Webbiquity

MAY 9, 2023

These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. By setting goals, you can prioritize your efforts and manage your budget efficiently.

Social Media 310

Social Media Social Marketing Planning Tips 310

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Marketing Insider Group

JULY 11, 2023

Quick Takeaways Paid content, also known as gated content, is basically any form of content on the internet that you have to pay to access Customers are already managing 85% of their buying relationship without talking to a human, making high-quality content more important than ever The average B2B decision maker consumes 11.4

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Thinkers360

APRIL 20, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 4 Dr. Markus Husemann-Kopetzky Price Management Institute Contact Dr. Markus Husemann-Kopetzky Score: 60.29 9 Tony D’Onofrio TD Insights Contact Tony D’Onofrio Score: 40.04 19 Ahmad M. 19 Ahmad M.

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Vision Edge Marketing

AUGUST 16, 2022

In our efforts to gather and apply data within marketing analytics, it’s important to see the complete picture within the numbers and to fully utilize the insights they reveal, to drive growth. These are the insights you did not anticipate and that emerge from studying your data. Insights in greater detail. . segmentation.

Analytics 210

Analytics Lead Ranking Analysis Lead Scoring 210

Zoominfo

NOVEMBER 29, 2023

Try it Now Creating Community Establishing a community is a great way to make your brand advocates feel connected. Providing a community forum for advocates can create an avenue for product improvement, as well as training around new or lesser-known features. Take the assessment today!

Buy 130

Buy Generation Peer-to-peer B2B 130

Marketing Insider Group

MARCH 21, 2023

In Kevin Allocca’s TED talk, he sheds light on how you can make that dream come true: be a trendsetter, have a community, and be unpredictable. 11 TED Talks Every Content Marketer Needs To Watch Sometimes, all you need is an impressive TED talk to reignite your love for content marketing.

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Martech

DECEMBER 7, 2023

Aside from valuable insights on the consumer, tools like keyword targeting, auction pricing and CPC strategies enhance advertiser performance. Join Josh Zimmerman, senior manager of new business partnerships at Reddit, in his informative SMX Next session and learn more about performance in the context of conversations.

Advertisements 110

Advertisements Advertising Conversion CPC 110

Martech

JANUARY 9, 2024

“Whether you’re building a net new event or deploying an existing event, utilizing data when building your digital event is critical,” said event strategist, event management and logistics leader, consultant Marsha Maxwell, in a session at The MarTech Conference. Audience data from these sources will help you create personas.

Optimization 115

Optimization Ideal Customer Profiles Customer Surveys Communities 115

Top Rank Marketing

DECEMBER 6, 2023

You’ll find much more about the future of B2B influencer marketing and its power to build relationships and create influencer communities in our all-new 2023 B2B Influencer Marketing Report. It’s data-packed 39 pages are rich with survey insights, case studies from B2B brands, top influencer marketing predictions, and much more.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Related episode: How Community, Creation and Culture Fuel Canva’s Social , Jackie Barker 5.

Rules 151

Rules Planning Brand Identity Branding 151

Brandpoint

JUNE 6, 2023

In the fast-paced world of social media, gaining insights from experienced professionals is invaluable for brands striving to stay ahead of the curve. We were fortunate to have a pre-event conversation with Darby Hogan, the Head of Social Media & Community for Wonderbelly and former Senior Social Media Manager at Liquid I.V.,

Social Media 118

Social Media Media Work Management Communities 118

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities. Be prepared for negotiation.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Thinkers360

MARCH 1, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 20 Rob Tiffany Digital Insights Contact Rob Tiffany Score: 39.25 We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Oktopost

JUNE 20, 2023

She talks through how to get advocate feedback, how to encourage positive sharing behaviors, why it’s so important to have a constant line of communication, how to gamify, and key insights on the best times to launch campaigns and initiatives. Meet Olivia Olivia Messina is Oktopost’s Social Media and Community Manager.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Youtube Advertising Benchmark 118

Salesforce Marketing Cloud

FEBRUARY 12, 2024

Leadership and initiative Leadership skills aren’t just for people managers. Whether you’re an executive or an intern, you need to inspire others, influence, solve problems, and, of course, manage teams. The skills come in handy when you pitch, manage, and launch any work project.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Martech

JANUARY 26, 2023

Data-informed insights Data and insights are often used interchangeably, but there is an important distinction between the two. On the other hand, insights draw actionable conclusions from data. Data and insights are essential for any business looking to take its digital strategy to the next level.

Paid Content 142

Paid Content Enterprise Management Work Management B2B Marketing 142

Sprout Social

OCTOBER 4, 2023

In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Using Tags allows you to filter social media reports to see specific content pieces, themes and posts, enhancing your social media insights. Let’s dive in.

Tagging 123

Tagging Marketing Strategy Marketing & Strategy Planning 123

HG Data

FEBRUARY 16, 2024

International Love Data Week is a global celebration of data taking place every year during the week of Valentine’s Day, with the goal of raising awareness and building a community to engage on data-related topics such as analytics, data management, and research.

