[Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing.
    [Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing.
    [Hubspot] B2B Marketing Trends for 2016
    industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing.
    [Hubspot] The Content Marketing Journey, in 3 Stages
    We ramped up programs with content partners like HubSpot. I’ve worked at the same company for the past three and a half years, but it feels, at times, like I’ve worked for three different companies. That’s just the nature of startups; you’re reinventing yourself more than Madonna in the ’80s. Contently’s mission is still the same as when I joined in 2013.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Hubspot] Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference
    Here's a draft of a frame I made featuring the HubSpot sprocket. Read more about how AI could change your job in a recent HubSpot Research report. Since its launch in 2004, Facebook has been the leader of social media innovation and change. We've seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. Globally, almost 2 billion people use Facebook, and more than 1 billion people use Messenger.
    [Hubspot] Marketing technology may never consolidate (but that’s a good thing)
    Adobe, HubSpot, IBM, Marketo, Oracle, and others now each support and promote integrations with dozens or hundreds of other marketing technology products. You’ve surely seen those eye charts with hundreds of marketing technology vendor logos. There are the iconic LUMAscapes by Terence Kawaja. And there’s my own chiefmartec.com marketing technology landscape , which last year organized 3,874 martech solutions on a single slide.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Hubspot] 24 Growth Hacks to Try Today
    It’s one of the tools available in the HubSpot Marketing Free software, which helps to shed light on how leads behave on your website and how that can turn them into customers. MQLs, for reference, are leads that are more likely to become customers based on the behavior that earned them that status, and the HubSpot Growth Stack can help you seamlessly manage this journey. When I find a good growth marketing resource, I remember it and hold onto it for dear life.
    [Hubspot] This is the week that was in B2B: from content marketplaces to dinner dates
    HubSpot nerd of the week…. goes to Pete Jakob – Earnest friend of the family and most recently HubSpot CRM guru. If you’re still struggling with Excel spreadsheets to keep your data in check, it’s worth noting HubSpot CRM offers a compelling and FREE alternative. Bonus material: Kulea.com - British startup and new HubSpot alternative.A All the news you didn’t think you needed until now from the world of B2B marketing and beyond: Trend of the week….
    [Hubspot] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    I helped launch Inbound Sales Day here at HubSpot, and I'm here to teach you how it's done. 3) A Virtual Conference by HubSpot 4) How to plan a virtual conference Set the vision Speaker outreach Creation of assets Promotion Go Live Analysis 5) Learning Lessons. Here’s an example of an HTML floor map: Examples of virtual events include: Inbound Sales Day , hosted by HubSpot. Digital Agency Day , hosted by HubSpot and Unbounce. A Virtual Conference by HubSpot.
  • HUBSPOT  |  TUESDAY, APRIL 18, 2017
    [Hubspot] How to Use Canva: An 8-Step Guide to Creating Visual Content
    Back in 2014, Peg Fitzpatrick and Guy Kawasaki penned a post for the HubSpot Marketing Blog that approached the topic of visual marketing as the “next big thing.” But since then, it's gone to “here to stay.” After all, articles with an image once every 75-100 words tend to get 2X social shares than articles with fewer images.
    [Hubspot] The 15 Best Screencasting and Online Presentation Tools
    Showcase reviews: BuzzBlogger, HubSpot (Animated). ” — HubSpot (Animated). Showcase reviews: HubSpot (Animated). ” — HubSpot (Content). Showcase reviews: HubSpot (Content), Kathryn Aragon Media, Quick Sprout. HubSpot (Animated). HubSpot (Content). Content Marketing Cool Web Tools best online meeting tools best online presentation tools best screencasting tools CamStudio Camtasia Ezvid Freeseer Haiku Deck HubSpot Jing join.me
  • HUBSPOT  |  MONDAY, APRIL 17, 2017
    [Hubspot] Is Technology Actually Making Us Less Productive? [New Research]
    After working in my role here at HubSpot for almost eight months now, I’ve started to go into autopilot when I turn on my computer every morning. If you feel the pain of switching between 1,000 apps per day like I do, read on for new data from HubSpot Research. HubSpot Research analyzed our customer base of over 20,000 websites, and we found that each website has an average of 13 tool integrations -- one website even had 88 tools and apps. Source: HubSpot Research.
  • HUBSPOT  |  FRIDAY, APRIL 14, 2017
    [Hubspot] Easter Eggs: 10 of the Internet's Best Hidden Gems
    A few years ago, HubSpot's VP of Marketing, Meghan Anderson, asked a few of our colleagues for their opinions on the matter. Mike Champion, Tech Lead at HubSpot. Eric Peters, Senior Growth Marketing Manager at HubSpot Academy. Laura Fitton, Inbound Marketing Evangelist at HubSpot. Sometimes, it seems like the internet is full of tedium -- waiting for a page to load, juggling different passwords, and trying to find the perfect GIF image to describe your mood.
    [Hubspot] This One Lead Gen Metric Will Help You Show Marketing ROI
    Per Hubspot, companies that publish content 16 times per month generate 4.5x Here are a couple of embarrassing facts about myself: 1. I have a catalogued list of my favorite content marketing SlideShares. There’s one that’s my most favorite, and I reference it all the time. I’m talking about Why Content Marketing Fails , by Moz founder Rand Fishkin. It tackles the biggest content marketing mistakes with the help of clip art and some pretty bad fonts.
