[Hubspot] Is marketing technology entering a post-platform era?
    Some of this is being achieved through better platform support by the major marketing clouds (Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, Sitecore, etc.), One of the points I raised when we released the 2017 marketing technology landscape was that “the platformization of marketing technology” was now fully underway. Heterogeneous marketing stacks have become the norm.
    [Hubspot] Inbound Marketing vs. Outbound Marketing: Which Should You Choose
    According to Hubspot, successful companies will use a mix of both inbound and outbound marketing. Business-to-business (B2B) focused companies use a variety of marketing programs in their attempts to generate sales leads. However, 51% of them do not have a marketing strategy in place. A defined strategy will help you understand how best to allocate marketing resources. They must determine how best to utilize both inbound and outbound marketing tactics.
  • HUBSPOT  |  FRIDAY, JULY 21, 2017
    [Hubspot] What Happens When You Make Gated Content Free?
    question has been flying around HubSpot for a few years now. To start, we organized all of HubSpot’s current offers into broader topic categories. Whether you love ‘em or hate ‘em, chances are, you have an opinion about forms. Trust us -- they’re not evil. We still use them, and still believe that many marketers should continue to do so, too. But truth be told, the "Should we gate our content?"
    [Hubspot] Outbound vs. Inbound Marketing? What You Should Know
    According to HubSpot, companies that blog are 13x more likely to experience a positive return on their investment. HubSpot notes that if you follow up with web leads within five minutes of their expressed interest, you are nine times more likely to convince them to convert. Every day, potential buyers see more than 5,000 advertisements and brand exposures.
  • HUBSPOT  |  THURSDAY, JULY 20, 2017
    [Hubspot] Tracking and Tweaking the Critical KPIs of Marketing Agency Performance
    HubSpot has already done a bit of helpful research that details the average cost of a lead by industry. Again per Hubspot, calculating customer value is outwardly simple. The importance of revenue attribution is just one of a number of factors that marketing agencies need to track in order to measure their performance.
  • HUBSPOT  |  THURSDAY, JULY 20, 2017
    [Hubspot] How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube [Infographic]
    To help you better engage your audience on Instagram, Twitter, Facebook, and YouTube, we extracted insights from HubSpot's own social and YouTube data, and combined it with exisiting research in the area. HubSpot Video Examples for Facebook, Instagram, Twitter, and YouTube. A post shared by HubSpot (@hubspot) on May 17, 2017 at 6:21am PDT. Imagine winning $100,000 + mentoring from @JaySimons ( @Atlassian ), @PattyMccord1 ( @netflix ), @dharmesh ( @HubSpot )?
  • VIDYARD  |  WEDNESDAY, JULY 19, 2017
    [Hubspot] Surpassing 100,000 Users, ViewedIt by Vidyard Leads the Way as Top Video Messaging App for Business
    ” Innovative B2B companies such as CentiMark, Hootsuite, HubSpot, League, Shopify, PostBeyond, Terminus, and Vision Critical are embracing personal video as a way to stand out and boost the performance of their sales and go-to-market teams. With more than 100,000 users in over 100 countries, ViewedIt by Vidyard is transforming the way business professionals communicate with personal video messages.
  • HUBSPOT  |  WEDNESDAY, JULY 19, 2017
    [Hubspot] Why Your Design of Experiments Is Probably Wrong
    Sometimes, I think that we here at HubSpot are just a bunch of mad scientists. So if you’re going to “build a story with surveys and interviews,” as my colleague, HubSpot Tech Lead Geoffrey Daigle puts it, “validate that story with data.". We love to run experiments. We love to throw bold ideas at the wall to see if they stick, tinkering with different factors, and seeing how what happens can be incorporated into what we do every day.
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Hubspot] Marketers: This Is Why We Can’t Have Nice Things
    In early experiments we’ve run at HubSpot, we’ve seen 4X the conversion rate on Facebook messenger versus email. HubSpot’s Messenger bot allows prospects to book a meeting with a sales rep. HubSpot’s Marlon De Assis-Fernandez puts his cartoonist skills to work in a prospect video. The next evolution of marketing is upon us.
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Hubspot] Just Getting Started With Video Marketing? Here’s the First Video You Should Make
    I asked HubSpot Multimedia Content Strategist Megan Conley what she recommends for marketers just starting out, and she noted the importance of allotting resources to make your first marketing video as comprehensive as it can be. This is helpful for generating awareness of HubSpot, but it helps make a case for why people should choose us over another product, too. Follow HubSpot on Instagram or Snapchat to check out our latest stories.
  • VIDYARD  |  FRIDAY, JULY 14, 2017
    [Hubspot] The Rise Of The Video-Enabled Agency
    ” – Brian Halligan, CEO HubSpot, INBOUND 2016. Over the past decade, the agency world has undergone a significant transformation due to the increase in software technologies available to clients. This movement, largely driven by marketing automation technologies, has resulted in marketing organizations relying quite heavily on agency partners to guide their strategy.
  • HUBSPOT  |  FRIDAY, JULY 14, 2017
    [Hubspot] How We Generated 1 Million Facebook Video Views: A HubSpot Experiment
    Here at HubSpot, we're constantly evaluating and changing the way we create content on social media to adapt to the way people want to stay connected. Gone are the days when social media publishing and engagement could be tacked onto the daily responsibilities of an intern -- as were many of the first roles in social media.
  • BUZZSUMO  |  THURSDAY, JULY 13, 2017
    [Hubspot] How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn
    However, our findings contradict previous research reported on Hubspot that people prefer numbered list headlines over any other type of headline. “If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.” ” John Caples. A good headline is one that resonates with your audience not one that resonates with someone else’s audience.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Hubspot] How to Do ABM Without Selling Your Soul
    At HubSpot, people ask us all the time: "Will social media work for my business?" At HubSpot, we sell both marketing and sales software, so it’s vital that we understand the core characteristics and motivations of both marketing and sales leaders. In HubSpot’s case, our buyers have determined that they’ll adopt a CRM in the consideration stage, and now it’s time to compare HubSpot to the other CRMs, and to make a final decision. Mayo on a sandwich. Hot sauce on a taco.
