Porch Group Media

NOVEMBER 3, 2020

The automotive industry is certainly no exception. With the economic downturn, purchase intent is not what it used to be. In a September 2020 survey by McKinsey, purchase intent is 14 percent below pre-COVID-19 levels. In a September 2020 survey by McKinsey, purchase intent is 14 percent below pre-COVID-19 levels.

Purchase Intent 98

Purchase Intent Digital Transformation Customer Surveys Intent 98

Only B2B

APRIL 3, 2024

Intent data transcends basic website visits, offering profound insights into a prospect’s purchase intent. This comprehensive data enables you to pinpoint prospects actively researching solutions akin to yours, indicating a heightened readiness to engage with your sales team.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Martech

NOVEMBER 9, 2022

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. National newspapers (36%) and virtual industry events (35%) came next. Currently 38% of Americans over the age of 12 — 109 million people — listen to podcasts monthly, according to Edison Research.

Advertising Channels 132

Advertising Channels B2B Marketing Planning B2B 132

Convince & Convert

APRIL 25, 2024

Improve Engagement By Using Buyer-Level Intent Data In 2022 , we noted that 33% of B2B buyers indicated that they would be in the market to make additional investment within the next 12 months. Considering the economic uncertainties across our industry last year, this is great news! In 2023, this figure rose to 35%.

B2B 95

B2B Case Study Case Studies Content 95

Aberdeen

MARCH 1, 2019

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. Industry News. Direct Mail Influences Purchase Decisions. The post Intent Data Industry News: ABM, Google, Dynamic Targeting appeared first on Aberdeen.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

Madison Logic

AUGUST 10, 2023

Identify and Prioritize In-Market Accounts and Buying Committee Members The demand for collaboration solutions reverberates across companies of all sizes; however, a distinct pattern emerges as larger corporations amplify buyer research efforts. According to Forbes, the global clinical and collaboration market forecasts a 17.3%

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

Zoominfo

FEBRUARY 15, 2023

Our survey revealed that ZoomInfo is helping frontline sales teams realize significant revenue growth in virtually every industry, with 67% of sales leaders reporting immediate top-line revenue gains after implementing ZoomInfo.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Aberdeen

FEBRUARY 12, 2019

The visualizations reminded me of my days in SEO when I tracked the performance of stories in Google Analytics, and the term “ attention economy ” also made me think about the data science and methodology of tracking buyer intent signals, content consumption , and active research being conducted on the web.

Activities 40

Activities Research Purchase Intent Intent Signal 40

Act-On

SEPTEMBER 24, 2023

The challenge is that fragmented intent doesn’t deliver targeted traffic. Marketing Funnels and Keyword Research As you probably know, there are three stages of the buyer’s journey: awareness, consideration, and decision. At this stage, the marketer is learning, researching, and becoming aware of potential solutions.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Aberdeen

FEBRUARY 26, 2019

A lot of intent data industry rumblings were in the news this week. This week’s headline roundup includes stories about snacking intent, partnerships, new product releases, and leadership advice. Industry Rumblings. Snack Intent Data. Good news – It is now possible to know this, with up to 91% accuracy.

Intent Data 40

Intent Data Intent B2B Thought Leadership Purchase Intent 40

Top Rank Marketing

DECEMBER 22, 2023

Thank you for taking the time to be with us for this week’s Elevate B2B Marketing News, and we hope that you’ll return once again next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news. Marketing Dive Is Marketing Becoming More Complex? service providers, manage 14.6

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Martech

FEBRUARY 8, 2024

Thus, you get a chance to introduce your services to a broader audience and establish yourself as an industry expert. That is if you constantly create high-quality content with research conducted better than that of competitors. Listen to all the calls, gather insights, and then use those insights to research keywords.

Top of Funnel 121

Top of Funnel SEO B2B Paid Search Agency 121

Tiecas

APRIL 23, 2024

However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Only B2B

FEBRUARY 11, 2024

Understanding the Buyer Journey: It’s All About “Intent” Imagine a customer embarking on a buying journey like a treasure hunt. Then, they research solutions (following clues). Leverage their anonymized data on prospects actively researching similar tools. First, they realize they need something (the map).

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Marketing Insider Group

MAY 20, 2020

In my book, I talk about the latest research on meaningful brands and what it means to be one. This is true year after year and across industries. The same research on meaningful brands revealed that 77 percent of consumers wouldn’t care if the products we use regularly. positive way. disappeared. Entertains.

Brand Identity 305

Brand Identity Branding Purchase Intent Fulfillment 305

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. Buyer Intent Data Tools Market Insights. Good news – It is now possible to know this, with up to 91% accuracy.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Inbox Insight

OCTOBER 27, 2023

According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data. In summary, intent data tells you when a lead is actively researching online before making a purchasing decision.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. 97% of consumers research products and services before making a purchasing decision. What are the benefits of using buyer intent data?

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Martech Advisor

SEPTEMBER 17, 2019

But moreover, research shows that companies with strong omnichannel engagement retain 89% of their customers. Innovation in digital advertising spearheaded by Google and Facebook has spurred an industry obsessed with clicks and the ability to track customer behavior. Also Read: Are Advertisers Getting Purchase Intent All Wrong?

