2018 Government Contractor Research Released

Hinge Marketing

In our all professional services report, we discovered firms that derive a majority of their business from government contracts grew faster than all others in the study. The 2018 High Growth Study: Government Contractor Edition focuses on a segment of 91 government contractors, with services that span across architecture, construction, consulting, engineering and technology industries. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary.

B2G Public Relations: Government Heros

Bluetext

Both technology companies for which the government is an important vertical and those that are solely focused on government agencies struggle to find customers who are willing or able to participate in media outreach on behalf of their vendor. The next step in our approach was to create a microsite repository of customer “hero” stories in the form of a lead-generating campaign with several interactive features. Government Marketing Public Relations

Inside the UK Government’s Controversial Content Campaign to Stay in the EU

Contently

And lately, one element in particular is ratcheting up the animosity: a content marketing campaign from the UK government. This spring, the UK government spent £9.3m ($13.5 The slick content outlined the government position, but some people are worried that it will unfairly influence the electorate’s view. Back then, government leaflets backing Britain’s membership of the bloc were also seen as decisive.

Why Expertise is the Key to Business Growth for Government Contractors

Hinge Marketing

government. They’re the problem solvers who immediately come to mind when the government hits a roadblock. Lead Generation – Visible experts boost lead generation for their firms, creating inbound business leads through a variety of channels.

Why Expertise is the Key to Business Growth for Government Contractors

Hinge Marketing

government. They’re the problem solvers who immediately come to mind when the government hits a roadblock. Lead Generation – Visible experts boost lead generation for their firms, creating inbound business leads through a variety of channels.

Are you marketing to the federal, state or local government in the USA? Then you need to read this new book

Sales Lead Insights

If you are a business marketer looking for leads and sales from the federal, state or local government, this book is "must read.". The author, Mark Amtower, is the business-to-government (B2B) specialist that I turn to again and again when my clients need help with marketing and selling to the government. B2B Lead Generation

What We Can Expect From Generation Z – Implications For Branding

Biznology

We have heard a lot about Millennials ( i.e., Generation Y), their impact on business, politics and society, and how different their values and practices are. Well, get ready for Generation Z. 1946-1964) 49% 49% Silent Generation (b.

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Demand Generation – It’s Not That Easy

ANNUITAS

In reading many of the blogs and listening to some of the webinars and speeches that have been given about Demand Generation one would think that the path to Demand Generation is just a few simple step away.

How newly-energized millennial activists are shaping brand choices

Biznology

Millennials and Generation Z. As the first digital generation, they tend to lean left and are more socially conscious, less trusting, very entrepreneurial, more transient with no voting habits, and with different values.

Brand 163

Demand Generation – It’s Not That Easy

ANNUITAS

As we go into event season-it’s good to remember that building a Demand Generation Strategy isn’t easy. Is success on impacting pipeline and generating demand really just a few simple steps away? *This post first ran in the ANNUITAS blog on March 27, 2014.

Close up, nobody is normal: Generation clash or ageism?

Biznology

Disclaimer: This is an updated writing of a post I wrote 8 years ago for a blog that no longer exists online, but the generational theme has never been so current. How to Solve the Generational Puzzle at Work ( Lancaster and Stillman): Traditionalist.

Demand Generation Maturity

Ledger Bennett

TAKE THE DEMAND GENERATION MATURITY INDEX SURVEY NOW In fact, I can’t even count the number of times a CMO has pressured timescales. Greg Dorban Demand Generation Maturity. In order to guide conversations and manage expectations, we developed the Demand Generation Maturity Index.

Millennials are finally taking action in brand support

Biznology

As the first digital generation, their values and perceptions are quite different from previous generations. Their values are considerably (and understandably) more modest than previous generations.

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How to Write a White Paper That Generates Quality Leads

NuSpark

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. Often, white papers require users to register contact details before downloading, which makes them a valuable lead generation tool.

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How to Optimize Your B2B Lead Generation Forms for Better Results

KoMarketing Associates

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. What to expect when you optimize lead generation forms. Usually, when you test a regular landing page, you don’t have to call a data governance meeting. And they still do have contact forms – optional lead generation forms.

Why Companies Don’t Market to Their Customers

ANNUITAS

Sadly, most organizations do a poor job selling back into their customer base and as a result are missing a huge opportunity to generate revenue. Lack of Data Governance. These issues stem from a fundamental lack of data governance across the organization. Without the proper governance in place, little value will come from your data. Lack of Demand Generation Focus. While new business should be a focus for Demand Generation, it should not be the sole focus.

The state of B2B marketing in Asia—moving toward digital

Biznology

A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. That’s good governance, but it lengthens and complicates sales.

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How exponential growth publishers can accelerate digital wealth

Biznology

Other advances include next-generation entertainment with global events navigation, constructed digital realities, new kinds of always-on devices, governances, online utilities, and more. Lesson for leaders. Facebook and Google are currently the most efficient at digital advertising, but can they be disrupted by their negative perceptions and a digital wealth paradigm? Tech’s anti-people bias is increasingly discussed.

Why Don’t We Market To Our Customers?