  • HUBSPOT  |  WEDNESDAY, JULY 12, 2017
    [Hubspot] Marketers Weigh In: Instagram or Snapchat Stories?
    So it's no surprise that marketers at HubSpot and on inbound.org saw the advantages of leveraging their reach with existing audiences on Instagram to share ephemeral content. Just kidding -- he's an intern writing for the HubSpot Marketing Blog.). Many thanks to the HubSpot employees and inbound.org community members who participated in this discussion. Be honest: Do you spend a lot of time during your work day chatting with colleagues on messaging apps, like Slack?
  • HUBSPOT  |  TUESDAY, JULY 11, 2017
    [Hubspot] Speakers | Grow with HubSpot Sydney 2017
    With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. JAMES GILBERT, HUBSPOT. James Gilbert is HubSpot's Head of Marketing for the APAC region. He leads HubSpot's team of regional marketers to bring inbound marketing and sales to ANZ and Asia. MATTHEW BARBY, HUBSPOT.
  • SNAPAPP  |  TUESDAY, JULY 11, 2017
    [Hubspot] ?What Is the Modern B2B Buying Process?
    Research conducted by HubSpot made it clear that salespeople are no dummies. The B2B customer experience isn’t a shifting landscape anymore. It’s a whole other planet. . Your customers are relying on honest peer reviews, and they’re not fooled by 100% 5-star evaluations. . They insist on personalized communications – even when those communications are automated. . They educate themselves – thoroughly – online before even thinking about making a purchase.
  • HUBSPOT  |  TUESDAY, JULY 11, 2017
    [Hubspot] How Takeout Improved Our Candidate Experience: A HubSpot Experiment
    Here at HubSpot, we take culture pretty seriously. I had been thinking a lot about mobile, and how it could play a role in our inbound recruiting efforts at HubSpot. Tell us about your order from India Quality Restaurant," I wanted to know: How could we recreate that kind of seamless experience for HubSpot’s candidates? The series of questions asked of candidates, with the exception of one trigger question: "Hi, HubSpot CareerBot here!
    [Hubspot] What is Business to Business Digital Marketing?
    B2B digital marketers use platforms like social media sites (Twitter, LinkedIn, SlideShare), video sharing sites (YouTube, Vimeo), email delivery platforms (MailChimp, HubSpot, GetResponse), blogs, industry forums, live chat, SMS, and Google search to reach their prospects and buyers. Business to business digital marketing is a type of marketing needed by companies who sell to other companies.
  • HUBSPOT  |  MONDAY, JULY 10, 2017
    [Hubspot] 7 Reasons Why No One is Watching Your Video Content
    Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. I’ll never forget what HubSpot’s CEO, Brian Halligan, said to me during a chat about content creation: “You’re asking to borrow someone’s brain.” Check out how HubSpot used video on its Instagram Story to drive traffic to Facebook in the way we’re describing: You don’t have to create an entirely new video from scratch for something like this, either. You did it.
    [Hubspot] Get Out of the Spam Folder and Into the Inbox
    It’s important to note that it’s the ISPs – not marketing automation platforms like SharpSpring or HubSpot , or Email Service Providers (ESPs) like Gmail or Outlook – that ultimately dictate which messages will be delivered to the inbox. We’re living in a new email world. Gone are the days when marketers could blast out emails to randomly purchased bulk lists, just hoping something would stick.
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Hubspot] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    A terrific example of this is the interactive online assessment that LostGolfBalls.com created and documented for the HubSpot Blog. 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). The result? A colossal waste of time and resources spent trying to sell to prospects that have no real need, or desire to buy from you.
  • HUBSPOT  |  FRIDAY, JULY 7, 2017
    [Hubspot] 6 Viral Video Marketing Examples That Will Never Get Old
    That’s the approach that HubSpot has taken with its Summer Startup Competition , for which we created the video below. Oh, hi there. Have you heard the news about video? It's becoming really important for marketers to use. Imperative, even. Perhaps mandatory. Sure," you must be thinking. And in other news, the sky is blue.". Okay, we get it. You know how important video is. That much is clear.
  • HUBSPOT  |  FRIDAY, JULY 7, 2017
    [Hubspot] Agenda | Grow with HubSpot Sydney 2017
    8:45 am - 9:15 am - "Marketing & Sales Has Cha nged" by James Gilbert, HubSpot. 9:15 am - 9:45 am - A Look to the Future: Speed, Convenience and the Rise of AI in Marketing & Sales by Matthew Barby, HubSpot. Refuel with some coffee and tea, network with your neighbours and meet the HubSpot team. 10:25 am - 10:55 am - How to Create, Optimise and Measure Content to Drive More Traffic by Elissa Hudson, HubSpot. Registration & Keynotes.
  • HUBSPOT  |  THURSDAY, JULY 6, 2017
    [Hubspot] Should Writers Fear the Rise of Video?
    High profile advocates of writing rushed to the medium's defense soon after, but it didn't curb the worry: HubSpot's recent State of Inbound 2017 report indicated that many marketers who earn a living from writing and editing are afraid their careers will "diminish more and more with [the rise of] video.". Few things in human history have been as influential as the written word. Writing has toppled empires, built global corporations, and inspired millions, if not billions of people.
    [Hubspot] How We Increased Sales Opportunities 4X With Video: A HubSpot Experiment
    Here’s an example of what that might look like, courtesy of HubSpot Principal Inbound Marketing Specialist Katie Carlin : The Framework. Let’s talk about a trend, shall we? Think about the number of times in the last week when you’ve read something on Facebook. Now, compare that to the number of times you’ve watched something on Facebook. Those numbers are probably pretty staggered toward video, right?
