The Viral Coefficient: Your 2020 Guide to Viral Marketing

Martech Advisor

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is.

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3 Facebook Rollouts Every Marketer Should Know About

Oracle

by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. The social network, which boasts more than 1 billion users, is a hub for the expansion of brand awareness, and to build relationships by knowledge and information exchange. Here are some tips on how marketers can manage 3 of the platform’s most recent additions: Facebook hashtags were rolled out this week.

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3 Facebook Rollouts Every Marketer Should Know About

Oracle

by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. The social network, which boasts more than 1 billion users, is a hub for the expansion of brand awareness, and to build relationships by knowledge and information exchange. Here are some tips on how marketers can manage 3 of the platform’s most recent additions: Facebook hashtags were rolled out this week.

Introducing Twitter Moments: How to Navigate the Social Network's Newest Feature

Hubspot

Using real-time data, Fitzgerald's team can see which tweets are going viral -- and from there, find the best and most representative tweets of a given story. When it comes to Moments that cover specific events, it seems as though Moments' editorial team might be finding a lot that content through an event's official hashtag, like #corgicon below. Tweets, by nature, have very short lifespans.

The A-to-Z of Viral Marketing (+ Infographic)

Single Grain

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad.

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A Step-By-Step Guide to Launching a Branded Hashtag

Sprout Social

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. Ever since its early implementation, a hashtag has been made popular because of the event or idea it was associated with. When to Use a Branded Hashtag. Hashtag Best Practices.

3 Viral Marketing Campaigns That Are Worth the Catch

Marketo

There’s a lot I don’t remember from my childhood, but one thing I do recall is the television programs on Cartoon Network. To promote their Powerpuff Girls reboot, Cartoon Network recently launched “Powerpuff Yourself,” an avatar generator that allows you to become a Powerpuff Girl or Boy. Perhaps Cartoon Network is interested in learning about their audience demographics so that they can make sure their programs appeal to the right audience and keep their ratings high.

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The Ultimate Guide to Viral Campaigns

Hubspot

Yes, he’s “The Most Interesting Man in the World”— a fictional character that drinks Dos Equis beer and stars in the company’s viral commercials. The company targets its audience of sophisticated beer drinkers in an engaging, creative, and humorous way through TV, social media, and YouTube. Similarly, there is no guaranteed way to ensure your content goes viral, but there are certain steps you can take to give your marketing campaign the best chance at success.

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An Introduction to 7 of the Most Popular Social Networks for Business

Hubspot

People expect different type of content on each social media network. Not only does that mean the content you post to each network needs to be unique; it might also mean that you shouldn't be hopping on every single social network out there to meet your company's business goals. But how do you even make that decision if you're new to the social media game? Twitter brings a viral, buzz-generating component to your marketing.

Does Live Video Make Sense for Your Content Marketing Strategy?

RockContent

The team asked fans to post the hashtag #MUFrontRow on their own Google+ Pages along with a photo that captured their team spirit. 100 million people watched the Front Row Live, #MUFrontRow was the top trending topic on Google+ the day it launched and Manchester United saw an increase of 250% followers on the social network. Featured Industry trends Brand Videos content marketing Content Marketing Strategy video content Viral Videos

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Welcome Back, Movember: Why This Viral Campaign Is Still So Successful

Hubspot

Fast moving cause-marketing campaigns like Movember and the recent Ice Bucket Challenge may seem to erupt out of nowhere and become viral through luck alone, but there are patterns behind every successful movement. Using data from TalkWalker , a social analytics platform, we examined the social chatter around Movember to see what early lessons we can glean from the spread of this phenomenon. Virality, thy name is Kian. Finding Viral Triggers.

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3 factors in winning the social media horse race

Chris Koch

It’s way too early to make a call, so I’m not going to presume to know G+’s prospects for success (especially when it hasn’t even been officially launched), but there are a few things that the rise of a possible new giant in social networking points out: Social networks are porous. One writer claims that the attraction of G+ is the opportunity to start over in social networking. There are only two types of relationships in social networking.

3 factors in winning the social media horse race

Chris Koch

It’s way too early to make a call, so I’m not going to presume to know G+’s prospects for success (especially when it hasn’t even been officially launched), but there are a few things that the rise of a possible new giant in social networking points out: Social networks are porous. One writer claims that the attraction of G+ is the opportunity to start over in social networking. There are only two types of relationships in social networking.

Three Creative Ways to Use Social Media to Promote your Event

Webbiquity SMM

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Use Targeted Social Media Ads. Guest post by Rosemary McKee.

The 4 Best Marketing TED Talks to Inspire Your Career

RockContent

Why videos go viral. Go viral ! The content aims to show how it’s possible to create videos that further arouse your audience’s interest and encourage sharing on social networks.

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9 Ideas for Creative TikTok Videos that Will Engage Your Followers

Hootsuite

It’s now the sixth largest social network in the world, surpassing Snapchat, Twitter and Pinterest. Bonus: Want to know how a viral social video creator makes millions of dollars in sales? Create a branded hashtag challenge. Join a viral craze (or create your own).

Growing Your Social Media Audience

Sprout Social

In order for social media marketing to work, you need an audience. Use the strategies in these Sprout resources to help you refine your strategy to expand your reach and successfully engage your social media audience. Who uses each network? Master the art of hashtags.

How the TikTok Algorithm Works in 2020 (And How to Work With It)

Hootsuite

Let’s explore the various ranking factors at play and how you can leverage them to get your content to rank on the sixth largest global social network. Bonus: Want to know how a viral social video creator makes millions of dollars in sales? Use the correct hashtags.