Paid Search Agency 61

Paid Search Agency Advertisements Advertising Ads 61

Aberdeen

OCTOBER 3, 2019

The roundup includes articles that cover ABM benchmarks, the push for stronger data strategies, treating B2B marketing more like B2C, challenges for the modern marketer in the B2B industry, and an obsession with intent data. That’s why it’s so important to stay ahead of the latest ABM trends and research.

Account Based Marketing 40

Account Based Marketing Advertising Benchmark Webinar Metrics Intent 40

Oktopost

SEPTEMBER 12, 2023

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online? Intent data is your key to simplified B2B marketing lead generation. This includes the industry, company size, location, and revenue.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

KoMarketing Associates

APRIL 3, 2019

As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers. This is followed by purchase-intent targeting (44 percent) and advertising on emerging social channels (44 percent).

Account Based Marketing 142

Account Based Marketing Marketing Report ABM B2B Marketing 142

DAGMAR Marketing

NOVEMBER 30, 2023

An excellent example of this is when a user shares their purchasing intent with a company. As we begin to transition out from the old and in with the new, it’s time for us to imagine what our future without third-party cookies will look like, and what new ways we can consider to reach our target audience effectively without them.

Planning 98

Planning Privacy Paid Search Agency Transparency 98

Marketing Insider Group

JANUARY 5, 2023

Research shows that as much as 71% of inquiries are are completely wasted and 36% of leads are never contacted at all. Just because you got a list of attendees from an industry conference and they fit your target demographic profile does not make them a lead. This continues to be one of the biggest mistakes marketing makes.

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

KoMarketing Associates

JULY 9, 2019

Although B2B marketers are focused on creating marketing collateral, such as white papers and ebooks, new research suggests that these forms of content are not the most trusted among B2B buyers. Previous research shows that video marketing, for instance, is beginning to grow in prominence.

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

Marketing Insider Group

NOVEMBER 7, 2022

These campaigns typically came at the direction of the VP of Sales for those segments: let’s get a full page in an industry trade publication. With SEO-based content marketing, we use objective research of the customer questions, keywords and concerns to decide what’s important. Conduct Keyword Research and Topic Modeling.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Lake One

OCTOBER 17, 2023

Around 44% of C-suite executives listen to podcasts, and those that are branded received nearly 90% higher awareness and 14% higher purchase intent. For instance, if you’re tackling the news in your industry, you should consider how your take differs from direct competitors in your space. Apple, Spotify, etc.),

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Select firmographic data points, such as industry, geography, and revenue, and demographic data points, such as job title and location to narrow down your total addressable market.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

KoMarketing Associates

MAY 7, 2019

As video content continues to grow in prominence, new research suggests that marketers will spend more money on it throughout 2019 than in recent years. Among B2B marketers, in particular, video marketing is beginning to become a go-to form of content marketing, according to previous research. B2B Marketers and Video Marketing Tactics.

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

Zoominfo

SEPTEMBER 15, 2020

Using intent data in lead management and outreach helps remove some of these obstacles by digging into their product research activity. Buyer intent data highlights where these leads lie in your segmentation, what interest they have in your solutions, and what their purchasing process looks like. A Guide for 2020.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

KoMarketing Associates

AUGUST 29, 2018

When it comes to business marketing content, new research suggests that B2B audiences are finding it in a wide range of places. To dig deeper, the researchers behind the survey took a look at where audiences with higher purchasing intent encountered business marketing content. B2B Audiences and the Buying Process.

Social Media 120

Social Media B2B Media Purchase Intent 120

Zoominfo

JUNE 27, 2018

This strategy relies on the power of industry influencers and thought leaders to achieve critical business goals. 40% of people say they have purchased an item online after seeing it used by an influencer ( source ). 74% of people trust social networks to guide them to purchase decisions ( source ). 32% of U.S.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Porch Group Media

DECEMBER 4, 2019

Over recent years, there has been a lot of research about the value of a strong customer experience personalized messaging, and how consumers are willing to share their information in exchange for a more personalized brand interaction. All three industries surveyed report similar usage of email activity and website behavioral data.

Personalization 59

Personalization Purchase Intent Intent Data Mobile Advertising 59

Binary Demand

JUNE 29, 2023

There are five prominent use cases for sales and marketing teams using intent data in 2023: Detecting initial buyer interest becomes possible through purchase intent signals, which aid in identifying companies actively researching your solution. Creating focused account lists is made more accessible.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

There are five prominent use cases for sales and marketing teams using intent data in 2023: Detecting initial buyer interest becomes possible through purchase intent signals, which aid in identifying companies actively researching your solution. Creating focused account lists is made more accessible.

Intent Data 52

Intent Data Intent ROI B2B 52

Madison Logic

OCTOBER 26, 2023

Perhaps there’s no industry more severely impacted by the pandemic’s travel restrictions and quarantine measures than the global hospitality sector. Ripe for a comeback, the hospitality industry is now adopting more tech-forward solutions—especially digital financial services—to help it return to its pre-pandemic state.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52