Marketing Insider Group

MARCH 29, 2011

With Twitter’s Fifth Birthday now behind us, there are still plenty of B2B Marketers considering whether Twitter is a place to engage with customers, prospects, partners and future employers. People are always asking me “why tweet, who to follow and how to get started on Twitter?&# Who to follow on Twitter?

Twitter 100

Twitter Ideal Customer Profiles Profiling CAN-SPAM 100

Marketing Insider Group

SEPTEMBER 13, 2011

Last week, Twitter announced it had reached One hundred million voices or active users. The Week magazine recently helped answer the questions “who is doing all the tweeting…and how many people are really interested in what they have to say?&#. More than half of the 100 million twitter users log-in every day.

Twitter 100

Twitter B2B Thought Leadership Thought Leadership Social Media 100

Marketing Insider Group

NOVEMBER 15, 2021

“The #1 thing that’s helped grow my social media following has been cross-pollinating my audience. Whenever someone signs up for my email list, they get a friendly CTA to follow me on Twitter. I also share my YouTube videos on Twitter and via email to help build my following there as well.”

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Marketing Insider Group

JUNE 16, 2021

Have you ever opened Facebook with the intent of posting something to boost engagement on your profile, but you realized you don’t have a strategy to help you reach your goal? Conforming to best practices will help you reap significant rewards for your efforts. Tweeting on Twitter. You’re not alone. Best Practices.

Social Media 262

Social Media Media Content Linkedin 262

Marketing Insider Group

JUNE 2, 2011

I was sitting in a Miami hotel room on May 1st, 2011 catching up on Twitter when I saw a tweet that Osama Bin Laden had been found. It was a sign that Twitter had finally gone mainstream and I was no longer one of the few “cool&# kids using the micro-blogging service. Schaefer (@markwschaefer) that Twitter is NOT for everybody.

Twitter 100

Twitter Customer Surveys Internet Marketing Mobile Marketing 100

Marketing Insider Group

JUNE 18, 2013

If you have read anything on this site, you know my main objective is to be helpful. As a result, I have created content that I think will help my audience. Do you create marketing that helps people or just more hype? Thus, Youtility: Why Smart Marketing is About Help not Hype. The post Marketing That Helps People?

Planning 100

Planning Paid Search Agency Advertising Agencies Social Media 100

Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. One hundred eighty-seven million people use Twitter daily.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

JUNE 6, 2013

Or as Joe Pulizzi calls it, what is your “Content Marketing Mission Statement” that defines your target market and what you want to help them achieve. What topics, authors and content types can best help you deliver on your strategy? The post 8 Questions To Help You Define Your Content Strategy appeared first on B2B Marketing Insider.

Marketing & Strategy 100

Marketing & Strategy B2B Thought Leadership Content Thought Leadership 100

Marketing Insider Group

JANUARY 21, 2022

Facebook’s features are different from LinkedIn’s , which are different from features on Twitter. You already know that hashtags help brands increase their organic reach by giving audiences power to search for and find posts that interest them. This will help increase attendees’ awareness of your brand. Sagefrog can help.

Social Media 318

Social Media Organization Media B2B 318

Marketing Insider Group

APRIL 21, 2011

While that should help address the timing differences, I think there is more to it. Marketing and PR should help lead our organizations to a better total customer experience in alignment with sales, but also across our entire organizations. Social media can help us all get along (better). The answer is social media.

PR 100

PR Social Media Social Marketing Planning 100

Marketing Insider Group

NOVEMBER 23, 2023

They may help you on your personal quest for content answers. Your level of commitment to becoming the leading destination of helpful insights for your audience defines your content marketing. Follow Whole Foods on Twitter for a constant stream of ideas and recipes. In effect, we’ve all become a little more human.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

OCTOBER 20, 2011

Imagine walking into a sales meeting and explaining that as a marketer you are not going to help them promote your products. Help Your Buyers. If you have the content that helps your buyers at all stages, you will acquire more customers. Is the chart helpful? The Problem. Have The Right Content. Get More Customers.