  • HUBSPOT  |  THURSDAY, APRIL 13, 2017
    [Hubspot] Content Creation Workshop Roadshow | 7,000+ Miles in 100 Days
    Currently, I’m the Content Professor for the HubSpot Academy. created and launched HubSpot’s Content Marketing Certification. In an effort to educate and inspire the world to create more effective content, I’m heading out on the road with my wife, Ariele, in our Airstream and DIY truck camper to travel 7,000+ miles over the next 100 days to perform a series of transformation workshops at various HubSpot User Groups across America.
  • SNAPAPP  |  THURSDAY, APRIL 13, 2017
    [Hubspot] 15 Amazing B2B Examples of Interactive Content
    HubSpot. Most, if not all, marketers are familiar with HubSpot as one of the industry leaders of inbound marketing. . Knowing that a lot of their site visitors look to them as a resource as much as a service or a product, HubSpot created a simple “ Blog Topic Generator ” with a sub headline of “Don’t know what to blog about? In comedian Aziz Ansari’s most recent stand up act, he discussed healthy eating.
    [Hubspot] Vidyard Appoints Jeff Loeb as Chief Marketing Officer
    Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more. Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO).
    [Hubspot] THE HACKIES: 6 areas to make your martech stack work with people, processes and data
    For example, understand when to use the HubSpot social media functionality vs. Salesforce Social Studio, or the inbound marketing and nurturing functionality of Marketo vs. the outbound / customer journey functionality of Salesforce Marketing Cloud. This article is a guest post by Jesus Hoyos of Solvis Consulting. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • VIDYARD  |  TUESDAY, APRIL 11, 2017
    [Hubspot] 10 Deal-Closing Sales Moves You Can’t Make Over the Phone or Email
    Hubspot reports that 59% of executives would rather watch a video than read something and, if you’re looking to differentiate yourself from all the other salespeople barking at their door, personalized videos in their inbox are the way to go. They say that a picture is worth a thousand words, but what about a moving picture? For me as a sales professional, it’s worth millions.
  • HUBSPOT  |  TUESDAY, APRIL 11, 2017
    [Hubspot] 6 Websites Every Growth Hacker Should Bookmark
    That might be what I love the most about the HubSpot Growth Stack , for example. From online communities to the HubSpot Growth Stack , you’ll be well on your way. I’ll start by saying this: I am officially obsessed with growth hacking these days. I never thought of myself as a growth marketer, let alone a growth hacker. Maybe that’s because it’s a somewhat new concept -- or a new name for a classic concept, at least.
    [Hubspot] How to Use Influencer Marketing at a Fast-Growth Startup
    As was outlined in an excellent HubSpot piece by Karla Cook, influencer marketing differs from typical celebrity endorsements in one key way: “Their fans trust that their endorsement of a product or brand comes from a well-researched, more holistic place, rather than something as simple as a signed contract. As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results.
  • ENGAGIO  |  MONDAY, APRIL 10, 2017
    [Hubspot] The 5 Levels of Account Orchestration
    You may do it directly using Gmail or Exchange, or use a tool like Hubspot Sidekick or Marketo Sales Insight to find out if that email was opened. You likely have a particular goal in mind for each of your target accounts. You may want some accounts to take a meeting, others to renew, and others to become an advocate for you. Regardless of the objective, pre-sale or post-sale, in order to achieve the goal you’re after, you need engagement. .
  • HUBSPOT  |  MONDAY, APRIL 10, 2017
    [Hubspot] How to Build a Productive Company Culture
    HubSpot’s CEO, Brian Halligan, told The New York Times that his best ideas come to him either right before or after a nap. “I’m Every company has a culture, much like every individual has a personality. And like a personality , a company’s culture can develop organically over time. Or, it can be purposefully molded, shaped using specific values and practices to achieve a particular goal , like productivity. This article is about the latter.
    [Hubspot] The Martech Stack Powering Bizible's Rocket Ship [MarTech Stackies Submission]
    Wings Martech Components: Hubspot. The Stackies competition for the 2017 MarTech Conference is well underway, and Bizible has entered our marketing technology stack into the mix. Designed to reflect the features and capabilities of a NASA space shuttle, our marketing tech stack has proven to be an effective launchpad for our data-driven marketing strategies. click to view larger).
    [Hubspot] Influencer Marketing Vs Influencer Relations- What’s the Difference?
    A really interesting question was posed to the audience by HubSpot’s Karl Walsh at the 2017 B2B marketing expo at the ExCel Centre in London- “do you rent or own your marketing?” Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings.
    [Hubspot] The Beginner's Guide to Conversion Rate Optimization (CRO)
    Here at HubSpot, we ran a test with text-based CTAs -- a standalone line of text linked to a landing page and styled as an H3 or an H4 -- to see if they would convert more traffic into leads than regular CTAs at the bottom of a web page. Here’s one of ours below: In HubSpot's limited test of 10 blog posts, regular end-of-post banner CTAs contributed an average of just 6% of leads that the blog posts generated, whereas up to 93% of a post's leads came from the anchor text CTA alone.
