Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. In this article, we break down everything you need to know to hashtag with confidence.

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Webbiquity

JUNE 1, 2021

Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love. This means if your audience is primarily on LinkedIn, go for text posts. Engage with prospective customers on social media. Don’t rely on Gmail here.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

EveryoneSocial

MARCH 23, 2023

In addition to new filter options for searching EveryoneSocial content, users will also be able to tag and @mention companies on LinkedIn now. (As Mentioning Companies on LinkedIn When Sharing Value: Tag LinkedIn company pages without leaving EveryoneSocial Status: Live! Mentions make the social media world go round.

Tagging 52

Tagging Linkedin Press Profiling 52

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Social Marketing Media Business 100

Top Rank Marketing

DECEMBER 20, 2023

These are just a few statistics to get you to start considering this channel for your social media content calendar. Let’s take a look at the advantages and changes that are making pinning a thing that social media savvy organizations should be doing regularly. Male users increased 40% year-over-year. Are you ready?

Paid Content 135

Paid Content Search Marketing Promotion Advertising Agencies 135

Valasys

OCTOBER 11, 2022

LinkedIn is the only platform that comes to mind when one ponders over the aforementioned things. While curating content on LinkedIn one needs to make sure that the content is precise and explicit. Being a formal platform, content on LinkedIn is not as fancy as other social media platforms such as Instagram or Facebook.

Linkedin 52

Linkedin Lead Scoring Lead Ranking CAN-SPAM 52

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? There are more than 84 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok. Videos with the hashtag #YasClean have garnered over 6.5

Trends 144

Trends Effectiveness Marketing & Strategy Viral Marketing 144

Brandpoint

JULY 24, 2018

Social media is a blessing and a curse. Social media also makes it easier than ever for brands to get widespread attention for a seemingly small mistake. Here are eight of the top social media marketing mistakes to avoid, what to do instead, and examples of brands who learned their lesson the hard way.

Social Media 96

Social Media Social Marketing Media Planning 96

Content Standard

SEPTEMBER 5, 2019

If you’ve noticed a sudden shift in the types of content appearing in your LinkedIn feed, it’s not a fluke. Now, instead of serving up only top-trending content first, LinkedIn is prioritizing relevant, industry-specific conversations, led by everyday people. What the New LinkedIn Algorithm Likes.

Linkedin 95

Linkedin Viral Marketing Work Management Custom Publishing 95

Oktopost

NOVEMBER 16, 2022

Quiet quitting has become a big buzzword and is certainly more than a social media hashtag. Becoming popular after a TikTok video defined the term went viral, quiet quitting has been thrown into the spotlight and has many leaders concerned. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Tactics 118

Tactics Transparency Work Management Viral Marketing 118

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Why You Should Know the Best Times to Post on Social Media.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. 12 proven strategies to increase brand awareness with social media.

Branding 129

Branding Brand Identity Marketing & Strategy Eye-Tracking 129

Marketing Insider Group

AUGUST 7, 2020

In the last four hours alone, the hashtag #infographic has been used 3,300 times, with monthly totals bouncing up to 342,000. As Adobe’s Social Intelligence report noted, posts that have images are 600x more likely to be shared on social media and to receive engagement elsewhere. LinkedIn – A Well-Balanced Blog.

Content Marketing 336

Content Marketing Work Management Content Marketing Management 336

SmartBug Media

JUNE 13, 2019

Today, social media sites are well-established marketing channels. Most businesses have set up accounts on the big three: Facebook, Twitter, and LinkedIn. Companies that haven’t set up accounts typically claim that social media doesn’t offer much value for their business. Social media programs are still maturing.

Social Media 67

Social Media Advertisements Advertising Enterprise Management 67

Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Martech

FEBRUARY 22, 2023

Trailing behind were the Metaverse and LinkedIn (15%), other platforms (9%), Instagram (6%) and Facebook (2%). TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?) Dig deeper: TikTok is setting the ground rules for social media 3.

B2B Marketing 107

B2B Marketing B2B Enterprise Management Paid Search Agency 107

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Ready to take the plunge into Social PPC? Competition for ‘Sponsored Update’ campaigns is substantially greater vs. ‘LinkedIn Ad’ campaigns.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Curious as to whether user trust has deteriorated to the point where social media is no longer a safe space for your brand to play at all? You’re not alone.

Planning 111

Planning Social Media Template Marketing Plans 111

LeadSquared

OCTOBER 23, 2016

Say what you will about social media, but it has become the metaphorical elephant in the room: hard to ignore. Emporio is a boutique marketing agency, which specializes in Social Media Marketing, Influencer marketing and Online Reputation Management. Social Media Marketing Strategy FAQ: 1.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Sprout Social

JANUARY 12, 2022

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Here are the most common types of word of mouth marketing that consumers encounter in the wild: Social shout-outs. User-generated content and hashtags. Blog posts , press mentions and earned media.