What is Newsjacking and how to generate content through the buzz

RockContent

No wonder studies show that 88% of the companies are on social media. By using the most commented hashtag on the day on Twitter, for example, and associating with your content, the trend is that users who would not look at your post end up being impacted by your action.

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6 Ways to Calculate Engagement Rate (Free Calculator)

Hootsuite

Engagement rates are the currency of the social media marketing industry. But engagement metrics like shares and comments give your social media performance perspective. Calculate it on a post-by-post basis or for an entire campaign — for any social network.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Ready to take the plunge into Social PPC? Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn. This is especially important for pay-per-engagement campaigns since you’ll pay for any clicks on hashtags, etc.

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Why Organic Marketing Is Here to Stay and How to Add It to Your Strategy

Marketo

But what is organic marketing and how does it differ from paid social marketing? What Is Organic Social Media Marketing? Organic social media is the use of the free services and tools that each social media platform provides to its users. The purpose of organic social media is to build a community of loyal followers and customers by posting relevant content and interacting with those who communicate with your brand. What Is Paid Social Media Marketing?

4 Ways That Content Curation Can be Vital to Small Business Marketing

Scoop.it

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas.

Demystifying the New LinkedIn Algorithm Changes: What Marketers Need to Know

Content Standard

Earlier this summer, the professional social networking giant disclosed updates to its algorithm intended to deepen user engagement and better embody the company’s mantra, “People you know, talking about things you care about.” The old algorithm favored popular users with massive networks, who could easily translate their celebrity status into off-the-charts engagement. Social Media

7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms.

Common Social Media Questions and Answers All Marketers Should Know

Hootsuite

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

5 Types of Social Media Posts to Engage your Followers

Oktopost

That type of message should be converted to a type of social media post that will get the desired result and make your followers engage. Here are the Top 5 Types of Social Media Posts to Engage your Followers: 1. Match the infographic to the social network: Format design is important.

Why You Should Invest In Content Curation

RockContent

By stamping your endorsement on content created by people who love you, you’re creating a virtuous circle—strengthening relationships with loyal advocates and accessing new networks of potential leads. The goal of content curation isn’t to add more content to the social world, but rather to group, organize, and present the most relevant content in one place. The goal is to get people talking within your network and, ideally, raise awareness in new networks.

An Actionable Guide To Drive Leads on Instagram

Marketo

Instagram is one of the most happening social networks out there now. It has a great platform that allows people to see what their friends, favorite movie actors, sports stars, social figures, and celebrities are up to. Focus on Hashtags. What keywords are to SEO, hashtags are to social media. Efficient use of hashtags can instantly drive more engagement on Instagram. A g iveaway with viral loop sharing. Social Media Marketing b2b Consumer

22 Benefits of Social Media for Business

Hootsuite

What are the benefits of using social media for business? billion active social media users across the globe. Let’s look at the many ways in which social media can help you connect with your target audience, engage with customers and grow your business. Go viral.

Experiment: Do LinkedIn Posts With Links Get Less Engagement and Reach?

Hootsuite

The social media team at Hootsuite uses posts without links to ask questions and get to know the LinkedIn community. Continue reading to see how Iain Beable, Hootsuite’s Social Media Strategist (EMEA), pulled up the numbers and broke them down.

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How to Create a Successful TikTok Marketing Strategy

Hootsuite

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. TikTok is an entirely different social network, with unique trends, features, and behaviours. Like most social platforms, TikTok provides analytics for pro accounts.

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17 Instagram stats marketers need to know for 2019

Sprout Social

Although it joined the game a bit later than some of the other popular social networks (Instagram launched on October 6, 2010 while Facebook started in 2004, Twitter in 2006 and Pinterest in January of 2010), Instagram certainly has made a name for itself in the industry. Now one of the most popular social media platforms available, the photo-sharing app has come a long way from its humble beginnings. The most popular hashtag is #love.

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Discovering New Ways of Mobile Advertising with TikTok

Martech Advisor

While performance marketing, search engine marketing and social media advertising are “safe bets” and here to stay, they are also already saturated with advertising dollars driving up costs. Enter TikTok, an iOS and Android social media video app for creating and sharing short lip-sync, comedy, and talent videos. The app makes it easy for users to create and share videos with special effects filters, stickers, and many experts dubbed it as a sleeping social media giant.

Short-Form Video Is Here to Stay. But Is The 30 Second Spot Out the Door?

Martech Advisor

Today, family members are more likely to binge-watch alone, in separate rooms and on mobile devices, or snack short social media video clips on their smartphones while waiting for class to start or in line at Starbucks. Learn More: YouTube Hashtags: The Secret to Video Marketing Success.

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How Not to Advertise on Twitter

readwrite

Twitter’s sponsored tweets and sponsored hashtags are cropping up more often as the social network places a heavy focus on advertising. Advertising on a social network offers up opportunities for engagement that can’t be found elsewhere, but that opportunity comes with significant risk. Sponsored hashtags can blow up in your face, they can be stolen by a competitor and they can be surrounded by risky UGC. Hulu’s Arrested Hashtag.

How to organically grow your Instagram: 5 proven ways to attract followers

ConvertKit

There's a lot that goes into maintaining a steady social media presence. As Instagram and other social networks push their revenue-earning advertising features more and more, organic reach will naturally become more difficult—but not impossible. Use hashtags for extra traction.