  • HUBSPOT  |  TUESDAY, JULY 4, 2017
    [Hubspot] What You Missed Last Month in Google
    There’s a funny thing about Google’s algorithm updates: “They’re often very minor tweaks,” says Matt Barby , HubSpot’s global head of growth and SEO. For many things in life, it seems like there’s a weather analogy. A happy disposition is often described as “sunny.” Something foreboding could be said to “cast a cloud” on someone. And, according to MozCast , indications of a big change in Google’s algorithm can be described as “hot and stormy.”. That’s not bad news for marketers.
    [Hubspot] Learn How To Use Quora Ads for B2B User Acquisition
    Marketo, Hubspot, things of that nature. Rodrigo: Hey everybody, I’m Rodrigo Fuentes from ListenLoop and I’m here with Jaime from Vettery, and this is a session of Marketers Teaching Marketers. Jaime, please introduce yourself and tell us how to use Quora Ads for B2B user acquisition. Jaime: Thanks so much Rod. So, I’m Jaime. I run User Acquisition here at Vettery. Quick background: Vettery is a hiring marketplace that connects top tech and business talent with growing companies.
  • HUBSPOT  |  MONDAY, JULY 3, 2017
    [Hubspot] How to Write Faster: 12 Unusual Hacks [Infographic]
    Two weeks ago, when I sat down to write my first blog post at HubSpot, I was determined to make it shine. Perfection was the only option. So I filtered each word through dozens of thesaurus searches, selecting only the most dazzling ones for my article. Six hours later, my blog post was gleaming. I felt great about it. But before I could close my laptop and pack up, a number at the bottom of my document jolted me sideways. I had written 300 words. That’s only 50 words an hour.
  • SNAPAPP  |  FRIDAY, JUNE 30, 2017
    [Hubspot] Marketer Unleashed: An Interview on the Impact of Interactive With Skyler Moss
    To me I consider SnapAppl in the same level as our HubSpot for our marketing automation. A few of weeks ago, our CEO, Seth , published a blog post about SnapApp’s new mission: Unleashing the Potential in Every Marketer. . In the post Seth explains: . SnapApp exists to help marketers achieve greatness. And this isn’t just in their programs with cool content and campaigns, or sexy new strategies.
    [Hubspot] Ask a Content Strategist: How Do You Use Articles to Influence B2B Leads?
    You can also distribute content via paid search (expensive, but worth it in some cases) and other partnership programs, like when we partner with Hubspot to create and co-promote a joint webinar. Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons?
  • HUBSPOT  |  THURSDAY, JUNE 29, 2017
    [Hubspot] Is Facebook Messenger the New Email? 3 Experiments to Find Out
    We hypothesized that Facebook Messenger might be a better way to get event attendees’ attention during our Grow With HubSpot Melbourne event. The message contained a HubSpot Meetings tool link to the rep’s calendar in case the attendee wanted to set up time onsite. Let’s just come out with it: Email is becoming less effective for marketers. It might not be dead yet, but it’s not exactly the shiny new channel it used to be.
  • HUBSPOT  |  WEDNESDAY, JUNE 28, 2017
    [Hubspot] The Best New Type of Content to Support a Product Launch: A HubSpot Experiment
    Here at HubSpot, we obsess over our product -- how it’s built, where it’s headed, and how we talk about it. Every update, from minor feature tweaks to major product launches, are pored over by a team. Developers and product managers handle the creation and vision of individual products. Product marketers own the story of the product, with the goal of creating the narrative that defines the product.
    [Hubspot] Check out the amazing speakers who will be at MarTech Boston
    Brian Kardon , CMO of Fuze (former CMO of Eloqua); Jon Miller , CEO of Engagio (former CMO of Marketo); and Mike Volpe , CMO of Cybereason (former CMO of HubSpot) — the CMOs who launched the martech revolution 10 years ago — together on stage for the first time ever, discussing the past and future of the industry they helped forge. (As
  • ENGAGIO  |  MONDAY, JUNE 26, 2017
    [Hubspot] How to Sell into Accounts Using Influencers – Tips from Mark Roberge
    If you successfully sell the value of your product to the influencer, that person will be more likely to provide any information you need to make the critical sell to the decision-maker.” – Mark Roberge, former Chief Revenue Officer, Hubspot. Up to 17 people influence the typical enterprise purchase (up from 10 in 2011), according to IDG.
  • HUBSPOT  |  MONDAY, JUNE 26, 2017
    [Hubspot] 5 Key Traits of Highly Successful Entrepreneurs
    Side note: If you want some help getting started, HubSpot’s giving away $100,000, free HubSpot software, and 1:1 facetime with industry experts to help one lucky winner found the business of their dreams. At LinkedIn (and HubSpot, too), there’s a saying that CEO Jeff Weiner throws around frequently , borrowed from the legendary “Coach K” at Duke University: “Next Play”. HubSpot's #SummerStartup Competition.
  • HUBSPOT  |  MONDAY, JUNE 26, 2017
    [Hubspot] Onboarding Checklist: A 90-Day Framework for Content Teams
    Many employers create a handbook for this purpose, but feel free to look outside the box here -- HubSpot, for example, uses a Culture Code. Houston, we have a turnover problem. As the years pass, there seem to be a growing number of studies on employers struggling to retain their people -- and the high costs associated with the resulting turnover. What’s at the bottom of it? Is it workplace culture? Is it missed salary expectations?
  • NUSPARK  |  FRIDAY, JUNE 23, 2017
    [Hubspot] Facebook for Lead Generation: An Overview of Lead Ads
    HubSpot, Salesforce, Marketo and other niche providers all support lead ad campaigns. Facebook’s foray into Lead Ads has been around for 18 months now, but new developments occur frequently. The concept was introduced initially to resolve the problem of serving Facebook’s ads to mobile users and the resulting issues experienced while trying to get them to complete long contact forms on their tiny screens.
