Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. Twitter Brand Surveys.

Customer Surveys 90

Customer Surveys Brand Identity Branding Paid Search Agency 90

Sprout Social

MARCH 30, 2021

Using Sprout Social’s Listening tool , they were able to set up a simple Topic query with “leg day” as the main keyword and Twitter, Facebook and Instagram as the networks of choice. Using this data, the manufacturer created a go-to-market strategy and messaging that capitalized on its product’s financial upside. LCMCHealth ?

Marketing Management 121

Marketing Management Paid Search Agency Social Media Keywords 121

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 100

Social Media Peer-to-peer Media PR 100

EveryoneSocial

APRIL 1, 2021

With more conversations happening on public platforms and social media networks, social listening has become a valuable resource for companies to understand their customers better. Social listening is a key component of a social media strategy because consumers are talking about your company online.

Statistics 77

Statistics Paid Search Agency Companies Eye-Tracking 77

readwrite

SEPTEMBER 25, 2019

It truly does pay to keep moving, thinking, testing, and creating in the dynamic and ever-evolving world of marketing, and it’s pivotal that budgets are invested wisely. You didn’t commit enough time to initial market research. When it comes to advertising goods and services online, there’s no room to rest on your laurels.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Sprout Social

JUNE 12, 2016

This week, two major social networks launched some exciting new features. That’s why we’ve decided to just jump right in and explain what they mean for social media managers. Gemma Proctor Research Manager at Twitter UK @gemmaproc. Introducing Twitter Insiders. On Twitter, your resource squad just got bigger.

Social Media 52

Social Media Twitter Facebook Media 52

Convince & Convert

AUGUST 27, 2015

Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network. Depending on the influencer, she or he may be on the leading edge of what is happening in your market or industry. Research Your Market, in Realtime. highlight to tweet).

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Biznology

DECEMBER 6, 2016

Figuring out what people are talking about using Google Trends is a better way to do real-time marketing. A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Sprout Social

AUGUST 23, 2016

Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. One of the biggest advantages of social media marketing is it’s less reliant on a large budget. 89% of 18-29 year-olds are active on social media.

Social Media 111

Social Media Paid Content Media Business 111

Content Standard

JANUARY 25, 2018

When Facebook was introduced back in 2004, it was a college “social network.” ” Users could connect with other users, join chat groups, organize events, and post photos. Since then, it has become one of the largest marketing platforms for brands to engage with their consumers, advertise, and publish content.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

ANNUITAS

MARCH 19, 2013

If Si Robertson , one of the the “Duck Commanders” on A&E’s hit show “Duck Dynasty” , were to assess today’s B2B Marketer on how well they know their buyer, I can imagine he’s sum it up by saying, “Hey! Recent research as well as the collective experience at ANNUITAS indicates that Si would be right. . What are they researching?

Buyer Personas 100

Buyer Personas Buying Cycle Forrester Buyer's Journey 100

readwrite

SEPTEMBER 25, 2019

It truly does pay to keep moving, thinking, testing, and creating in the dynamic and ever-evolving world of marketing, and it’s pivotal that budgets are invested wisely. You didn’t commit enough time to initial market research. When it comes to advertising goods and services online, there’s no room to rest on your laurels.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power!

Tools 89

Tools Work Management Marketing Management Business 89

Webbiquity

NOVEMBER 23, 2010

Social media makes it easy to connect with new people who share your interests…anywhere on earth. Before social networks (and even more so before email became widespread), it was difficult to make and maintain acquaintances with professional peers or people with similar interests in other parts of the country, much less the world.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

Mobile Advertising 100

Mobile Advertising Mobile Marketing Internet Marketing User-Generated Content 100

Content Standard

MARCH 23, 2015

Last fall, I met with a political campaign manager who told me about a recent focus group he held to figure out which of his candidates’ TV ads people liked best—and the answer was none of them. Obama: The Political Content Marketing Pioneer. Want to stay in the loop on current marketing news and trends?

Social Media 40

Social Media Media Television marketing Word of Mouth 40

Hubspot

DECEMBER 28, 2011

Marketers are really starting to understand the impact social media can have on their businesses. A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. 15 Ways to Step Up Your Business' Social Media Game. Hallelujah!

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). I think the same is true for the bevy of social tools. Go join that! Josh: Good point.

Social Media 100

Social Media Communities Wiki Work Management 100

Sprout Social

JANUARY 20, 2021

Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. This is why B2B market research is critical. Refine their offerings.

