• SNAPAPP  |  THURSDAY, JANUARY 18, 2018
    [Hubspot] What I Learned by Reviewing 30 Different Welcome Emails in 30 Days
    Research from HubSpot shows that emails with many different HTML design elements (like image tags included in templates for gifs and images) are more frequently filtered than emails without. . In one instance, HubSpot research found via A/B tests that emails coded with HTML were opened 25% less than plain text emails on average. .
  • ONALYTICA B2B  |  THURSDAY, JANUARY 18, 2018
    [Hubspot] Interview with Moni Oloyede
    She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. Moni Oloyede – Marketing Technology & Marketing Operations Specialist. Key Topics: Martech, Marketing Operations. Location: Bethesda, MD, USA. Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience.
  • BLEND MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Hubspot] 8 Essential HubSpot dashboard reports for the reporting add-on
    The HubSpot reporting add-on brings a much needed layer of customisability to the platform's default dashboards. HubSpot
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 17, 2018
    [Hubspot] Robot Writing, AI, and Marketing: It’s the End of the World as We Know It
    Look what happened when marketing automation tools like HubSpot debuted: I don’t think entire jobs were made obsolete, but the nature of many marketing jobs changed. Picture if you will, dear reader, the marketing apocalypse, a place where human-powered engines are less and less relevant and we are facing a new dawn: robot writing, triggered email campaigns, automated social scheduling and responses, ways to track users wherever they go. Oh, hang on. Isn’t that. ?
  • VIDYARD  |  TUESDAY, JANUARY 16, 2018
    [Hubspot] Tips and Hacks for Selling with Video: Reel Stories from Real Sellers
    I wrote a blog for HubSpot about this, about video being built on a biological mechanism that’s not going to go away anytime soon. Want to learn what the best in the biz are doing to sell using video? Curious what results actual sales teams have seen after using video during the sales cycle? Well, then you’ll want to watch our latest video featuring 4 industry sales leaders who share with you some of the best stories and tactics to maximize your selling capabilities with video.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 16, 2018
    [Hubspot] 13 Smart Brands Using Technology to Power Their Content
    For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth. It’s a new year, and I bet you picked up a few shiny tech gadgets to play with over the holidays.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 15, 2018
    [Hubspot] B2B Marketers Look to Further Align Sales and Marketing in 2018
    The “State of Inbound” report from Hubspot found that 44 percent of marketers are aligned with sales, and 22 percent are tightly aligned. B2B marketers continue to show an interest in account-based marketing (ABM), and they are looking forward to aligning sales and marketing to achieve their objectives in 2018. Ascend2 recently conducted the “Account-Based Marketing Strategy Report” to hone in on the growing trends among B2B marketers who utilize ABM.
  • HEINZ MARKETING  |  MONDAY, JANUARY 15, 2018
    [Hubspot] Sales Pipeline Radio, Episode 99: Q&A with Jen Spencer
    There was a period of time, maybe four or five years ago, maybe a little longer, when all of a sudden HubSpot really kind of created this inbound movement and everyone said, “Wow, we can create content, we can win the Google wars and we can just get all the right business to come from us.” By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m.
  • STRATEGIC-IC  |  FRIDAY, JANUARY 12, 2018
    [Hubspot] Account-Based Marketing - New Concept or Not?
    For example, CRMs such as Hubspot allow marketing and sales teams to organise, track, and nurture leads and customers in a single application, while social tools like LinkedIn enable instantaneous and personalised communication with prospects - as well as functioning as a valuable research tool.?. As Account-Based Marketing (ABM) is increasingly adopted by B2B marketing and sales teams, you may wonder how ABM differs from a traditional sales process.
  • HUBSPOT  |  FRIDAY, JANUARY 12, 2018
    [Hubspot] Facebook's News Feed Will Once Again Focus on Friends and Family
    Facebook has clearly put a stake in the ground that user experience is more important that the brands that pay them," says Marcus Andrews, HubSpot's senior product marketing manager. " While it’s easy to see brands as the losers here, what we’re really seeing is an opportunity for brands to pivot their content towards driving a meaningful conversation," says Henry Franco, HubSpot's social and campaign strategy marketing associate.
  • ONALYTICA B2B  |  FRIDAY, JANUARY 12, 2018
    [Hubspot] Interview with Cory Munchbach
    From a bit more of a distance, ChiefMarTech’s Scott Brinker , Spotify’s Mayur Gupta , Hubspot’s Brian Halligan , and Saastr’s Jason Lemkin are perspectives I often look to. I care a lot about women in tech and women in leadership, so Katie Burke , HubSpot’s Chief People Officer, and Sarah McGinty London , Optum Analytics’ Chief Product Officer, inspire me so much. Cory Munchbach – SVP of Strategy at BlueConic ?.
  • LEADCRUNCH  |  THURSDAY, JANUARY 11, 2018
    [Hubspot] 4 Common Reasons You’re Not Closing The Deal
    In fact, approximately 40 percent of sales teams say prospecting is the hardest part of their job, according to HubSpot. It’s a phrase salespeople love and hate — closing the deal , or making sure the customer signs on the dotted line and the sale processes. On the one hand, closing the deal can be an empowering feeling, but on the other hand, it’s easy to feel defeated after a few misses.
  • LEADCRUNCH  |  THURSDAY, JANUARY 11, 2018
    [Hubspot] These Sales Statistics Will Change Your Approach in 2018
    HubSpot ). Are you a sales professional hoping to close more deals than ever before in 2018? What new strategies are you planning to incorporate into your approach in order to reach those big goals? While your approach to sales won’t be exactly the same as the next person’s strategy, you can learn a lot by observing others. In fact, there are quite a few sales statistics that could potentially change your approach to selling.
  • HUBSPOT  |  TUESDAY, JANUARY 9, 2018
    [Hubspot] The Tax Bill Has Passed. Do You Know How It Will Impact Your Business?
