B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent.

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

Aberdeen

JUNE 25, 2019

The problem is that SEO is all too often boiled down to keyword research and content creation. But still, there’s something missing from the usual keyword research/content creation approach—a focus on intent. New search engine algorithms are better than ever at matching results with searcher intent.

Intent Data 40

Intent Data Top of Funnel Intent SEO 40

Aberdeen

MARCH 1, 2019

He says a limitation of using keywords to leverage a buyer’s intent is that the insights are generic in nature and cannot help you reach a specific targeted category of customer with a customized message. Direct Mail Influences Purchase Decisions.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

6sense

JULY 22, 2020

Native Retargeting also leverages 6sense’s account-based ad reporting to help marketers understand the reach and impact of campaigns on overall account engagement. 6sense provides a clearly defined line from the success of our marketing efforts to those of our sales team,” said Tahlor DiCicco, VP of Global Marketing at CoreView.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

PureB2B

MARCH 31, 2022

Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. Intent data, if used correctly, can achieve that exact goal. Content Tracking.

Intent Data 62

Intent Data Demand Generation Agencies Demand Generation Intent 62

SalesIntel

JUNE 28, 2022

An SDR is tasked with prospecting, outreach, moving leads through the sales pipeline, and lead qualification. According to research by Gartner , an estimated 60% of B2B sales organizations will transition from intuition-based and experience-based selling to data-driven selling by 2025. . This is not new, but in fact a growing trend.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Aberdeen

JANUARY 16, 2019

If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5 It is the most accurate way to predict who is currently in-market and what technologies they’re considering.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40