Valasys

MAY 3, 2019

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. A report by ABM marketing report in 2018 found that only 25% of the B2B marketers were using intent data. Sources of Intent Data.

Intent Data 49

Intent Data Intent Analysis Top of Funnel 49

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Anteriad

MAY 31, 2023

Your ICP should outline characteristics including demographics, behavioral data, intent, psychographics, and buying groups of your best customers. You need to gain an understanding of what your accounts are searching or in marketing for and tools like an intent-led marketing cloud is one way to do that. 

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Optinmonster

APRIL 10, 2024

You need to be intentional with every piece of marketing to make sure your brand’s human personality shines through. They know how to talk to people, make deeper-level connections, and build rapport. Corporate speak’ is one of the biggest barriers to achieving high emotional intelligence in marketing.

Marketing AI 88

Marketing AI Planning Paid Search Agency Psychographics 88

Martech

FEBRUARY 16, 2023

We never layered on buying intent or where they are in the buying process because frankly we didn’t care, we just wanted to get awareness and visibility.” Which is why Andrews and her team went beyond the job titles, adding demographic and psychographic data to construct personas. Mid intent/mid journey. For the U.S.

Paid Search Agency 119

Paid Search Agency Ads Campaigns Account Based Marketing 119

SocialPilot

FEBRUARY 19, 2024

You can use AI to do keyword brainstorming and topic ideation, prepare a list of SEED keywords, and find the target market, demographics, and even psychographics. All this results in a content writer generating content that serves the intent of the Ideal customer persona (ICP) and is backed by research that would have taken multiple days.

Generation 98

Generation Psychographics Content User-Generated Content 98

Inbox Insight

JANUARY 15, 2024

Forecasting : Technographic data can provide insights into market trends and help identify high-intent prospects, improving conversions. Psychographics : This refers to factors such as personality, values, beliefs, lifestyle, attitudes, and interests.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

FunnelEnvy

SEPTEMBER 18, 2023

A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent. Psychographics: Interests, values, lifestyle, personality traits. A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Valasys

SEPTEMBER 30, 2019

On the 30 th of September 2019, BrightTALK announced its new insights tool to aid in the level of precision of its buying intent-based marketing product named Intent Leads. The tool helped the B2B brands identify the prospective leads possessing the buying-intent.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

Terminus

NOVEMBER 9, 2020

And, right on cue, it has finally arrived: Terminus Nation is extremely excited to announce that we’ve acquired GrowFlare, a innovative psychographic account profiling solution that puts an entirely new type of real-time data at marketers’ fingertips. To be honest, we end up getting that stuff too, only three to five years later.

Psychographics 58

Psychographics B2B Marketing Bombora B2B 58

Anteriad

MAY 3, 2023

From intent data to buying groups, we’ll explore the key factors that contributed to their success and offer insights into how you can follow in their footsteps. Here are some takeaways to help set you up for high growth: Intent data Successful marketers were far more likely to use intent data to target their audiences.

Peer-to-peer 60

Peer-to-peer Marketing Budget Work Management B2B Marketing 60

Navigate the Channel

MAY 30, 2023

Despite decades of intentional efforts by companies and organizations to hire and promote based on diversity, within the past few years, DEI has taken center stage again, filtering throughout departments, including marketing. Countering stereotypes in marketing helps create a more accurate portrayal of different communities.

Planning 65

Planning Paid Search Agency Psychographics Work Management 65

Strategic-IC

DECEMBER 16, 2020

In ABM we refer to ‘first-party intent data’ - this is insight via tracking visitors to your website with automation tools such as HubSpot or other website analytics tools. This insight is called engagement data, and can be a strong indicator of intent. Intent data. Psychographic data. First-party data. Third-party data.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

In ABM we refer to ‘first-party intent data’ - this is insight via tracking visitors to your website with automation tools such as HubSpot or other website analytics tools. This insight is called engagement data, and can be a strong indicator of intent. Intent data. Psychographic data. First-party data. Third-party data.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Porch Group Media

NOVEMBER 17, 2021

More traditional ways of analyzing customers by demographics and psychographics are important, but digital behaviors must also be analyzed for a better understanding of motivation and intention. Armed with this intelligence about your customers, you can create highly personalized messages and experiences.

Psychographics 143

Psychographics Touchpoints Demographics eCommerce 143

SendX

JULY 30, 2021

You can segment your audience to offer a more personalized experience tailored to the user’s intent. Make sure recipients will find a landing page that is relevant to their current intent and if they click on your email. It’s a goal-oriented approach. Videos are another strong engagement strategy.

Email Marketing 213

Email Marketing SEO Work Management Marketing Management 213

Anteriad

MARCH 29, 2023

Even better, examine any psychographic data you have too. Intent data is a superpower here. By using intent marketing, you can look for individuals who are actively searching for solutions like yours or looking up relevant information related to your organization. Start by looking at your current and past customers.

Allocation 83

Allocation B2B Psychographics Segmentation 83

Hubspot

MARCH 27, 2023

There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. For example, someone wants to buy a new car.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. Clearbit (By HubSpot) Clearbit, recently acquired by HubSpot, is a tool for improving lead data with real-time updates by collecting demographic, firmographic, and intent data.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Online Marketing Institute

MAY 24, 2009

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. The supposed issue is that you’re selling to a business, so there are no psychographics.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Anteriad

DECEMBER 14, 2022

One way is to use intent data to mine for new demand beyond your current Ideal Customer Profile (ICP). New AI tools can expand on the typical data used to drive personalization and incorporate psychographics. By leveraging psychographics, you can better adjust your messaging and how you approach your leads.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

SendX

JULY 29, 2021

You can segment your audience to offer a more personalized experience tailored to the user’s intent. Make sure recipients will find a landing page that is relevant to their current intent and if they click on your email. SEO and Revenue Are Intricately Connected in Today’s Digital World. It’s a goal-oriented approach. Source: Segment.