    HubSpot Research surveyed 1,046 SMB owners and VP-level leaders in the U.S. When the Tax Cuts and Jobs Act -- better known, generally, as "the tax bill" -- was signed into law on December 22, 2017, there was a broad spectrum of reaction. Many people were worried. Even more were angry. A small percentage were pleased -- and most of all, it seemed, the public was somewhat confused. How exactly would this impact day-to-day life -- and for businesses, operations, and practices?
  • ONLY B2B  |  FRIDAY, JANUARY 5, 2018
    [Hubspot] Only B2B - Untitled Article
    According to Hubspot survey, just 36% of marketers have heard of GDPR, while 15% of companies have done nothing, and are at risk of non-compliance. Do not forget to consider the information store in any marketing tool like Marketo or Hubspot. Wondering if you are compliant with GDPR? Here is a checklist for marketing companies. We hope you know what it is! I won’t be surprised if you don’t.
  • ONALYTICA B2B  |  FRIDAY, JANUARY 5, 2018
    [Hubspot] Interview with Sujan Patel
    I’ve worked with Hubspot before, where we’ve done a core concept marketing working course together. Sujan Patel – Growth Marketer at Web Profits. Key Topics: Social Media Marketing, Content Marketing. Location: Austin, TX, USA. Bio: Sujan Patel is the co-founder of Web Profits , a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses.
  • HUBSPOT  |  FRIDAY, JANUARY 5, 2018
    [Hubspot] What is Deep Learning? Here's Everything Marketers Need to Know
    Take, for example, the AI-powered Chatbot builder by Motion.ai (part of HubSpot), which allows you to easily create and publish your own chatbot. The machines are here. You may have heard rumors about artificial intelligence (AI) potentially taking over our jobs. And the question is: Should you be concerned? In my opinion, we should be excited.
  • VIEWPOINT  |  THURSDAY, JANUARY 4, 2018
    [Hubspot] How Much Leads Cost
    see marketing charts analysis of HubSpot’s “2017 Demand Generation Benchmarks Report” ). I review a lot of content on this topic and am amazed at what I find written about lead cost. For example: “The average cost per lead across all the companies surveyed is almost $200 ($198.44).Admittedly, Admittedly, that’s a useless statistic, as these figures vary quite dramatically depending on industry, company size, etc.” (see
  • BOP DESIGN  |  WEDNESDAY, JANUARY 3, 2018
    [Hubspot] 3 Tips to Refresh a Lackluster Marketing Strategy
    Also, be sure to check the analytics from different platforms, including your email automation platform (MailChimp, ActOn, Marketo, Hubspot, etc.) Is your marketing strategy looking a little lackluster or not driving the results you are looking for? While you may not need to scrap your entire marketing strategy, it’s likely time for a refresh. Here are three quick tips to refresh your existing B2B marketing strategy. Look at the Numbers.
  • TERMINUS  |  WEDNESDAY, JANUARY 3, 2018
    [Hubspot] Terminus’ Acquisition of BrightFunnel: The Details
    Account-based digital orchestration that makes pulling the levers of account-based advertising easy and effective for marketers through integrations with Salesforce and Hubspot. We introduced significant new capabilities, such as Account-Based Visitor ID web analytics , our Hubspot integration , and Bombora Company Surge intent data. Today, I’m fired up to tell the world about a major step forward for our customers and all B2B marketers!
  • HUBSPOT  |  WEDNESDAY, JANUARY 3, 2018
    [Hubspot] The 6 Biggest Marketing Lessons HubSpot Learned in 2017
    At the start of 2017, HubSpot’s CMO asked our team to see if we could break our addiction to email. This year HubSpot’s marketing team got very serious about testing alternatives to lead forms. HubSpot’s blog team has also begun to rework older posts around select topic clusters. BTW, HubSpot also released a tool earlier this year that makes it easier than ever to find and create your own Topic Clusters ).
  • VIEWPOINT  |  TUESDAY, JANUARY 2, 2018
    [Hubspot] 5,000 Marketing Technology Tools (and Sales Execs Still Need to Find Over Half of Their Own Leads)
    A 2017 list of marketing statistics from HubSpot included the following: Only 8% of salespeople said leads they received from marketing were very high quality. A 2017 MARTECH TODAY infographic lists the almost 5,000 companies that are part of the marketing technology landscape, up from just 150 in 2011.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 2, 2018
    [Hubspot] 6 Free Cross-Training Ideas for B2B Digital Marketers
    HubSpot Academy Inbound Marketing Certification Course. This year one of KoMarketing’s priorities is the creation of more cross-training opportunities for team members. In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. Cross training provides value for broader B2B marketing professionals as well.
  • HUBSPOT  |  MONDAY, JANUARY 1, 2018
    [Hubspot] The Current State of SMB Invoicing [Infographic]
    In fact, 27% of small and midsized businesses (SMBs) admitted that they have a hard time creating and sending invoices -- let alone tracking them -- according to a recent survey from HubSpot Research. Spreadsheets. Emails. Paper documents. Oh my. If this sounds anything like your current invoicing solution, you're not alone.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 29, 2017
    [Hubspot] Content Marketing Budget Under Fire? Sell Leadership on the Long-Term Value of Brand Storytelling
    And research from Hubspot suggests your performance metrics may be greatly inflating the value and opportunity created by interrupt ads: 34 percent of consumers said that when they click on an ad, it’s an accident. In a perfect world, every business grows from one year to the next, and marketing budgets follow suit. Every marketer hopes that their efforts from the previous year will bear the fruits of a slightly larger budget in the year to come.
  • TELEVERDE  |  WEDNESDAY, DECEMBER 27, 2017
    [Hubspot] Plan Before You Execute
    HubSpot says that organizations with SLAs between sales and marketing are more than 5 times as likely to be effective, but found that only 22% of respondents had such formal agreements in place. In the previous installment of this series of posts on achieving greater success by modernizing your approach to marketing, we talked about how an integrated technology stack can make it easier to increase profitability.
