Social Media Trends Report: Key Insights You Need to Know
Emplifi
FEBRUARY 11, 2020
The Socialbakers Q4 2019 Social Media Trends Report reveals crucial insights into the changes and developments on social media.
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Emplifi
FEBRUARY 11, 2020
The Socialbakers Q4 2019 Social Media Trends Report reveals crucial insights into the changes and developments on social media.
Emplifi
JANUARY 19, 2021
In the Q4 2020 Social Media Trends Report, Socialbakers provides an analytical look at paid, organic, and influencer marketing at the end of the year and what it means heading into 2021.
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Emplifi
OCTOBER 20, 2020
A detailed analysis of the digital marketing landscape on Facebook and Instagram after a turbulent three quarters.
Marketing Insider Group
JANUARY 2, 2024
Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
Webbiquity
OCTOBER 17, 2023
Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.
Marketing Insider Group
JANUARY 29, 2024
And let’s just say, we’ve gathered some valuable insights along the way. “ChatGPT, help me out with 10 fresh keyword ideas and content angles for digital marketing trends in 2024.” Blend them with your understanding of current market trends to create content that resonates and ranks.
Marketing Insider Group
OCTOBER 16, 2023
Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. BuzzSumo Image Source: BuzzSumo Have you ever wondered how some content creators always seem to know what’s trending? BuzzSumo highlights trending topics in your niche.
Convince & Convert
APRIL 12, 2024
The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.
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3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season!
Webbiquity
JANUARY 23, 2024
Through social listening. In fact, almost 61% of businesses currently have a social listening system. Social listening, and more broadly online brand monitoring, is essential. This post outlines 10 key steps in using social listening to satisfy and retain more customers. Monitor brand mentions. Track customer sentiment.
Marketing Insider Group
JANUARY 8, 2024
Instead of posting on social media channels or sending email campaigns in real time, marketers can create content in advance and use AI automation to execute it. Big Data Insights With metrics now influencing most marketing decisions, big data is more critical than ever. Need assistance with effectively leveraging AI for marketing?
Marketing Insider Group
APRIL 15, 2024
Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. They focus on delivering insights, advice, and stories that matter to businesses. Image Source: Inc. B2B creators are experts in their fields. It’s simple.
Sprout Social
MARCH 19, 2024
Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?
Sprout Social
APRIL 16, 2024
Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. These insights build stronger messaging, campaigns, product lines—the opportunities are endless.
Marketing Insider Group
JULY 3, 2023
You need to rank for current trending topics that lead to conversions. Investigate our list of resources for discovering current trending topics that keep your content relevant. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Image Source 2.
Marketing Insider Group
NOVEMBER 8, 2021
Let’s explore some fundamentals that will set you up for success and equip you to learn how to use insights and analysis to create content that reaches buyers. Before we go further, I want to explain what I mean by insights and analysis. Audience Insights Drives Relevancy. I am not referring to performance analytics.
Webbiquity
JULY 18, 2023
And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year. Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. TikTok is for idiots.
Martech
MARCH 22, 2024
Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. These days, they’re adding more AI features to help retrieve detailed insights more easily. Trendup AI for finding trending topics on social media.
Sprout Social
FEBRUARY 29, 2024
In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. Why this surge? What is AI?
Sprout Social
FEBRUARY 1, 2024
Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Here’s how.
Convince & Convert
DECEMBER 15, 2023
Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Relat ed episode: Why Now is the Time to Win : Jay Baer 2.
Sprout Social
JANUARY 9, 2024
According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. It is used to identify patterns and trends in data for informed decision-making. Enter AI analytics.
Spiralytics
FEBRUARY 7, 2024
However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?
Trade Press Services
MARCH 11, 2024
They offered insights essential for brands, professionals, journalists, and thought leaders looking to share thought leadership and establish their expertise in today’s constantly evolving marketplace. Davide Savenije: The value of really good information, insights, and journalism and having an engaged, targeted audience hasn’t changed.
Oktopost
NOVEMBER 22, 2023
Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.
Martech
MARCH 18, 2024
It involves collecting and analyzing data from various sources, such as customer demographics, behavior, preferences, and purchase history, to gain insights into customer needs and preferences. These insights are then used to segment the audience and deliver tailored messages and offers to specific customer segments.
Anyword
APRIL 22, 2024
By integrating platforms such as Facebook, LinkedIn, Google Ads and Hubspot, Anyword enables marketers to gather vast amounts of data, offering insights into audience behaviors and campaign performance across multiple channels.
Contently
APRIL 6, 2023
Sometimes, knowing your customers can enact social change as well as increase brand affinity. percent year-over-year decrease in negative tweets 800 million social media impressions of the campaign 17 percent increase in brand sentiment Achieving a deep understanding of your ideal customers requires significant time and effort.
Convince & Convert
MARCH 7, 2024
Here are a few insights and tips from the research study: Insight #1: Top GTM Priorities Strengthening marketing, sales, and customer success alignment is a top priority for over half of GTM team members surveyed and the most commonly reported area of focus overall. This report looks at the current tools used by GTM teams.
The Lead Agency
APRIL 14, 2024
Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. But it’s also a source of ideas and industry insights.
Heinz Marketing
DECEMBER 26, 2023
By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.
Sprout Social
JANUARY 11, 2024
From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? That’s where metrics come in.
Martech
FEBRUARY 22, 2024
Dig deeper: Why we care about advertising: A marketer’s guide Evolution, innovation and trends Over the past five years, niche advertising has undergone a significant transformation. The rise of social media platforms, advanced targeting tools and the increased demand for personalized content have reshaped the landscape.
Sprout Social
MAY 23, 2023
This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. We’re going to see AI as an assistant.
Binary Demand
FEBRUARY 23, 2024
In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc.
Sprout Social
JUNE 27, 2023
It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. These insights enable you to cut through the noise and understand how customers feel about your business, products and service so you can improve them proactively.
Sprout Social
MAY 15, 2023
While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. Meanwhile, some may specialize in certain functions.
SmartBrief - Marketing
MARCH 17, 2024
By getting in front of these three influencer trends, marketers can better position themselves and their organization for success. In the next two to three years, we’ll see more influencers venture into developing their product lines, promoting personal services and building their brands across various social media platforms.
Sprout Social
FEBRUARY 28, 2024
What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.
Stevens & Tate
FEBRUARY 29, 2024
Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Read more about these trends here. Read more here.
Sprout Social
APRIL 9, 2024
In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. I replied, “Can you give me an idea of how involved the C-suite is with the social team?” I replied, “Can you give me an idea of how involved the C-suite is with the social team?” To me this was a red flag.
Martech
OCTOBER 23, 2023
Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.
Sprout Social
NOVEMBER 21, 2023
What are they posting on social media? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. You need to know it all.
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