  • HUBSPOT  |  FRIDAY, JUNE 23, 2017
    [Hubspot] We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment
    So you can imagine my surprise when HubSpot's audience started telling us they still like to print out our ebooks -- which are often 20 or 30 pages in length -- instead of viewing them on a web page. In 2017 -- during the era of self-driving cars, augmented and virtual reality, and artificial intelligence -- our team here at HubSpot is constantly striving to test and implement the most modern techniques for content creation to provide cool, useful resources for our audience.
  • SNAPAPP  |  THURSDAY, JUNE 22, 2017
    [Hubspot] 21 Ways to Turn Your Assessments Into a Lead Gen Powerhouse
    HubSpot is a good example of a company with a great personalized follow-up system. The days of boring lead-capture forms and irritating questions from sales reps are over. . An interactive content assessment – also known as an assessment, persona assessment, personality assessment or maturity assessment – is an easy way to automate your lead scoring while engaging prospects in an active and informative experience. .
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [Hubspot] What We Learned From Spending $100k On Facebook Ads
    Editor's Note: Editor's Note: a version of this post first appeared on Inbound.org , HubSpot's community for inbound marketers. For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. And unbelievably nervous. As a lean SaaS startup, we have to be very wise with our marketing investments.
    [Hubspot] Report: High-Performing Marketers Frequently Collaborate with Sales
    In the “2017 State of Inbound” report from HubSpot, most marketers (61 percent) said they believe that their organization’s marketing strategy is effective. New research indicates that more high-performing marketers are teaming up with sales to accomplish their shared objectives. The “State of Marketing” report from Salesforce recently discovered that 91 percent of high-performing marketers agree that marketing and sales share common goals and metrics.
  • HUBSPOT  |  WEDNESDAY, JUNE 21, 2017
    [Hubspot] The Simple Test That Doubled Leads in One Week
    We’ve talked about the best practice of matching your offer and blog post topic as tightly as possible many times on the HubSpot Marketing Blog. A few years back, we did an audit of our highest organic traffic posts on the HubSpot Blog to see if our offers were as optimized for conversion as they could be. Leads generated from blog posts (HubSpot customers, you can do this via attribution reports.
  • HUBSPOT  |  TUESDAY, JUNE 20, 2017
    [Hubspot] Important Lead Generation Lessons Learned from Over 1/4 Million SlideShare Views
    Editor's Note: a version of this post first appeared on Inbound.org , HubSpot's community for inbound marketers. According to DMR Stats , SlideShare users add more than 400,000 new presentations per month. The site receives 159 million page views per month, and has more than 70 million users. And it’s one of the most underutilized lead generation tools we marketers have in our quiver.
  • SNAPAPP  |  MONDAY, JUNE 19, 2017
    [Hubspot] 8 Inspiring Interactive Marketing Campaigns (For Every Budget & Team Size)
    A Simple Test Tool Helps HubSpot Get 50,000+ Leads/Month. . . HubSpot’s Marketing Grader is a free tool that gives feedback on a website’s: Search engine performance. Inherently interactive in nature, Hubspot’s co-founder Dharmesh Shah recently said the tool is critical to the 50,000 leads the website gets each month. . .
  • HUBSPOT  |  MONDAY, JUNE 19, 2017
    [Hubspot] Side Projects: How to Start (and Finish) One
    Here at HubSpot, we approach everything we do with a general formula: customer > team > individual. If you're planning to work on your side project ‘whenever you get a chance’,” says Dmitry Shamis , HubSpot’s senior manager of web development, "you'll never touch it.”. Hold yourself accountable by telling other people about your project,” says HubSpot ‎Senior Marketing Manager Lindsay Kolowich.
  • HUBSPOT  |  FRIDAY, JUNE 16, 2017
    [Hubspot] The Greatest Marketing Growth Hack of All Time (Hint: Cupcakes)
    This theory was presented by HubSpot’s co-founder and CTO, Dharmesh Shah and is a variation on cupcakes seeming more achievable, but with a little more detail on the psychology of why they feel more achievable: Valuing Experiences Over Things. A few years ago my team at RJMetrics was launching a short survey over the holidays. It’s a tough time of the year to get attention, especially when you’re a B2B SaaS company. At some point, someone suggested a cupcake giveaway. So we did.
  • HUBSPOT  |  THURSDAY, JUNE 15, 2017
    [Hubspot] How to Build A Business Plan That Actually Works [Free Template]
    HubSpot and General Assembly have teamed up to help get you started on the right foot with our free Business Plan Template. We're living in a golden age of startups and side hustles, where it seems like more people than ever before are striking out on their own with new business ventures.
  • HUBSPOT  |  WEDNESDAY, JUNE 14, 2017
    [Hubspot] Does Influencer Marketing Actually Work? A HubSpot Blog Experiment
    I didn't think about influencer marketing again until I joined HubSpot. When I started experimenting with influencer marketing strategies for the HubSpot Sales Blog seven months ago, I was operating under a few key assumptions: If one influencer is good, 23 is better. A mere 0.002% of them clicked on the link to the HubSpot Sales Blog. The Results: The post got 2,143 views -- and 1,200 of those came from the HubSpot Sales Blog email subscribers.
  • HUBSPOT  |  WEDNESDAY, JUNE 14, 2017
    [Hubspot] How to Avoid Burnout at Work: 7 Strategies from HubSpot’s Manager of Culture
    That's why I decided to enlist the help of an expert: HubSpot’s Manager of Culture and Experience, Tamara Lilian. Here at HubSpot, we have a Culture Code , a document created to represent our people, culture, and values. In fact, there are a few things from HubSpot’s own that can be applied to a number of environments, says Lilian. Doesn't it seem like we don't go a day without hearing about employee burnout -- mostly what a problem it is?
