KoMarketing Associates

MAY 26, 2015

How to Write Like a Pro in a New Content Niche by Neil Patel. Complete Keyword Research. No matter the industry or business, I always find keyword research a fun, exploratory process. So, let’s go to the world of disaster recovery for a minute and I will walk you through how to prepare for the thirty minute SME interview.

SME 120

SME B2B Marketing Planning Content Marketing 120

Marketing Insider Group

JANUARY 21, 2020

Dig into these to see what keywords are still worth bidding on in 2020. Depending on the competition for those keywords, bids could go up or down. Plus, you’ll want to renew keyword research for any emerging terms that are applicable to your industry. For paid search, you may have mixed results.

Budget Programs 290

Budget Programs Paid Search Agency Content Marketing Planning 290

KoMarketing Associates

JULY 26, 2018

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. For example, reach out to a subject-matter expert (SME) on the topic to set up a brief conversation or interview around the topic at hand.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

WriteSpark

MARCH 2, 2011

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are now expected to be a white paper writer, a web content writer, and a blog post writer. The question becomes: Should SMEs write technical sales materials? Lack of writing skill and training.

SME 120

SME Copywriting Work Management Paid Search Agency 120

Marketing Insider Group

AUGUST 26, 2015

If you write a blog post and no one reads it, did you really write it? Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders and executive leadership to write blogs. These subject matter experts (SME) are an excellent reputation-building resources a brand.

SME 100

SME B2B Thought Leadership Top of Funnel Keywords 100

Animalz blog

NOVEMBER 28, 2023

Forget table stakes like using AI to brainstorm headlines or expand a list of SEO keywords. Act as an SME Interview Co-Pilot An article about research must cover SME interviews , those primary sources of insights, anecdotes, and expertise. ChatGPT can review such charts and explain what they mean.

Marketing AI 78

Marketing AI Research Tactics SME 78

KoMarketing Associates

SEPTEMBER 24, 2015

As a content marketer, I rely on interviews with subject matter and industry experts to develop authoritative, recognizable writing that stands up to the competition in an increasingly crowded digital space. Do some preliminary keyword research. In other words, the roles aren’t so “traditional” any longer.

SME 120

SME Content Marketing Proposals Work Management 120

Animalz blog

OCTOBER 11, 2022

Both small and large companies like Atlassian, Miro, and monday.com fight over keywords in that space. How can you write for an audience averse to anything reeking of marketing, particularly when you’re new to the subject matter and community? The audience is meticulous and divided. The result?

Lead Scoring 58

Lead Scoring Lead Ranking Paid Search Agency Content 58

Moz

SEPTEMBER 21, 2020

It takes time to write a brand-new blog article every day, especially when you're an in-house team with a low number of resources and budget. For every article you write about, you must do extensive research, write out your first draft, edit, make changes, and more. However, that doesn’t mean that you need to start from scratch.

SEO 85

SEO Top of Funnel SERP Content 85

Animalz blog

SEPTEMBER 19, 2022

“I’ll write a fictional story for one of my clients.” “Now everybody is a storyteller… People who actually tell stories, meaning people who write novels and make feature films don’t see themselves as storytellers.” Anyone — including robots — can write a listicle or keyword-stuffed what-is-X article.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Content4Demand

NOVEMBER 6, 2018

Eastern Daylight Time as I write this, and the blog meter is about to hit two million blog posts written today already. One of the best ways to identify trends is to research SEO keywords to learn which are generating the most traffic. Tip #2: Write About What You Know. Tip #3: Write About What You Don’t Know.

Marketing AI 71

Marketing AI Tips SME Case Studies 71

Webbiquity

AUGUST 7, 2020

In normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry publications. Businesses that haven’t yet adjusted their online presence to reflect this may be at serious risk.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

nDash

AUGUST 6, 2020

Outsourcing the writing process creates an extra degree of separation in your client relationships. And now you’re left to find ways to fit freelance content writing into that budget—without destroying the margins on your services. How much money do you give a freelancer to write the article? Keyword research and SEO.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Service 52

nDash

NOVEMBER 3, 2021

Think about putting together a quick style guide covering things like audience, tone, keyword usage, and other important information. Aside from pillar pages, which are more like whitepapers in that they start at 2,000 words, the typical website project involves writing copy for one page, at 400 words, with 2 rounds of revisions.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

ClearVoice

OCTOBER 11, 2021

Subject matter expertise (provide bullet points or an interview transcript from an SME). primary and secondary keyword targets, “people also ask” questions for headers). Maybe they enjoy writing how-tos but they struggle with thought leadership. Real-world quotes (i.e reviews, testimonials, thought leader contributions).

Marketing Budget Creation 100

Marketing Budget Creation Content Guidelines Thought Leadership 100

The Marketing Blender

JULY 13, 2022

One great way to increase sales is to write an email nurture series. Speaking Engagements : Create a speaker bio and media kit for an SME or leader in your organization. This means doing keyword research, creating quality content, and building links back to your site. What Are Some B2B Growth Marketing Tips To Keep In Mind?

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

Directive Agency

SEPTEMBER 3, 2019

You can meet your customers’ pain points by writing top-of-funnel blog posts, publishing middle-of-funnel eBooks (with actionable steps the user can apply), or maybe your company is video savvy, and you can start a video series. Content is a beneficial way to drive new users to your site by ranking for keywords in Google. The reason?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Ambal's Amusings

NOVEMBER 5, 2009

Must-read resources on how to write good white papers: Michael Stelzner's How to Write a White Paper – A White Paper on White Papers. Bright, colorful SME quotes represented as large page callouts. "Conversational writing can and should be utilized to convey complex ideas and draw in readers. ” strategy.