    [Hubspot] 6 Different Types of Buyer Journey Maps
    Tailoring your marketing efforts to each stakeholder’s unique journey will pay off: Hubspot reports that companies with a refined middle-of-the-funnel engagement and lead management strategy see a 4-10% higher response rate. Organizations that use a mapping program to manage buyer and customer journeys average a 79% increase in cross-sell and upsell revenue, marketing research from the Aberdeen Group reveals. In the new B2B marketing landscape, buyers are in control of their journeys.
  • HUBSPOT  |  TUESDAY, APRIL 4, 2017
    [Hubspot] ????????????????????????????????
    自社のニッチなオーディエンスに対し、どのソーシャルネットワークを利用するのが適切かを判断したい場合は、次の質問について考えてみてください。なお、これらの質問については、HubSpotによる日本語ブログ記事、「 新しいソーシャルメディアを利用する理由と、利用すべきか決定するための8つの質問 」に詳しく解説されています。. 私たちHubSpotも、ブログを作成してソーシャルメディアでプロモーションすることにより、数年間で多くのPRのチャンスを得ることができましたが、これは、ブログによってHubSpotがソートリーダーとしての地位を確立しただけでなく、私たちの作成するコンテンツが、パブリッシャーによる記事内で補足情報として紹介するのに適していたからだと思います。. 皆さんの会社はニッチ戦略を採っていますか?もしそうなら、インバウンドマーケティングは必ず重視する必要があると思います。. その理由とは実に明確です。.
    [Hubspot] The 15 Best Audio and Video Editing Tools
    Showcase reviews: HubSpot, RazorSocial (Video). ” — HubSpot. Showcase reviews: HubSpot. ” — HubSpot. Showcase reviews: HubSpot, RazorSocial (Video). HubSpot. According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Online video is popular, effective, and easy to watch on mobile devices.
  • SNAPAPP  |  MONDAY, APRIL 3, 2017
    [Hubspot] The Ultimate Guide to Interactive Marketing
    Three of the top five types of content people want more of (videos, games, and interactive articles/tools ), according to a Hubspot consumer behavior survey, are interactive content types. Content marketing is all the rage today. Heck, my grandparents are even talking about it! Ok that one may be a bit of a stretch, but the awareness of content marketing is at a fever pitch.
    [Hubspot] How to build a truly actionable social media audience
    Let’s call the first one the Hubspot model. There’s a place for that kind of business but your sales and marketing costs are also astronomical (which has been well-documented in the case of Hubspot). By Mark Schaefer. If you’ll oblige me, I’d like to start with a little story from a conversation I had recently with a woman who had a disappointing experience after taking an online class on how to monetize through webinars.
  • HUBSPOT  |  MONDAY, APRIL 3, 2017
    [Hubspot] 7 Creative Stunts People Used to Land Their Marketing Dream Jobs
    Today, Biedrzycki is a Principal Tech Partner Marketing Manager at HubSpot. If you want a creative job in a competitive industry, sometimes the traditional resume and cover letter combo just doesn't cut it.
  • PUREB2B  |  SUNDAY, APRIL 2, 2017
    [Hubspot] 5 Ways to Build a Highly-Engaged Email List
    According to HubSpot , your email list degrades approximately 22.5% An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list , it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay. each year, so it’s a good idea to implement a regularly scheduled data cleansing program.
    [Hubspot] How Proper Talent Management Prevents CIOs and CMOs from Butting Heads
    According to HubSpot, there’s going to be a shortage of 1.5 And that HubSpot graphic tells it loud: new marketing hires will require technical skills. A member of your tight-knit marketing team just put in his two weeks’ notice, and now you’re faced with the daunting task of talent management.
  • HUBSPOT  |  FRIDAY, MARCH 31, 2017
    [Hubspot] Introducing: HubSpot Guerrilla Marketing
    At HubSpot, we’re big believers in the power of inbound. That’s why we’re thrilled to officially announce a program that’s been in development for some time, the HubSpot Guerrilla Marketing program. Be sure to tune in to HubSpot’s Facebook Live at 11:30 am EST , where we’ll be showcasing some of our beta customer guerrilla marketing campaigns, discussing the program rollout and meeting the members of our new team.
    [Hubspot] The 23 Best Free Google Chrome Extensions for Digital Marketers
    ” — HubSpot. Showcase reviews: HubSpot. ” — HubSpot. Showcase reviews: HubSpot. HubSpot. To enhance and automate marketing functions, businesses need to invest in online tools, integration, and training. No question. That said, however, it’s amazing how much can be done without spending any money—or even leaving whatever web page is currently open in your browser.
  • ENGAGIO  |  TUESDAY, MARCH 28, 2017
    [Hubspot] The One Hack All Marketing Operations Leaders Need
    Marketo, Eloqua, Hubspot and a few others were all born on this premise. Marketing Ops people typically are the unsung heros of their marketing organizations. They may not always be up on stage talking about the latest product announcement, or even tweeting about the latest press release on social media, but the company’s marketing engine wouldn’t be able to run without them.
  • HUBSPOT  |  TUESDAY, MARCH 28, 2017
    [Hubspot] My Campaign Sucks…Now What?