  • PUREB2B  |  TUESDAY, JUNE 13, 2017
    [Hubspot] 5 Types of Marketing Automation for Businesses to Consider
    For example, HubSpot can set up workflows for you to map out the customer journey. Marketing has been around for a very long time. Think about it. Since people first started engaging in commercial trade, they’ve learned how to develop unique selling propositions and sales strategies to maximize the perceived value of their offerings.
  • HUBSPOT  |  MONDAY, JUNE 12, 2017
    [Hubspot] The Best of B2B Marketing Content: 9 Examples
    Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. Janessa Lantz , HubSpot Senior Marketing Manager. Sophia Bernazzani , Staff Writer, HubSpot Marketing Blog. We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series.
    [Hubspot] How to Avoid the Spam Trap
    To make sure you never hit a spam trap, Hubspot suggests only sending to opt-in contacts and to avoid purchasing data from a data provider. There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. While it’s impossible to avoid them entirely, good data hygiene may limit exposure.
  • HUBSPOT  |  FRIDAY, JUNE 9, 2017
    [Hubspot] Charles Duhigg on the Power of Setting Smart Goals [Master Class]
    The HubSpot Growth Stack , a combination of our marketing and sales software, is built to enable this interaction between teams. It's a truly powerful example of the 1+1=3 mentality that drives many of our teams here at HubSpot. On June 22, join Pulitzer-prize winner and best-selling author of Smarter Faster Better, The Secrets of Being Productive in Life and Business, Charles Duhigg, to the HubSpot Academy Master Class stage.
  • HUBSPOT  |  FRIDAY, JUNE 9, 2017
    [Hubspot] How HubSpot, Moz, Buffer, and TrackMaven Staff Their Content Teams
    HubSpot doesn’t operate at nearly the same scale as BuzzFeed, and we aren't a strictly media company, but it made me wonder how our industry peers are getting the job done. 4) HubSpot. Here at HubSpot, our content creation is spread over many different teams -- in fact, we like to say that everyone at HubSpot creates. It’s always valuable to look at how other organizations within your industry get things done every day.
  • HUBSPOT  |  THURSDAY, JUNE 8, 2017
    [Hubspot] Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul
    A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Step 2: HubSpot generates an RSS email of our latest content. It's not that our email subscription wasn't working. We were gaining an impressive number of subscribers each month. Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it.
  • HUBSPOT  |  THURSDAY, JUNE 8, 2017
    [Hubspot] What Is Channel Strategy? What Marketers Should Know
    That’s why I recently sat down with my colleague, Adrianne Ober , a Channel Consultant here at HubSpot. In many environments, this kind of channel strategy takes the form of a reselling program -- here at HubSpot, we work with Marketing Agency Partners who not only grow with HubSpot software but also, teach their clients how they, too, can be more successful with it. Be honest. Do you know what your non-marketing colleagues do all day?
    [Hubspot] Why Brands and Influencers Are Leaving Snapchat for Instagram Stories
    If you’ve been following the HubSpot Marketing Blog, you already know there’s a battle going on -- between Facebook and Snapchat over the disappearing message. And so far, Facebook’s winning the battle -- all because of Instagram. When Instagram Stories launched in August 2016 , Snapchat had already been the first mover in the ephemeral, or disappearing, messaging space since Snapchat Stories were created in 2013.
  • SNAPAPP  |  TUESDAY, JUNE 6, 2017
    [Hubspot] Understanding the Modern B2B Sales Process
    HubSpot’s recent research reveals some eye-opening facts about this change. . Source: HubSpot ). . Marketing automation tools like Infusionsoft and HubSpot. It's been a dramatic last 10 years for B2B sales teams. What worked a decade ago now makes modern buyers run for the hills. . B2B sales cycles have changed. Salespeople and buyers have a new relationship with one another, and it has directly impacted the sales process. . First, let’s nail down this crucial definition.
    [Hubspot] Comprehensive Guide to Creating the Perfect B2B Website in 2017
    In fact, 38% of online users will stop engaging with a website entirely if its content or design is unattractive, according to HubSpot. We don’t need to remind you how crucial a company website is in 2017. Most interactions with your company will happen online and just as in person, first impressions are everything. B2B […]. The post Comprehensive Guide to Creating the Perfect B2B Website in 2017 appeared first on Marketing Insider Group. Content Marketing
  • SNAPAPP  |  FRIDAY, JUNE 2, 2017
    [Hubspot] 101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today
    HubSpot did a jeopardy-like marketing quiz at Inbound 2016, and booth traffic was high. . Interactive content has endless possibilities. It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. .
    [Hubspot] Make Sure Your Marketing Agency Has Options
    HubSpot is a software platform that marketing agencies often buy. There are many differences between HubSpot and Lead Liaison. I certainly would never bash HubSpot, they’re creating great excitement and buzz in the marketplace. We win many of our deals vs. HubSpot, but also know our benefit and fit in the market. I work for Lead Liaison as a solutions specialist.
  • HUBSPOT  |  THURSDAY, JUNE 1, 2017
    [Hubspot] 10 Jobs Artificial Intelligence Will Replace (and 10 That Are Safe)
    The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack -- to a website called “ Will Robots Take My Job ?”. HubSpot co-founder and CTO Dharmesh Shah has a more positive outlook on the future of AI -- in fact, he thinks bots and AI will make us better at our jobs and more secure in our careers, not the other way around. Why: Proofreading software is everywhere -- and we use it a lot here at HubSpot.
