Golden Spiral

MARCH 28, 2019

You convinced leadership that inbound marketing was the way to go for your B2B company. You overcame your some of your lingering inbound marketing fears (and helped executives do the same). Website traffic hasn’t skyrocketed. Few download your content and even fewer — if any — attend your webinars.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

SmartBug Media

DECEMBER 9, 2022

The answer of who will win the HubSpot Marketing Hub Enterprise versus Marketing Hub Professional showdown isn't super clear-cut—one is not inherently "better" than the other. In case you’re not familiar, HubSpot’s Marketing Hub is a resource that puts all your marketing tools and data together in one platform.

Enterprise Management 94

Enterprise Management Multi-Touch Attribution Marketing Budget Account Based Marketing 94

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. Register for a webinar , a seminar, or a newsletter. Inbound Leads.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Lake One

MAY 23, 2019

Inbound marketing has an exciting, rich, and still somewhat young history. The timing of factors like the internet gaining steam, creation of social media, and the mobile phone boom have all played a part in the creation and rising popularity of inbound marketing. What is Inbound Marketing?

Inbound Marketing 46

Inbound Marketing Paid Search Agency Planning Advertising Agencies 46

SmartBug Media

MARCH 25, 2020

Webinars are one of the best ways to generate quality leads , according to 73 percent of marketing and sales leaders polled by InsideSales.com. While whitepapers, guides, and e-books are a staple of inbound marketing efforts, using a different medium will appeal to a different audience. Determining Your Webinar Goal.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Strategic-IC

DECEMBER 4, 2017

Regardless of the varied goals and KPIs you’ve set for your inbound campaigns, there are a number of building blocks that underpin every strategy. 9 Core Components of Successful Inbound Marketing Campaigns. Blogs, eBooks, guides, videos, webinars and more may all be part of your campaign content plan. Buyer Personas.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. At HubSpot, shifting to the flywheel model helped us change in the following ways: Flywheels represent a circular process where customers feed growth.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

Only B2B

FEBRUARY 6, 2018

Demand Generation and Inbound marketing: The new couple in town! There are lots of articles that compare demand generation (as an outbound marketing strategy) and inbound marketing only to give a gold medal in marketing Olympics to the latter. Demand generation as a beginning point to inbound marketing?

Demand Generation Agencies 122

Demand Generation Agencies Cold Calling Advertorials Demand Generation 122

Hubspot

SEPTEMBER 30, 2020

The marketing technology landscape is expanding rapidly , and it's becoming cheaper and easier for marketers to run powerful campaigns on their website or other channels. So, if you want to build a powerful inbound marketing engine, what do you need? Webinar pages (you need to integrate with a 3rd party tool).

Marketing Automation Services 101

Marketing Automation Services Paid Search Agency Work Management Landing Pages 101

SmartBug Media

JULY 2, 2021

Chances are that you know the benefits of blogging and the impact it can have on your organization’s website traffic growth over time. But what if the benefits stop there, and website traffic is all your site is gaining from your diligent writing efforts? Step 1: Reassess Your Keyword Strategy. Step 3: Add CTAs to All Blog Posts.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

SmartBug Media

JULY 30, 2021

This string of text is called UTM (urchin tracking module) code or UTM parameters , and when added to the end of a URL, it can help break down your website traffic source when your originating URL is clicked. Pro Tip: If you are a HubSpot user, there is a builder in Marketing Hub.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

SmartBug Media

OCTOBER 1, 2019

Invited to any webinars that you are hosting or cohosting. Knowing what you have on your docket and bringing your marketing strategist up to speed paves the way for true teamwork and a ton of creative ideas. Inbound Marketing Is Not an Overnight Strategy. Inbound marketing uses the same approach.

Advertising Agencies 82

Advertising Agencies Paid Search Agency Ad Agencies Planning 82

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

SmartBug Media

MARCH 24, 2022

A conversion path is the strategically outlined journey that inbound marketers create to attract visitors to a website and convert them into a lead. This can be a content offer like a guide, e-book, checklist, webinar recording, interactive quiz, or something else entirely. What Is a Conversion Path and Why Is It Important?

Conversion 98

Conversion Landing Pages Top of Funnel Ad Building 98

Content Standard

JUNE 28, 2019

— the marketing world was having an industry-wide internal debate about inbound versus content marketing, and which practice serves the other. HubSpot, the company that coined the term “inbound marketing,” publicly claimed content marketing serves inbound.

Top of Funnel 102

Top of Funnel ROI Sales Management Webinar Metrics 102

Hubspot

MAY 18, 2016

During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. In April we were averaging roughly 3,000 visits a day; all of this was coming via existing inbound marketing. Do joint webinars or case studies.

Traffic 50

Traffic Case Study Case Studies Paid Search Agency 50

Valasys

SEPTEMBER 22, 2023

One stellar example of influencer selection in B2B marketing that continues to resonate in 2023 is the collaboration between Neil Patel, a renowned digital marketing expert, and HubSpot, a leading inbound marketing and sales software company.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Hubspot

APRIL 21, 2020

When it comes to inbound marketing, the old adage, "Why buy the cow if the milk is free?" Using free content, whether in the form of blog articles, ebooks, webinars, or videos, can do wonders to boost brand trust and credibility. Free content drives traffic. Benefits of Educating Prospects with Free Content.

