Marketing Insider Group
AUGUST 21, 2023
And this time, it’s the new GA4 features that are making waves. In this blog post, we’re diving right into the new GA4 features. The “New Unnotified Users Suggested Audience” feature can help you identify users who have not been reached via push notifications. GA4 (Google Analytics 4) isn’t just any old update.
Martech
NOVEMBER 29, 2023
Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
sagefrog
MARCH 13, 2024
A privacy policy is a legal document that informs users of an app, digital service, or website about how their data is collected, used, and protected. For websites in the B2B space , privacy policies are essential for transparency, legal compliance, and building trust with users. But don’t sweat it.
Webbiquity
JANUARY 20, 2021
Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. Yes, privacy legislature is excellent news for consumers, especially when considering the consequences of data breaches. falls under these privacy regulations. Image credit: Despositphotos.
Customer Experience Matrix
AUGUST 27, 2020
Until recently, most marketers were content to leave privacy compliance in the hands of data and legal teams. This means marketers must become increasingly involved with the privacy systems to ensure a positive customer experience, gain access to the data they need, and ensure they use the data appropriately. Data subject interactions.
Martech
DECEMBER 14, 2023
Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. Google views this as a crucial step in its Privacy Sandbox initiative, aiming to phase out third-party cookies for everyone by the second half of 2024. ” What is Google’s Privacy Sandbox initiative? Why we care.
Customer Experience Matrix
APRIL 30, 2019
I spy with my little eye…privacy systems! Specifically, there's a crop of systems that are privacy-safe alternatives to dominant social, search, email and other common consumer technologies. In other words, privacy-protecting systems are a big and growing business. The implications of this are intriguing.
Expert insights. Personalized for you.
219 
Let's personalize your content