    [Hubspot] Why Quality Leads are Expensive
    In fact, a HubSpot survey revealed that 65% of B2B marketers claim that generating traffic and leads is their top priority. Getting more leads at a lower cost is always at the top of lead generation objectives, especially for startups and small businesses. While generating a high volume of leads is a good thing, it. The post Why Quality Leads are Expensive appeared first on Marketing Insider Group. Demand Generation
  • HUBSPOT  |  WEDNESDAY, MAY 31, 2017
    [Hubspot] YouTube SEO: How to Optimize Videos for YouTube Search
    When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea. One increasingly important place to do that is on YouTube, which is a video distribution website used by the masses (HubSpot included). Finally, make sure to keep your title fairly short -- HubSpot Content Strategist Alicia Collins recommends limiting it to 60 characters to help keep it from getting cut off in results pages.
  • HUBSPOT  |  WEDNESDAY, MAY 31, 2017
    [Hubspot] What Makes Content Go Viral? 3 Experts Weigh In
    Your online content habits are your own best judge. -- Megan Conley, Content Marketing Strategist at HubSpot. The interplay between those two mechanisms is what makes content go viral. -- Eric Peters, Growth Marketer at HubSpot Academy. When was the last time you created something online that went viral? Whether you're new to content marketing or are a viral content maven, you probably know that it can be nearly impossible to predict which tweet or video or meme might go viral.
  • SNAPAPP  |  TUESDAY, MAY 30, 2017
    [Hubspot] 8 Interactive Content Statistics to Guide Your Marketing Spend in 2017
    These more formal alternatives to quizzes are a favorite of content thought leaders like HubSpot. . A decade ago, interactive marketing was something we only saw in Hollywood films and video games. . . . Oh, how things have changed! In just one interactive content campaign, Zenni Optical generated 29,410 conversions and over $1,000,000 in revenue. But that's just the beginning. . This success, and many others like it, was not a product of some kind of V.R.-enhanced
  • HUBSPOT  |  TUESDAY, MAY 30, 2017
    [Hubspot] How to Communicate Effectively at Work With Your Boss
    In fact, a recent HubSpot survey revealed that while 70% of executives might reflect positively on their team's marketing strategy, only 50% of individual contributors agree. Do you feel like you and your boss are on the same page most days of the week? If you nodded "yes" emphatically, that's fantastic. But many readers might have a different opinion.
  • HUBSPOT  |  MONDAY, MAY 29, 2017
    [Hubspot] 7 of the Coolest YouTube Banners We've Ever Seen
    Here at HubSpot, we have our blog writers, for example, recount important information from blog posts in video and audio summaries. When someone sends me a really great YouTube video, I always want to know who’s behind it. Was it an ad agency? A small or medium business? A B2B tech company? No matter who it was, if I’m impressed, I want to see more from the content creator. So once the video is done, I click the link to visit their profiles.
  • HUBSPOT  |  MONDAY, MAY 29, 2017
    [Hubspot] How to Host an Instagram Takeover in 7 Easy Steps
    For example, here's a post from a one-day Instagram takeover when we hosted Wistia on HubSpot's Instagram and Instagram Stories: Other types of Instagram takeovers can include: Employee takeovers. For example, we wanted to increase brand awareness and promote working at HubSpot , so we hosted a takeover by our recruiting team on our Instagram Story: But we don't always do employee takeovers.
  • KEO MARKETING  |  FRIDAY, MAY 26, 2017
    [Hubspot] Getting Started with ABM Marketing
    According to HubSpot, from 2015 to 2016, there was a 21% increase in the number of businesses that had an account-based marketing program in place. ABM marketing , or account based marketing , is an effective strategy for generating highly qualified sales leads. Over the past few years, B2B marketers have overhauled their approaches, and many of the most successful have switched to ABM marketing.
  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Hubspot] 8 of the Top Marketing Challenges Marketers Face Today [New Data]
    For example, HubSpot Research has found that 43% of consumers want to see more video from marketers in the future, while only 29% want to see more blog posts. To learn more about how the way people are reading and interacting with content is changing, check out this HubSpot Research report. Browsing HubSpot's Services Marketplace , which lists a wide variety of designers from partner companies and agencies we've deemed credible. Every marketer faces different challenges.
  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Hubspot] How to Get Started With Paid Search [Free Guide]
    You'll see that there's an organic search listing for HubSpot that ranks second on the page (just after Wikipedia), but we're also buying the keyword "inbound marketing," which displays our paid search ad for it. So now we have that natural search ad, the paid one, and, if you scroll down the page, you'll find yet another organic search listing for HubSpot via SlideShare. In 2016, 96% of Google's revenue came from paid search (or pay-per-click) advertising.
  • EMEDIA  |  THURSDAY, MAY 25, 2017
    [Hubspot] Matching Content to Your B2B Marketing Channels
    According to Hubspot , visual content is more than 40 times more likely to get shared. B2B Marketing Campaign Calendar: Check. Content Creation Schedule: Check. Media Buys for Relevant Channels: Check. Now what? Even with excellent planning and organization, it can be overwhelming to pair relevant content to the right audience on the best channel.
  • VIDYARD  |  THURSDAY, MAY 25, 2017
    [Hubspot] 3 Reasons Why Video is Ideal for Internal Communications
    According to Hubspot , 87% of marketers use it and according to Google , 50% of customers expect it. Marketers have long understood the advantages of video: it’s multi-media, it’s exciting, and it conveys a lot of information. So if video is so clearly the preferred method for communicating with our customers, then why are we still doing so much emailing internally? For many organizations, there are a variety of reasons.
  • HUBSPOT  |  THURSDAY, MAY 25, 2017
    [Hubspot] How to Create a SMarketing Service Level Agreement
    Here at HubSpot, we're lucky to have a strong, healthy relationship between marketing and sales. A few years ago, HubSpot enlisted an MBA student's help in performing an analysis to determine the optimal number and frequency of follow-up attempts for each lead -- if you have the time and resources for that, great. At most companies, it can feel like marketing and sales are far from being on the same team.