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

Heinz Marketing

FEBRUARY 20, 2023

It includes demographic information, such as age, gender, and location, as well as psychographic data, such as values, motivations, and pain points. For example, you can use data to target people based on their behavior, interests, and intent. One way to identify your target audience is by creating personas.

Paid Search Agency 89

Paid Search Agency Spending Ads Companies 89

6sense

DECEMBER 1, 2021

We talk a lot here about the data-realm of hidden buyer intent data we call the Dark Funnel. For newcomers to the Dark Funnel, it’s easiest to think of its anonymous intent data as newfound clues from second- and third-party sources such as: Industry publications. Customer intent signals live there, too. Influencers.

Top of Funnel 62

Top of Funnel Marketing Automation Services Marketing Management Intent Signal 62

6sense

NOVEMBER 22, 2021

We talk a lot here about the data-realm of hidden buyer intent data we call the Dark Funnel. For newcomers to the Dark Funnel, it’s easiest to think of its anonymous intent data as newfound clues from second- and third-party sources such as: Industry publications. Customer intent signals live there, too. Influencers.

Top of Funnel 62

Top of Funnel Marketing Automation Services Marketing Management Intent Signal 62

Martech

SEPTEMBER 24, 2021

Intent data: Identifies company actions or signals that indicate whether or not an account is “in-market” for a solution. Intent data can be sourced from B2B forums or job boards (to view account participation in them), first-party content downloads or ad clicks, as well as third-party vendors.

Account Based Marketing 128

Account Based Marketing Enterprise Management Work Management Paid Content 128

xiQ

APRIL 4, 2022

xiQ’s Workbench is an AI-powered content curation engine, fueled by 1st-party intent data, current news, and drag and drop capabilities, that allows marketers to consistently nurture and build thought leadership reputation. First-party intent data and advanced analytics to individualize every interaction.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

6sense

DECEMBER 9, 2021

By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. At its simplest, Slintel collects and analyzes very early-stage buyer intent data, empowering revenue teams to learn more about accounts, faster. Integrated G2 and TrustRadius intent.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Valasys

NOVEMBER 21, 2019

Intent Data: Intent data has promising, yet majorly untapped potential in the B2B marketing world. The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. The in-depth use of intent-data was leveraged for businesses in the year 2017.

Planning 58

Planning Studies B2B Marketing Trends 58

Heinz Marketing

OCTOBER 2, 2022

Think of it as psychographics from an account perspective. Many companies focus on firmographic data when defining their ideal customer profile—like industry, company size, location. But Rev is different. . They’re able to pull what they call exegraphics—how a company executes and operates. Do they use the cloud? Are they B2B or B2C focused?

Ideal Customer Profiles 111

Ideal Customer Profiles Marketing AI Demand Generation Lead Scoring 111

6sense

DECEMBER 9, 2021

What differentiates the companies that actually win deals is that they understand a buyer’s intent much sooner. They see early intent signals, and then they combine those signals and make them usable to the entire revenue team. That means having the intelligence needed to sell and market better. marketing and sales campaigns.

Intent Signal 62

Intent Signal Peer-to-peer Marketing Automation Services Intent 62

Valasys

JUNE 24, 2019

The data gathered from social chatter is analyzed & merged with data from the demographic, technographic, firmographic, psychographic & “fit-data” of the potential customers as well as their past browsing details & purchase histories. 5 Methods To Get The Best Results When Incorporating A SoLoMo Content Strategy: .

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

JUNE 26, 2019

Weaves a tactic around the user data gathered from omnichannel (such as demographic, firmographic, technographic, “fit-data”, psychographic data as well as the current & past researching habits of the prospects & their purchase history) which helps in accelerating the repercussions of content syndication for optimized conversions.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

6sense

JANUARY 7, 2022

Founded in 2013 with deep roots in big data and predictive analytics, 6sense pioneered audience management capabilities eight years ago with dynamic audience creation using first, second, and third party intent and behavioral data. 6sense offers the best experience from integration to analytics and intent.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

6sense

DECEMBER 1, 2021

Most of us don’t recognize just what or how much data about our interests and intentions we leave in our wake. We refer to this world of anonymous buyer intent data as the Dark Funnel. The data in the Dark Funnel consists of various information “signals” pertinent to buying intent and activity. What is Dark Funnel Data?

Top of Funnel 62

Top of Funnel Work Management Marketing Automation Services Marketing Management 62

PureB2B

APRIL 20, 2022

An ICP can be as basic or as extensive as needed, and occasionally includes a few less obvious characteristics, such as client psychographics or background information that might explain why two almost identical consumers buy differently. Segment Based on Buyer Intent. Move Focus from Total Accessible Market to Target Accounts.

Demand Generation 62

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 62

PureB2B

APRIL 20, 2022

An ICP can be as basic or as extensive as needed, and occasionally includes a few less obvious characteristics, such as client psychographics or background information that might explain why two almost identical consumers buy differently. Segment Based on Buyer Intent. Move Focus from Total Accessible Market to Target Accounts.

Demand Generation 62

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 62