Biznology

FEBRUARY 20, 2017

Realizing that user or customer engagement can ensure success, businesses worldwide recognized it as a lucrative opportunity to extend reach and clientele base. The use of information, operational knowledge, and their distribution are able to lead an organization towards success. The benefits of having a knowledge base are many.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Webbiquity

FEBRUARY 20, 2020

Sales enablement, defined by Gartner’s glossary as, “the activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects,” involves creating and implementing a systemic approach to sales. Sean founded vidREACH.io Connect with Sean Gordon on LinkedIn.

Work Management 317

Work Management Video Marketing Marketing Strategy Marketing & Strategy 317

Tomorrow People

MAY 30, 2022

When it comes to B2B marketing, businesses often focus on customer acquisition. But what if you already have a decent customer base? But with our efforts so consumed with converting new leads, it can be easy to lose sight of the fact that marketing to existing customers calls for a separate strategy. Evolve your offering.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Seismic

MARCH 12, 2024

It’s all about getting teams to operate against data-driven insights, allowing for strategic and operational alignment between Marketing, sales reps, and advisors while obtaining a holistic view of revenue activities. Our journey takes us to enablement maturity, where our most advanced clients optimize revenue growth.

Work Management 105

Work Management Marketing Management Service Contingency Planning 105

Salesforce Marketing Cloud

OCTOBER 19, 2023

Contact center automation streamlines operations and takes on repetitive tasks previously done manually by people. Knowledge bases : Let AI create, organize, and deliver self-service content, so your agents can focus on more complex cases. Our guide reveals how high-performing service orgs make it happen.

Efficiency 104

Efficiency Contacts Automation Work Management 104

Martech

SEPTEMBER 8, 2021

I recently was on the job market in search of a new opportunity. As I was reviewing various job postings, I saw ample evidence that there’s plenty of confusion regarding what marketing operations means. There were also marketing technology positions that were almost exclusively marketing automation and CRM administration.

Marketing AI 71

Marketing AI Work Management Marketing Management Marketing Automation Services 71

Salesforce Marketing Cloud

APRIL 10, 2024

To give customers this option, you can provide: A help center, also known as a knowledge base , where customers can search for answers to common questions. Your business benefits by reducing support costs and improving operational efficiency. Self-service can also provide fast or even instant answers in some cases.

Service 59

Service Allocation Knowledge Base Customer Satisfaction 59

Salesforce Marketing Cloud

MAY 15, 2024

Then make any needed adjustments to optimize service operations. Of course, for dashboards and reports to be of any use, they must be based on all your data – no matter where it’s stored. So you have a full view of each customer as well as your overall operations. Build a robust knowledge base. Connected data.

Contacts 105

Contacts Work Management SMS Training 105

Engagio

JANUARY 20, 2024

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

SmartBug Media

MAY 9, 2023

As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 98

Hubspot Enterprise Management Product Work Management 98

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Circle Studio

MAY 14, 2020

There are so many tactics available to marketers today it’s easy to lose sight of the most important thing — your marketing strategy. How can you tell if your marketing strategy is due for an update? As marketers we can get so focused on what we’re going to say that we forget to listen.

Marketing & Strategy 148

Marketing & Strategy Marketing Strategy Webinar Metrics Planning 148

Martech

JUNE 9, 2023

While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology professionals” seemed somewhat grandiose. Since April, MarTechBot has engaged in over 600 conversations with marketers. Devise an Account Based Marketing (ABM) plan. Would it be useful?

Account Based Marketing 106

Account Based Marketing Marketing Automation Services ABM Marketing Analytics Tools 106

Salesforce Marketing Cloud

MARCH 19, 2024

Get access to exclusive resources and training As a member of the Serviceblazer Community, you gain access to a treasure trove of exclusive knowledge base articles and customer service training materials. The Serviceblazer Community is your troubleshooting companion.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Marketing Insider Group

APRIL 22, 2021

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. In marketing alone, you have over 8,000 tools to pick from. Marketing Tools for Startups. AnswerThePublic. Optimizely.

Startups 362

Startups Marketing Budget Budget Programs Tools 362

Heinz Marketing

JANUARY 26, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In today’s digital age, it’s harder than ever to stand out. While you might be marketing a product or service yourself, you’re also getting marketed to countless times throughout the day. So, that begs the question: “ how do you stand out from the crowd? ”.

Research 92

Research B2B Thought Leadership Thought Leadership Cold Calling 92

Salesforce Marketing Cloud

JANUARY 17, 2024

Get access to exclusive resources and training As a member of the Service Trailblazer Community, you gain access to a treasure trove of exclusive knowledge base articles and customer service training materials. The Service Trailblazer Community is your troubleshooting companion.

Work Management 132

Work Management Peer-to-peer Service Communities 132

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

For example, you might ask a team member to conduct a short training or presentation on a topic of their choosing, such as how to write a knowledge base article. Sometimes we’ll play an impromptu game like spin-the-wheel with small prizes,” said Moshe Leeds, contact center operations manager at B&H Photo Video.

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

Salesforce Marketing Cloud

DECEMBER 18, 2023

Without a proper process in place, you risk operational inefficiencies, increased costs, and a decline in overall performance. Be a great field service leader No matter your industry, improve your skills in operations, mobile technology, and customer relationships on Trailhead, Salesforce’s free online learning platform.

