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How to Use Intent Data to Identify Sales-Qualified Leads (SQLs) and Win More Deals  

Only B2B

Intent data transcends basic website visits, offering profound insights into a prospect’s purchase intent. This comprehensive data enables you to pinpoint prospects actively researching solutions akin to yours, indicating a heightened readiness to engage with your sales team.

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4 Trends for B2B Lead Generation in 2023 and Ways to Implement Them in Your Marketing Strategy

Launch Marketing

Trend #3: Leveraging Intent Data and Illuminating Buyer Interest In the fast-paced world of B2B lead generation, harnessing the power of intent data can be transformative. B2B buyers spend about 83% of their time independently researching before making a purchase.

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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

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How to Leverage Intent Data to Drive More Business

NetLine

On their own, the various data sets that form buyer intent data can make little sense—after all, what does it matter if one employee in a company of hundreds performed a bit of casual research? However, when you collect these data points across an entire company, the purpose of buyer-level intent data quickly becomes more clear.

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Intent Data: The Good, the Bad, and the Illegal

Terminus

For example, G2 is an independent online review website that tracks what products consumers are researching and then can deliver that information to the companies in question. This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . Publisher Co-Ops. Image courtesy of Bombora.

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Intent Data: The Good, the Bad, and the Illegal

Terminus

For example, G2 is an independent online review website that tracks what products consumers are researching and then can deliver that information to the companies in question. This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . Image courtesy of Bombora.

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What is Intent Data? How to Turn Signals into Action

Zoominfo

Here’s how to make the most of the intent data advantage — and how to distinguish the best B2B intent data provider for your business. What is Intent Data? Intent data is a type of market intelligence that shows which leads or accounts are actively researching topics related to your business.