SmartBug Media

JULY 27, 2020

This drives more traffic to your site. SEO (search engine optimization) is the practice of structuring your website content to improve your website’s ranking position with search engines. There are a variety of platforms to assist with improving your SEO, such as SEMrush , Moz , Yoast SEO , and HubSpot.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

SmartBug Media

APRIL 2, 2020

As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. Before you jump into SEO or the Buyer’s Journey, you should have a clear understanding of your buyer personas.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

SmartBug Media

JULY 16, 2021

If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. You also might already have a video marketing strategy. Why You Should Care About Video SEO. Actionable takeaway : Determine the intent of your video.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

SmartBug Media

FEBRUARY 5, 2020

Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Today, SEO is as much an art as it is a science. This blog post will cover nine SEO-friendly content writing tips to improve rankings. Prioritize High-Quality Inbound and Outbound Links.

SEO 87

SEO Tips SERP Content 87

Lake One

APRIL 23, 2019

If ‘Content is king’, SEO is most definitely queen. The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. And do you know what goes hand-in-hand with SEO? And do you know what goes hand-in-hand with SEO? For example, SEO.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

SmartBug Media

JULY 6, 2021

Content reoptimization is one of the most impactful efforts for SEO and marketing teams. Content reoptimization allows you to breathe new life in your content, which will help improve your ability to drive organic traffic and conversions. Traffic Potential. Page one is where you need to be to get found in search.

Top of Funnel 98

Top of Funnel Allocation Lead Scoring Lead Ranking 98

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. In this all-inclusive guide to internet marketing, you will learn everything there is to know about expanding your business into the digital realm.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Sprout Social

SEPTEMBER 17, 2019

Keywords are most commonly used in SEO, where website owners optimize their content using a specific target keyword. While keyword research is a necessary part of every SEO strategy, it has many other uses besides SEO. For instance, if you’re a digital marketer, your topics will include things like: SEO.

Keywords 103

Keywords Research SEO Lead Scoring 103

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

SmartBug Media

APRIL 22, 2019

Although their statement of “use what works best for your setup” is a logical one, we know there are a few obvious SEO benefits you can receive from using subdomains and a few drawbacks that may cause you to go the subfolder route. If you’re expecting your main domain to reap the SEO benefits from your subdomains, however, you are wrong.

SEO 63

SEO Domain Long Tail Marketing SERP 63

Biznology

JULY 9, 2014

How quickly are you able to define your SEO strategy? Do you often find it difficult to get new technology approved even when you know it will help drive increases in non-paid traffic and revenue? Most SEO’s I know deal with questions like these daily. It’s not that SEO is really that hard to sell.

Enterprise Management 80

Enterprise Management Buy SEO Marketing & Strategy 80

Top Rank Marketing

OCTOBER 23, 2023

In 2023, B2B inbound marketing is more important than ever. While web traffic and email open rates across industries have both been in freefall, inbound leads rose by over 6% , and web-based conversions saw a nearly 11% increase. B2B inbound marketers are likely feeling this crunch more than most.

Inbound Marketing 120

Inbound Marketing B2B Marketing Planning Work Management 120

SmartBug Media

JULY 6, 2021

Content reoptimization is one of the most impactful efforts for SEO and marketing teams. Content reoptimization allows you to breathe new life in your content, which will help improve your ability to drive organic traffic and conversions. Traffic Potential. Page one is where you need to be to get found in search.

Top of Funnel 52

Top of Funnel Allocation Lead Scoring Lead Ranking 52

Hubspot

FEBRUARY 23, 2016

But what if I were to tell you that, along with writing a few more blog posts per week, optimizing those blog posts and following promotion best practices could increase your blog traffic by over 2,500% in as little as one year? For non-HubSpot users, Google Analytics is a good option for measuring blog traffic over time.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Directive Agency

JUNE 10, 2020

We spoke to some of the leading SaaS marketing leaders in the space, and they answered the following question, “What do you think is the best strategy to generate leads for SaaS businesses, and why?”. Brendan Hufford- Director of SEO at Directive. Kevin Indig – VP SEO & Content at G2. LinkedIn Twitter.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. DemandMetric ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

OCTOBER 4, 2013

This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results -- especially for long tail queries, or “semantic search.”. What is Hummingbird?

Inbound Marketing 28

Inbound Marketing Google Long Tail Marketing eCommerce 28

Hubspot

OCTOBER 15, 2015

However, the truth is, if you are doing any kind of online marketing, having even a basic understanding of SEO can help you deliver more successful strategies and campaigns. Section 1: SEO Concepts. Before you start digging into SEO concepts, you'll need to develop your understanding of how search engines work.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Hubspot

MAY 23, 2011

I think it’s important to note that if you were to ask any businesses 4 or 5 years ago if they were marketing online , running PPC (pay per click) ads on Google Adwords would be the first, if not only, thing out of their mouth. Inbound marketing resonates with more businesses because it doesn't cost anything but your time.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Search Marketing Adwords 28

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. In fact, some don't even know what "inbound marketing" is.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

MARCH 21, 2016

And inbound marketing is the perfect diving board. Here are four reasons why vocational schools are primed to succeed with inbound marketing. Get a group together from admissions, various departments, and marketing to brainstorm a monster list of prospect questions. >> Winning at SEO: Long Tail Keywords.