  • TELEVERDE  |  WEDNESDAY, DECEMBER 27, 2017
    [Hubspot] Plan Before You Execute
    HubSpot says that organizations with SLAs between sales and marketing are more than 5 times as likely to be effective, but found that only 22% of respondents had such formal agreements in place. In the previous installment of this series of posts on achieving greater success by modernizing your approach to marketing, we talked about how an integrated technology stack can make it easier to increase profitability.
  • HUBSPOT  |  TUESDAY, DECEMBER 26, 2017
    [Hubspot] 10 Free Templates Every Small Business Needs in 2018
    Share them with us on Twitter @HubSpot. Owning or working for a small business can be extremely rewarding. You have a good view of the business operations, your work is visible, and you have an opportunity to make a big impact during the company's critical growth years. But then there are the less glamorous aspects -- from tight budgets and limited resources to lack of direction and leadership -- that can really start to weigh on you.
  • HUBSPOT  |  FRIDAY, DECEMBER 22, 2017
    [Hubspot] Everything You Need to Know About Starting a Podcast in 2018
    I’m pleased to say we’ve also earned a presenting sponsorship from HubSpot. I’ve become a morning walking companion to people I may never meet. How is this possible? They take me along in their earbuds as they stream my podcast, Build a Better Agency. It’s a wonderful sign of things to come for marketers willing to venture into the podcasting universe. Once a fringe platform, podcasts are now surprisingly mainstream.
  • HUBSPOT  |  THURSDAY, DECEMBER 21, 2017
    [Hubspot] Are Google's Featured Snippets Eating Your Blog Traffic?
    The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. Think about that for a moment. It's been 11 years -- with is plenty of time for successes, failures, changes, and growth. And within that tradition, the Marketing Blog has been no exception. The more posts we published, the larger our audience grew. In 2014, we celebrated reaching 1.5 million views a month. And now, we take pride in our 4.5
  • MARKETING ENVY  |  WEDNESDAY, DECEMBER 20, 2017
    [Hubspot] 41% of Marketers Admit to Not Understanding What GDPR Entails. Are You One of Them?
    you are using HubSpot, here is a useful guide. Reading time: The most important 10 minutes of your week. Are you ready for GDPR? If the answer to this question is no, but you are marketing to EU citizens, you’ll want to keep on reading. Here is a scary thought: 41% of marketers admit to not fully understanding both the law and best practice around the use of consumers' personal data. If you are one of those, in a few months time you risk being fined up to €20 million.
  • HUBSPOT  |  TUESDAY, DECEMBER 19, 2017
    [Hubspot] How to Help Your Sales Team Close Deals With Content
    Bitly’s and HubSpot’s marketing teams both put significant effort into sales enablement, which is why they teamed up to generate a resource on the subject: 30 Ways Sales Can Leverage Content Marketing to Close Deals. Here’s an example of a personalized email HubSpot recently sent to some of our contacts database to re-engage them with our content: Use Content to Get Past the “No”.
  • HUBSPOT  |  FRIDAY, DECEMBER 15, 2017
    [Hubspot] How Prepared Are Marketers for the GDPR?
    HubSpot surveyed consumers in the UK, Ireland, Germany, Austria, and Switzerland about their general opinions on data privacy laws. Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR.
  • BIZIBLE  |  THURSDAY, DECEMBER 14, 2017
    [Hubspot] Unveiling the First Salary Benchmarks Report for Marketing Operations
    The survey found that Eloqua specialization slightly edged out Marketo and Hubspot. In addition to being a VP of Marketing at Bizible, I am incredibly passionate about marketing operations. So this year I founded a trade association and community dedicated to the marketing operations role. The mission of MarketingOps.com is to educate and support the marketing operations profession, which is why I’m excited to release the first ever Marketing Operations Salary Benchmark report.
  • CHIEFMARTECH  |  THURSDAY, DECEMBER 14, 2017
    [Hubspot] 5 Disruptions to Marketing, Part 2: Microservices & APIs (2018 Update)
    By the way, if you’re wondering how I think about post-platform dynamics given my new role as VP platform ecosystem at HubSpot , I believe a platform’s success isn’t just about APIs — that’s table stakes today. This is part 2 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you haven’t read Part 1: Digital Transformation (2018 Update) yet, you might want to start there.
  • HEINZ MARKETING  |  THURSDAY, DECEMBER 14, 2017
    [Hubspot] 12 Days of B2B Marketing: Personas (Day 7)
    Aja Frost of Hubspot shares her tips. By Joshua Baez , Marketing Coordinator for Heinz Marketing. Your marketing personas are the backbone to any effective marketing strategy. They allow you to be more targeted, more intentional, and more strategic not only when it comes to who you’re targeting, but also when it comes to what you offer, say, and the channels you use to disseminate your content.
  • WEBBIQUITY  |  THURSDAY, DECEMBER 14, 2017
    [Hubspot] How to Create an Effective Email Newsletter for Your Business
    HubSpot suggests that the newsletter content should be 90% educational and 10% promotional. Guest post by Prasad Reddy. Newsletter marketing is the most effective way for business to stay “top-of-mind” with customers and sales prospects. Companies can send useful, informative content (with some product promotion mixed in) through an email newsletter to their list of opt-in subscribers, or better yet, send slightly different content to different segments of that list.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 13, 2017
    [Hubspot] 10 Hard Truths About Management No One Tells You
    At HubSpot, we’re fond of the acronym GSD, which stands for “get sh*t done.” One of the reasons I love working at HubSpot is that there are a ton of innovative ideas being discussed at all corners of the company. I remember talking with an acquaintance a few years back who had recently graduated from college about how she envisioned her career progressing. Here’s how she broke down the steps: Get a job. Master that job. Manage other people doing that job.
