Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

Paid Content 224

Paid Content Distribution Cost Per Thousand Budget Programs 224

Webbiquity

AUGUST 24, 2021

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. 70% of YouTube video views are on mobile devices. Facebook Facts and Statistics. Facebook advertising reaches 2.18 Facebook advertising reaches 190 million people in the U.S.,

Social Networks 296

Social Networks Stats Spyware Mobile Advertising 296

Bannersnack

MARCH 18, 2024

11 minutes read Last update: 18.03.2024 When used correctly, Facebook video ads pay off big time and can win their place in the marketing mix of any brand, big or small. Brands all over the world have noticed their effectiveness and are advertising more and more using Facebook videos to attract new audiences and generate more leads.

Facebook 52

Facebook Video Marketing Mobile Advertising Marketing Mix 52

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place.

Facebook 100

Facebook Planning Work Management Paid Search Agency 100

KoMarketing Associates

MAY 22, 2014

Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). The issue, however, is that there are currently one million other mobile applications vying for user attention.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

Martech Advisor

SEPTEMBER 25, 2019

In this article Sven Lubek, Managing Director of WeQ, shares few tips in the ways that brands and apps can market on TikTok using their performance marketing solutions to unlock the power of this channel. When it comes to unlocking new ways of advertising, it’s crucial to strike the iron while it’s hot.

Mobile Advertising 75

Mobile Advertising Advertising Agencies Cost Per Click Cost Per Thousand 75

Marketing Insider Group

MAY 3, 2016

Here’s something interesting: mobile advertising is expected to reach a downright staggering $46 billion by the year 2019. The post 4 Ways You Can Use Facebook Ads to Set Fire to Your Mobile Marketing appeared first on Marketing Insider Group. Why should you care?

Mobile Marketing 100

Mobile Marketing Facebook Ads Mobile Advertising 100

Convince & Convert

SEPTEMBER 22, 2014

Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!) advertising impressions on Facebook, purchased through their platform.

Statistics 167

Statistics Facebook Advertisements Advertising 167

Martech Advisor

DECEMBER 5, 2019

As smartphones become ubiquitous and social media becomes a primary feature of mobile devices, it is crucial to stay up to date about what your audiences like. Accordingly crafting your marketing strategy around mobile with the latest hits and trends can increase engagement and conversions. Wendy's - Keeping Fortnite Fresh.

Mobile Marketing 113

Mobile Marketing Marketing & Strategy Campaigns Marketing Strategy 113

Hubspot

AUGUST 24, 2020

According to a recent study from Statista , Facebook has an estimated 2.7 A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. The History of Facebook Ads. 2004: Facebook first starts generating ad revenue with its "Flyers" project. The History of Facebook Ads.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

NuSpark Consulting

JUNE 23, 2017

The concept was introduced initially to resolve the problem of serving Facebook’s ads to mobile users and the resulting issues experienced while trying to get them to complete long contact forms on their tiny screens. The form is mobile-device friendly and designed for the least amount of typing possible.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Scoring 154

Valasys

JUNE 30, 2020

billion after several firms pulled away from Facebook ads. Unilever, one of the world’s largest advertisers, has also joined other brands in boycotting the ads on Facebook. In a statement, Unilever disclosed that it will cease to spend money on all Facebook properties this year. About Facebook. Coca-Cola Co.

Facebook 81

Facebook Paid Search Agency Ads Brand Identity 81

Unbounce

JULY 22, 2020

They’ve got 15 minutes to kill, so they pick up their phone and (because they’re 46 and don’t know about TikTok yet) scroll through Facebook. Your ads reach people like this because of tracking, pixels, lookalike audiences , and all the other technical magic that powers Facebook’s advertising platform.

Landing Pages 145

Landing Pages Facebook Examples Marketing Management 145

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Oktopost

JULY 31, 2019

Succinct writing is a necessary skill of every good advertiser. By decreasing ad display size,the upcoming change to Facebook ads on mobile will be putting this skill to the test. . Facebook announced these design updates as an effort “to simplify our formats and improve the consistency of our mobile experience.”

Paid Search Agency 92

Paid Search Agency Facebook Ads Mobile Advertising 92

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Advertising. Content and audience.

Paid Content 119

Paid Content Facebook Ideal Customer Profiles Work Management 119

Martech

AUGUST 9, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and let’s continue stitching it all together. Some viewers are also using their smart TVs and CTV platforms more like desktops and mobile devices for casual video sharing, Ross said.

Facebook 112

Facebook Ad Exchange Advertising Agencies Mobile Advertising 112

Martech Advisor

AUGUST 30, 2019

With so many consumers primarily using mobile devices, you can’t ignore the power of intelligently placed mobile marketing campaigns. In this article, we look at three viral marketing campaign examples and what they imply for marketers. Learn More: Top 8 Mobile Advertising Platforms for 2019.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

Stevens & Tate

SEPTEMBER 20, 2023

Every business, regardless of its niche or size, relies on marketing to build brand awareness, reach a target audience, foster customer relationships, and increase sales. But marketing is broad and relies on several networks, platforms, and systems. What is Digital Advertising?

