Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. But if you have done a traffic drop analysis and reached the conclusion that you're likely to be suffering from a change in SERP features, then keep reading.

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SERP Paid Content Traffic Features 53

Moz

FEBRUARY 4, 2021

Posted by Zoe.Pegler Winning the featured snippet for a target keyword means increased traffic to that page , and you can use STAT to achieve those wins. Video Transcription. Today I'm going to be showing you how to use STAT to identify featured snippet opportunities. What's a featured snippet? ? ?. So do that.

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Stats Features Long Tail Marketing Lead Scoring 56

Conductor

APRIL 26, 2021

Now, as the trend towards Organic Marketing continues to accelerate, we’re doubling down on helping SEO, Content and Web teams improve the way they track, define and increase business impact. Your content lives everywhere, from blogs and ecommerce pages, to social posts, press releases, and even YouTube videos.

Organization 52

Organization Features Enterprise Management Work Management 52

Hubspot

NOVEMBER 5, 2020

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

SERP 83

SERP Marketing Automation Services Work Management Lead Scoring 83

Stevens & Tate

SEPTEMBER 20, 2023

Today, for instance, you will find personalized, five-seconds video ads instead of random 5-minutes videos. Here are the other digital advertising trends to keep an eye on: Interactive ad formats: This is a technique where you involve users or viewers in the ad experience.

Paid Content 96

Paid Content Advertising Agencies Advertisements Advertising 96

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube engagement refers to the level of activity associated with your channel and videos. What is YouTube engagement?

Youtube 94

Youtube Work Management Social Networks Eye-Tracking 94

Optinmonster

JUNE 6, 2024

AIOSEO automatically tracks the character count of your meta description. When you have an eye-catching title , a straightforward URL, and a compelling meta description, your click-through rate is going to increase. Just click inside the Meta Description field and enter your description. No frills are needed!

Click Rate 59

Click Rate SEO Examples CTR 59

Unbounce

JUNE 15, 2023

What happens if or when today’s search engine results page (SERP) goes away? Microsoft came out swinging earlier this year with a commitment of $10 billion to OpenAI , continuing their partnership on GPT—the large language model (LLM) which powers ChatGPT and (now) the AI features of Bing. And sooner than we think.) Let us pray.

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Your content doesn’t have any backlinks.

SERP 74

SERP Optimization Content Keywords 74

Moz

SEPTEMBER 21, 2020

You start with video. If you have a video on a relevant topic, it can be repurposed into various individual pieces of content and distributed over a period of time across the right channels. Using video to scale content. When you're building out your blog structure, record a video similar to how you would write a blog article.

SEO 85

SEO Top of Funnel SERP Content 85

Hubspot

FEBRUARY 7, 2018

I don't know about you, but when I hear the name "Justin Timberlake," I instinctively roll my eyes. It all started when my colleague, HubSpot's Director of Acquisition Matt Barby, pointed out that a Google search for Justin Timberlake would display the following within the search engine results page (SERP): Naturally, I had questions.

Google 73

Google SERP Eye-Tracking Hubspot 73

seo.co

MAY 10, 2021

The study also revealed that 59% of respondents were frustrated by not having actionable insights or reliable tracking methods to determine the efficacy of their content marketing strategy. They’ll track your progress closely and will communicate with you on a regular basis to make sure you know where you stand.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

The Lead Agency

APRIL 14, 2024

Repurpose your podcast content If you have any content-generating efforts (podcasts, videos, user-generated content initiatives) and you are using them only for one purpose, change that immediately. Slice up audio and/or video sections and turn them into short-form videos. Video content basically dominates B2C marketing forms.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Brightedge

APRIL 24, 2020

More searches are geared toward making people feel comfortable at home, whether it’s making homemade sourdough, doing at home workouts, or staying connected with friends through video games, online poker, or virtual hangouts. You can use the feature to spot trends in searched keywords and choose the best ones for your audience.

