Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites. What actions should marketers take in 2010?" Stephanie Tilton.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. There are two kinds of searchers: Early stage buying cycle: Looking for information; initial research on what firms or products are out there. To understand how people search for your solutions is critical as well to understand.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. There are two kinds of searchers: Early stage buying cycle: Looking for information; initial research on what firms or products are out there. To understand how people search for your solutions is critical as well to understand.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Content4Demand

DECEMBER 6, 2018

Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale. That means creating more personalized experiences with greater ease and efficiency. . Long-form content will get a makeover. .

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

The ROI Guy

SEPTEMBER 29, 2010

To maintain revenue, these Tech Media firms have quickly morphed to develop and deliver interactive marketing services to technology vendors, including: On-line strategy development Building online advertising businesses. and creating advertising networks.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

Anything Goes Marketing

JULY 20, 2007

"Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). This microsite may be one, two or at most three pages within a larger website system.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

SnapApp

SEPTEMBER 8, 2016

Since then, they’ve become an invaluable tool for marketers, businesses, students, designers, teachers – basically everyone – and they’re used for everything from white papers to case studies, to menus and mock ups. Today there are millions (maybe billions?) of PDFs living on the Internet. Image source.

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

SnapApp

FEBRUARY 22, 2016

Content should educate and inform rather than interrupt and sell. In this behind the scenes session, Vanessa discussed how SnapApp turned one white paper into a 17 week campaign. He made the essential point that “B2B doesn’t have to mean ‘b to boring.'” . Overcoming fear is essential to moving forward. Image source: @quary.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. The hard part is mapping out the information delivery process.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Webbiquity

FEBRUARY 13, 2010

Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers. What problems do they face?

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

SnapApp

FEBRUARY 23, 2016

Content should educate and inform rather than interrupt and sell. ” In this behind the scenes session, Vanessa discussed how SnapApp turned one white paper into a 17 week campaign. He made the essential point that “B2B doesn’t have to mean ‘b to boring.'” Image source: @quary.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

BenchmarkONE

NOVEMBER 21, 2019

With that in mind, we’ve gone deep into industry research to discover as much as we can about the state of agencies today — and we’ve packaged all of that information up for you right here. 2% say it’s white papers. What They Do: Services and Offerings. Content marketing is a mainstay pillar of the industry.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

LeadSloth

AUGUST 11, 2009

Terry: Yes, some do – and yes, we certainly can and do use that to inform our target cost/lead for various clients. Jep: What are you tips for creating effective landing pages and/or microsites? We have never found microsites to be a good investment of our time. Terry: Trials, then webinars, then white papers.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

SnapApp

NOVEMBER 14, 2011

Content marketing can take many forms including blog posts, articles, videos, white-papers, e-books, and free reports. In contrast to blog posts or substantive articles, landing page information is concise and designed for a quick-read. Microsite. Unlike sidebars and widgets, microsites are like websites within websites.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Online Marketing Institute

DECEMBER 5, 2011

Reason 1: Many of the marketers who have stepped into curation on an enterprise basis are thinking about getting closer to their customers by providing an information service that draws people with similar interests and keeps them coming back. Marketers view content curation as a social as well as a content initiative.

Curation 40

Curation Enterprise Management Top of Funnel Thought Leadership 40

Anything Goes Marketing

JUNE 29, 2009

If you've already collected information from someone, avoid asking for it again at all costs. Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. This also goes hand in hand with PURLs as the PURL is the gateway to a personalized microsite. Event triggered communication.

Tactics 100

Tactics Automation Personalization Planning 100

NuSpark Consulting

DECEMBER 5, 2011

Without this information, you can’t possibly target your audience’s needs properly with the right content that satisfies those needs. Commonly known as landing pages or microsites, jump pages are unique web pages designed to complement an advertising or paid search campaign to promote an offer, survey, or promotion for lead capture.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Webbiquity

JULY 10, 2018

The home page of your site needs to communicate three pieces of information in under 10 seconds: what you do; who you do it for; and. Once that’s accomplished, the page should include some additional helpful information about your business, products or services, and customers, and help visitors determine where to go next.

