Madison Logic

AUGUST 10, 2023

Here’s how a data-driven, account-based marketing (ABM) strategy powered by ML Insights can help. By industry, we’ve seen high engagement for collaboration-related content from Finance and Manufacturing organizations, but we’ve also noticed that those in Healthcare amped up their research behavior.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

TrustRadius Marketing

OCTOBER 3, 2022

Downstream intent data can be particularly powerful when combined with account-based marketing (ABM), a strategy that emphasizes focusing on a limited number of high-value prospects and customers in lieu of more general campaigns. . In the past, third-party intent data was used mostly.

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

Madison Logic

JANUARY 18, 2023

Here are three practices you should follow when building better content and personalizing the experience for your next ABM campaign. . Research from Gartner shows that meaningful personalization boosts the chances that a customer will make a high-quality purchase by 9%. Volume can tell you how effective your content is.

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Madison Logic

JULY 6, 2023

Although the widespread use of AI is predominantly observed among leading enterprise companies, there has been a significant surge in research on AI solutions by small and medium-sized businesses (SMBs). This surge indicates a probable increase in purchases and implementations later this year. Let’s find out.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

6sense

JULY 22, 2020

6sense also recently released dynamic display advertising , which personalizes content in digital ads based on real-time account information, and integration with LinkedIn , which leverages 6sense’s account data and insights for all LinkedIn ad types — most of which are unsupported by other ABM vendors.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

Inbox Insight

OCTOBER 27, 2023

According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data. In summary, intent data tells you when a lead is actively researching online before making a purchasing decision.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Aberdeen

MARCH 1, 2019

Madison Logic, an ABM platform provider, has announced the launch of Journey Acceleration, a dynamic targeting tool. Users can integrate Journey Acceleration’s criteria with Salesforce, Marketo, intent data and firmographics, enabling granular control over the dynamic targeting of content at buyers within the sales funnel.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

Only B2B

AUGUST 21, 2023

Intent data has emerged as a game-changer in B2B prospecting. It provides insights into the online behavior of potential buyers, helping sales and marketing teams identify prospects who are actively researching solutions similar to what they offer. Intent Data and Account-Based Marketing (ABM) A.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. Buyer Intent Data Tools Market Insights. Key Findings from the ABM Benchmark Survey.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Binary Demand

MARCH 26, 2024

Intent data fuels personalized marketing. By analyzing potential customers’ online behavior, businesses can pinpoint research interests, website visits, and buying signals, effectively identifying warm leads. Signal 2: Visiting specific pages about features and pricing suggests active research for a purchase.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Heinz Marketing

DECEMBER 15, 2021

Intent data is an individual’s web content consumption, it monitors for key intent search terms. B2B intent data provides insight into a web user’s purchase intent; allowing you to identify if and when a prospect is actively considering or looking to purchase your (or similar) products or solutions.

Intent Data 124

Intent Data Intent Lead Ranking B2B Marketing 124

KoMarketing Associates

JULY 9, 2019

Although B2B marketers are focused on creating marketing collateral, such as white papers and ebooks, new research suggests that these forms of content are not the most trusted among B2B buyers. Previous research shows that video marketing, for instance, is beginning to grow in prominence.

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

KoMarketing Associates

MAY 7, 2019

As video content continues to grow in prominence, new research suggests that marketers will spend more money on it throughout 2019 than in recent years. Among B2B marketers, in particular, video marketing is beginning to become a go-to form of content marketing, according to previous research.

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

SalesIntel

JANUARY 21, 2022

In brief, B2B Buyer Intent data enables you to determine whether or not a B2B prospect is actively contemplating or searching to acquire your type of product or solution, allowing you to make educated timely marketing decisions. Intent data provides insights into your prospects’ purchasing intent and online research behavior.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Aberdeen

APRIL 16, 2019

Salespeople think about how they’re going to win accounts in the first place, then how they’re going to keep and grow those accounts.” — Megan Heuer , VP of Research at SiriusDecisions. Account-based marketing (ABM) is supposed to be the great equalizer. The Role of Lead Gen in ABM. How Intent Data Turns Leads into ABM Insights.

Lead Gen 53

Lead Gen Intent Data Account Based Marketing ABM 53

Oktopost

APRIL 9, 2024

Instead of ignoring those prospects until they signal purchasing intent, you can target them with demand generation and lay the groundwork for their future customer journey. Over three-quarters of marketers find that ABM yields a higher ROI than any other strategy.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Oktopost

SEPTEMBER 12, 2023

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online? Intent data is your key to simplified B2B marketing lead generation. This is where the fun stuff comes in: social media.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Marketing Insider Group

JULY 16, 2020

So, how do we put customers in the proper brackets according to their purchase intent ? ABM also makes it far easier to create a properly segmented audience that your team can target and nurture. Create buyer personas and accurate segments.