    Bonus: HubSpot recently launched a great tool that allows you to get benchmark data for email open rate across various industries. If you are a HubSpot customer, you’re in luck - there is a built in goal setting feature for campaigns. Or, in HubSpot terms, optimize the campaign assets associated with the Awareness Stage first, then the Consideration Stage, and finally the Decision Stage. We’ve all been there.
    [Hubspot] 7 Invaluable Life Lessons: My Husband's Legacy
    I was flying home for a day and then on to Boston to speak at HubSpot’s big INBOUND conference. When my husband kissed me goodbye at the airport on November 6th, I had no idea it would be for the last time. Fred was staying at our condo in southern Utah to spend a couple weeks golfing
  • HUBSPOT  |  TUESDAY, MARCH 28, 2017
    [Hubspot] How to Get Better Marketing Talent
    When I first began to look into working for HubSpot, one thing that really stood out to me was the fact that the company has a Culture Code. Plus, a pre-existing knowledge of inbound marketing is always helpful, and getting inbound certified is free with HubSpot Academy. And just as there are online learning resources for applicants -- there are actually some for educators, too, like HubSpot Academy’s Education Partner Program.
  • KAPOST  |  MONDAY, MARCH 27, 2017
    [Hubspot] 10 Top B2B Marketing Metrics for 2017
    While HubSpot reports that 43% of marketers say proving the ROI of their marketing activities is their top marketing challenge ( HubSpot , 2016) , it also finds that marketers who calculate ROI are 1.6 Three-quarters of companies that weren’t exceeding revenue goals did not know their visitor, lead, MQL, or sales opportunities ( HubSpot ). The latest report by Marketo reveals that 65% of marketers publish content at least once a month.
  • HUBSPOT  |  MONDAY, MARCH 27, 2017
    [Hubspot] How to Create a Twitter Moment: A Step-by-Step Guide
    Here’s an example from the team here at HubSpot. Sometimes an event is so remarkably big that it completely takes over social media for a few hours, or even days. Think back to the last awards show, sporting event, or viral meme -- how many tweets about it popped onto your Twitter timeline? When more than 9,000 tweets are published per second, it can be hard to find great content on the platform.
    [Hubspot] The 17 Best Social Media Management Tools
    17) HubSpot Social Inbox. Pricing: a component of HubSpot inbound marketing software. DrumUp Edgar Everypost Hootsuite HubSpot Social Inbox Katie Lance Oktopost Post Planner Radian6 Rebekah Radice Robbie Richards Sendible social media management tools 2017 SocialFlow SocialOomph Sprout Social StoreYa TwitterfeedMonitoring and managing even a moderately active business social media presence can be time-consuming.
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Hubspot] How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%
    Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. We grilled HubSpot's product development, sales, and support staff to get their inside perspective. The product team gave us a better perspective on the evolution of the HubSpot software into the Growth Stack, so we could write about the product as it is now instead of how it was in the past. Building HubSpot's Page Templates.
    [Hubspot] The 15 Best Content Distribution and Amplification Tools
    Integrates with popular social media management programs like HubSpot, Buffer and Hootsuite. Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? Some sources recommend the 80/20 rule, others peg the ideal at closer to 50/50 , and still others (such as the brilliant Heidi Cohen ) note that “it depends.”
    [Hubspot] 4 Ways to Use Audio in B2B Marketing
    After all, here at HubSpot, we create content for marketing and sales professionals in a variety of formats, and if you read our blog, it’s no secret that we’re constantly nagging you to do the same -- even with audio. But in reality, there are a number of B2B podcasts out there, like Duct Tape Marketing , ZenDesk's Relate , and HubSpot’s The Growth Show. Across our online presence, HubSpot distributed year-in-review messages in various formats, including nifty little audiograms.
  • BUZZSUMO  |  TUESDAY, MARCH 21, 2017
    [Hubspot] 7 Effective Techniques for Better Email Marketing
    If you want more help crafting great subject lines, check out these 23 examples from HubSpot. Have your email marketing efforts fallen flat? Do your email messages feel more like messages in a bottle? Is it possible your subscribers are only sticking around because they don’t want to hurt your feelings? If any of this sounds familiar, don’t be too hard on yourself.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Hubspot] How Redesigning HubSpot.com Doubled Conversion Rates
    Like most major projects at HubSpot, this one began with compelling data that pointed to a few big opportunities in our site. Prior to INBOUND 2016, we knew we would be launching the HubSpot Growth Stack, which includes free versions of all of our products. This meant our conversion flow would be fundamentally changing -- not just for US customers, but for every HubSpot user around the globe. We also started to look at our user journeys in HubSpot.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Hubspot] Why Agencies Should Abandon Advertising and Invest in Owned Media
    More than half of consumers feel ads are insulting to their intelligence, according to research by HubSpot and AdBlock Plus. The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties. Today, a clever ad is no longer enough to stir up consumer interest in a brand.
  • BIZNOLOGY  |  MONDAY, MARCH 20, 2017
    [Hubspot] 6 assumptions push marketing gets wrong
    Hubspot studies show that more people trust corporate information sources now than they did, say, in the age of black-hat SEO. I recently gave a keynote address to the Content Strategy Applied conference in London. My talk was well received , but when I went to post the slides, I realized that much of the talk was more TED-style: speaking largely without visuals. So I started working on some basic visuals to help people understand the deck without my voice.
