Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Biznology

FEBRUARY 25, 2020

No, you don’t have to be the Amazon of your industry. We especially hear from industrial prospects all the time: B2B has lagged and it’s costing them. The overall marketing budgets for industrial firms are already slim, often well below 5% of revenue and the digital component of that is even smaller. And you know this too.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again! Just Google list hygiene services.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. This practice is just wrong.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study?

Case Studies 114

Case Studies Case Study Studies Practices 114

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. With a 10-percent rise in shareholder returns over the past 25 years, this industry shows no sign of stopping. totaled $58.6

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Marketing Insider Group

MARCH 29, 2021

Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services. That means that you’ll need to dig into local or industry data to make sure that your marketing content reaches the right eyes and ears. Conduct a Market Analysis.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

MARCH 27, 2023

The exact tactics and their execution are very likely to vary depending on business type and industry. This importance is emphasized in a 2023 study by Zippia, where it was found that 68% of B2B customers are lost due to perceived indifference or apathy. Every company’s client retention strategy will look different.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Convert

OCTOBER 18, 2022

Courses lay the foundation but our industry is protean. Block time for studying specific newsletters. Now, what exactly do you do when you open a newsletter to study? Are there research papers included? We’re smart about these things because of what we study. Dig in deeply. Does the newsletter link to articles?

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

PathFactory

NOVEMBER 2, 2022

According to PathFactory data, shorter content in the form of data sheets or whitepapers are the preferred content types for audiences in the manufacturing industry. White Papers (2 minutes, 33 seconds). Success stories / customer case studies (1 minute, 45 seconds). Data Sheets (2 minutes, 51 seconds).

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Content 52

The Point

JULY 18, 2011

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. Benefits/Applications/ROI (including case studies, if possible).

Paper 100

Paper Lead Generation Sample Lead Ranking 100

The Point

JUNE 28, 2011

I cringe to think of it now, but twenty years ago the task of including an image of the offer – even a white paper – usually resulted in a photo shoot. Yes, I have attended half-day photo shoots in which all we shot was a white paper on a desk.) Still, the same principle applies. Add a drop shadow. Add graphics to the cover.

Paper 100

Paper Creativity Landing Pages Cost per Lead 100

Marketing Insider Group

FEBRUARY 3, 2021

For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. Industry-specific expertise: A content agency will likely have deep insights into your industry.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Martech

FEBRUARY 20, 2024

It includes general topics related to your industry for customers in the early discovery stages, as well as more detailed content about specific products and services for customers close to making a purchase. Build personas based on key roles using demographics and industry-specific attributes.

Marketing AI 133

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 133

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. Historically, the insurance industry looked down upon term life insurance, and had low regard for part-time agents.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

B2B Marketing Directions

JANUARY 7, 2024

They can read blogs, white papers, and ebooks, watch videos, listen to podcasts, and attend webinars. Most research round-up posts include brief descriptions of two to four recent research studies, although I have occasionally used a post to discuss one particularly important study in more detail.

Marketing AI 70

Marketing AI Paper B2B Marketing Planning 70

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Depending on your industry, you may want to include additional resources such as white papers, case studies, data sheets or background information. If you’re an individual, detail your skills, talents and the unique benefits you offer to clients and your industry. Published materials. Testimonials and reviews.

Press 130

Press Personalization Brand Identity Branding 130

Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. This Executive Summary is offered for free in our resource library, while the full industry-specific research reports are available for purchase. White Papers/Executive Guides . Industry Newsletters.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. They don’t have to have unique content.

Advertising Channels 132

Advertising Channels B2B Marketing Planning B2B 132

Martech

MARCH 12, 2024

It depends on the industry. By studying the LinkedIn behaviors of more than 500+ equity partners in a law firm we were able to show a link between the size of partner networks and activity, with billable revenue. But each industry, business and segment is different. Is it important? Can it impact our business? Do we need one?

Social Media 102

Social Media Media B2B Advertising Agencies 102

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. In this blog post we’ll explore common pitfalls, industry standards, and effective strategies to overcome MQL challenge.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Marketing Insider Group

SEPTEMBER 15, 2020

Here, content consumption data is broken down into 4 specific categories: Job Function, Job Level, Company Employee Size, and Company Industry. In the Legal industry, Individual Contributors (29.9%) make up the majority of active consumers, followed by the C-Level (15%) & Director (11%) levels. Company Industry.

Work Management 217

Work Management Content Marketing Management Paper 217

Industrial Marketing Today

MAY 12, 2014

Application Notes or App Notes are very effective and can help you jumpstart your industrial content marketing, especially if you are stuck because of lack of content. Application Notes are closely related to Case Studies but they are not the same. I’ve heard some people refer to them as white papers.

Content Marketing 60

Content Marketing Case Study Case Studies Content 60

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?" Jonathan Kantor.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

OCTOBER 15, 2019

As it happens, a study presented during the event showed that $1.3 As it happens, a study presented during the event showed that $1.3 A common theme at the Fraudnomics summit was that there are no common industry metrics or standards, or ways to certify that someone is a legitimate influencer. It does make sense.

Activities 217

Activities Marketing Agencies 2 Paid Search Agency Case Studies 217

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Content marketing services like our own primarily consist of: Strategy.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

Biznology

JUNE 29, 2018

is the question posed in an article by Tamara Schenck about about CSO Insights’ 2018 Buyer Preferences Study. Well, there’s often a great deal of creativity packed in blog articles, white papers, research reports and the like — traditional mid- and late-funnel content. The other is case studies. But it may go unshared.

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Offer support materials like case studies or white papers that address potential internal concerns. Offer a valuable resource, like an industry report or white paper, that addresses their challenges.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

The ROI Guy

APRIL 18, 2012

In a study of UK CIOs, IDG Research Services determined that CIOs desired to spend more time leading change efforts, over the next 3-5 years, driving business innovation and developing new go-to-market strategies. Click here to see the New UK CIO Interactive White Paper in action.

Paper 40

Paper Case Study Case Studies Studies 40

SmartBug Media

APRIL 24, 2023

Ideally, you should write 4-6 blog posts a month, comment on industry blogs, publish white papers on your industry award-winning performance, and shout to the rooftops all of the different ways your company mitigates all concerns about an organization's cyberthreats.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

Biznology

APRIL 14, 2017

If you look at your marketing and sales process you do a mixture of activities like run-advertising and marketing campaigns to build awareness, send out email marketing, create sales brochures, white papers, case studies, and constantly crank out blog posts and new website content.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139