PureB2B

JUNE 10, 2020

The Sales Conversion Podcast features some of the brightest and successful minds in business today to discuss tactics for growing your business. Why B2B marketers operate differently than B2C marketers. How you need to get familiar with your target audience. Why sending useful gifts is a fantastic way to get engagement.

Top of Funnel 62

Top of Funnel Conversion Demand Generation Marketing Funnels 62

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Akoonu

FEBRUARY 2, 2017

Well, you can when something as significant as the rise of the internet sits in the divide. Way back then, marketing was mostly physical. You printed collateral, produced mailers, shipped things around the country, crafted beautiful product packaging, wrote ad copy for print, purchased advertising in magazines and newspapers.

Tactics 40

Tactics Paper Internet Marketing Marketing 40

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Quick Takeaways.

Paid Content 279

Paid Content Ad Frequency Paid Search Agency Marketing Budget 279

Directive Agency

APRIL 25, 2019

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. Keep up-to-date on the latest news, trends and recent developments in the vast world of B2B digital marketing. Why Should B2B Marketers Care? Martin Swant.

B2B Marketing 101

B2B Marketing Trends Paid Search Agency Advertising Agencies 101

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Inbound Marketers – For Marketing Professionals.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

PureB2B

AUGUST 25, 2021

Essentially, the goal is to make potential customers become aware of you, like your brand, and trust you through social media sales and marketing activities. A fundamental aspect of social selling is engaging potential clients without using the direct approach common with cold-canvasing tactics. The Basic Principles of Social Selling.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

seo.co

FEBRUARY 15, 2022

Unfortunately, clickbait is synonymous with unethical marketing thanks to the intentional disconnect between headline and article. Sensationalist headlines have always been around in some form—most notably on the cover of supermarket tabloid magazines—but it’s only within the past few years that they truly rose to prominence on the Internet.

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

PureB2B

JUNE 10, 2020

The Sales Conversion Podcast features some of the brightest and successful minds in business today to discuss tactics for growing your business. Why B2B marketers operate differently than B2C marketers. How you need to get familiar with your target audience. Why sending useful gifts is a fantastic way to get engagement.

Top of Funnel 48

Top of Funnel Conversion Demand Generation Marketing Funnels 48

Content Standard

FEBRUARY 12, 2019

Every marketer on the planet is planning for AI, investigating VR, and wanting to develop voice tech skills. Digital and physical marketing both have their place, and today’s smart marketers understand that a mix of the two makes for a smart strategy. ” Cohesive Marketing Can’t Be Online-Only.

Planning 88

Planning Ad Building Paid Search Agency Marketing & Strategy 88

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hubspot

MARCH 15, 2019

Let's say I'm a true beginner in the marketing industry, and I don't even have a firm grasp on what marketing is -- so I turn to Google, and I type in my question, "What is marketing?". With my question, I'm likely not looking for "marketing best practices" or "10 best marketing campaigns of 2018". Don't use caps.

Tagging 77

Tagging SEO Marketing Websites FAQ 77

Webbiquity

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?). Email is the #2 priority.

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Hubspot

MARCH 5, 2020

At this point, you might still be asking, "If 5G is wireless internet and Wi-Fi is wireless internet, what's the difference?". Wireless internet, Wi-Fi is unlicensed internet while 5G is a licensed cellular network. Meanwhile, Wi-Fi comes from radio waves sent from an internet provider's giant, central computer.

Marketing AI 100

Marketing AI Paid Search Agency Ad Frequency Cable 100

Bannerflow

NOVEMBER 22, 2021

As cinemas and other venues closed, consumers turned to smartphones, tablets, TV, radio, newspapers and magazines for entertainment. Internet-connected, or smart, TVs have also become increasingly common, with nearly 80% of households having one. If you have a service, subscription or product to market to your customers, why not?

Display 98

Display Advertisements Advertising Trends 98

Oktopost

MARCH 2, 2020

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. If you’re on the hunt for new marketing resources, look no further. Marketing 360 The Marketing 360 YouTube channel offers a wide variety of high-quality video content.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Inbox Insight

APRIL 12, 2020

A lot of marketers may be wondering… What is the best approach when it comes to choosing between inbound and outbound marketing campaigns? The truth is, inbound and outbound marketing don’t have to be enemies. What is outbound marketing? Newspaper and magazine ads. What is inbound marketing?

Inbound Marketing 98

Inbound Marketing Paid Search Agency Advertising Agencies Planning 98

Hubspot

MARCH 27, 2018

Like social media, email marketing, and emerging technologies such as artificial intelligence (AI), search engines are improving the way in which they deliver results to users every day. As a marketer, it is critical to keep up with all of this news. Its blog covers tactics for improving SEO as well as user experience.

SEO 78

SEO Marketing Websites Search Engine Marketing Copywriting 78

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? And everyone’s on social media.

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

PureB2B

AUGUST 25, 2021

Essentially, the goal is to make potential customers become aware of you, like your brand, and trust you through social media sales and marketing activities. A fundamental aspect of social selling is engaging potential clients without using the direct approach common with cold-canvasing tactics. The Basic Principles of Social Selling.

