Biznology
JUNE 8, 2018
Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. Your content can be indexed by Google for the keywords it contains. They built the content.
Kevin Indig
JULY 31, 2023
Search Intelligence used Google Keyword Planner to land massive links for our Bingo client from: The Sun (DR 90) MSN, (DR92) Blackpool Gazette (DR 72) many other UK news publications Read how they did it In early June, I posted a snarky Tweet (Xeet?) that said, “ Show me your footer and I can tell you how good your SEO is.”
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FunnelEnvy
JANUARY 22, 2024
In the early days of the internet, Google won the search engine wars against companies like AltaVista by developing more sophisticated algorithms rather than solely focusing on keyword matching. For example, Google’s PageRank algorithm incorporated authority, relevance, and keywords. In the AI era, they will do the same.
Moz
MARCH 31, 2019
This is the popularity part of Google’s algorithm, described in the original PageRank patent. In the beginning, there was the original PageRank patent , which changed the way search engines worked. Topic-sensitive PageRank. Despite rumors to the contrary, PageRank is very much alive and well at Google. Anchor text.
KoMarketing Associates
NOVEMBER 15, 2013
The bottom line: Google knows how to differentiate between natural and paid links; the latter are usually off-topic, keyword stuffed, and include keyword rich anchor text. What percentage of PageRank is lost with a 301 redirect? An advertorial is another word for a paid editorial written for advertising purposes.
nDash
MARCH 25, 2021
Search intent should be the bedrock of your SEO strategy. Search intent, or user intent, is the main goal a user has when they’re typing a query into a search engine. Search intent means focusing on serving the user first instead of worrying about internal issues, like adding more meta descriptions.
KoMarketing Associates
MAY 27, 2014
Google PageRank & Algorithm Updates – Search Engine Roundtable. For businesses, this means creating good, high quality content vs. creating keyword-stuffed content specifically written for the search engines. To see what/when updates have occurred, check out the following resources: Google Algorithm Change History – Moz.
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