  • VIDYARD  |  TUESDAY, DECEMBER 12, 2017
    [Hubspot] How B2B Marketers Can Generate More Sales-Ready Leads With Video
    Aberdeen, 2015) – Hubspot. Adobe, 2015)- Hubspot. Marketers know all too well about the pressure to drive higher engagement, demand, and leads, but lately more leads are simply not enough. Marketers are tasked with getting higher quality leads, higher conversion rates throughout the entire funnel, and driving greater demand. Doing all of this is much easier said than done.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 12, 2017
    [Hubspot] The Increasing Investment in Account-Based Marketing [Interview]
    With buy-in from major influencers and organizations like Scott Brinker, HubSpot, Marketo, and more, investing in ABM was bound to increase in 2017.”. The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? In 2017, nearly half of B2B marketers said that their primary goal was to generate revenue.
  • HUBSPOT  |  TUESDAY, DECEMBER 12, 2017
    [Hubspot] Does Business Blogging Still Get Results in 2017? New Data from 1,000 Bloggers [Infographic]
    Last year, HubSpot’s post Which Blogging Tips Get Results? 2017 marks the fourth consecutive year Orbit Media Studios has tapped the insights of 1000+ business bloggers to publish a research report on blogging statistics and trends. In some cases, the annual blogger survey reflects subtle developments, but in others it reveals some significant changes.
  • SNAPAPP  |  TUESDAY, DECEMBER 12, 2017
    [Hubspot] 30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018
    HubSpot launched their integration with Terminus and I think that is just the start of a trend here. . Greater marketing involvement in post-sale process/customer experience (see HubSpot's upcoming release of the Customer Hub as a reflection of this trend). . . . We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. .
  • ALTITUDE BRANDING  |  MONDAY, DECEMBER 11, 2017
    [Hubspot] Big Data: 70 Amazing Free Data Sources You Should Know for 2018
    HubSpot : A large repository of marketing data. Every great data visualization starts with good and clean data. Most of people believe that collecting big data would be a rough thing, but it’s simply not true. There are thousands of free data sets available online, ready to be analyzed and visualized by anyone.
  • NUDGE.AI  |  FRIDAY, DECEMBER 8, 2017
    [Hubspot] The Ultimate 126 B2B Sales Tools Rankings For 2018
    Hubspot CRM: Everything you need to organize, track, and nurture your B2B leads and customers. Hubspot Sales: Time-Saving Sales Tools You Can Start Using for Free. Hubspot Marketing: Inbound marketing software, all in one place. Going into the New Year as a B2B sales professional, you’ll likely have some software subscriptions coming up for renewal, so we wanted to prepare you for those decisions.
  • LEADCRUNCH  |  FRIDAY, DECEMBER 8, 2017
    [Hubspot] Why Storytellers Make Up The Best Sales Teams
    In fact, talking too much can be the #1 element that turns a lot of potential leads off, because as noted by Hubspot, 69% of respondents believed that listening to their needs was the biggest thing that salespeople lacked. When it comes to building a sales team, a lot of us look at the wrong things. We tend to focus in on the items that might sound nice, but don’t exactly equate to much, like the buzzwords they use or if they have a “sales mentality.”
  • MODERN MARKETING  |  THURSDAY, DECEMBER 7, 2017
    [Hubspot] 7 Ways to Future-Proof Your Organization With Data Driven Marketing
    As a result of this focus, Growth Marketing has become a popular new trend used by companies like Hubspot, Dropbox, and Warby Parker. The way prospects buy is changing. This truth has been identified by a number of studies. Even without such studies, each of us intuitively understands that our shopping habits have changed and continue to do so. Today, if we are in need of household items, we turn to Amazon. If we want to be entertained, we turn to Netflix.
  • HEINZ MARKETING  |  WEDNESDAY, DECEMBER 6, 2017
    [Hubspot] 12 Days of B2B Marketing: Messaging and Copywriting (Day 1)
    Take action with these tips from Hubspot for more compelling sales emails. By Joshua Baez , Marketing Consultant at Heinz Marketing. Anyone can write, but it takes practice to tell a story. It’d be wrong to think of your marketing campaigns, with all their emails, ads, phone scripts, and assets, as separate parts, when really, everything you make (should) play an interconnected role in your broader campaign.
  • TELEVERDE  |  WEDNESDAY, DECEMBER 6, 2017
    [Hubspot] Michelle Cirocco in the Spotlight
    To know where to invest my time, I use tools like the sales and marketing book summaries by Hubspot, which give short summaries of the best business books out there. Climbing the Alternate Route. Michelle Cirocco has taken a unique route to the top. As Televerde’s new head of marketing, she’s gone the old-school route of investing in a company that continues to invest in her. Her nearly 20 year career with Televerde means she knows just about everything there is to know about the company.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 6, 2017
    [Hubspot] 7 Phrases That Indicate You Might Be in a Toxic Work Environment
    We collected the seven that we've heard the most -- outside of HubSpot, of course -- and compiled this list to help you figure out if your instincts are correct. I'll never forget something my boss told me on my first day at HubSpot. “To Before my life at HubSpot, I once worked for a very small company where, every week, at least one employee was sick. It's a situation familiar to many of us: That moment when something just feels off.
  • BOP DESIGN  |  TUESDAY, DECEMBER 5, 2017
    [Hubspot] A Look Back & a Look Ahead for B2B Marketing
    Now, a large portion of the conversation is driven by companies that offer marketing automation software , such as HubSpot and Marketo, but there is a huge demand for this type of software. At Bop Design, we work with a variety of companies in various industries to help them maximize their B2B marketing efforts. In this article, we’ve polled our creative, technical, and content teams to get insights into the current state of B2B marketing.
  • KEO MARKETING  |  TUESDAY, DECEMBER 5, 2017
    [Hubspot] B2B Marketing Trends for 2018
    In fact, companies like HubSpot are building chatbot capability into their product offerings. For example, HubSpot’s INBOUND17 conference saw many marketers in attendance who did not yet use HubSpot’s products. As the New Year quickly approaches, most marketers are turning their attention to 2018. Here are the B2B marketing trends for 2018 that savvy businesses need to follow. Biggest commercial impact.
