Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media 104

Social Media Template Work Management Marketing Management 104

Huptech Web

APRIL 30, 2024

What is the Repeat Purchase Rate? Benefits of Repeat Purchase Rate How to Calculate the Repeat Purchase Rate for your Shopify Store? 7 Powerful Strategies to Increase Repeat Purchase Rate And much more! Repeat purchasing can be observed in many industries, from everyday consumer goods to services.

Purchase 52

Purchase Examples Lead Ranking Click Rate 52

Marketing Insider Group

JANUARY 27, 2020

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. A content strategy? That’s the power of a robust content strategy.

Startups 328

Startups Marketing & Strategy Marketing Strategy Content Marketing 328

PureB2B

MAY 30, 2022

Judging by the number of people who use the terms interchangeably in conversation, many folks are still confused by the terms ‘marketing’ and ‘advertising.’ Some seem to think advertising refers to anything that helps promote their business. What is B2B Marketing? What is B2B Advertising? What Differentiates Them?

Advertisements 62

Advertisements Advertising B2B Marketing Work Management 62

BenchmarkONE

FEBRUARY 28, 2019

Marketers have a million choices when it comes to online advertising. Arguably some of the most effective advertising happens right on a search engine results page (SERP). And display advertising can be found almost everywhere. Paid Search Advertising Basics. Pros of Paid Search Advertising.

Display 76

Display Cost Per Click Ads Campaigns 76

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Focus on what you want to achieve.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Madison Logic

OCTOBER 18, 2023

Marketers have traditionally been forced to make hard tradeoffs between their brand and demand activities and decide how to shift budgets when new challenges arise. In most cases, brand-building efforts typically lose out to demand as marketers focus on short-term initiatives to fill the sales pipeline and generate revenue.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

SalesIntel

MARCH 27, 2023

SalesIntel’s strategic partnership with Semcasting empowers B2B marketers with high-quality account technographic and job title data to leverage in their paid channel efforts. How did you get started in the advertising/marketing/data industry? What differentiates Semcasting in the B2B programmatic ad world?

Paid Content 52

Paid Content Advertising Agencies Sales Management Advertisements 52

Brandwatch Marketing

FEBRUARY 20, 2024

Here’s how to decide on the right tool to monitor your brand on social media. Millions of data points are created every day on social media. But when deciding to take a big step and opt for a paid social media monitoring tool, which is the best approach? And among all this? Mentions about your brand.

Social Media 86

Social Media Budget Programs Tools Media 86

Digilant

FEBRUARY 7, 2023

In 2022, internet users worldwide used social media for an average of 147 minutes every day. As the amount of time spent on social media platforms continues to increase, it’s more important than ever for advertisers to hone their paid social strategies and successfully reach their target audiences.

Paid Content 52

Paid Content Social Media Media Demographics 52

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. Recent algorithm changes have basically forced businesses to invest in paid campaigns or abandon ship. Facebook is still the preferred place for 97% of marketers to run paid ads for a reason.

Facebook 110

Facebook Advertisements Advertising Marketing & Strategy 110

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Planning 100

Planning Paid Search Agency Advertising Benchmark Analysis 100

Brandwatch Marketing

FEBRUARY 20, 2024

Here’s how to decide on the right tool to monitor your brand on social media. Millions of data points are created every day on social media. But when deciding to take a big step and opt for a paid social media monitoring tool, which is the best approach? And among all this? Mentions about your brand.

Social Media 74

Social Media Budget Programs Tools Media 74

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? Recent stats say that carousels , Reels and Stories are among the most popular content types for creators. As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. What is Instagram influencer marketing, anyway?

Paid Content 107

Paid Content Paid Search Agency Advertising Agencies Top of Funnel 107

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? The not-so-hidden power of word of mouth advertising.

Word of Mouth 133

Word of Mouth Paid Content Conversion Work Management 133

Salesforce Marketing Cloud

JANUARY 11, 2024

It includes everything from the technology used to build and maintain your website to the marketing tactics to bring traffic to your storefront. An ecommerce strategy is a holistic plan for how you’ll build and maintain digital sales channels, attract shoppers who make purchases, and keep customers coming back.

eCommerce 64

eCommerce Paid Content Marketing & Strategy Differentiation 64

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. 3 benefits of using a reputation management service News travels fast in today’s ‘always-on’ social media landscape. This will deepen your connection.

