we share landing page ideas that will get those conversion rates soaring. What makes a good landing page.

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7 Tips for a Successful PPC Landing Page

The Point

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The rewards from making even slight improvements to your PPC landing pages can be dramatic.

How to Create & Optimize a Landing Page for AdWords

Optinmonster

Do you want to learn how to create a landing page for AdWords, but you’re not sure where to get started? It allows you to reach a large audience and target keywords to direct higher-quality leads to your website. Do You Need a Landing Page for AdWords?

The Best Commercial Contractor Landing Page Strategy

Navigate the Channel

One of the most overlooked strategies for commercial contractors is landing pages. Keep reading to learn the best commercial contractor landing page strategy. You can also create specific landing pages with a purpose.

3 Tips for Getting More Value from Your Landing Pages

Unbounce

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page.

How to Design Landing Pages that Convert

Single Grain

If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the most important parts of your website. Even good marketing people don’t always understand how to design landing pages that convert prospects into customers. But there is a process that includes several different elements that can take your landing pages to the next level. What Is a Landing Page?

The 20 Best B2B Landing Page Examples of 2020

Unbounce

B2B products and services can be difficult to fully capture on a landing page—we know from experience. You’re often dealing with a longer sales cycle, multiple different decision-makers, and a complex offering that’s tricky to explain without info-dumping all over the page. (Ew.).

PPC Landing Pages Not Converting? 10 Ways to Optimize

SmartBug Media

Landing pages form the backbone of any PPC campaign. All the keywords, ad copy, and targeting in your PPC account are instrumental in getting visitors to your landing page, but are you keeping visitors engaged? If you find yourself struggling with low conversion rates and high bounce rates—even though clickthrough rates are soaring—chances are your PPC landing page is the problem. PPC Landing Page Best Practices.

Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)

Crimson Marketing

Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Landing pages. When it comes to landing pages, ask yourself: does the page make sense? . Look at everything before you create the page. Look at everything while the page is being created. Look at everything after the page is created.

How to Optimize Your Landing Page SEO

ConvertKit

Optimizing a landing page for SEO to bring in organic traffic is slightly trickier than ranking a blog post. When creating a page with landing page software, the goal is to lead visitors to a call to action and ensure that they follow through. When creating an SEO-rich piece of content, the goal is to engage the reader and have them spend as much time on page as possible, then leave with the answer they were looking for. Some landing pages can do both.

This Marketing Consultant Hit 5x Growth With Landing Pages and an AI-Powered Sidekick

Unbounce

Since then, he has seen his business grow five times larger with the help of Unbounce landing pages and our AI-powered optimization tool, Smart Traffic. A single conversion on a roofing landing page can drive anywhere between $6,000 and $10,000 in revenue.

How To Drive Traffic To Your Website’s Landing Pages (2021 Guide)

Unbounce

OK, so you just poured hours worth of work and creativity into publishing the most amazing landing page ever. When you can confidently identify these traffic sources, you can double down on the messaging to promote your landing page via the appropriate digital channels.

How To Optimize PPC Landing Pages To Secure More Leads

QuanticMind

In the fast-moving, modern-day world of SEM, digital marketers would be forgiven for dedicating their time to enhancing PPC elements rather than optimizing post-click landing pages. Whatever it is that your business offers, though, it is your PPC landing pages that will do the heavy lifting in terms of converting your traffic into leads and paying customers. Are Your PPC Landing Pages Visually Striking?

How Landing Pages Impact Quality Score on Every Ad Platform

Unbounce

In the world of pay-per-click (PPC) advertising , there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. What Is Quality Score & Why Does It Matter to PPC Advertisers? So they don’t require a landing page.)

The Best 14 Landing Page Builders for Any Business

Hubspot

There are plenty of different methods for generating leads, but one of the most effective options is a well-designed landing page. Building a fully-optimized landing page has never been easier -- in fact, it's now possible to create a lead generation gold mine using drag-and-drop tools without seeing a single line of code. Whether you're managing one or multiple pages, there are now so many options available that it can be tricky to find the best one of your needs.

How to Create Irresistible Facebook Landing Pages (Examples)

Unbounce

In this article, we’re going to discuss how dedicated Facebook landing pages help you capture more of these near-miss conversions. What Is a Facebook Landing Page? Years ago, Facebook offered landing pages within their own platform.

How to Improve E-Commerce Landing Pages with Paid Ads Data

Single Grain

When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. Instead, we’re taking a broad look at how paid advertising campaigns can improve customers’ experience on your landing pages.

5 Tips: How to Create the Best Lawyer PPC Landing Pages

DAGMAR Marketing

When you’re investing in pay-per-click (PPC) campaigns for your law firm , keep in mind that your landing pages have a critical role in improving your ROI and converting more visitors to qualified leads. Match the Message of Your PPC Landing Page to the Ad.

It’s All About the Landing Page

The Effective Marketer

But the not so surprising result from the survey was that when using QR codes, it really comes down to the Landing Page. How Good is Your Landing Page? You scan the QR code and the landing page you then see is a) not formatted for mobile devices; b) not interesting enough; or c) doesn’t exist. Landing pages can determine the success not only of a QR code campaign, but of any campaign that takes the user to your website.

Your One-Stop Guide to Designing Incredible Ecommerce Landing Pages

Unbounce

The product page on your website. Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask). These campaigns can sputter for all sorts of reasons, but there’s a common blunder that tons of marketers make: they send their traffic directly to product pages on their ecommerce storefront. What’s an ecommerce landing page? What makes a great landing page for ecommerce? Remember our PPC use case?

What Is a Landing Page? All Your Questions, Answered

Hubspot

If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website ? If you're trying to generate leads for your business, and you don't have at least a few landing pages on your website, you're missing out on a key opportunity to turn website visitors into something more. What is a landing page? Landing pages have one chief purpose: to generate leads for your business.