  • HUBSPOT  |  TUESDAY, DECEMBER 5, 2017
    [Hubspot] FAQ This! Why Should I Care About Amazon AI?
    It's a trend that, as HubSpot's own global presence continues to grow, I take inordinate glee in seeing. The past three months, it seems, have been a nonstop parade of major tech events and the new product announcements that come with them. One of the latest was last week's AWS re:Invent , where Amazon announced a new suite of AI-enabled technology designed with businesses in mind.
  • VIDYARD  |  TUESDAY, DECEMBER 5, 2017
    [Hubspot] Vidyard Expands Leading Video Platform to Help Marketers Generate More Leads with Video
    With Vidyard, we’re able to understand exactly how our videos are performing and pass individual prospect engagement data to Hubspot and Salesforce.com so high value leads are identified and immediately routed to sales”, says Tarah Cammett, Vice President of Marketing at VoltDB.
  • SNAPAPP  |  MONDAY, DECEMBER 4, 2017
    [Hubspot] 54 Content Marketing Stats to Guide Your 2018 Strategy
    For example, HubSpot collects eight fields in exchange for an ebook, while some companies only require an email address. . . #24. LinkedIn is 277% more effective for lead generation than Facebook or Twitter - Hubspot. . . . . With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. .
  • STRATEGIC-IC  |  MONDAY, DECEMBER 4, 2017
    [Hubspot] 9 Core Components of an Inbound Marketing Campaign
    Trialta is a Gold HubSpot Partner Agency based in Germany. What components need to combine to create a successful inbound campaign? We look at nine aspects to consider. Regardless of the varied goals and KPIs you’ve set for your inbound campaigns, there are a number of building blocks that underpin every strategy. To ensure a seamless campaign, it’s important that each of these components are taken into account, and fully planned.
  • ONLY B2B  |  FRIDAY, DECEMBER 1, 2017
    [Hubspot] Only B2B - Untitled Article
    According to a few studies and surveys conducted by Hubspot and Kissmetrics , My campaigns are giving brilliant results. The cost of bad data (+ how to fix it). Your marketing and sales team decides to run a campaign, personalizes each email and start to send them out. Sounds great! While a few emails are delivered successfully (yay!), a few bounce back and others are ignored (nay!). Before you lash out at anyone (or anything!), you must know that it could be the fault of bad data.
  • ONLY B2B  |  FRIDAY, DECEMBER 1, 2017
    [Hubspot] Only B2B - Untitled Article
    According to a few studies and surveys conducted by Hubspot and Kissmetrics , My campaigns are giving brilliant results. The cost of bad data (+ how to fix it). Your marketing and sales team decides to run a campaign, personalizes each email and start to send them out. Sounds great! While a few emails are delivered successfully (yay!), a few bounce back and others are ignored (nay!). Before you lash out at anyone (or anything!), you must know that it could be the fault of bad data.
  • HUBSPOT  |  FRIDAY, DECEMBER 1, 2017
    [Hubspot] How to Reclaim an Unproductive Day in 6 Steps
    My colleague, HubSpot Senior Growth Marketing Manager Niti Shah , once told me that she pays herself in cookies and mozzarella sticks for completed tasks. I'd even say to ignore the 'delete' key on your first draft," HubSpot Sales Blog Editor Aja Frost once advised. Click. Click. Click. Tick-tock. Tick-tock. Tick-tock. That's the sound of an unproductive day passing by.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 29, 2017
    [Hubspot] Is Personalized Content Worth The Hype?
    Personal video messaging is one of these tactics that industry-leading organizations like HubSpot and Terminus are finding success with. I Recently had the pleasure of joining Howard Sewell & Jason Oakley on a Webinar Webinars are presentations delivered either live, or as a pre-recorded video to an audience.
  • TERMINUS  |  TUESDAY, NOVEMBER 28, 2017
    [Hubspot] 5 HubSpot Workflow Recipes for Inbound + Account-Based Marketing
    Get Started with ABM Using These HubSpot Workflow Recipes. In August 2017, we announced the Terminus integration with HubSpot to bring together, for the first time, inbound and account-based marketing strategies. HubSpot’s VP of Product, Christopher O’Donnell, unveiled the integration during the product keynote at INBOUND , calling it “legitimately extremely cool.” Measuring Success with Terminus and HubSpot. How to Add Terminus to a HubSpot Workflow.
  • HUBSPOT  |  MONDAY, NOVEMBER 27, 2017
    [Hubspot] 12 of the Sassiest Brands on Social Media
    Last week, Brooklinen sent this email to HubSpot Marketing Director Debbie Farese. Brands use social media for a lot of things: to distribute content, to share news, to provide customer service. And sometimes, brands use social media for jokes, burns, and unmitigated sass. When brand accounts share personality and humor on social media, it's delightful -- and it captivates the collective internet.
  • LEADFEEDER  |  SUNDAY, NOVEMBER 26, 2017
    [Hubspot] 41 Top Lead Generation Tools of 2017
    Hubspot Sales Pricing: Free, Paid plans start at $50/month Rating: 4.5/5 stars on GetApp (Based on 658 reviews) Hubspot Sales is a division of Hubspot’s complete marketing and sales platform. One of the best features of Hubspot Sales is the ability to track email opens. Hubspot Sales features a Gmail extension that will allow you decide which emails to track. You can also check all of your opened/unopened emails in the Hubspot Sales dashboard.
  • LEADFEEDER  |  SUNDAY, NOVEMBER 26, 2017
    [Hubspot] 41 top lead generation tools 2017
    Hubspot Sales Pricing: Free, Paid plans start at $50/month Rating: 4.5/5 stars on GetApp (Based on 658 reviews) Hubspot Sales is a division of Hubspot’s complete marketing and sales platform. One of the best features of Hubspot Sales is the ability to track email opens. Hubspot Sales features a Gmail extension that will allow you decide which emails to track. You can also check all of your opened/unopened emails in the Hubspot Sales dashboard.