Paid Content 96

Paid Content Advertising Agencies Advertisements Advertising 96

Martech

APRIL 14, 2022

Out-of-home (OOH) advertising isn’t just for the burger chain at the next highway stop. And the increased interest in OOH, by tech and other categories, is largely because of the ability to integrate the channel into an omnichannel strategy for marketers. Read next: DOOH advertisers seek hyper-local, contextual targeting.

Paid Search Agency 120

Paid Search Agency Mobile Advertising Companies Digital Transformation 120

Martech

NOVEMBER 13, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Meta users can now click on ads in Facebook or Instagram, taking them to a shop-like experience within the apps for easy purchases. Shoppers in the U.S.

Advertising Agencies 95

Advertising Agencies Amazon Advertisements Advertising 95

Directive Agency

AUGUST 3, 2020

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. Facebook advertising for B2B brands. The problem? Let’s get started. Focus on the funnel.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

PureB2B

JULY 4, 2017

As mobile phones have completely taken over everyone’s lives , marketing has found a way to take advantage of this technological innovation as well. Mobile marketing encompasses multiple touchpoints and is thrown wide across various channels. Finland was also the site of the first mobile advertising activity.

Mobile Marketing 62

Mobile Marketing SMS Marketing Budget Mobile Advertising 62

Metadata

DECEMBER 18, 2019

Facebook’s B2B Problem. Marketers have to decide where they want to spend their budget, and that’s a big question when you have so many channels and sources to choose from: Google, Instagram, LinkedIn, Quora, Twitter, and Facebook just to name a few. But what about tapping into Facebook’s huge audience? Metadata.io

Account Based Marketing 96

Account Based Marketing Facebook B2B Marketing Advertising Agencies 96

Stevens & Tate

SEPTEMBER 6, 2019

The mobile market has skyrocketed over the past decade. As such, it’s no surprise that businesses both big and small are focusing more and more on mobile marketing. At this point in time, the mobile market accounts for almost 75 percent of all digital advertising spending. Use QR Codes In Store.

Mobile Marketing 40

Mobile Marketing Tips Mobile Advertising SMS 40

QuanticMind

FEBRUARY 21, 2019

These days, if you’re shopping online, you’re probably also doing other things — which means chances are strong that you’re also shopping on your mobile device. Yet surprisingly, many businesses today often don’t consider differentiating their marketing strategy across devices. Prioritize Mobile Web Design.

Mobile Marketing 40

Mobile Marketing Mobile Advertising SMS Top of Funnel 40

Convince & Convert

OCTOBER 20, 2015

For years, Twitter has rolled out new features to make its service more like Facebook. It’s as if the Twitter board of directors has spent the last two years pining to be as big as Facebook, and has consistently concluded that mimicking elements of that platform will unlock that secret code. Image via BigStockPhoto.com.

Twitter 167

Twitter Facebook Advertising Mediums Lock-In 167

ConvertKit

DECEMBER 16, 2021

Which is why promoting your business using Facebook ads might feel intimidating at first. Because while advertising on Facebook can help grow your biz, it’s difficult to know for sure whether your ads will turn a profit. Enter Facebook Custom Audiences. What is a Facebook Custom Audience? I spoke to Charley T. ,

Facebook 84

Facebook Landing Pages Ad Frequency Mobile Advertising 84

Martech Advisor

SEPTEMBER 16, 2019

The ₹459-crore initial public offering (IPO) of the Indian mobile marketing company, Affle opened on Jul. As an adtech player in India with strong global presence, Affle’s omnichannel platform is built to help marketers drive consumer acquisitions, engagements, ROI and more.

Mobile Marketing 63

Mobile Marketing Paid Search Agency Mobile Advertising Companies 63

Convince & Convert

APRIL 13, 2017

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” advertisers: Some of these features may not have launched in your area yet, but hopefully will soon. Click To Tweet. Click To Tweet.

Facebook 129

Facebook Advertisements Advertising Features 129

Stevens & Tate

MAY 18, 2023

Regardless of its niche or size, every business must position itself in the market to become profitable. And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. Leverage user data.

Trends 89

Trends Advertisements Advertising Mobile Advertising 89

Convince & Convert

MAY 21, 2013

Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips.

Facebook 154

Facebook Paid Search Agency Ad Exchange Ads 154

Brandwatch Marketing

MARCH 7, 2023

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7

Statistics 98

Statistics Social Media Media Mobile Advertising 98

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Hubspot

OCTOBER 4, 2019

As a marketer, it’s useful to keep track of social media sites by the numbers. Whether you’re interested in where to begin the buyer’s journey on Facebook or the cost of paying for ads, find the Facebook statistics you need to know for 2019. Our Facebook stats are organized into five categories: 1. Facebook demographics.

Statistics 78

Statistics Facebook Cost Per Click Mobile Advertising 78

PureB2B

JULY 4, 2017

As mobile phones have completely taken over everyone’s lives , marketing has found a way to take advantage of this technological innovation as well. Mobile marketing encompasses multiple touchpoints and is thrown wide across various channels. Finland was also the site of the first mobile advertising activity.

Mobile Marketing 48

Mobile Marketing SMS Marketing Budget Mobile Advertising 48