ANNUITAS

They should always play a part in your Demand Generation Strategy. Sadly, most organizations do a poor job selling back into their customer base and as a result are missing a huge opportunity to generate revenue. Lack of Data Governance. These issues stem from a fundamental lack of data governance across the organization. Without the proper governance in place, little value will come from your data. Lack of Demand Generation Focus.

How the new tax bill exacerbates millennials’ frustration with “brand capitalism”

Biznology

Millennials certainly do not want a Soviet-style of socialism; this Reason-Rupe survey found only 32% of millennials said a “government-managed economy” was a good thing. This new tax bill may be a pyrrhic victory for big business, but a loser in the long run for all Americans once this generation becomes the segment in control. Capitalism is really the brand of our free market economic system which has been the driving force for American commercial success since its founding.

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Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

Shared life spaces is a new generation for always-on communications. Government statistics. Lesson for leaders. Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Tomorrow is not just another day. A global digital transformation is underway.

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]

ViewPoint

Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? Number of State and Local Government Community Hospitals.

Take back advertising revenues: digital boundaries can serve millions and earn billions

Biznology

This will not change: government intelligence agencies find vulnerabilities and keep them secret so they can access everyone. Current AI development roadmaps include constructing profit-generating personalization that embraces you. Lesson for leaders.

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Third-Party Lead Generation and GDPR Compliance

Zoominfo

The EU’s General Data Protection Regulation (GDPR) is here and mandates major changes to the modern marketer’s B2B lead generation efforts. Less understood, though, are the ways in which the GDPR affects B2B marketers’ third-party lead generation campaigns.

Why Public Relations Does Not Sit at the Senior Management Table

Marketing Craftmanship

The delta between the PR function and revenue generation eliminates that rationale from consideration as a means to argue inclusion of public relations at the management table.

5 Factors That Could Impact Your Content Strategy in 2017

Contently

Your marketing team will probably measure the e-book’s ROI by looking at clicks, leads, and sales generated by signups from the gated form. Tone analysis is important for brand governance. Nobody wishes you luck unless you’re an underdog.

Social Media: How Motorola Solutions uses Facebook to generate more engagement

B2B Lead Generation

Because that’s the site the company’s government customers were using. While Hudmon can’t reveal exactly how many leads her team receives from Facebook, she said it generates more sales, support and general inquiries about Motorola Solutions’ offerings than any other social media channel. “We’re

PR Lesson from a Twitter Flap

Marketing Craftmanship

She has yet to learn basic diplomacy skills from her Youth in Government program. Emma Sullivan. emmakate988. Just made mean comments at gov brownback and told him he sucked, in person # heblowsalot.

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The B2B Lead Generation Benchmark Study Report: Useful data and advice

Sales Lead Insights

Are you looking for data to help justify a bigger budget or more resources for your B2B lead generation programs? Are you looking for advice you can use to make your B2B lead generation programs as productive as they can be? Get the 2009 B2B Lead Generation Benchmark Study Report. It provides metrics and best practices for business-to-business lead generation. Do you know which lead generation activities your peers are now finding to be the most productive?

3 Reasons Why Your RFP-Driven Firm Needs a New Website

Hinge Marketing

We often speak with prospects in government contracting who have encountered a great divide within their firms — those who desperately want their firm to revamp its website for increased business development opportunities and those who don’t think a website matters because their work comes from RFPs. Each year, as part of our annual High Growth Study, Hinge surveys firms that derive the majority of their revenue from government business. Government Services Websites

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5 Lead Generation Lessons You Learned in Kindergarten

Modern B2B Marketing

Demand generation marketers spend their careers building out complex lead acquisition and engagement engines, but sometimes it’s good to take it back to the basics—way back–as in, back to the things we learned in kindergarten that still hold true in today’s marketing landscape.

How to Get Some ???Quick Wins??? for Your B2B Lead Generation

LEADership

Large organizations governed by brand marketing policies (a.k.a. Lets discuss how to make SMALL changes and gain some QUICK wins for your B2B lead generation efforts. 5 Easy Ways to Reward Your B2B Lead Generation with Quick Wins. Is your lead generation stuck in a rut?

LeanData Launches Next Generation Routing with Insights

LeanData

With these features, Sales, Marketing and Ops team members can jointly define business rules that will govern the Routing logic. Is your Demand Generation inbound or outbound focused? LeanData CEO Evan Liang will make an exciting announcement next week as part of the annual Dreamforce extravaganza. We’re unveiling Routing with Insights , a lead-and-contact distribution solution that’s part of our expanding Demand Management Suite.

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The Demand Gen One-Stop GDPR Workshop — White Paper

Synthio

Our white paper, “The Demand Gen One-Stop GDPR Workshop,” takes a role-specific approach to GDPR prep to so you group project leaders (looking at you, demand generation) can spearhead the charge towards compliance.**.

Paper 52

LeanData Launches Next Generation Routing with Insights

LeanData

With these features, Sales, Marketing and Ops team members can jointly define business rules that will govern the Routing logic. Is your Demand Generation inbound or outbound focused? LeanData CEO Evan Liang will make an exciting announcement next week as part of the annual Dreamforce extravaganza. We’re unveiling Routing with Insights , a lead-and-contact distribution solution that’s part of our expanding Demand Management Suite.

Rules 40