B2B Thought Leadership 100

B2B Thought Leadership Marketing Management Thought Leadership Curation 100

Marketing Insider Group

AUGUST 11, 2023

Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission. It can also enhance various aspects of business operations and marketing, when used efficiently.

Social Networks 179

Social Networks Business Work Management Social Media 179

Marketing Insider Group

OCTOBER 15, 2020

I think that there is a specific toolset for a member of those teams that serves to help the broader marketing and sales functions. Without someone to help to shepherd technologies, it can run amok in the marketing organization. Follow her on Twitter at Cheri29. Join him online: Twitter , Facebook , LinkedIn.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Marketing Insider Group

MAY 7, 2019

You finish reading an article and think, “Wow, that was so _” (informative, funny, helpful, etcetera) and you feel compelled to share it with your friends. You scroll to the social share buttons: Facebook, Twitter, Instagram, Reddit, and more. You click one, write a comment to go along with your post, and hit submit. You’ve […].

Social Media 185

Social Media Media Content Twitter 185

Marketing Insider Group

MARCH 29, 2023

This helps to build connection and trust — and ultimately, loyal customer relationships. Brand authenticity matters, and brand storytelling can help you communicate new and innovative ideas to your audience. He looked for the best in his players, and he helped them see it for themselves. Because of empathy.

Storytelling 229

Storytelling Brand Identity Branding Paid Search Agency 229

Marketing Insider Group

JANUARY 4, 2021

Using BI and MarTech tools, their work can help data scientists to extend the reach of analytics in an organization, doing the less complex data science tasks, and bringing a functional business perspective to data science. Join him online: Twitter , Facebook , LinkedIn.

Work Management 362

Work Management Marketing Management Analytics Webinar Metrics 362

Marketing Insider Group

JANUARY 4, 2021

For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that. Search rank tools: You’ll need a platform like SEMRush to derive the stats on keywords, track rank changes, and to help you discover new keywords that may be trending. We can help!

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Marketing Insider Group

AUGUST 10, 2020

Virtual roundtables, custom micro-sites, individualized videos and other tactics are now being widely used across SAP North America in order to help our Sales colleagues maintain regular, individualized touchpoints with their customers in order to safeguard 2020 revenue and pipeline. Follow him on Twitter @myfavemartin.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

Marketing Insider Group

JUNE 23, 2021

These timeless tips will help ensure you produce a professional video without spending a fortune. A cloudy day can help with mid-day shoots. A pop filter can help eliminate unwanted noises like crackles, pops, and ambient noise. This includes outlets like YouTube, Vimeo, and Twitter. Have a Production Plan.

Storytelling 330

Storytelling Video Marketing Product Tips 330

Marketing Insider Group

MARCH 6, 2023

Video Content Is A Great Way To Educate Your Audience Want to help potential customers learn about why your product is the best? A short video showing the day-to-day actions of a passionate employee can help your audience better understand your business and the community it serves.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Marketing Insider Group

DECEMBER 18, 2019

One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn.

Social Media 320

Social Media B2B Thought Leadership Media B2B 320

Marketing Insider Group

APRIL 22, 2021

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. How do you know which are a waste of time and which can actually help you grow your business and reach your goals? Help Scout.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Marketing Insider Group

DECEMBER 8, 2021

Quick Takeaways: AI-powered chatbots help improve customer service, qualify sales leads, and define the customer journey. Because these developing techs could help you improve your customer service and yield impressive ROI next year. Consider these stats: Twitter claims that 82% of its users view video content on the app.