Communities 62

Communities Analytics Research Ad Building 62

Top Rank Marketing

NOVEMBER 15, 2023

Debbie Friez “We will see a pivotal shift towards authentic connections in B2B influencer marketing over the next year.” — Debbie Friez @dfriez Click To Tweet Ryan Bares Global Social Influencer Marketing Manager IBM @RyanBares AI will revolutionize B2B influencer marketing by enhancing influencer discovery, vetting, and collaboration.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Martech

MAY 10, 2023

How do you measure the effectiveness of your loyalty management system? It provides insight into the most successful initiatives and critical features that enable their capability, evaluating the 12 most significant players and dividing them into leaders, strong performers, contenders, and challengers.

Work Management 101

Work Management Marketing Management Forrester Loyalty 101

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. If you’re part of the black community, you should be focusing on the latter, as it’s less competitive and will yield results for you faster. Based on these insights, start batch-creating content in advance. What is social media SEO?

Social Media 157

Social Media SEO Cost Per Click Media 157

B2BMarketing.net

APRIL 8, 2024

The trick is to co-pilot these tools with human insight, active listening and questioning to ensure the human-to-human connection is not lost. The insight that guides this cohesive narrative is established through a combination of 1 st party qualitative data including performance data, propensity and win:loss analysis.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Advertising Agencies 52

Oktopost

NOVEMBER 22, 2023

But, for B2B social media managers, cutting through the noise on social media can be challenging. Facebook: With the ability to refine your audience targeting with Facebook Ads and create Facebook groups for customer support, Facebook is another popular platform for B2B marketers to raise brand awareness and build an online community.

Social Media 117

Social Media Trends Media B2B 117

Thinkers360

FEBRUARY 16, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 5 Maria Villablanca Future Insights Network Contact Maria Villablanca Score: 55.87 17 Dana Small Ms Category Management Contact Dana Small Score: 38.32 17 Dana Small Ms Category Management Contact Dana Small Score: 38.32

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Martech

MARCH 7, 2024

It uses GenAI to autonomously generate highly contextual and natural conversational responses to customer inquiries from frequently asked questions uploaded to Talkdesk Knowledge Management. Birdeye’s Birdeye Social platform leverages AI to transform social media management for businesses with multiple locations. Get MarTech!

Marketing AI 108

Marketing AI Work Management Marketing Management Barriers 108

Salesforce Marketing Cloud

AUGUST 18, 2023

To ensure you get the most out of our fantastic MuleSoft sessions, learning, and activities, we’ve compiled a list of five main reasons why you can’t miss MuleSoft at Dreamforce: The MuleSoft Keynote Connect with MuleSoft experts from the MuleSoft Community Integration, automation, AI – oh my! But that’s not all!

Automation 98

Automation Peer-to-peer API Communities 98

Martech

FEBRUARY 29, 2024

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. Services range on a continuum from the full design, implementation and management of clients’ technology stacks to isolated, finite, very specific projects.

Enterprise Management 114

Enterprise Management Consulting Work Management Marketing Management 114

Sprout Social

JUNE 13, 2023

At Sprout, we’re dedicated to shaping solutions that amplify sophisticated social strategies, creating a direct link from social insights to return on investment. They currently have 55 users across various teams including product marketing, corporate communications, product communications and community.

Social Media 102

Social Media ROI Work Management Marketing Management 102

Thinkers360

APRIL 7, 2024

At a Glance Paul Mehraban, CEO and Founder, Mehraban Advisory Group, LLC Focus Areas : AI, Big Data, Cloud, Management. Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Stevens & Tate

APRIL 18, 2024

Lead Management : The use of automation software in lead management allows senior living communities to capture and store detailed information about each prospect, from initial inquiry through to move-in. This strategy not only informs them but also establishes the facility’s authority in the senior living sector.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

SmartBug Media

NOVEMBER 29, 2023

There are thousands of senior living communities in the United States, and Statista estimates that by 2050, more than one-fifth of the U.S. This means that the amount of senior living communities will certainly continue to grow. Let’s dive into how HubSpot Benchmarks supports communities and improves your bottom line.

Advertising Benchmark 64

Advertising Benchmark Hubspot Top of Funnel Communities 64

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? Why the “AI social media manager” isn’t coming for your job The role of social media manager has always been relatively future-proof—last year, it was the third most in-demand marketing position.

Marketing AI 135

Marketing AI Social Media Trends Work Management 135

Thinkers360

APRIL 18, 2024

Highlighted Content : Introducing the Webex app for Ford and Lincoln’s new in-vehicle digital experience , Global Hybrid Work Study | Employee Insights, In-Office Challenges, and the Role of AI. In this edition, we speak with Aruna Ravichandran, SVP & Chief Marketing and Customer Officer for Webex, Cisco.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 52

Salesforce Marketing Cloud

DECEMBER 6, 2023

You can find some great resources on the Salesforce Admins website, the Salesforce Admins YouTube channel , and Trailhead , along with some helpful community resources you can find by googling the topic + Salesforce. Trailblazer Community groups and Ohana Slack are also good places to learn virtually from others. LBS (yikes).

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

Communities 85

Communities Peer-to-peer Thought Leadership Webinar Metrics 85