  • HUBSPOT  |  FRIDAY, MARCH 17, 2017
    [Hubspot] Erin Go Bragh: How St. Patrick's Day Celebrations Were Shaped by Marketing
    In Boston, just across the river from HubSpot’s headquarters, St. Patrick’s Day is kind of a big deal. There’s a parade. There’s a special breakfast for the who’s-who of local government. There are green bagels. And there’s a lot of beer. We like to think of that as a very traditionally Bostonian way of celebrating St. Patrick’s Day. And we’re not alone -- in Chicago, for example, they dye the river green. But we’ve got news. That word, “tradition”?
  • HUBSPOT  |  FRIDAY, MARCH 17, 2017
    [Hubspot] The Best 2017 Networking Events for Marketers
    Here at HubSpot, INBOUND season practically has us singing, "It's the most wonderful time of the year." That's why we think of HubSpot as a growth stack -- it's a collection of Marketing, Sales, and CRM software that all combine to help you, above all else, grow. At some point in one's life and career, it seems that networking events have earned a bit of a shabby image. They seem to conjure images of awkward handshakes, bad wine and, if you're lucky, a stale cheese plate.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Hubspot] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    CRM software like Salesforce or HubSpot. A solid CRM solution like HubSpot or Salesforce will help you track all customer relationships, and provide valuable insights . It’s likely you’ve heard the term “marketing technology stack” referenced as a marketing trend lately – but the question that remains for many is: Um.what exactly is it? And, how do I set it up?
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Hubspot] 50+ Video Marketing Stats that Prove You’re Doing it Right
    North Americans ranked video as the #1 content asset they would like to see from brands – HubSpot ( Tweet This ). The human brain processes visuals 60,000 times faster than text – HubSpot ( Tweet This ). 55% of viewers consume video content thoroughly – higher even than social media – Hubspot ( Tweet This ).
  • HUBSPOT  |  THURSDAY, MARCH 16, 2017
    [Hubspot] 9 Creative Snapchat Ideas for Brands
    And if you're looking for more brands to follow for ideas, might we suggest adding HubSpot on Snapchat ? Snapchat boasts 160 million highly engaged users who like watching and engaging with billions of photos and videos per day. Suffice it to say, social media marketers need to capture and maintain the attention of their followers. But how exactly do you make that happen?
  • INFER  |  WEDNESDAY, MARCH 15, 2017
    [Hubspot] Account-Based Sales Development In A Predictive World
    Here are five examples of personalization tactics our reps have employed to reach those target accounts: For the most recent INBOUND 2016 conference, several reps used Infer Profile Management to find specific high-fit accounts that use Hubspot in their business. We then pulled this list into Outreach and sent very personalized communications with relevant content, such as case studies about some great customers that already use Infer’s Hubspot integration.
    [Hubspot] Good Bots vs. Bad Bots: How to Tell the Difference
    There’s a reason, after all, why the HubSpot Email Marketing Software prohibits the use of purchased or third-party lists. Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz. There’s so much to be seen here that -- until somewhat recently -- was fairly unheard of. And we don’t know what’s good or bad. It’s as if we’re constantly coming across a new cast of characters and are forced to ask, “Are you a good witch, or a bad witch?”.
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Hubspot] How to Use Wistia: A Step-by-Step Guide
    Pair your Wistia account with a marketing automation platform ( like HubSpot software ) or an email service to make your videos work harder for you. And if you're a HubSpot customer, you can learn more about our integration with HubSpot software here. Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates.
  • PUREB2B  |  MONDAY, MARCH 13, 2017
    [Hubspot] Why Your Business Needs Outbound Lead Generation
    In 2005, HubSpot developed the concept of Inbound Marketing to provide a better understanding of the process and how it differs from traditional marketing methods (i.e., Brands are becoming increasingly dependent on the internet. Consumers have changed the way they shop for the things they need and want, and savvy businesses have taken notice. Customers are now in control of the information they receive and the channels through which they get their information.
  • HUBSPOT  |  FRIDAY, MARCH 10, 2017
    [Hubspot] Another Day, Another Attempt to Unseat Snapchat: Facebook Unveils Messenger Day
    I asked HubSpot Social Media Manager Marissa Emanuele what she thought about Facebook Messenger’s announcement, and she noted that Facebook’s huge user base could be a disadvantage, too. “If you can’t beat ‘em, join ‘em.”. This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013.
  • HUBSPOT  |  FRIDAY, MARCH 10, 2017
    [Hubspot] How to Grow Your Audience on Snapchat, According to Data From 217,000 Snaps
    For example, here at HubSpot, we sometimes ask Snapchat followers to take a screenshot of a snap, so photos are a better choice. Most of us have learned by now that we should be using Snapchat. We know it’s popular among teens and millennials. We know visual, ephemeral content performs well. What we may not be as clear on is how to grow our audience on Snapchat -- and how to keep them engaged. It’s a challenge to grow a new social media audience from scratch -- and to do it well.