Paper 100

Paper Enterprise Management Work Management SME 100

Martech

FEBRUARY 23, 2024

Most content strategies for B2B often rely on a subject matter expert or skilled writer to generate ideas, schedule content to satisfy the CMO and write based on perceived market demands. However, you must take the guesswork out of the equation to create relevant, high-performing content. It involved: Taking the list of attendees.

Social Marketing 132

Social Marketing B2B Marketing Content Marketing B2B 132

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). They write in a variety of niches because they enjoy tackling new things each time they tickle the keyboard. That’s for you to decide! What are generalists?

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Marketing Insider Group

NOVEMBER 30, 2020

SEO: An audit, keyword strategy, and external link building. When you engage with us, we’ve already done the topic and keyword research. Then we execute on it by using our own subject matter expert (SME) writers, SEO optimization best practices, and buyer’s journey funnel goals. What do you get for that amount of money?

Allocation 271

Allocation Ad Frequency Content Marketing Top of Funnel 271

DivvyHQ

JANUARY 19, 2023

If your content teams and subject matter experts want to create high-quality, on-brand content, they need the right training. Check out our latest article to learn about the different types of content marketing training, programs available, and find the perfect one for your producers.

Training 89

Training Content Marketing Content High Quality Lead 89

nDash

JULY 21, 2021

For example, you’ll need to gather your brand’s style guides, messaging, subject matter experts, competitors, keyword research, content strategy, editorial calendar, examples of top-performing content, and more. The industries and niches they write for. Finding and vetting freelancers takes some pre-planning.

SME 52

SME Advertising Agencies Paid Search Agency Ideal Customer Profiles 52

ClearVoice

AUGUST 14, 2023

Establish thought leadership in cybersecurity Thought leadership positions your cybersecurity SME as an influential and authoritative voice in the industry. Contribute to industry publications: Seek opportunities to write for popular cybersecurity publications. Use tools like Google Keyword Planner or Ahrefs. Co-create content.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Tiecas

JANUARY 17, 2024

As a content marketer, you are responsible for extracting the key talking points from your SMEs and expanding them into cohesive, customer-centric content that addresses the audience’s challenges. Don’t ask them to write the content for you. Have the SME review and vet your draft and publish it under their names.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

Parse.ly

MAY 9, 2023

We’ve also started using AI to write longer, highly technical blog posts that stand up pretty well when reviewed by an in-house subject matter expert (SME), often a product marketer, technical account manager, or engineer. When comparing the two types of content, our search referrals and search traffic have remained level.

Webinar Metrics 52

Webinar Metrics Work Management Marketing Management SME 52

Ambal's Amusings

JULY 15, 2010

The biggest challenge in white paper development and marketing is constructing a formal process that translates raw Subject Matter Expert (SME) interviews or online research information into a compelling white paper sufficient to generate high quality business leads and/or a greater number of social media followers. Blog Savvy B2B Marketing.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Ambal's Amusings

SEPTEMBER 3, 2009

We have invited White Paper Experts to shed light on the following question: "What is the biggest mistake to avoid when writing a white paper?" Michael Stelzner's Book Writing White Papers: How to Capture Readers and Keep Them Engaged. How to Write a White Paper – A White Paper on White Papers. White Paper FAQs.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Content Standard

AUGUST 9, 2023

Optimizing and scaling output Because generative AI models can differentiate between content formats, interpret personas, and mimic a wide range of writing styles, they can help quickly reformat content for cross-channel promotion or generate new content for rote copywriting tasks.

Marketing AI 90

Marketing AI Lead Ranking Generation Brand Identity 90

Single Grain

NOVEMBER 18, 2019

In fact, high-quality writing is more important than ever. Here are six content marketing tips to help you scale up without neglecting high-caliber writing: 1) Re-Calibrate Your Team: Outsource Content, Invest in Editors. To accelerate production, save time and reduce costs, consider outsourcing content writing.

Paid Content 106

Paid Content SME Product Tips 106

Single Grain

JUNE 19, 2019

There are a vast number of technology resources available that can help extend your reach, but knowing which ones are the most suitable for your SME can be challenging. Revisit that content and make sure that it has not only the necessary keywords, but, more importantly, that you are providing answers and value in your articles.

SMB 111

SMB Marketing Strategy Marketing & Strategy Enterprise Management 111

Ambal's Amusings

NOVEMBER 23, 2010

This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process. Her website is Ten Ton Marketing.

Paper 100

Paper Work Management Marketing Management SME 100

Referral Rock

OCTOBER 30, 2019

Maybe it’s creativity or the ability to write catchy slogans and compelling hooks. If you run an SME or startup, then you know scaling a business is all about how many customers you can gain while retaining as many customers as possible. Discovery – allows you to search for keywords on Instagram and Twitter.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Webbiquity

NOVEMBER 26, 2013

Disappearing keyword data. While there is a great deal of data here, at a high level: backlinks remain the most important part of the algorithm (though quality matters more than quantity; on-page keyword usage is still fundamental; and social factors may be more correlational than causational with high rankings. Google Penguin 2.0

Resources 100

Resources SEO Best Practices Burn Rate 100

Webbiquity

NOVEMBER 26, 2013

Disappearing keyword data. While there is a great deal of data here, at a high level: backlinks remain the most important part of the algorithm (though quality matters more than quantity; on-page keyword usage is still fundamental; and social factors may be more correlational than causational with high rankings. Google Penguin 2.0

Resources 100

Resources SEO Best Practices Burn Rate 100

Directive Agency

JULY 26, 2016

Do they define keywords and track them showing progress? You can’t just throw a few keywords onto a website and miraculously jump into the top spot on the SERPs unless you run an uber-authoritative website like Amazon.com. Anyone can get their friend to write them a review. Do they stuff keywords in their content and title tags?

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76