  • HUBSPOT  |  THURSDAY, MAY 25, 2017
    [Hubspot] 8 Signs of Emotional Intelligence in Leadership
    We write a lot about artificial intelligence here at HubSpot. For more information on improving and cultivating emotional intelligence in leadership, download HubSpot co-founder and CTO Dharmesh Shah's ebook here. You might be excited about it, or slightly concerned that AI will take your job -- and then take over the world. And while AI is important and interesting, I'm going to ask you to put a pin in that so we can talk about another type of intelligence: emotional intelligence.
  • VIDYARD  |  WEDNESDAY, MAY 24, 2017
    [Hubspot] 6 Mega Trends in Sales, SaaS, and Video from HubSpot’s Chief Sales Officer
    Recently, Hunter Madeley, Chief Sales Officer at HubSpot, sat down with our CEO, Michael Litt to discuss all things sales, SaaS, and video! In order to be a truly successful sales organization like Hunter’s at HubSpot, it is crucial to be open to any new technology that enables team members to create more meaningful experiences for a prospect. The post 6 Mega Trends in Sales, SaaS, and Video from HubSpot’s Chief Sales Officer appeared first on Vidyard.
  • HUBSPOT  |  WEDNESDAY, MAY 24, 2017
    [Hubspot] How to Leverage User-Generated Content in Your Marketing Strategy
    80% of brands say that their community building efforts have resulted in increased traffic ( HubSpot ). These days, the phrase "content is king" still holds true (to an extent). But the rules surrounding content production as well as our understanding of it as marketers has changed. No longer is it about having content in spades, it's all about quality. Having one great piece of content is always going to be better than 10 second-rate pieces that don't add any value for readers.
  • TERMINUS  |  TUESDAY, MAY 23, 2017
    [Hubspot] Top 10 Account-Based Marketing Moments at SiriusDecisions 2017 Summit
    HubSpot Investing in #AccountBasedMarketing #ABM Firm @Terminus #B2BMarketing #salesenablement [link]. Account-based marketing was the name of the game at SiriusDecisions 2017 Summit. From May 16th to 19th, the industry’s brightest B2B marketing and sales professionals gathered in Las Vegas for #SDSummit. One of the biggest topics of conversation at the conference was account-based marketing (ABM).
  • HUBSPOT  |  TUESDAY, MAY 23, 2017
    [Hubspot] 9 Reasons Your Marketing Agency's Retainers Aren't Bigger
    When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. If you need some inspiration, follow the lead of Impact Branding , a HubSpot Diamond Partner who now gets more than a quarter million visitors to their site every month.
  • HUBSPOT  |  MONDAY, MAY 22, 2017
    [Hubspot] 10 Job Interview Questions to Stop Asking Candidates
    HubSpot Inbound Recruiting Manager Hannah Fleishman has made more inclusive hiring her mission, and she suggests replacing this interview question. "It When I get a job interview, there's a lot to prepare. I diligently research the company and my interviewers, pore over Glassdoor interview questions, and print out copies of my resume and portfolio. When I interview someone else, it’s easier to prepare.
    [Hubspot] Report: Strategy Effectiveness Tied to Sales and Marketing Alignment
    According to the “2017 State of Inbound” report from HubSpot, the majority of marketers (61 percent) believe that their organization’s marketing strategy is effective. New research suggests that marketers are fairly confident in their existing strategies, and they are working closely with sales to achieve their objectives. Broken down by position, 69 percent of C-level marketers said their strategy was effective, and 68 percent of vice presidents/directors agreed.
  • HUBSPOT  |  WEDNESDAY, MAY 17, 2017
    [Hubspot] How to Transform Your Blog Content into Compelling Videos
    Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. My colleagues Jamee Sheehy , Nick Carney , and I wanted to learn if producing video content would improve traffic to HubSpot Marketing Blog posts and social media channels. In a 2016 HubSpot Research survey , almost 50% of respondents said they wanted to see more video content and social media posts, so I wanted to start there.
  • PUREB2B  |  WEDNESDAY, MAY 17, 2017
    [Hubspot] Why Quality Leads are Expensive
    In fact, a HubSpot survey revealed that 65% of B2B marketers claim that generating traffic and leads is their top priority. Getting more leads at a lower cost is always at the top of lead generation objectives, especially for startups and small businesses. While generating a high volume of leads is a good thing, it doesn’t necessarily translate into sales and revenue.
  • HUBSPOT  |  TUESDAY, MAY 16, 2017
    [Hubspot] Disproving Best Practices: The One- vs. Two-Column Form Test
    But Oli's advice to avoid multi-column forms originally caught my attention because we had just redesigned HubSpot's demo landing page , one of the most important landing pages on our website, and switched from a one-column to a two-column form in the process. Using HubSpot's landing page A/B testing tools, I pitted the two-column form (the control) against the one-column form (the variant).
  • WEBBIQUITY  |  TUESDAY, MAY 16, 2017
    [Hubspot] The 28 Best Miscellaneous Online Tools for Marketers
    ” — HubSpot. Showcase reviews: HubSpot. HubSpot. Business Software Cool Web Tools Marketing Technology 1Password best link shorteners best online printing utilities best password management tools Bitly Buffer Social Dashlane Disqus DownForEveryone Google Translate Google URL Shortener GTmetrix HubSpot iRuler iwantmyname ManageWP Marker.to Welcome to the 47 th , and final (for now at least) post in the Best Online Business Tools series.
    [Hubspot] Personal Branding Strategy: A Roadmap for Professionals, Experts and Executives
    More sophisticated marketing platforms such as Salesforce, HubSpot, and Infusionsoft also include email delivery services. Have you ever wondered why certain individuals in your field rise out of nowhere to national prominence? These experts get all the media attention, deliver keynotes at top conferences and attract the best clients. Are these men and women just smarter than the rest of us? Or are they privy to some magical personal branding strategy that the rest of us don’t know about?