Education 98

Education Sales Qualified Leads Content Inbound Marketing 98

SmartBug Media

JUNE 30, 2020

And when inbound marketing is applied, they enable your business to gain increased brand awareness, lead generation, and thought leadership authority and development in your industry. Creating an Inbound Strategy for Virtual Events. The infrastructure of a virtual event may seem to have a lot of moving parts. Establish Goals.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Hubspot

MAY 16, 2016

For those that have not implemented inbound marketing or sales development initiatives, it provides an opportunity to create a clear roadmap to determine what issues, if any, need to be addressed; how to best address them, and what the quickest path to impact would be. Inbound marketing is not a quick fix. 2) Website.

Inbound Marketing 47

Inbound Marketing Work Management Marketing Management Planning 47

Hubspot

DECEMBER 22, 2015

Over the years, HubSpot has developed a number of free tools and programs that we love to share with others. 12 Free Features & Tools for Marketers. 1) HubSpot CRM. HubSpot's new site, freestockphotos.org, catalogs photos that you can use for blog posts, social media, or wherever else you need high quality photos.

Hubspot 28

Hubspot Peer-to-peer Resources Cost 28

Hubspot

OCTOBER 28, 2020

Inbound marketing strategies are working incredibly well, while outbound sales strategies are struggling. In this post, we'll take an in-depth look into buyer interest, marketing and sales outreach, and sales outcomes over the past six months. Web Traffic. Digital transformation is accelerating.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Hubspot

MARCH 29, 2017

Manufacturers have the chance to reach a wide audience, improve their sales, and increase their revenue with the help of inbound marketing and automation. Why is Inbound Marketing Important for Manufacturers? There are many ways you can utilize inbound marketing to enhance your overall marketing strategy.

Inbound Marketing 28

Inbound Marketing Work Management Top of Funnel Marketing Management 28

Zoominfo

DECEMBER 19, 2018

Ahrefs TV is all about actionable SEO tutorials that show you how to increase your organic search traffic and rank #1 on Google. Whether you’re an absolute beginner to search engine optimization or an industry leader, you’ll find helpful tutorials on keyword research, link building, content marketing, technical SEO, and much more.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hubspot

JULY 20, 2011

Most companies spend way too much time trying to tell people what their product or service does and way too little time trying to attract more people using inbound marketing by creating content that their prospective customers care about. What is HubSpot? Before this video, did you know what HubSpot does? How did we do?

Hubspot 28

Hubspot Salesforce.com Cold Calling Inbound Marketing 28

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). When your content rises in search ranking and traffic, the ROI increases exponentially over time.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. According to Rick, inbound marketing is a magnet, attracting new business to your enterprise.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Hubspot

MARCH 13, 2020

So for traffic, SEO is a must. But have you ever considered using SEO practices for, say, informing marketing decisions? Only using SEO for traffic purposes is closing the door to different ways you can use the skills you already have to inform decisions in other areas. Or creating networking opportunities? Types of SEO Data.

SEO 98

SEO SERP Buyer's Journey Lead Scoring 98

Hubspot

APRIL 21, 2011

Check out HubSpot's latest video, featuring The SEO Rapper. You've never seen inbound marketing like this before! Hook: Inbound marketing Who you targeting? You know what you've got to do It will work for you Inbound marketing, you should try it too! How to Use Online Video for Inbound Marketing.

Inbound Marketing 28

Inbound Marketing Video Marketing Viral Marketing Cold Calling 28

SmartBug Media

JULY 22, 2020

With marketing automation, you can set up this entire conversion path and lead nurture one time and it will keep working for you. Prerecorded Webinar. A blog—whether corporate, community-specific, or both—is a critical component of a senior care content marketing strategy. You’re not alone. Modify your messaging.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

SmartBug Media

DECEMBER 19, 2022

Are you seeking to drive more, less relevant traffic to your site? Link building is a key part of driving organic traffic from search engines to your website. Links, Inbound, Outbound, and External. Collecting inbound links to your site with a link building strategy is an intentional, time-consuming process.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

SEPTEMBER 6, 2010

Generating traffic to your website and blog is all well and good, but if you're a B2B company, chances are traffic isn't enough. In your case, turning traffic into leads and ultimately sales is where it's at. How to Convert Traffic to a Sale. How to Use Social Media Monitoring Tools for Outreach Marketing.

Inbound Marketing 28

Inbound Marketing Traffic Planning Paid Search Agency 28

Hubspot

FEBRUARY 24, 2011

It is exciting to see inbound marketing growing as an industry. As this trends picks up, business owners, marketers and marketing agencies have the tough task of hiring the right people to help with inbound marketing for their business. 10 Inbound Marketing Interview Questions.

Inbound Marketing 28

Inbound Marketing Paid Search Agency Advertising Agencies Hubspot 28

Hubspot

APRIL 29, 2011

The following is a guest post from Greg Elwell, owner of B2B Inbound , an inbound marketing agency for B2B companies. And that means getting into an inbound marketing mindset. What’s an inbound marketing mindset and how do you cultivate it? How do you know what your users want?

Inbound Marketing 28

Inbound Marketing Planning Paid Search Agency Buyer Personas 28

Brandpoint

APRIL 3, 2019

The marketing flywheel is an upgrade to the traditional funnel we’re all familiar with. While the funnel is a straight line from acquisition to sale, the flywheel is, as Jon Dick of HubSpot explains, a “ circular process where customers feed growth.” Are you driving the right type of traffic to your site?

Top of Funnel 106

Top of Funnel Marketing Funnels Planning Paid Search Agency 106