    [Hubspot] 7 SaaS KPIs You Need to Track in 2017
    By integrating your customer relationship management software with HubSpot, each time a deal is won, that contact is marked as a customer within your HubSpot reports. The software-as-a-service (SaaS) industry has experienced exponential growth over the past several years and shows no signs of decline. Even the poorest segment is projected to see a compound annual growth rate of 19.7 percent through 2019.
    [Hubspot] Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails
    Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails.
    [Hubspot] A Tale of Two Teamwork Apps: Microsoft Teams vs. Slack [Infographic]
    There are two apps of this kind that are making headlines at the moment: Slack -- which, in the interest of transparency, we use here at HubSpot -- and Microsoft Teams, which is due to launch this quarter. Confession: I am a bonafide productivity junkie. It seems like there isn't a hack I haven't tried -- from calendar tricks, to new break-taking structures, to time management experiments, I love trying every get-more-done-in-a-day tip I come across.
    [Hubspot] What Do Snap’s AR Glasses Mean for Your Social Strategy?
    As HubSpot pointed out , the point-of-view recording option is complemented by much faster operations; instead of pulling out your phone, your Spectacles function as on-the-ready recording devices. Snap is tramping down a haunted path with the gradual release of its augmented reality-enabled glasses, dubbed Spectacles. After the very public failure of Google Glass, other potential developers were leery of coming out with AR glasses designed for mass consumption.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Hubspot] The Beginner's Guide to Small Business Marketing Online
    When you create your website, make sure you implement Google Analytics or HubSpot Marketing Free (both of which are free products) so you can easily track who's looking at your site. To find a marketing agency, try looking through HubSpot's Agency Partner directory. All HubSpot Partners are SEO experts and will help you rank in search engines and be found online. For HubSpot, most of our traffic comes from our blog and content marketing campaigns.
    [Hubspot] CaliberMind Offers B2B Orchestration with a Twist
    CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. I spent quite a bit of time debating with myself how to classify CaliberMind. But instead of presenting my conclusion and defending it, I’ll just tell you what CaliberMind does. We’ll circle back to classification at the end. Unify B2B data.
    [Hubspot] Should You Hire a Ghostwriter?
    But a bigger issue, as HubSpot pointed out , is the problem ghostwriting poses to your credibility. This morning, your CMO approached you about creating new content to be published online. Among several new ideas for campaigns, she mentioned having a ghostwriter create some thought leadership content that could be published under her name. You’re supposed to come up with a way to make this work.
    [Hubspot] Marketing Research to Bookmark for Your Next Blog Post
    19) HubSpot. You may already be familiar with what we do here at HubSpot, but just in case: We’re an inbound marketing and sales platform. We publish free, original marketing, sales, and business technology data, and we’ve rounded up a list of go-to marketing statistics for easy sharing and reference, both of which are linked below: HubSpot Research. Source: HubSpot.
    [Hubspot] Book Review: DISCOVER Questions Get You Connected
    Incidentally, both books are featured on HubSpot’s list of the top 20 sales books of all time.). In the age of empowered buyers, business is often won by the sales person who asks the best questions. Deb Calvert, president and founder of People First Productivity Solutions , has written the essential field guide for sales professionals who want to learn how to ask those questions.
    [Hubspot] 9 Client Reporting Tools That Will Save Your Agency Time
    Databox enables agencies automate the client reporting process by compiling data from many popular marketing software and services -- including HubSpot Marketing , HubSpot CRM , Google Analytics, Adwords, Facebook ads, Twitter, Linkedin Company Pages and Instagram. Databox offers pre-configured reports (like the one below that features data pulled from HubSpot CRM and HubSpot marketing), and the option to build your own custom reports via their designer. You love data.
    [Hubspot] How to Start a Business in 2017: A Complete Guide for Startup Entrepreneurs
    Before we dive into our list, we want to make sure you know about our scholarship program HubSpot for Startups. It's a 90% scholarship for seed-stage startups that includes all of HubSpot's software and tools to help you acquire customers and grow, as well as unlimited technical support and access to HubSpot's community of thousands of founders worldwide, You can learn more and apply to the HubSpot for Startups program here. HubSpot Marketing Free.
  • PUREB2B  |  MONDAY, FEBRUARY 27, 2017
    [Hubspot] Do Prospects Still Appreciate Downloadable Content?
    A great example of a brand using research reports for content marketing is HubSpot with their State of Inbound Report. Without data, content marketing can feel a bit like a high-stakes game of roulette. However, even though engagement rates are generally down , content marketers can take heart that prospects still appreciate useful and targeted content, including downloadables such as whitepapers, ebooks, checklists, guides, toolkits, SlideShare presentations, and the like.
    [Hubspot] Movies in Your Customer’s Minds: Video Marketing Trends, Take 10
    In a 2016 HubSpot survey, users said their overall content consumption was up. I won’t do it. I won’t watch that cat-riding-a-tricycle video. Nope, not gonna. Okay, just a peek: Alright, maybe I’m a sucker for kitty videos—but, in my defense, there are millions of open eyeballs now blinking for immersive visual experiences that tell stories in engaging and powerful ways. As marketing trends go, video is huge. And in 2017, it’s about to get a whole lot bigger.
