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New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

Trade Press Services Newsletter

Have you ever dreamt about writing and publishing a book? For many, the dream of finishing a manuscript and publishing it can seem out of reach. Book publishing is a multifaceted industry with several key players—authors, literary agents, publishers, editors, distributors, booksellers, and libraries.

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The Antidote to AI Taking Over SEO: Publish More Content?

Marketing Insider Group

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry.

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14 Marketing Over Coffee Podcasts You Need To Hear

Marketing Insider Group

Marketing podcasts (and coffee) are hot! A few years ago, I was interviewed by Marketing Over Coffee podcast host John J. Tune in to hear our industry’s thought leaders share their two cents on some pretty revolutionary marketing ideas. This marketing podcast is hosted by John J. Can’t Get Enough of Marketing Podcasts?

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

Thought leadership is about establishing yourself and your organization as an industry leader. Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. These include videos, webinars, podcasts, articles, and social media posts. What is thought leadership?

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Nutanix Content Hub ‘The Forecast’ Wins Awards On Massive Growth

Marketing Insider Group

Read on to hear how one business is seeing massive growth, winning awards, and gaining ground in the highly competitive technology industry. The Forecast gives us an authentic way to chronicle the times, define trends, and interview leaders and change-makers across different industries.”. The Forecast Gains Industry Recognition.

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Lee Odden on Getting the Most Out of Influencer Marketing

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Regardless of how you feel about it, tapping into spokespeople, brand advocates, thought leaders, and experts in any given industry proves to be a credible and effective way to impact your business bottom line. Catch all episodes here. Episode Summary.

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Why Does Most B2B Content Marketing Suck?

Marketing Insider Group

Companies publish millions of blogs every day. Most industries are in a state of content marketing saturation. Researchers evaluated 60 websites across 12 B2B industries. B2B content marketing can be complex, depending on the industry. Conducing research in your industry and publishing it to support your entire field.