Lead Ranking 272

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 272

Only B2B

FEBRUARY 11, 2024

Understanding the Buyer Journey: It’s All About “Intent” Imagine a customer embarking on a buying journey like a treasure hunt. Then, they research solutions (following clues). Leverage their anonymized data on prospects actively researching similar tools. First, they realize they need something (the map).

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Aberdeen

JANUARY 4, 2019

This is the first in a series of Account Based Marketing (ABM) Myth Busters, where we dissect the assumptions of marketing/sales organizations who have yet to embrace the modern agile framework of Always-On marketing & sales. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Demand Generation 45

Demand Generation Account Based Marketing ABM Intent Data 45

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. As the industry moves toward a cookieless future, intent data adoption is growing—and it’s not a fad. Understand purchase intent. Only 23% contacted a sales representative.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Aberdeen

OCTOBER 3, 2019

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of September. The roundup includes articles that cover ABM benchmarks, the push for stronger data strategies, treating B2B marketing more like B2C, challenges for the modern marketer in the B2B industry, and an obsession with intent data.

Account Based Marketing 40

Account Based Marketing Advertising Benchmark Webinar Metrics Intent 40

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. This data-informed list is your target account list—and it’s foundational to your ABM strategy’s success.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Madison Logic

OCTOBER 26, 2023

While our data reveals that the Finance vertical continues to demonstrate high research and engagement with fintech-related content, we see additional industries showing increased interest in the technology. Our data indicates a 6% increase in research for fintech-related content among those in the Insurance industry.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Only B2B

FEBRUARY 6, 2024

Imagine knowing exactly which companies are actively researching your solutions, comparing competitors, or preparing for purchase – that’s the power of intent data. How to collect B2B Intent Data? By analyzing this data, you gain valuable insights into their needs, challenges, and stages in the buying journey.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

DealSignal

MARCH 2, 2024

Ad hoc prospecting Conclusion Learn more about Intent Data Use Cases What is Intent Data? All of these intent signals once aggregated and organized, can paint a very accurate picture of your audience’s current interests, ongoing and upcoming trends, and specific wants that need addressing, or problems in need of solving.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Oktopost

MAY 23, 2022

It involves marketing your product or service based on your buyers’ online behavior, which indicates their purchase intentions. Purchase intent (also called buyer intent) describes the probability of a customer purchasing or being inclined to purchase your product or service within a certain period.

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. SEO can pull buyers who are actively researching your market niche into your brand sphere and start to influence their purchasing decisions.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

6sense

DECEMBER 10, 2021

This can be a million dollar question and to answer this, seasoned marketers and sales leaders keep researching, finding, debating and coming up with new solutions and strategies. As per Network Research, “intentional and attitudinal targeting is considered more accurate than traditional demographic strategies”. 6Sense ABM.

B2B Sales 62

B2B Sales Intent Account Based Marketing Zoominfo 62

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. 97% of consumers research products and services before making a purchasing decision. What are the benefits of using buyer intent data?

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Aberdeen

MARCH 25, 2019

Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted. Indeed, Aberdeen research shows that augmenting your marketing operations with AI improves performance and return on marketing investment. Intent data is the key to successful ABM.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Terminus

DECEMBER 13, 2019

GTreasury uses Terminus to discover key enterprise accounts that fit their TAM/ICP who are also researching financial services solutions online and target the decision makers with highly relevant content. With Terminus, GTreasury was able to see who in our target audience was researching our solution.

Account Based Marketing 26

Account Based Marketing Ideal Customer Profiles Case Study Case Studies 26

Only B2B

JUNE 14, 2023

Must Read: A Guide to Using Intent Data in Your ABM Program Leveraging Intent Data for Targeted Marketing Campaigns Intent data is the fuel that powers effective B2B Intent Marketing campaigns. It offers valuable information about the interests, pain points, and purchase intent of potential customers.

Intent 62

Intent B2B Marketing Intent Signal Lead Ranking 62

Choozle

JULY 24, 2020

Account-based marketing (ABM) is a strategic approach to business marketing that focuses efforts on a defined set of key target companies within a market. Today, effective B2B marketers are employing ABM strategies across multiple channels, including digital advertising, to identify, target, and convert customers within their market.

Account Based Marketing 59

Account Based Marketing Work Management Marketing Management Marketing Automation Services 59

Tiecas

MARCH 21, 2024

Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. These terms signal higher purchase intent. Account-Based Marketing (ABM) takes this even further. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

TrustRadius Marketing

OCTOBER 3, 2022

There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52