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How Mobile Will Revolutionize Your B2B Marketing Strategy

Webbiquity

Google recently announced that over 50% of searches globally happen on mobile. However, a look at B2B specific research shows otherwise. B2B decision makers are using a mobile device for their research 42% of the time! B2B decision makers are using a mobile device for their research 42% of the time!

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Why we care about mobile marketing: A guide for marketers

Martech

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print).

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37 Sensational Facts and Stats About the Seven Most Popular Social Networks

Webbiquity

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. 70% of YouTube video views are on mobile devices. This third and final post in the series presents 37 (actually 40, counting the three above) more intriguing and actionable stats and facts pulled from that research.

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The complete guide to Facebook video size and specs in 2024

Bannersnack

11 minutes read Last update: 18.03.2024 When used correctly, Facebook video ads pay off big time and can win their place in the marketing mix of any brand, big or small. Brands all over the world have noticed their effectiveness and are advertising more and more using Facebook videos to attract new audiences and generate more leads.

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15 New Facebook Advertising Statistics

Convince & Convert

Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!) advertising impressions on Facebook, purchased through their platform.

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Facebook for Lead Generation: An Overview of Lead Ads

NuSpark Consulting

The concept was introduced initially to resolve the problem of serving Facebook’s ads to mobile users and the resulting issues experienced while trying to get them to complete long contact forms on their tiny screens. The form is mobile-device friendly and designed for the least amount of typing possible.

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Facebook bans academics looking at misinformation: Monday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and let’s continue stitching it all together. Some viewers are also using their smart TVs and CTV platforms more like desktops and mobile devices for casual video sharing, Ross said.

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