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Why Twitter is Trying to Turn Itself Into Facebook

Convince & Convert

Tweetable Moments That’s the beauty of social media: There aren’t specific rules about how we have to use it. Today, Joel discusses various aspects of Twitter, including changes that seem to be moving Twitter away from a unique user experience to more of a Facebook user experience. joelcomm Tweet This. The Future of Twitter.

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How to Tailor Content to Your Target Audience Using the Five Elements of Empathy

Content Standard

But Skype doesn’t just understand the newfound significance of video conferencing platforms, it’s also attuned to the popular culture surrounding it. In this Facebook post, with a simple reference to the furry friends who’ve been sharing our screen time, Skype brings levity and relatability to its followers’ feeds.

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The 4 Basic Truths of Good Sales Enablement Content

Contently

In addition to listening to our sales managers training new recruits, I sat down with Dillon Baker, the product marketing specialist on Contently’s marketing team, to capture some of his top rules for good sales enablement content. Here are the most important insights about sales enablement content I learned along the way.

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How We Know Users Are in Charge of Technology

B2B Marketing Traction

When programmers ruled, we had acronyms. Now we have Twitter and Facebook , Google and YouTube , Skype and Yahoo , PhotoShop and iTunes. It’s clear to me that users are in charge when it comes to technology. It wasn’t always that way. Confusing, unintelligble acronyms. Now it’s all fun.

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

The first step they took was to give each local office its own social presence with a Facebook page and a Twitter account. Social Media Stat of the Week: 665 million daily Facebook users. Facebook’s quarterly earnings were released last week, revealing that 30% of their revenue is now coming from mobile use. Holy Social!

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Does Your Content Pass the Resharing Test?

Convince & Convert

And if you’re following Guy’s re-share rule, then by definition you are only posting amazing content. Facebook, originally a level playing field, has been going the opposite direction recently: choking organic page reach and the recent announcement that they’ll be minimizing organic reach for strictly promotional posts.

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How to Manage 19 Social Media Channels

Convince & Convert

to reach 1,000 people with a Facebook post. “The golden rule of the social space that we overlook very easily is that no one really cares about us. ” If you could do a Skype call with any person, who would it be? For example, it costs less than $0.40 The Big Two: Dave Murray. They do care, however, if you help them.”