Remove user-generated
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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

UA reported what users did; GA4 generates predictive insights. But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” Add merchandise to the shopping cart. UA used cookies; GA4 uses modeling to estimate key events. Well, it differs by organization.

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What Generative AI Leaders Know That You (Probably) Don’t

Salesforce Marketing Cloud

Need help with your generative AI strategy? Consider this example of Rossignol’s new Super Heretic bike, from a recent demo: When adding the bike description to its ecommerce site, merchandising teams could use Einstein’s gen AI capabilities to generate that content, based on past product descriptions and public information.

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5 Ways Generative AI Is a Game-Changer for Ecommerce

Salesforce Marketing Cloud

But now, the use of generative AI in ecommerce is revolutionizing customer experiences. While use cases for generative AI in ecommerce are still emerging, here are five examples of how the technology is being applied today. Thanks to generative AI, this can happen online, too. Sorted, with a little help from AI. Even better?

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise. The tool uses generative AI-powered natural language prompts to design, build, and customize ecommerce sites and pages more quickly.

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Improving E-Commerce Conversion Rates: How to Automatically Merchandise Your Content

Martech Advisor

To personalize or not to personalize: Coveo CMO, Mark Floisand explains why the data signals from both your business and your users need to merge for your digital strategy. It gives customers the tailored treatment they want in a way that also generates loyalty beyond the product or service alone. Here’s Why. A Balancing Act.

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AI-powered martech releases and news: March 21

Martech

Right now we’re using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work of AI researchers. It allows for experimentation with multivariate and incrementality tests across various marketing channels, and exploration through the creation of custom metrics and user funnels.

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How Adidas builds metaverse experiences and partnerships

Martech

If more users were going to be collecting and showing off blockchain-based NFTs, then this was a space in which brands should also be involved. Adidas dropped an NFT allowing the users who purchased it to be part of a special club of like-minded Adidas fans. They partnered with a well-known pioneer in the crypto space, GMoney.