  • HEINZ MARKETING  |  SUNDAY, NOVEMBER 26, 2017
    [Hubspot] Matt’s App of the Week: Alyce
    They offer integration with numerous sales & marketing tools (Salesforce, Marketo, Hubspot, Gainsight and more) for easy integration, reporting and even lead scoring. This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. Corporate gift gift giving typically runs into one of two problems.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 22, 2017
    [Hubspot] Stop Obsessing: Here Are 7 Areas Where Perfectionism Hinders Good Writing [Infographic]
    Not long after I began working at HubSpot, my manager introduced me to a term that was new to me: analysis paralysis. How had I never heard of this concept before? I was certainly familiar with what it described: the paralyzing nature of habitually over-analyzing one's work in an unrealistic quest for it to be perfect. Breaking news: No one's work is perfect. Okay, maybe Beyoncé's is. But mine certainly isn't. It's one thing to hold yourself to high standards.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 21, 2017
    [Hubspot] 11 Tactics B2B Marketers Should Be Thankful for
    HubSpot’s recent research shows that 81 percent of respondents who primarily conduct inbound marketing claim that their marketing strategy has been effective. Being the week of Thanksgiving, it’s only right that we take the time to think about some of the tactics that we’re most thankful for within the B2B industry. It’s the perfect time for B2B marketers to reflect on successful tactics (and even failed ones) to help guide more effective strategies for the year to come.
  • HUBSPOT  |  TUESDAY, NOVEMBER 21, 2017
    [Hubspot] No One Trusts Social Media, but They'll Keep Using It Anyway [New Data]
    But my colleague, HubSpot's own research boss Mimi An , had a better idea: Let's ask everyone else what they think. I'll just come right out and say it: The internet has a massive mess to clean up. You may have heard about it.
  • HUBSPOT  |  TUESDAY, NOVEMBER 21, 2017
    [Hubspot] What is the GDPR? And What Does it Mean for the Marketing Industry?
    This post will give some specific examples of what will change, how we’re thinking about it at HubSpot and the wider industry. To start, we want to highlight research carried out by the HubSpot team, and unfortunately it’s not good news. Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR.
  • TOMORROW PEOPLE  |  TUESDAY, NOVEMBER 21, 2017
    [Hubspot] The power of a ‘real-time’ content marketing strategy
    From corporate IT firms like Cisco , to marketing services providers like HubSpot , B2B companies are seizing the unique opportunity to engage their audiences live and in the moment to save their content marketing strategies from self-destruction. B2B brands need to own the moment and harness real-time content marketing to be different. The future is here and it’s is real-time. Find out how to harness its power.
  • STRATEGIC-IC  |  MONDAY, NOVEMBER 20, 2017
    [Hubspot] Moving From Traditional Website Design to Growth Driven Design
    Trialta is a Gold HubSpot Partner Agency based in Germany. Should you rethink your approach to web design? Why move from traditional web design to Growth Driven Design? Rethinking Web Design. Traditional web design processes can be slow, costly, and often lack the flexibility to adapt to evolving business remits. As such, a complete website redesign is often a substantial undertaking. Growth Driven Design (GDD) however, rethinks the traditional model.
  • HUBSPOT  |  MONDAY, NOVEMBER 20, 2017
    [Hubspot] How to Make Instagram Stories Like a Pro
    Some of my favorite Instagram Stories are shared by chef Chloe Coscarelli , actress Busy Phillips , mattress brand Casper , and interior design app Hutch -- and don't forget to check out HubSpot 's Instagram Stories, either.). These days, social media is all about documentation. Where you go, what you eat and drink, who you see, and what's most memorable: These are the typical fodder of Instagram Stories -- seconds-long glimpses of people's lives, shared on Instagram for only 24 hours.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, NOVEMBER 20, 2017
    [Hubspot] Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try
    One example of AI-supported planning is HubSpot’s ability to build topic clusters (as shown below), which gives content teams a way to discover topics they might want to write more about. “Same house, right?” The question came via Facebook Messenger from a friend who was coming over for dinner. Under his message appeared two options: yes and no. With one touch of a fingertip, my answer appeared in a blue bubble as if I had typed y-e-s myself.
  • HEINZ MARKETING  |  SATURDAY, NOVEMBER 18, 2017
    [Hubspot] B2B Reads: Nuance, Relationships, and Sales Ennoblement
    Thanks, Rachel Leist and Hubspot ! In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. In the meantime, here are some B2B Reads we love: Is Your Real Problem with Your Forecasts or Your Sales Team?
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, NOVEMBER 16, 2017
    [Hubspot] Why Marketers Need to Think Like Data Scientists (And How to Do It)
    HubSpot, LinkedIn, SlideShare, and Facebook, among others, use JavaScript tracking code to enable you to follow people “from your content through to your website.”. Your company may not employ data scientists today. And you might be fine with that. Consider, though, that if you’re not working with a data scientist or at least thinking like one, you’re missing something: the ability to say “I know” instead of merely “I think.”.
  • THE LEAD AGENCY  |  WEDNESDAY, NOVEMBER 15, 2017
    [Hubspot] The Art of Influencer Marketing for B2B
    3. HubSpot’s Guest Blogging. HubSpot is prolific content marketing resource. As part of the overall strategy, HubSpot began actively approaching popular bloggers and experts to provide guest blogs. The Art of Influencer Marketing for B2B. Smart B2B marketers are picking up on the growing role of influencers in the digital marketing landscape. Find out how B2B Influencer Marketing can help you bolster your business’s credibility, reach new audiences and generate new leads.
  • LEADCRUNCH  |  WEDNESDAY, NOVEMBER 15, 2017
    [Hubspot] 8 Reasons You Should Consider Implementing AI For Your Marketing Efforts
    As noted by Hubspot, 60 percent of smartphone users have started using voice search in the past year, making it one of the fastest growing SEO tools out there. Marketers always are looking to get ahead of the competition. From gaining new lead lists to earning a better ROI on their paid advertising, this is undoubtably a cutthroat industry. However, that’s why the people in this industry value the tools in their arsenal very highly.