  • HUBSPOT  |  MONDAY, MAY 15, 2017
    [Hubspot] Introverts vs. Extroverts: Leadership Challenges & How to Solve Them
    The Myers-Briggs Type Indicator , the DiSC Profile , and the Big Five are a few that come to mind -- we even use DiSC here at HubSpot. There are a variety of tests and surveys you can take to learn about your personality traits and assess your strengths and weaknesses as they fit in the workplace. These tests and their subsequent results often hinge upon the different traits and habits of introverts versus extroverts.
  • HUBSPOT  |  MONDAY, MAY 15, 2017
    [Hubspot] Account-Based Marketing vs. Inbound Marketing: 4 Common Questions Answered
    Note: HubSpot is an. Within HubSpot, you can report on company growth, revenue, job titles, engagement levels, and much more -- all at the account level. Account-based marketing or inbound marketing? Which one should you use? Well, maybe that's not the right way to think about it. As it turns out, the two strategies are actually pretty complementary when done well.
  • HUBSPOT  |  FRIDAY, MAY 12, 2017
    [Hubspot] 9 Clever Ways to Get More Comments on Instagram
    Here's an example of an Instagram contest we ran for our attendees at INBOUND 2016 , HubSpot's annual marketing and sales event: Thursday #CaptionContest: Leave a comment with your caption for a chance to win an OpenTable gift card! A post shared by HubSpot (@hubspot) on Nov 10, 2016 at 9:48am PST. WeWork was able to share brand and member stories to a whole new audience of HubSpot's engaged followers. A post shared by HubSpot (@hubspot) on Feb 14, 2017 at 5:38am PST.
  • HUBSPOT  |  FRIDAY, MAY 12, 2017
    [Hubspot] 7 of the Best Mood-Boosting Websites We Could Find
    Sophia Bernazzani , Staff Writer, HubSpot Marketing Blog: I'm a huge animal lover, and during a hectic and stressful workday, watching a live feed of a bunch of kittens playing is a fun way to take a quick mental break without getting too distracted.”. Aja Frost , Staff Writer, HubSpot Sales Blog: When I need a quick reminder about all the cool, heart-warming, inspiring things people do for one another each and every day, I check Huffington Post ’s Good News vertical.
    [Hubspot] Marketing Techniology Landscape Supergraphic (2017): Martech 5000
    Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, Sitecore, etc., I’m delighted to release the 2017 edition of the marketing technology landscape , which we’ve nicknamed the Martech 5000 , here at the MarTech conference in San Francisco. As you’ve probably guessed from that moniker: the landscape grew again this year, by about 40% , to a total of 5,381 solutions (from 4,891 unique companies).
  • VIDYARD  |  WEDNESDAY, MAY 10, 2017
    [Hubspot] Startup Marketing: The Trick to Maximizing Growth with Minimum Effort
    According to Hubspot, there are five major components of an impactful startup marketing plan that are going to help you hit your audacious growth goals: the right message, the right methodology, the right tools, the right team, and the right priorities. To dive deeper into each component, check out Hubspot’s Startup Marketing Plan: Blueprint and Kit. Dive into these five components of a successful startup marketing plan with Hubspot’s Startup Marketing Plan: Blueprint and Kit.
  • HUBSPOT  |  WEDNESDAY, MAY 10, 2017
    [Hubspot] The Scarcity Principle: How 8 Brands Created High Demand
    Plus, the product's scarcity meant nobody -- ourselves included here at HubSpot -- could stop talking about the Spectacles. If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson: The law of supply and demand states that a low supply and high demand for a product will typically increase its price. Why am I telling you about basic economic rules?
  • EXO B2B  |  TUESDAY, MAY 9, 2017
    [Hubspot] Snapchat in B2B marketing: is it possible?
    1 – Hubspot. Hubspot. #2 Snapchat was born in September 2011, in California. It was started by two Stanford University students. This free app, available for IOS and Android, is a sharing and ephemeral photos and videos platform. The company is currently valuated at $24 billion. As B2B marketing professionals and social media specialists, we obviously had to write about it. Many marketers are asking the following questions: Is Snapchat suitable for the B2B sector?
  • VIDYARD  |  TUESDAY, MAY 9, 2017
    [Hubspot] Vidyard Selected as Finalist for MIT Sloan CIO Symposium’s Innovation Showcase
    Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. Vidyard Recognized as Video for Business Innovator. Kitchener ON – May 9, 2017 – The 14th annual MIT Sloan CIO Symposium today announced Vidyard was selected as a top 10 innovator for the 2017 Innovation Showcase.
  • HUBSPOT  |  MONDAY, MAY 8, 2017
    [Hubspot] How to Make Quotes for Instagram: 7 Apps to Try
    Here's a recent Instagram quote we shared here at HubSpot: A post shared by HubSpot (@hubspot) on Apr 17, 2017 at 7:21am PDT. When you come across a beautiful sight -- be it a beach, a mountain, or your pet's face -- sometimes, it inspires you to think bigger about what certain sights and experiences mean. For those moments, you might consider posting a photo on Instagram with an equally inspiring quote as the caption.
  • HUBSPOT  |  FRIDAY, MAY 5, 2017
    [Hubspot] 20 of the Best Website Homepage Design Examples
    Get Started" is a great CTA -- in fact, we use it ourselves here at HubSpot. 20) HubSpot. You never get a second chance to make a first impression -- that’s why your homepage is undoubtedly one of the most important web pages on your website. For any given company, the homepage is its virtual front door. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button. That's right -- unfortunately, a lot of people still judge a book by its cover.
    [Hubspot] Is there a place for chatbots in B2B?
    One chatbot that’s making waves in B2B is HubSpot’s Growthbot. HubSpot has connected a variety of marketing systems (like HubSpot, Google Analytics and others) to provide quick, easy access to information and services. Some examples worth trying include My news bot , Health tap (quick answers from ‘Doctors’) and finally a decent attempt at a useful B2B bot by Hubspot.
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