#SESNY & SEMNE Theater Presentation on Landing Page Optimization

KoMarketing Associates

Here is a copy of my part of the presentation panel on Landing Page Optimization. SESNY Theater Presentation: Landing Page Optimization. Some of the key highlights from the presentation: Understanding the need to define conversion opportunities at the start of B2B landing page development. Breaking out and outlining landing page factors based on user impact, SEO/PPC impact, or both.

Best Web and Landing Page Design Tips of 2009

Webbiquity

Find out how to make landing pages work harder and increase conversion rates. Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page. Yes, you’ll see all of this and more here in the best website and landing page design tips and techniques of the last year. Thesis Tutorial – Customizing the 404 Page by SugarRae.

What is a Good Landing Page Conversion Rate?

ConvertKit

It’s not enough to simply create a landing page. As content creators and entrepreneurs, we can often find ourselves conversion-hungry because we want to do everything we can in pursuit of landing page optimization. The key to increasing your landing page conversion rates is to start from a strategic foundation as you create each element. Only after launching your landing page and testing your results can you determine if it will accomplish your goals.

When and Why to Use Landing Pages

Marketo

Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. Landing Page Technology: Top Marketers’ Favorite New Tool. The tool allows businesses to do two things: Create targeted landing pages aimed specifically at turning traffic into leads and customers.

8 Incredible App Landing Pages (and How You Can Create Your Own)

Unbounce

Using Google Ads’ Universal App Campaigns (UAC) is a strong starting point, but many marketers get extra mileage from traditional PPC campaign, social media marketing, app cross-promotion, or even email blasts to newsletter subscribers. In these cases, you’ll need a stellar landing page to overcome that hesitance we all feel about installing yet another piece of software onto our phones. How to build app landing pages. Haven’t built a page yet?

The Best Landing Page Examples You Gotta Save for Your Swipe File

Unbounce

Here’s our starting principle: A polished, professional landing page can improve your conversion rates. But what the heck does it mean to be “polished” and “professional” on a landing page, anyway? With these questions in mind, we want to show off some fresh landing page examples to inspire your next creation. What makes a landing page effective? Jump ahead for the top landing page examples.). Landing Page Examples

Christmas in July! Create Smarter Ecomm Landing Pages for the Holidays

Unbounce

More obviously, Naccache points out that preparing simply takes a lot of work: “You’ll need great content (more than one piece) for your ads,” he says, and that may involve “many sets of banners, several video pieces, different iterations of copy” as well as “a series of dedicated landing pages for different sets of audiences.” We’ve seen customers build very similar limited promos using popups on their websites.).

Unbounce: The Landing Page Builder We Love

Ladder.io

This is an objective review of Unbounce – from a global growth agency that uses the landing page builder across 200 businesses. Unbounce – A Landing Page Builder & Conversion Platform. Who doesn’t love a good landing page? However, landing page conversion rates vary depending on several factors, including what you’re asking your visitors to do. That’s why we fell in love with Unbounce and their landing page builder.

The Best Converting Landing Pages for B2B

Hinge Marketing

Your landing page is your first impression. The best converting landing pages are all built on similar foundations. Driving traffic to your website is, of course, a priority, and building a landing page is a staple of online professional services marketing. But if the landing page fails to convert visitors to clients in the conversion funnel the traffic means nothing, especially in the B2B world. Landing pages are not cookie cutter.

5 Landing Page A/B Tests (And Their Surprising Results)

Hubspot

When it comes to designing landing pages, there is a difficult balance to achieve between making data-driven decisions and using your intuition. Rather than making guesses or assumptions to fuel your landing page’s performance, your success is dependent on trial-and-error. Based off an accumulation of industry-wide trial-and-error findings, marketers have formulated “best practices” for optimizing landing pages. 3) Landing Page and Ad Copy.

6 Reasons People Aren't Filling Out Your Landing Page Forms

Hubspot

Even though I''m a marketer, one of my least favorite activities is filling out forms on websites. Still, if you want to grow your business, website forms are part of the gig. Below are six very common reasons why people won''t fill out landing page forms -- so if you want more people to convert on your forms, you should steer clear of these mistakes. 1) Your landing page is too generic. 2) Your landing page is too distracting.

The Difference Between Landing page vs. Homepage

Stevens & Tate

Once upon a time, when the web was still in its infancy, the homepage was considered the most important page on your website. While the homepage is an essential component of your website, it shouldn’t necessarily be the first page that visitors see. Instead, you should be sending new visitors to a landing page. The following is a breakdown of the main differences between landing page vs. homepage.

How Thinkific’s Using 700+ Landing Pages to Double Their SaaS Growth This Year

Unbounce

Here are just a few of the ways Thinkific has been able to generate leads and expand the top of their funnel using Unbounce… In less than two years, Thinkific published over 700 landing pages to drive more than 150,000 (!!!) The Testing Ground for New Website Additions.

Create a Converting Landing Page using GreenRope

GreenRope

Create a Converting Landing Page in GreenRope. Please note: Our friends over at Olark had a few great ideas for how to increase conversions for your landing pages. Landing pages are a great way to acquire new leads and contacts from page visitors. Each landing page you create should have a clear end goal: To make the visitor take some action (i.e. Your website URL. Custom Website Domain. Set your page settings.

Create a Converting Landing Page using GreenRope

GreenRope

Create a Converting Landing Page in GreenRope. Please note: Our friends over at Olark had a few great ideas for how to increase conversions for your landing pages. Landing pages are a great way to acquire new leads and contacts from page visitors. Each landing page you create should have a clear end goal: To make the visitor take some action (i.e. Your website URL. Custom Website Domain. Set your page settings.