Top of Funnel 75

Top of Funnel Planning Work Management Marketing Management 75

Moz

FEBRUARY 4, 2020

Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. What’s more, website markup has a monumental influence on featured snippets, which can be highly lucrative for any website.

SEO 93

SEO Marketing AI Trends SERP 93

Content Standard

DECEMBER 4, 2018

Knowing the right KPIs to track can help sort out the most important performance information from the noise. We track an enormous amount of data points because (presumably) they each tell us something important about our company. This is why well-chosen content marketing KPIs are more essential than ever. Stage 1: Content Creation.

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Top of Funnel Content Marketing Work Management Allocation 80

Strategic-IC

JUNE 25, 2019

You can also use SEMrush tools and the MozBar Chrome extension to track your position in SERPs, to provide insight into competitor strategies, and more. Plus, their homepage video is something worth watching! Most also come with reporting features to monitor the performance of your posts. Related: 5.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Conductor

JUNE 4, 2020

To find trending keywords, we keep a close eye on Google’s auto-populated search suggestions. Target keywords that already have answer boxes in their SERPs. See where you’re ranking behind Youtube in the SERP. You made optimization in month 1, you made it to SERP page 1 in month 2, and you saw a revenue boost in month 3. #21

SEO 64

SEO Tips SERP Forrester 64

Moz

NOVEMBER 20, 2019

Starting with today's post, we'll be publishing a series of quick videos put together by our own brilliant SEO scientist (and, according to Google , the smartest SEO in the world) Britney Muller. 5:37 video. These lists are amazing, one of my favorite features. 1:37 video. Keep track of those keywords in a list.

Keywords 52

Keywords Research Eye-Tracking Domain 52

Moz

OCTOBER 22, 2020

But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. Video Transcription. But you should keep an eye on your competitors just to see if they're doing this, and if they are, you can report it to Google using the Google business complaint redressal form.

Google 83

Google Bundling Business Paid Search Agency 83

Moz

MAY 13, 2019

It wasn't an exact number, but given that SEOs at the time (and to this day) were tracking at most dozens of algorithm changes, the idea of roughly one change per day was eye-opening. Later, Google would reveal similar data in an online feature called "How Search Works." A lot of this is also in the eye of the beholder.

Google 69

Google Verticals Click Rate Eye-Tracking 69

Valasys

FEBRUARY 13, 2020

With the January 2020 core update by Google , featuring on the first page of the SERPs for content is not as much as a game of keywords but an outcome of relevance. The social proliferation of the brands is often a cumulative result of competitive benchmarking, tracking & optimization of the outreach.

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64

Single Grain

NOVEMBER 22, 2019

First and foremost, you need to start paying more attention to your article's featured image because that's what shows up in many places, strongly impacting your content visibility. A featured image is what Facebook and Twitter use to generate an article snippet (unless you are using a specific markup to instruct them otherwise).

Features 133

Features Conversion SERP Social Media 133

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). These keywords tell search engines which terms or search queries you want your ad to be displayed alongside in SERPs. Set Up Google Analytics and Tracking.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

SmartBug Media

MARCH 19, 2021

8 Really Cool Ways to Use Video in Email Marketing. Once your content is created and pulled together with awesome eye-catching design, it’s time to promote it. Must-read articles: Google Search may be showing featured snippets less often. Must-read articles: Data-backed insights on featured snippet optimization.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Bluetext

OCTOBER 22, 2021

The next time you’re in a public setting, look up, and chances are you’ll notice almost everyone around you has their eyes glued to a mobile device in hand. Mobile site speed tends to lag behind its desktop counterpart, but a poor mobile performance can significantly ding your site’s SERP ranking and create a poor user experience.