    [Hubspot] Go Where Your Customers Are – Wise Words from Sweta Patel
    Sales is something I’m also closely aligned with so I follow SalesHacker , HubSpot , and the Marketo blog when I’m creating campaigns. Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning. And now that every brand starts with a social presence on day one, Sweta Patel believes companies that ignore other traditional channels do so at their own peril.
    [Hubspot] Why Is Everything at HubSpot Wrapped in Tin? It’s Our Year in Review 2016
    HubSpot reached its 10-year milestone in 2016. We’re not entirely sold on every traditional anniversary theme, but we think tin suits HubSpot’s 2016 just right. Take a look at HubSpot’s Year in Review 2016 and you’ll find yourself among it. Because, after all, HubSpot wouldn’t exist without each of you in the global community dedicated to making business more human and helpful. And as tradition holds, the tenth anniversary calls for a gift of tin.
    [Hubspot] The Art of Managing a Flexible Schedule
    Here at HubSpot, our culture promotes a healthy dose of employee autonomy and flexibility. Ah, autonomy. Isn't it grand? No defined time when you have to arrive at the office. No guilt over having to leave early for your kid’s recital. And if you’re not feeling well or the roads are bad, no problem -- just work from home. But is it ever really that simple?
  • INFER  |  TUESDAY, FEBRUARY 21, 2017
    [Hubspot] The Front Lines of Predictive Intelligence
    This article was originally published on the Hubspot Blog by Infer customer, Nicholas Heim , Director of Inbound Marketing at Hotjar. Hypergrowth SaaS businesses like my company, Hotjar, are often faced with the happy problem of too many free trial leads flooding into HubSpot. While we get tons of value from using HubSpot for both our CRM and marketing automation needs, we couldn’t properly segment and personalize messages for our highest potential users out of the gate.
    [Hubspot] The ‘Less Is More’ Content Strategy
    Research from Hubspot to Neil Patel has also found that increasing content can increase both traffic and leads. Back in 2012 Hubspot kicked off the debate with data showing that as the number of monthly blog posts increased so did traffic and inbound leads. What is the ideal frequency for publishing content? In my view is there is no ideal frequency as it depends upon your site, audience and objectives.
    [Hubspot] How to Be Productive After a Long Weekend
    Here’s my one of my favorite out-of-office messages from HubSpot Principal Marketing Strategist, Sam Mallikarjunan : 3) Block off time for responding to emails in advance. If you’re a HubSpot Marketing customer, you can use Social Inbox and the email tool to schedule these items, or you can manually schedule them using the social apps themselves. What could be better than a three-day holiday weekend?
    [Hubspot] 9 Marketing Books to Read Before Q1 Ends
    Well, you're in luck -- here at HubSpot, we've got an entire team of marketers to make recommendations. Sophia Bernazzani , Staff Writer, HubSpot Marketing Blog: Handley’s book provides helpful and super-actionable tips for writing great content, and she practices what she preaches. Eric Peters , Growth at HubSpot Academy: Hooked changes the way you think about user experience, and what it means to create viral content.
    [Hubspot] 7 Core Services Your Agency Needs to Offer in 2017 [Free Guide]
    In fact, 73% of HubSpot’s Agency Partners reported seeing an increase of 2X or more in revenue after expanding their offerings to include both marketing and sales services. Inbound marketing and sales continue to have a massive impact on the way busineses market themselves and sell their products. More companies than ever before are opting for agencies that offer a full-funnel range of inbound services.
    [Hubspot] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    Discover what integrations exist (and how easy they are to set up and use) for a given VP like your marketing automation and CRM (including Marketo, Eloqua, Pardot, Hubspot, Act-On, and Salesforce); your Enterprise Collaboration system such as Sharepoint or Chatter; and Web Analytics such as Adobe or Google Analytics.
  • INFER  |  TUESDAY, FEBRUARY 14, 2017
    [Hubspot] In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister
    Zinsmeister: Many of Infer’s current customers already have offices in EMEA and APAC — such as NewVoiceMedia, Hubspot, Zendesk, AdRoll, Nitro, Brightcove and many others. This interview was originally published on TechSeen by Sean Zinsmeister , Vice President of Product Marketing at Infer.
    [Hubspot] Want More Success Using Instagram? Experts Share Their Best Tips for Businesses [Live Hangout]
    In this YouTube Live event , experts from Iconosquare and HubSpot will teach you the most current strategies on how to grow, delight, and transform your Instagram audience into leads. For many marketers, it’s no longer enough to have a strong Twitter or Facebook presence. We’ve got to go where our prospects and customers are -- and for many folks, that's Instagram. Still working on getting started on Instagram? Got an account but struggling to get more followers and turn them into leads?
    [Hubspot] Why Agencies Need to Take a More Modern Approach to Winning New Business
    Sponsored by HubSpot , this is a very practical ‘how to' series that will provide introductory sessions on subjects like how to win new business with social media, inbound marketing and digital marketing. The times they are a changing.
    [Hubspot] The 29 Best Social Media Monitoring Tools
    Live TV dashboard software that enables you to build dashboards that show live progress towards goals; integrates with Google Analytics, Buffer, Facebook, MailChimp, HubSpot, mixpanel, Twitter, Trello, Salesforce.com and other data sources. Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media.