Work Management 109

Work Management Marketing Management Research B2B Marketing 109

Hubspot

NOVEMBER 16, 2011

As the newest marketing weapon in your social media arsenal , Google+ Pages provide businesses with yet another powerful opportunity to connect with fans, prospects, and customers, as well as promote content to generate new leads. But let's face it: starting a brand new social presence from scratch is kind of a pain.

Google 28

Google Social Networks Stats User-Generated Content 28

Hubspot

MARCH 24, 2015

When you need to be surveying your customers, gathering insights from your employees/coworkers, and diving into your marketing software, it can all become a little overwhelming. You should be able to figure this out in your marketing software. Social Media Intelligence. Three of our favourites include: 3) SurveyMonkey.

Buyer Personas 28

Buyer Personas Resources Tools Skype 28

Webbiquity

MARCH 29, 2022

The digital marketing landscape has changed tremendously in the last few years. Both inbound and outbound marketing strategies have evolved significantly. Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings.

Promotion 295

Promotion Marketing AI Work Management Marketing Management 295

Hubspot

SEPTEMBER 7, 2011

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around. 30 Tips and Tricks for Mastering Facebook Marketing.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Single Grain

JUNE 3, 2021

This is a complete guide to finding and hiring a Director of Marketing for your business. In this article, you’ll learn everything you need to know about: The role of Director of Marketing. Typical duties of a Marketing Director. Plus plenty of tips from the other side: how to land a job as a Marketing Director.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Contently

SEPTEMBER 21, 2017

Compared to the blind bets that most TV execs make based on vague Nielsen data and statistically insignificant focus groups, Netflix’s decision was incredibly informed and logical. At many organizations and agencies, strategy is as outdated as how TV networks green light shows. We start to believe we’re Netflix.

Top of Funnel 164

Top of Funnel Marketing & Strategy Buyer's Journey Content 164

Hubspot

SEPTEMBER 15, 2011

With 200 million members, Twitter is one of the most popular social networks out there. But are you taking advantage of everything it has to offer for marketing ? Research shows that companies that added a Twitter sharing button increased Twitter mentions sevenfold.). In social media, people love to share their opinions.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. And not just for in-house research. By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use.

Curation 110

Curation Tools Enterprise Management Content 110

Biznology

NOVEMBER 6, 2014

Too many folks who are jumping onto the Social Network Services bandwagon lost site of what an SNS actually is, including the real motivations for joining them as a registered member. I am going to brain dump on this based on my experience, research and understanding. It is a bit of a rant. environment.

Communities 80

Communities Social Networks Ideal Customer Profiles Profiling 80

markempa

MARCH 11, 2012

So it is with marketing. Too many marketers think they can lead the pack by leveraging the hottest channels, software and platforms. Marketing optimization demands that you know where to find your customers – that you know what they value, where they’re looking, and how they want to buy. Steer Toward Your Customers.

Work Management 120

Work Management Marketing Management Paid Search Agency Advertising Agencies 120

Buffer

JANUARY 2, 2019

But in order to be able to capitalize on this and everything else social media has to offer, you have to know what’s coming! Which is exactly why today we’re covering 5 data-backed social media trends you need to know to make 2019 your best year yet with social media marketing. Let’s dive in!

Social Media 111

Social Media Trends Marketing AI Media 111

Biznology

MAY 9, 2012

A deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. The more specific you can get, the easier it is to pick the most effective marketing tactics and distribution channels and to develop highly relevant content marketing.

Relevance 80

Relevance Planning Psychographics Wikipedia 80

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Webbiquity

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Biznology

JUNE 4, 2014

Be a Content Creator: Today’s landscape forces marketers to constantly re-think the creation, organization, and distribution of content in order to better connect with consumers. Maintain a consistent social tone of voice and aesthetic throughout your content efforts to ensure that your brand’s personality rings true no matter the format.

Impressions 80

Impressions Paid Content Planning Internet Marketing 80

The ABM Agency

MARCH 28, 2023

Reading Time: 12 minutes Reading Time: 12 minutes Marketing is a constantly evolving field that presents businesses with various challenges. In this blog post, we will explore some of the biggest marketing challenges faced by businesses today and how to overcome them.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Online Marketing Institute

JANUARY 4, 2011

Email Marketing: Improve deliverability by deleting subscribers? Sutton Anne Holland Brad Bortone Chris Heine Daniel Burstein David Kirkpatrick David Meerman Scott Jen Doyle Jeanne S. I’ve been focusing on how the buyer experience and the sales.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40