Practices 293

Practices Tips Business Emarketing 293

Marketing Insider Group

NOVEMBER 10, 2020

We have seen the rise of a new type of marketer – the Marketing Technologist – to help support and drive its execution. One of the reasons I joined my long-time friend and colleague Howard Dresner at Dresner Advisory Services was to help launch a new Marketing Analytics practice area. Join him online: Twitter and LinkedIn.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Marketing Insider Group

JUNE 30, 2020

Doing so will not only help sell the product but also work toward establishing a better relationship with vendors, partners, and clients. This allows you to be more specific in your newsletter content and helps you target a larger span of your audience, namely those who are looking for content that is more narrowly focused.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Marketing Insider Group

MAY 25, 2020

To ensure that you communicate the right message to your customers and prospects (and do so on the right channels), download this helpful guide. For example, if you’re marketing to professionals as a B2B company, LinkedIn and Twitter are the best channels to use. LinkedIn’s InMail and Sponsored Content features are great tools to use.

Social Media 336

Social Media Personalization Media Brand Identity 336

Marketing Insider Group

APRIL 12, 2021

The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. Paid media will provide your brand with exposure and help you reach audiences you couldn’t reach before. Some organizations don’t have the resources to do this, and that’s where we can help. What paid channels do they use?

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Marketing Insider Group

NOVEMBER 18, 2020

ABM doesn’t care about the thousands of followers you gained on Twitter. It’s closing the deal that matters, which helps you build your bottom line faster and more efficiently. Invest in mobile apps so that you can personally reach out to your prospects and existing clients, as this will help accelerate sales and client engagement.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

MARCH 20, 2023

Facebook, LinkedIn, Instagram, and Twitter ads are all examples of PPC marketing. Integrating videos throughout your content will help keep your audience engaged, enhancing its performance on SERPs. Marketing Insider Group can help. Display Ads. Sponsored text, images, or video banners featured on third-party websites.

Paid Search Agency 268

Paid Search Agency Paid Content Search Marketing Lead Scoring 268

Marketing Insider Group

MAY 7, 2019

You finish reading an article and think, “Wow, that was so _” (informative, funny, helpful, etcetera) and you feel compelled to share it with your friends. You scroll to the social share buttons: Facebook, Twitter, Instagram, Reddit, and more. You click one, write a comment to go along with your post, and hit submit. You’ve […].

Social Media 123

Social Media Media Content Twitter 123

Marketing Insider Group

JULY 15, 2020

However, trends have emerged out of this new normal that are helping marketers make sense of the changing times. These four marketing trends might help you reach your customer base in this continuing uncertainty. Check the information listed on your website, Facebook, Instagram, Twitter, and other social media pages.

Paid Content 278

Paid Content Trends Planning Cost Per Click 278

Marketing Insider Group

FEBRUARY 6, 2018

To help you launch into a great year, I’ve compiled a list of the top ten most popular and shared posts on the B2B Lead Generation Blog in 2017. This following list was compiled based on aggregate social shares across Twitter, LinkedIn, Facebook and views. January is a time for new beginnings. The list starts […].

Lead Generation 141

Lead Generation Generation Aggregators Leads 141

Marketing Insider Group

JUNE 29, 2020

About GDS Group: GDS Group is a global events and technology services company dedicated to helping clients meet the challenges posed by a fast-moving, disruptive business environment. Social Links: Facebook | Twitter | LinkedIn. To learn more about the events, check out the website here.

Paid Search Agency 261

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 261

Marketing Insider Group

SEPTEMBER 16, 2020

Stories can boost your content somewhere you know people will see it and help you build relationships with followers. Twitter staff , for example, is working from home permanently now and they’re far from the only one. Stories let us connect digitally when we can’t physically and help us build relationships with our followers.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Marketing Insider Group

MARCH 16, 2023

Fortunately for you, Marketing Insider Group is here to help evaluate your brand personality by the only standard that really matters — your Hogwarts House, of course. It tells them Nike isn’t just for great athletes and huge superstars, but that it’s what helps to make them (and, by the way, that anybody can “Just Do It”). The result?

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Marketing Insider Group

AUGUST 12, 2015

Having a content action plan or play on your chalkboard will help you move the move the sale forward toward the goal. Blogging is the 24-7 extension of your brand – helping you articulate your expertise and point of view when the customer wants to hear it! Do you have a content play that helped you win the sale?

Social Marketing 100

Social Marketing Planning Content Marketing Buying Cycle 100