B2B Email Marketing: Maximizing Engagement and Conversions
Binary Demand
JUNE 12, 2023
Compliance and Consent: Follow the GDPR and CAN-SPAM Act when email marketing. Important email marketing metrics to be tracked include open rate, click-through rate (CTR), conversion rate, bounce rate, unsubscribe rate, and overall engagement metrics like email deliverability and spam complaints. Is email marketing dead?
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