Paid Content 213

Paid Content CMS Development Design Optimization 213

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Keep your emails brief, relevant, helpful, informational, but not promotional. What can you send via email?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. The hard part is mapping out the information delivery process.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

KoMarketing Associates

SEPTEMBER 18, 2018

Microsites. The above stat offers two different valuable nuggets of information for B2B tech content marketers. For content creators, this means there should be website content (blogs, videos, case studies, white papers) that are easily accessible and get straight to the point. Whitepapers. Case Studies. Social Media.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Zoominfo

SEPTEMBER 23, 2018

In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Remember, even the most informative podcast in the world won’t gain listener traction if the host isn’t popular with your audience. million episodes ( source ). Repurpose and redistribute.

B2B 176

B2B RSS Microsite Skype 176

ClearVoice

JULY 12, 2022

ABM is specifically designed to offer these perks: Better informed strategies. With the combined data, knowledge, and leadership of the sales and marketing teams, strategies are generally more informed from the start. White papers. What’s a white paper? What are you doing with all of that information?

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Biznology

FEBRUARY 23, 2015

ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. SAP : The global strategy was aimed at enabling cross-cultural information to be efficiently shared around the company. Integrate internally with their teams.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Microsites. Microsites. Unique: people are most likely to pass along content that is new or different—information, a point of view, or a collection / presentation of data that they haven’t seen before. Content is like singing a song.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Contently

JUNE 6, 2022

But knowing the difference between a landing page, a microsite, a pillar page, and a content hub can help you achieve your goals throughout the marketing funnel, which might include: driving top of funnel traffic. “You’re not informing. Then pick a microsite. converting site visitors on a piece of gated content.

Microsite 148

Microsite Landing Pages Top of Funnel Demand Generation Agencies 148

SnapApp

JUNE 2, 2017

These ideas can be used in any vertical, and can be largely created with content you already have – repurposing pillar assets like white papers, ebooks, videos, blogs, infographics, and the like into smaller, more engaging content pieces. . . Take this quiz” is a much more compelling CTA than “Download this paper.”. . .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Content Marketing Institute

OCTOBER 8, 2018

how much of the video is watched), play rate, shares, clicks, and conversions are more valuable metrics to track to better inform your video marketing strategy. Yet, if you go for a leaner 90 seconds, you’re worried too much powerful information will be left out. Metrics like engagement rate (i.e., What do you do? persuasive) punch.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

Customer Experience Matrix

OCTOBER 11, 2006

The question with vendor white papers is not whether they are self-serving—that’s inevitable—but whether they are useful as well. The best you can usually hope for is that the information will be accurate and relevant, even if not objective or complete. A sly joke, perhaps? But a few points caught my eye. Fair enough.

Vtrenz 120

Vtrenz Enterprise Management Marketing Management Marketing Automation Services 120

Sharpspring

JANUARY 10, 2019

The other real benefit here is the amount of valuable information you can gather about individual leads using interactive content. For example, this tax filing service offers an income tax calculator that collects valuable information about their audience’s demographic information, income, and potential deductions.

Webinar Metrics 51

Webinar Metrics Lead Scoring Lead Ranking Marketing Automation Services 51

Webbiquity

JULY 26, 2010

Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). As always, I would highly recommend subscribing to the B2B Marketing Zone to keep a steady flow of information from the more than 60 top sources we have participating in the site, and would love your feedback!

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Kapost

OCTOBER 31, 2016

Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. After all, how many other marketing channels can get your company, directly and near-instantaneously, in front of as many people as you have contact information for?

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

KEO Marketing

OCTOBER 17, 2017

Microsites (44%). According to a lead nurturing benchmark study , the most effective forms of lead nurturing content include: White Papers (41%). For more information and to request a complimentary consultation, contact us today. E-newsletters (80%). Website Articles (78%). Illustrations and Photos (75%). Videos (74%).

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Webbiquity

APRIL 23, 2013

Patricia Redsicker presents six strategies content marketers need to embrace in order to address the information needs and wants of digital natives–those born “between the mid-1970s and the late 1990s, (who) have grown up during our current golden age of digital technology. Long Live Content Marketing by Rebelations.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails).

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Convince & Convert

OCTOBER 22, 2013

Ultimately, though, it’s important to choose a medium that is best suited to your unique data/information/message. Find out what information they believe their audience wants to learn more about. Rehashed, regurgitated information (even if beautifully presented) will eventually become impossible to place.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152