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 15, 2017
    [Hubspot] How One-to-One Marketing Is Changing the Content Marketing Game
    Online video platform Vidyard created a personalized video for one of its customers, including a handwritten white board with the customer’s name and a unique script, as detailed by HubSpot. We’re on the cusp of a one-to-one marketing revolution, experts say. If that’s the case, why can’t one of my favorite retailers figure out that I am, in fact, female? Sadly, of all the emails that litter my inbox every day, only a fraction are highly relevant to me.
  • TELEVERDE  |  WEDNESDAY, NOVEMBER 15, 2017
    [Hubspot] Andy Crestodina in the Spotlight
    A great marketer with WordPress, Analytics and Constant Contact will run circles around a good marketer with Hubspot. Andy Crestodina Goes on a Deep Dive with Us. Andy Crestodina makes it pretty easy to get a sense of who he is. His bio, found on the website for Orbit Media Studios, the Chicago-based web design and development firm he co-founded and is the chief marketing officer for, starts with the words, “Do great work for people you love.”
  • TELEVERDE  |  WEDNESDAY, NOVEMBER 15, 2017
    [Hubspot] Andy Crestodina in the Spotlight
    A great marketer with WordPress, Analytics and Constant Contact will run circles around a good marketer with Hubspot. Andy Crestodina Goes on a Deep Dive with Us. Andy Crestodina makes it pretty easy to get a sense of who he is. His bio, found on the website for Orbit Media Studios, the Chicago-based web design and development firm he co-founded and is the chief marketing officer for, starts with the words, “Do great work for people you love.”
  • TERMINUS  |  TUESDAY, NOVEMBER 14, 2017
    [Hubspot] 5 Essentials for Creating Effective Partnerships [Video]
    As an example of this, Sangram Vajre said that he manages every point of communication with Terminus’ HubSpot partnership. Editor’s Note: This post was written by Tim Kopp , a General Partner with Hyde Park Venture Partners, and was originally published on his website, CMOVC. Previously, Tim spent nearly 20 years in operating roles.
  • KEO MARKETING  |  TUESDAY, NOVEMBER 14, 2017
    [Hubspot] Top Inbound Marketing Services for 2018
    HubSpot coined the term “inbound marketing” in 2006. Used in one form or another by marketers today, HubSpot’s inbound methodology involves attracting, converting, closing, and delighting customers. Around for over a decade, inbound marketing refers to an approach used to attract customers through relevant content and interactions. So, for example, instead of buying space for print ads, you develop a blog, SEO strategy, and a social media presence.
  • G2M SOLUTIONS  |  MONDAY, NOVEMBER 13, 2017
    [Hubspot] Which Digital Marketing Trends Will Expire In  2018?
    This blog was originally posted by our colleagues at HubSpot and Kuno Creative. When it comes to marketing tactics, unfortunately there are no "Best before" dates. But that doesn't mean what worked last year -- or even last week -- will work today. In fact, some of the most popular digital marketing trends have reached the end of their shelf life and are well beyond their expiration dates. Here is a list of B2B Sales & Marketing Strategies for 2018. Digital marketing trends
  • CHIEFMARTECH  |  SATURDAY, NOVEMBER 11, 2017
    [Hubspot] 1 million software companies by 2027? We’re gonna need a bigger chart
    That’s one of the reasons I’m so passionate about the role I took at HubSpot earlier this fall.). I love the channel software landscape graphic below produced by Jay McBain of Forrester. It’s accompanied by a fantastic article, The Channel Software Stack – A Comprehensive (And Critical) Look At The Future Of The Industry that I highly recommend reading. There’s a whole cottage industry of technology landscapes with little logos out there.
  • LEADCRUNCH  |  FRIDAY, NOVEMBER 10, 2017
    [Hubspot] 5 Ways AI Is Influencing Content Marketing
    According to Hubspot, only 22 percent of businesses are currently happy with their conversion rates, which says a lot about how we approach search engines. As we’ve seen AI make a significant impact on an array of industries, who knew that the conversation would eventually shift to writing? After all, words are something we hold with high value, so how could a robot write something that resonates?
  • HUBSPOT  |  FRIDAY, NOVEMBER 10, 2017
    [Hubspot] 5 Departments of Your Company That Need a Content Strategy
    As many of the nearly 20,000 attendees at HubSpot’s annual INBOUND event would probably attest, a major highlight of this year’s event was Michelle Obama’s powerful keynote address. Providing consistent content in the form of guest posts to the HubSpot Marketing Blog and co- hosting a webinar at Digital Agency Day opened the door for me to become a speaker at this year’s event.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 8, 2017
    [Hubspot] The Secret To Selling To Today’s Busy Buyers
    Kyle’s team has increased their response rates from popular prospects by 3x, and they’re just one of many sales teams capitalizing on it: Hubspot’s sales team saw a 4x higher meeting to outreach ratio. The dramatic results of teams at Hubspot, Terminus, and Dynamic Signal. If modern B2B sales is a game of earning attention, most salespeople don’t know how to play nicely.
  • TERMINUS  |  WEDNESDAY, NOVEMBER 8, 2017
    [Hubspot] Why Conversational ABM Is the One Piece You Need to Add for 2018
    Before joining Drift, he worked at HubSpot as a content strategist. Editor’s Note: This is a guest post from Erik Devaney. Erik is a brand marketer at Drift , the world’s first and only conversational marketing and sales platform. A regular contributor to the Drift blog , Erik has spent the past eight years writing and designing content that produces measurable results for brands and businesses.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 8, 2017
    [Hubspot] How Buyers Want to Talk to Your Business in 2018: The 3 Channels You Need
    But now -- 11 years after HubSpot first came into existence -- these transactions are starting to become diversified, and so are the reasons why we have them. Here's what that looks like when someone uses Messenger to request customer support from HubSpot: HubSpot Academy uses a bot called Mumbles to support buyer inquiries in a similar manner: On-site chat functions in a similar manner, but we caution against limiting your messaging options to just that.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, NOVEMBER 7, 2017
    [Hubspot] A Quick-Start Guide to Paid Content Promotion
    and HubSpot research finding that 75% of users never scroll past the first page of results, it makes sense to boost your content’s chances of getting in front of eager searchers. 75% of users never scroll past the first page of @Google results via @HubSpot #research. For example, according to Search Engine Land research shared on the HubSpot blog , up to 80% of people ignore Google-sponsored ads. No brand can exist in a vacuum.
