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Email Open Rates: Which Benchmarks Matter Most?

Outreach

As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. Read on to learn how they inform Sequences and campaigns, how they relate to buyer sentiment, and how to use these insights to refine your own email strategy. What is Email Open Rate? What is Email Open Rate?

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Watch for inflated email open rates now that iOS 15 is out

Martech

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. ” What if I still care about open rate data?

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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates.

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5 B2B Email Marketing Tips that Will Double Your Response Rates

Metadata

Email marketing platform MailChimp reports that businesses using their service get about 20 percent open rate. percent of their list opening the email, while messages from religious organizations get opened 25.33 These five tips will help you double your B2B email response rates. percent of the time.

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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? For one, SMS messages have a nearly 100% open rate , which means your audience is much more likely to see your text message than your email (average open rates for emails are around 22% ). Increase response rates.

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Key Benefits of Mass Text Messaging in B2B Marketing

Valasys

This technique allows businesses to send out important updates, promotions, or reminders to their subscribers, instantly and cost-effectively. It provides a quick and convenient way for businesses to communicate with their customers, ensuring that important information reaches them in a timely manner.

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What to do if customers aren’t receiving your confirmation emails

Martech

Sometimes, they contain crucial information — like details about a meeting. The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient. Provide an easy path to opt out.