    [Hubspot] A Brief History of Snapchat
    Follow HubSpot using the handle hubspotinc. “Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion -- not just what appears to be pretty or perfect.”. Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. -- then Snapchat -- blog back in 2012, when users could only send photos, and only on iOS devices.
    [Hubspot] 6 of the Best Messaging Apps for Different Scenarios
    HubSpot currently has offices in five cities. Anyone remember AIM -- previously known as AOL Instant Messenger? I do. I remember downloading it to get through hours of a high school computer science class. I remember insisting to my parents that, no, it wasn’t a distraction from my homework -- even though, you know, of course it was. And, I remember when it pretty much stood alone in the world of instant messaging technology. Those days are gone.
    [Hubspot] How to Create 360-Degree Video: The Ultimate Guide
    When you share a 360° video, you're asking the viewer to take a larger role in experiencing it,” says Matthew Watkins, HubSpot’s senior video editor and animator. There's something to be said for a truly remarkable experience. Whether it's a great party, the trip of a lifetime, or a particularly hilarious comedy show, having lived through it makes us want to talk about it. We share these experiences.
    [Hubspot] How to Build a Process for Growth Experiments
    Brian Balfour , former VP of Product at HubSpot and a thought leader in the world of growth marketing, is an expert when it comes to building a process for experiments that enable growth overtime. While there are many ways to do that, at HubSpot, we often use the PIE method - “Priority, Importance, Ease.”. Source: HubSpot Academy. At HubSpot, we use an internal wiki where we post experiment results, in addition to all kinds of internal information for employees.
    [Hubspot] The 28 Best Web Design Tools
    ” — HubSpot. Showcase reviews: HubSpot, Likeable Media, Siasat. ” — HubSpot. Showcase reviews: HubSpot. Showcase reviews: HubSpot, Likeable Media. ” — HubSpot. Showcase reviews: HubSpot. 28) HubSpot Icon Library. Showcase reviews: HubSpot. HubSpot. The core of any organization’s online presence is its website.
    [Hubspot] 18 Productivity-Boosting Bots for Marketers
    That's why its bot was designed to work with many of the other tools you might use to manage or reach contacts, like Shopify for retail, or in your HubSpot software. Integrating with both Slack and Messenger, this chatbot also connects with both Google Analytics and your HubSpot software to help you find the information you need in realtime -- traffic data, company information, or even prospecting.
    [Hubspot] How to Choose the Right Predictive Analytics Tool for Account-Based Marketing
    Recognized as one of the easier solutions to implement, Infer’s customer base includes companies like HubSpot, ZenDesk and other software service providers. As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. In the B2B marketing environment, successful ABM is the gold standard companies aim for.
    [Hubspot] Amazon Echo vs. Google Home: 5 Important Distinctions
    After all, we use Google Calendar here at HubSpot, and we’re a company of over 1,500. The real benefit is how it integrates into my Google life -- my trips, my calendar, my shopping list,” says HubSpot’s Web Team Tech Lead, Dmitry Shamis. It's official. We live in an era when we can speak commands to machines -- without the push of a button -- and, most of the time, they will acquiesce.
    [Hubspot] How to Prep Your Agency for a Successful PR Launch
    Give the monologs a rest and go straight for the Emmy by creating an intriguing and must-share video based on a real-life success story, like this one from HubSpot. Whether you're a fledgling startup agency about to announce your grand opening, or a growing firm with some big news to share, one thing is certain: You need a way to get the word out -- and fast. But there's more to a big announcement than firing off a press release and hoping it somehow reaches the intended audience.
    [Hubspot] Ask a Content Guy: How Do I Stand Out From My Competitors?
    HubSpot is the inbound marketing genius who wants to help you get that promotion. Sometimes, this graphic haunts me. This insane supergraphic ( via Scott Brinker ) classifies nearly 4,000 marketing technology solutions available today. When Contently launched in 2011, there were only 150. That means there are about 25 times more companies creating content about marketing and competing for my target audience’s attention.
    [Hubspot] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    And to automatically track conversions and the ROI of your ads, HubSpot Ads allows you to create and manage your LinkedIn spend. LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should -- it's also a highly useful marketing platform. It might seem a little bit intimidating. You have enough on your plate -- do you really need to be figuring out yet another way to create targeted content? Actually, yes.
    [Hubspot] How to Write a Case Study: The Ultimate Guide & Template
    2) "Shopify Uses HubSpot CRM to Transform High Volume Sales Organization," by HubSpot. That reflects a major HubSpot credo, which is to always solve for the customer first. The copy leads with a brief description of why Shopify uses HubSpot, and is accompanied by a short video and some basic statistics on the company. Earning the trust of prospective customers can be a struggle.
    [Hubspot] Blast From the Past: 7 Websites That Were One Thing, But Now They're Another
    As the story goes, a pair of friends -- Moz co-founder Rand Fishkind and HubSpot co-founder Dharmesh Shah -- started Inbound.org " for fun ," and to provide a platform for the content creators who were following the somewhat-new principles of inbound marketing. Once upon a time, back in 2005, there lived on the internet a website called YouTube. It's a name that, today, many people recognize as a video-sharing website -- and much more -- that's owned by Google.
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