Work Management 59

Work Management Service Terms and Conditions Forecasting 59

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 253

Enterprise Management Marketing Automation Services Work Management Marketing Management 253

Hinge Marketing

NOVEMBER 25, 2019

That’s what marketing to C-suite executives looks like today. Download The Marketing Planning Guide. Because we specialize in professional services marketing, many of our clients target C-suite executives. This knowledge base gives us a unique vantage point to view the evolution of C-suite marketing and sales.

Work Management 119

Work Management Marketing Management Planning Advertising Agencies 119

SalesIntel

JUNE 22, 2023

In sales and marketing, having access to accurate and comprehensive data is crucial for success. Customer support is entirely self-service and limited to sifting through knowledge base articles or waiting on an email response to your question. Not per month, but a limited trial of their service.

Pricing 52

Pricing Price Ideal Customer Profiles Enterprise Management 52

Martech

JUNE 14, 2023

For instance, a B2B marketing firm might automate a welcome series that introduces new subscribers to top-performing articles, invites them to upcoming webinars, or asks about their specific areas of interest to tailor future content. Dig deeper: 6 must-have, underused email marketing automations 4.

Automation 89

Automation Organization Marketing Automation Services B2B 89

Hubspot

MAY 7, 2024

As a marketing business owner whose revenue primarily comes from my writing services, late 2022 to mid-2023 was… unnerving, to say the least. I like to reference the data point that the average successful startup has two major pivots before finding product/market fit.” I tell you this from experience.

Enterprise Management 61

Enterprise Management Work Management Marketing Management Paid Search Agency 61

seo.co

MAY 26, 2021

Armed with an understanding of your Customer Lifetime Value, or CLV, you can make more intelligent decisions about sales, marketing, branding, pricing , service, retention, and profitability. Justifies Incentive-Based Marketing. One of the most telling is something known as Customer Lifetime Value. Puts an Emphasis on Retention.

Paid Search Agency 98

Paid Search Agency Cross-Selling Marketing Analytics Tools Ad Frequency 98

Heinz Marketing

MARCH 18, 2022

By Maria Geokezas , Chief Operating Officer at Heinz Marketing. Whether it’s an operational improvement or organizational-level change – like pivoting from lead-based to account-based marketing – success comes from knowing when and how to adapt. Change is undeniable.

Work Management 105

Work Management Marketing Management Training Paid Search Agency 105

Tomorrow People

MAY 9, 2022

What marketers need to know about internal product launches. If your marketing and sales teams are both aligned on product benefits and key messages, it’s a lot more likely that your sales cycle will shorten and your conversion rates will improve. Don’t overuse marketing jargon. So, you’ve developed a product.

Product 156

Product Paid Search Agency Planning Broadcasting 156

TrustRadius Marketing

APRIL 21, 2022

Only 28% of customer experience teams offer a knowledge base. Salesforce 2020) The help desk software market share is projected to reach $11 billion by 2023. Transparency Market Research, 2021) The help desk software market share is projected to reach a revised size of $21.8 Top 26 Help Desk Statistics.

Statistics 52

Statistics Trends Customer Satisfaction Stats 52

Sage Marketing

JUNE 14, 2023

Here’s some background : When it comes to choosing a marketing automation platform, the market offers a multitude of options, each with its own set of strengths and capabilities. In fact, it’s become more common for many marketers and companies to ask about migrating from Pardot to HubSpot.

CMS Development 52

CMS Development Hubspot Marketing Automation Services Account Based Marketing 52

Sana Commerce

MAY 26, 2024

This means your approach to marketing, customer service, and even website design is going to be tailored to the specific needs of B2B buyers. Customer service excellence : Invest in a knowledgeable customer support team that can address complex inquiries and provide personalized assistance.

B2B 52

B2B Business Marketing Management Sales Cycle 52

Salesforce Marketing Cloud

NOVEMBER 19, 2021

Not only are cases being solved more quickly, but we’re building a collective knowledge base in Slack that agents can reference. This sets off the case swarming process (also referred to as intelligent swarming , or incident swarming). Tamara Carpenter, Salesforce.

Tips 98

Tips Work Management Knowledge Base Press 98

Sprout Social

FEBRUARY 8, 2024

That said, customer support tiers typically scale from zero to three, and include the following: Tier 0: This tier encompasses self-service portals such as FAQs and knowledge bases, along with bot support. For instance, a software company may require a more specialized support tier structure compared to that of a retail brand.

Work Management 102

Work Management Marketing Management Service Paid Search Agency 102

SendX

NOVEMBER 20, 2018

SendX is an Email marketing platform that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Valid for Cyber Monday SE Ranking - SE Ranking is an all-in-one SEO software with SEO tools that every marketer needs.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Zoominfo

AUGUST 8, 2022

With unemployment rates steadily hovering around pre-pandemic lows , the power in the US job market has shifted into the hands of applicants — with competition that goes far beyond who has the best craft beers on tap. They’ll increase their knowledge base, and likely return with tools that can be used to make your business more efficient.

Zoominfo 130

Zoominfo Top of Funnel Peer-to-peer Word of Mouth 130

ConvertKit

NOVEMBER 15, 2021

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. For more details on how email deliverability operates, check out our blog post here. We strive for transparency, which is why we share information that is typically kept private, such as our finances.

Deliverability 79

Deliverability Click Rate Open Rate Domain 79

Salesforce Marketing Cloud

AUGUST 30, 2023

Get articles selected just for you, in your inbox Sign up now How to improve your team’s productivity with AI and automation Generative AI , a type of advanced AI that takes a set of data and uses it to create something new, can help your field service operations run smoother. Start learning +5,800 points Trailmix Field Service Leader

Work Management 52

Work Management Marketing Management Efficiency Service 52