Paid Search Agency 26

Paid Search Agency Landing Pages Customer Satisfaction Advertising Mediums 26

Outbrain

SEPTEMBER 5, 2018

Native ads don’t really look like ads; they look like other editorial content featured on the page. Eye tracking research shows that display ads in the sidebar of a web page, and even ads at the top of the SERP, are mostly skipped over by viewers. Most people don’t remember a product’s technical features.

Mobile Advertising 46

Mobile Advertising Advertising Agencies Advertisements Advertising 46

Optinmonster

APRIL 12, 2024

Our team keeps a close eye on current best practices, and we’re constantly testing and tracking our results to improve our SEO efforts. Domain Authority (DA) : A score, typically on a 100-point scale, that predicts how well a website will rank on search engine result pages (SERPs). How Does SEO Work?

Paid Content 90

Paid Content Lead Ranking SEO Lead Scoring 90

Conductor

MARCH 24, 2020

The more times you appear on page one for keywords with significant search volume, the more of an audience you can attract to your content via clickthrough from the SERP. Don’t forget we also have an entire Knowledge Base and Training Hub of articles and videos to help you. Is my engagement being affected despite stable rankings?

SEO 49

SEO Enterprise Management Correlation Comparison 49

Conductor

AUGUST 26, 2021

Because people take to YouTube for a lot more than just quick bursts of entertainment, video content creation and optimization need to be looked at seriously. For anyone wanting to create content, build a loyal following and boost organic traffic, understanding how to optimize YouTube videos can’t be overlooked. YouTube SEO Tips.

Lead Scoring 119

Lead Scoring Lead Ranking Youtube SEO 119

Single Grain

DECEMBER 19, 2023

In this post, I will present a list of awesome paid, freemium (meaning that you need to pay only if you wish to use extra features) and free SEO tools to improve your Google ranking. Top Features: K eyword Ideas – Generate lots of low-competition keywords for your website.

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Lead Ranking Lead Scoring Budget Programs SEO 98

Single Grain

DECEMBER 6, 2023

The Google Video Mode update was just unveiled yesterday. Google’s recent expansion of its video requirements signals a pivotal shift for content creators and marketers. As Google updates its criteria for video content, understanding these changes is crucial for maintaining visibility and engagement.

Lead Ranking 52

Lead Ranking Lead Scoring Google Video Marketing 52

Content Standard

MARCH 7, 2023

This article aims to explore the budding (and undeniably strong) relationship between the power couple of generative AI and search engines while providing insight on how to navigate the conundrums their unity brings, along with the implications of AI’s influence on search engine results pages (SERPs).

Marketing AI 98

Marketing AI Paid Content Search Marketing Paid Search Agency 98

ConvertKit

AUGUST 14, 2018

Then you can easily set SEO goals and track them within Google Analytics. They are usually displayed above the organic search results at the top of the search engine results page (SERP). A great way to start creating valuable content is by writing long-form blog posts or embedding video content into your blog posts.

Paid Content 53

Paid Content Paid Search Agency SEM SEO 53

Hubspot

OCTOBER 2, 2018

Pick a way to verify you own your website (HTML file upload, domain name provider, HTML tag, GA tracking code, or GTM container snippet). Google starts tracking data for your property as soon as you add it to GSC -- even before it’s verified you’re the site owner. There are three search types: web, image, and video. Search type.

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Marketing Analytics Tools Google CTR Domain 99

Single Grain

DECEMBER 30, 2019

In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. Whether you're a business owner who needs an overview of the new changes in SEO or an expert marketer who wants a refresher to your SEO strategy, this post will keep you updated on what to keep an eye on in 2020.

Trends 139

Trends SEO Lead Ranking Lead Scoring 139

Conductor

JUNE 2, 2022

How did this video , from TikToker @ prakritarahman , hook viewers? The video demonstrated how much can comfortably fit in the bag (laptop, lunchbox, chargers) and highlighted its versatility—wear it as a backpack or shoulder bag. There’s also a loop for your keys featured in the videos.

Conversion 111

Conversion Marketing & Strategy SERP eCommerce 111