Work Management 89

Work Management Marketing Management Service Branding 89

ConvertKit

AUGUST 14, 2018

How many times a day do you search for an answer on Google? Knowing this causes us to trust Google and come back to its search engine again and again. Knowing this causes us to trust Google and come back to its search engine again and again. What is SEM (search engine marketing)? SEO vs PPC.

Paid Content 53

Paid Content Paid Search Agency SEM SEO 53

ClearVoice

JANUARY 8, 2024

.” While that, unfortunately, maybe the case with a good number of personal resolutions as the year wears on, in business, setting sound marketing goals — and following through — is a primary ingredient for success. Markets ebb and flow. User behaviors evolve — and so do marketing goals. Technologies come and go.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Unbounce

JUNE 15, 2023

But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. Why bother sifting through endless search engine results when you can have AI explain what you wanna know directly?

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Hubspot

AUGUST 19, 2020

For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it. At least that's the prevailing belief among modern marketers and SEO specialists. At least that's the prevailing belief among modern marketers and SEO specialists. But — just how valuable is a page-one ranking?

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. However, many companies still use generic tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button. Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Tiecas

MAY 17, 2024

Purchasing Personnel: Evaluating ROI, total cost of ownership, and long-term value. How do they make purchasing decisions? This forms the basis of your website’s messaging and content strategy. A first impression can make or break a potential customer’s decision to engage with your brand. What are their top priorities and goals?

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

SmartBug Media

JANUARY 18, 2021

Digital transformation went from a slow and steady walk to a 100-yard sprint for a lot of companies, e-commerce skyrocketed, search engines flooded with information overload—not to mention that our lives were all affected and we began to think a little differently. Build an all-inclusive inbound marketing engine.

Inbound Marketing 116

Inbound Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 116

Unbounce

JUNE 10, 2021

Marketers talk a lot about getting customers, but not so much about what it costs. Nowadays, achieving growth and gaining new audiences solely through organic search is tough, so most marketers supplement these with pay-per-click (PPC) ads. Paid ads are a smart move, but you’ve gotta invest in them the right way.

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Marketing Budget 109

Marketing Budget Budget Programs Enterprise Management Work Management 109

Optinmonster

NOVEMBER 7, 2023

This could be a product purchase, a newsletter sign-up, or a download of your latest e-book. What Is Ecommerce Conversion Rate Ecommerce conversion rate specifically refers to the percentage of website visitors who make a purchase. to 2%, due to diverse markets and consumer behaviors.

Conversion Rate 73

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 73

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

NOVEMBER 2, 2023

Do you know what your customers see and do before they purchase from you? They see your ads, interact with you on social media and explore your website before they buy. All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. Identify content gaps.

CMS Development 99

CMS Development Examples Work Management Touchpoints 99

Salesforce Marketing Cloud

JANUARY 29, 2024

Table of contents What is an email list? Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. Why is building an email list important?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Anyword

AUGUST 18, 2022

But luckily for us, highly-advanced digital marketing technology is here to help us streamline our SEO playbook. What exactly are the benefits of a well-thought-out SEO and digital marketing strategy? Higher emphasis on quality content. Nowadays, no marketer can get away with not having a foolproof SEO plan.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Conductor

MARCH 29, 2022

Extended closures prompted even the most reluctant consumers to shop online, from major purchases like cars to everyday ones like groceries. And the eCommerce industry added $219B in sales in 2020 alone. We’ve written extensively about the strategic value of organic marketing in 2022 , especially as it relates to online shopping.

eCommerce 115

eCommerce Paid Content Features Trends 115

Buffer

FEBRUARY 5, 2019

This post is part of our Instagram Marketing Strategy series. grew from zero to $100,000 in revenue using Instagram ads. . The pair purchased a few stickers and didn’t think any more of it until the following day when they chanced upon the B-Side Label flagship store tucked behind the main street in Harajuku, a Tokyo neighborhood.

Paid Content 110

Paid Content Paid Search Agency Ads Ad Building 110