Lead Ranking 62

Lead Ranking Linkedin Network Marketing Sales Qualified Leads 62

Contently

JANUARY 4, 2017

According to a Salesforce survey of 4,000 marketers, native advertising is currently the third-most popular tactic, tied with video. Although native advertising has an ancestor in the advertorials that ran decades ago in print magazines, the current ads that appear on publisher sites have a unique format.

Advertising Agencies 148

Advertising Agencies Advertisements Advertising Effectiveness 148

Zoominfo

DECEMBER 13, 2018

In 2006 Jeb founded Sales Gravy, the most visited sales employment and career search website on the internet. Sales Hacker brings together top sales execs from the biggest tech companies to learn about the tactics and strategies they’re using to attain nine-figure revenues in B2B sales. 2. Sales Hacker.

Youtube 187

Youtube Advertising Channels B2B Thought Leadership Zoominfo 187

nDash

NOVEMBER 11, 2021

When discussing the role of someone working in PR, it’s sometimes challenging to explain to someone without a marketing background what they do and why it matters. There are some similarities between PR and advertising – the main one being that they both have to do with marketing. Stretching marketing budgets further.

PR 52

PR Paid Content Public Relations Advertising Agencies 52

Exo B2B

APRIL 11, 2019

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. One of them, Lee Odden , the undisputed marketing expert, did a great job of talking about the subject with a post that must absolutely be read.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Convince & Convert

JANUARY 6, 2016

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. Don’t Forget Offline Marketing.

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Advertising Agencies Business 113

Biznology

OCTOBER 1, 2014

I’ve been working lately with a very smart guy who has a wealth of marketing experience–mostly offline but growing experience online also. He is working with me to devise a content marketing strategy for a luxury product that requires regular service–that is as detailed as I am allowed to get in public.

Demographics 80

Demographics Marketing & Strategy Distribution Paid Search Agency 80

EveryoneSocial

FEBRUARY 10, 2020

If you are reading this post, then you probably have a solid idea about what marketing communications means. But before we dive in, I’ll recap exactly how I define it: Marketing communications are the techniques that the company uses to convey messages about their products or services, value, and work culture. Market Research.

Paid Search Agency 68

Paid Search Agency Companies Planning Marketing & Strategy 68

The Lead Agency

JUNE 7, 2018

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. Implicit in this concept is the idea that the Internet is a perfect democracy, where all content is equal; and ideas are disseminated in a cascading fashion. Why ‘Going Viral’ Is Harder Than You Think.

Viral Marketing 48

Viral Marketing Peer-to-peer Broadcasting Word of Mouth 48

Marketing Insider Group

JANUARY 24, 2012

We receive more marketing messages than we can handle and the battle for customer attention has moved from being mainly about the medium to technology to content. supermarket ushering in a new era of marketing information. The aim of marketing is to make selling superfluous” (~ Peter Drucker). The answer to all this is Content!

Paid Search Agency 100

Paid Search Agency Advertising Agencies Telemarketing Banner Ads 100

KEO Marketing

MAY 4, 2017

Content marketing is a highly effective tactic for drawing in leads and keeping them engaged with your brand throughout the sales journey. It is why B2B and B2C businesses alike have embraced them as a crucial piece of their overall marketing efforts. When it comes to your content marketing strategy, you cannot “wing it.”

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Top of Funnel Planning 59

Content Marketing Institute

JULY 11, 2018

That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. HANDPICKED RELATED CONTENT: No Lies: How to Get Content Marketing Right in E-Commerce. Content tactics create warm traffic to remarket to at a lower customer acquisition cost.

Top of Funnel 83

Top of Funnel Marketing Budget Merchandising Paid Search Agency 83

TrustRadius Marketing

APRIL 23, 2021

Inbound and Outbound marketing offer different approaches to achieving the same goals of generating leads, driving sales, and improving customer relations. Outbound marketing involves many of the classic sales strategies from before the turn of the century. What Is the Difference Between Inbound and Outbound Marketing?

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Directive Agency

APRIL 25, 2019

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. While not all of these journalists cover B2B specifically, they cover the latest tips, trends, and news B2B marketers can learn a thing or two from. Martin Swant. Kerry Flynn.

Trends 40

Trends Paid Search Agency Advertising Agencies Planning 40

EveryoneSocial

MARCH 27, 2018

B2B Marketing Strategies Your Company Needs. With B2B marketing strategies continuing to evolve, these are the five your company needs to start implementing together right now. Over the years, marketing has shifted to quite a few strategy variations and unique tactics thanks largely in part to the evolution of the internet.

Paid Search Agency 94

Paid Search Agency B2B Marketing Marketing & Strategy Marketing Strategy 94

Sales Engine

JANUARY 25, 2016

How to Dominate Your Market With Content from SalesEngine 1. Most of us understand that the world of marketing has changed—B2B has gone digital. As marketers tried to get the most out of this new digital world they re-discovered the importance of content. So what does this have to do with content marketing?

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Lake One

MAY 23, 2019

Inbound marketing has an exciting, rich, and still somewhat young history. The timing of factors like the internet gaining steam, creation of social media, and the mobile phone boom have all played a part in the creation and rising popularity of inbound marketing. What is Inbound Marketing?

Inbound Marketing 46

Inbound Marketing Paid Search Agency Planning Advertising Agencies 46