Word of Mouth 135

Word of Mouth Paid Content Conversion Work Management 135

Sprout Social

NOVEMBER 28, 2022

In a recent LinkedIn poll , 52% of respondents said they used Stories to share other content, links and engage with their audience. In fact, 76% of engaged social media users say it’s important for companies to post about their employees. Throwback Thursdays have been around since the early days of social media.

Branding 124

Branding Brand Identity FAQ Social Media 124

Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. Once the article is published, be the first one to share it on your social media network. But why stop there? These are things people will want to share.

Campaigns 84

Campaigns Ad Building Planning Paid Search Agency 84

Envy

AUGUST 2, 2022

With 1 billion monthly users and being the 4th most-used social media platform in the world, it is not to be underestimated. Look, we get it, as a B2B business it’s not your first priority, LinkedIn clearly comes first when it comes to your B2B inbound marketing. Hashtags are arguably the best way to target them.

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 118

Walker Sands

NOVEMBER 6, 2018

Social media marketing isn’t just about pushing out content and keeping the lights on. Change isn’t as simple as a post going viral — it takes time. Here are nine ways to effectively find, engage and grow your audience organically on social media. So how do you effectively utilize influencers on social media?

Social Media 40

Social Media Organization Media PR 40

Bluetext

APRIL 7, 2021

The Latest in LinkedIn. LinkedIn is taking users’ ability to “connect” to the next level. This week LinkedIn is rolling out new profile features that will empower a whole new segment of users with the opportunity to become content creators and professional influencers. Social Platforms Taking a Cue from One Another .

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

Scoop.it

NOVEMBER 11, 2021

Through the power of social media sharing and the ability to seamlessly interact with consumers, leads, or simply fans of your company, it’s possible to build a thriving online presence without having to dedicate hours towards generating huge volumes of fresh content alone. (Image: BKA Content ). Harnessing the Power of Hashtags.

Curation 85

Curation Efficiency Allocation Generation 85

Sprout Social

MARCH 16, 2022

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. If you haven’t brought video into your social media strategy, consider this your “twist my arm” moment. Essential LinkedIn video metrics . Hashtag clicks. Media views.

Video Marketing 122

Video Marketing Youtube Click Rate Allocation 122

Hubspot

DECEMBER 26, 2023

and 528 million globally in 2023, it remains a popular social media platform. Here’s what he had to say about post types: “Here’s the hard truth: there’s no strategy for going viral on LinkedIn or Twitter. In fact, something I frequently say is, “The most important part of social media doesn’t happen on social media.”

Twitter 68

Twitter Optimization Tips Display 68

Sprout Social

FEBRUARY 8, 2023

There’s a place for everyone on social media. Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. But if you work in a technical or niche industry, it might seem like you don’t belong on social. That’s an understandable feeling.

Paid Search Agency 86

Paid Search Agency Advertising Agencies Social Media Classified Ads 86

Chris Koch

AUGUST 23, 2011

One writer claims that the attraction of G+ is the opportunity to start over in social networking. The argument is essentially that we’ve screwed up everything in Facebook and G+ is our social media morning after pill. There are only two types of relationships in social networking. Short or long.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

One writer claims that the attraction of G+ is the opportunity to start over in social networking. The argument is essentially that we’ve screwed up everything in Facebook and G+ is our social media morning after pill. There are only two types of relationships in social networking. Short or long.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Valasys

APRIL 22, 2020

Social media channels are amongst the most effective channels for brands to deploy their pieces of content to attract, engage, convert and retain the existing customers, as well as, the prospects. However, for this to happen marketers need to execute their hashtag marketing strategies correctly. However, that’s not the case.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Martech Advisor

MARCH 22, 2020

Web content and SEO, Social media marketing and advertising (both digital and outdoor) are close channels of inbound marketing. Web content with virality factor. When it comes to inbound marketing, the virality factor of content is key to driving shares and setting up a snowballing effect- be it social media posts.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Navigate the Channel

MAY 24, 2023

Before the launch, if your product is (almost) ready for distribution, create branded hashtags. Consider your keywords here, as they can’t conflict with your hashtags. Plan your social media calendar in content and cadence to stairstep up to launch. Simply getting the word out about your product isn’t enough.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Optinmonster

APRIL 11, 2024

Do you want to get more email leads from your social media platforms? Want to know how to convert your social media following into potential leads? Social media is a great tool to attract an online following. In this post, I’ll share 9 ways that you can use social media to grow your email list.

Social Media 85

Social Media Media Ideal Customer Profiles Lock-In 85

Martech Advisor

AUGUST 16, 2019

The brands mentioned in the report created quite the buzz with rising social mentions and trending hashtags. Marketers are living in the golden age of social media data and insights. International social listening and analytics firm, Talkwalker, did just that with their social media analytics platform.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98