Long Tail Marketing 28

Long Tail Marketing Buyer's Journey Inbound Marketing Urgency Marketing 28

Hubspot

APRIL 4, 2016

The great thing about an inbound marketing tactic like blogging is that it lets you attract the most qualified prospects to your business, wherever they may be. Before focusing on lead conversion, the folks at SmartBug started with the goal of increasing organic traffic to Conversant Bio's website through the blog.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Industrial Marketing Today

JANUARY 3, 2012

Fresh Content = Better SEO. Optimize for long-tail keywords + More linking opportunities = Better SEO. You are probably wondering how in the world you are going to create serial content when you are already struggling with content marketing. That is exactly how inbound marketing with content is supposed to work!

Long Tail Marketing 60

Long Tail Marketing Thought Leadership Content Marketing & Strategy 60

Hubspot

SEPTEMBER 26, 2013

A big reason that the impact of these changes has been so massive is that many companies have been measuring their SEO (and in-house SEOs'') performance using the wrong key performance indicators (KPIs), inevitably causing this situation. How to Evaluate the Performance on SEO in the Future. How could this be, you ask?

Lead Scoring 28

Lead Scoring Lead Ranking SEO Paid Search Agency 28

Hubspot

FEBRUARY 7, 2014

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Those might include: Marketing automation tools. Step 3: Check for a mix of short- and long-tail keywords in each bucket.

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

Hubspot

JANUARY 26, 2017

Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. At last year’s INBOUND event, Moz Co-founder and former CEO Rand Fishkin unpacked the ways Google is changing and what marketers and SEO pros can do to improve their results in 2017.

Google 28

Google Contingency Planning Clickthrough SERP 28

Content Standard

AUGUST 18, 2015

Last year, digital marketers spent most of their time not in demand generation or inbound marketing, but in analytics , proving the value of their creative ideas and business execution. That’s because on average, almost two-thirds of your web traffic comes from organic search , which is driven by keywords.

Keywords 40

Keywords Spending Research Demand Generation Agencies 40

Hubspot

OCTOBER 14, 2013

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. 1) Long-Tail Keywords. Long-tail keywords are cool. But a long-tail keyword could be something like “inbound marketing software.”.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. 1) Long-Tail Keywords. Long-tail keywords are cool. But a long-tail keyword could be something like “inbound marketing software.”.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

MARCH 15, 2011

Consistently publish remarkable, educational and valuable content with long-tail keywords. Optimize webpages for On-Page SEO and Off-Page SEO. Optimize your URL, Page Title, Header and content of your page around long-tail keywords for On-Page SEO. Grow Your eCommerce Business Using Inbound Marketing.

eCommerce 28

eCommerce Search Marketing Google Organization 28

Hubspot

SEPTEMBER 28, 2016

I f you are currently running a content marketing campaign, I'm sure that you have written and published a good amount of blogs. But are they bringing in traffic? As a good inbound (or otherwise) marketer, I know this is the most obvious tip when it comes to helping your blog rank organically. So what can you do about it?

Organization 28

Organization Tips Correlation Domain 28

Hubspot

JANUARY 13, 2011

I’m not sure about most people, but when someone asks me to describe Inbound Marketing, I can’t help but think of David vs Goliath. Answer some common questions from you industry with blog posts, and suddenly you’re ranking better for critical long tail keywords , building inbound links , and authority for your site.

Long Tail Marketing 28

Long Tail Marketing Inbound Marketing Content Internet Marketing 28

Industrial Marketing Today

MAY 3, 2010

One way or another, you want it to be an integral part of your industrial marketing efforts in generating leads and driving sales. You want your business blog to become the hub that attracts traffic, establishes your credibility and ultimately, moves those readers forward in their decision making process and become paying customers.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Single Grain

AUGUST 24, 2021

Enterprise SEO is challenging. If you are auditing a massive site or building links for a large enterprise, every SEO task comes with its own set of challenges. Thankfully, Enterprise SEO software assists marketers and SEO professionals in analyzing and tracking the performance of enterprise websites quickly and accurately.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

Hubspot

JULY 29, 2010

The following is a guest post by Peter Rastello, the founder of Inbound Market Link , an Inbound Marketing agency specializing in helping small and medium, B2B and B2C businesses to succeed on the internet. For this reason, it is critical that SMB marketers focus carefully.

Small Business Marketing 28

Small Business Marketing Online Marketing Effectiveness SMB 28

Hubspot

MAY 14, 2012

How to Inject Problem Solving Into Your Marketing. As most inbound marketers know, success starts with content; so begin by writing blog posts that solve peoples' problems! Helpful content doesn't end with blog posts, nor does successful marketing. 6) Optimize for long-tail search.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. But since it’s not immediately tangible in cyberspace, many SEOs don’t bother with it.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28