  • BLEND MARKETING  |  TUESDAY, NOVEMBER 7, 2017
    [Hubspot] 5 HubSpot hacks for Account-based Marketing Automation
    A big part of successful Account-based Marketing (ABM) is monitoring and responding to the activity of contacts at your named accounts. Marketing Automation
  • HG DATA  |  TUESDAY, NOVEMBER 7, 2017
    [Hubspot] Account Scoring with Technographics in Salesforce
    In the example below, we’re going to assume that we have a solution that integrates with Salesforce.com CRM very well but also works with Marketo and Hubspot. In this example, we wanted to prioritize accounts with Salesforce installed first, Marketo second, and HubSpot third so we assigned numerical values to reflect this priority. Welcome to the first installment of our SalesOps Insider blog series.
  • VIDYARD  |  MONDAY, NOVEMBER 6, 2017
    [Hubspot] Sales Engineers: How To Sleep Through The Demo And Still Win The Deal
    All the best sales advice out there, from Entrepreneur to Sales Hacker and HubSpot , tells you to have a plan. Create a process. Stick to a strategy. But what about when a rigid structure starts to hold you back? In today’s sales ecosystem, teams copy each other extensively. Salespeople all read the same blogs, attend the same events, and mimic each others’ tips to the point where executives bemoan “ receiving the alligator email again.”
  • ONALYTICA B2B  |  MONDAY, NOVEMBER 6, 2017
    [Hubspot] Interview with Daniel Knowlton
    Hubspot (their sales & CRM tools). Daniel Knowlton – Co-Founder of KPS Digital Marketing . Key Topics: Social Media Marketing, Video Marketing, Personal Branding. Location: Margate, Kent, UK. Bio: Dan is a Top #100 Digital Marketing Influencer and international speaker who went from knowing nothing about Digital Marketing, to growing an award-winning, 6 figure Digital Marketing Agency with his brother Lloyd in under 2.5 years.
  • STRATEGIC-IC  |  MONDAY, NOVEMBER 6, 2017
    [Hubspot] Best Practice Tips For HubSpot Sequences
    Automation tools such as HubSpot sequences can offer substantial value to your sales team; enabling your team to create personalised, customised email templates to follow up, reach out and engage at the right time, in the most efficient way. If you can automate this with a tool like HubSpot’s Sequences, you’ll set your team up for success, with a more efficient process. What Are HubSpot Sequences? HubSpot Sequences helps your marketing and sales teams to do exactly that.
  • SNAPAPP  |  THURSDAY, NOVEMBER 2, 2017
    [Hubspot] How to Get More Targeted Leads (a B2B Playbook)
    HubSpot provides a simple table of content assets and where they fall at different stages of the buyer’s journey: . . Brands are often pushing to reach multiple goals at any given time. From improving customer loyalty to lead nurturing, brand awareness, and engagement. The marketing, sales, and service teams have a lot on their plate. . However, no goal is more important for B2B companies than lead generation. .
  • VIDYARD  |  THURSDAY, NOVEMBER 2, 2017
    [Hubspot] New Research Finds Use of Video Accelerating in B2B with 71 Percent Reporting that Video Converts Better than Other Content Types
    Integrating video viewing data into marketing automation platforms (MAP) or customer relationship management platforms (CRM) like Salesforce, Marketo, Eloqua, Hubspot, and others enable marketing and sales teams to monitor and track video usage metrics. Today, 90 Percent Report that Video is Becoming a More Important Content Type for Driving Business Results.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 1, 2017
    [Hubspot] Professional Invoice Samples: 10 Designs to Inspire You
    Check out the new HubSpot Invoice Template Generator to create a professional invoice PDF in just a few clicks. Invoices and infographics may seem like two entirely different business materials, but they actually have one key thing in common: they both exist to convey information. However, while infographics are known for employing colorful designs and data visualizations, invoices are typically pretty straightforward.
  • HUBSPOT  |  TUESDAY, OCTOBER 31, 2017
    [Hubspot] 13 Email Examples That Totally Nailed Personalization
    If you're a HubSpot customer, this is an easy email to replicate for your contacts through a fixed date or property-based workflows. A few Halloweens ago, HubSpot's blogging team dressed as the dancing pumpkin man from this viral video. Once upon a time, before I worked for HubSpot -- practically another lifetime, it feels like -- I was about to graduate from business school and actively applying for jobs. 9) HubSpot Academy.
  • HG DATA  |  TUESDAY, OCTOBER 31, 2017
    [Hubspot] How Technographics Help Define and Target Demand in the SiriusDecisions Demand Unit Waterfall
    In another example, Bedrock was able to promote its connector between HubSpot and Cvent by discussing the benefits of connecting event data through to business outcomes. Business-to-business companies seeking to improve sales processes are adopting SiriusDecisions’ Demand Unit Waterfall to help them clarify their market demand at each stage of the sales process.
  • LEADSPACE  |  TUESDAY, OCTOBER 31, 2017
    [Hubspot] AI for Marketing: What the Future Holds
    At the same time, we’ll also find it weird that we spent so much time looking at Gmail, Salesforce, or Hubspot interfaces on a big screen. This article was originally posted on MarTech Advisor. Artificial Intelligence is transforming B2B marketing , much as it is impacting so many other industries. But with the application of AI technology still relatively young, and the potential for advances so huge, the best may be yet to come.
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