Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples. Need an example?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SmartBug Media

AUGUST 27, 2021

For example, you could use search ads as a top-of-funnel tactic or layer a remarketing audience onto a video strategy, and then it becomes bottom-of-funnel. Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. Google developed this feature to help users find the best matching words or phrases for their main keyword. How Google Trends rank the popularity of the keyword’s suggestions. Identify keywords and searcher intent.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Hubspot

APRIL 22, 2020

For example, Gen Z is more frugal than millennials , chooses practicality over customer experience , has less brand loyalty than past generations , and -- oddly enough -- prefers real-life conversation to social media chatter. Gen Z searches long-tail keywords more frequently than older age groups.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Pillar-cluster #content technique is #SEO strategy focused on topics, not keywords, says @EliseDopson. In the example, the pillar topic would be content marketing strategy. Enter keyword research.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Digging into a real-life example, let's imagine that you're shopping for a new refrigerator. Keyword strategy. A Solid Keyword Strategy.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Hubspot

NOVEMBER 9, 2016

We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, So, I’ve done my keyword research. One of the ways in which content producers will evaluate the performance of content is by looking at keyword rankings within the search engines. Now what?". The takeaway here for marketers?

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

DECEMBER 22, 2020

Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps.

PPC 101

PPC Work Management SEO Top of Funnel 101

accelerate agency

MAY 9, 2020

So you can find those that are most useful to you, we’ve split them up into four main categories: Keyword Tips. Keyword tips. Keyword research is key to improving SERP results and to SEO in general. Researching the right keywords to target and implementing that research takes time and effort. Metadata Tips. Content Tips.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

SmartBug Media

DECEMBER 19, 2022

A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing. Keyword Research. Keyword Research Practices to Follow. Your keyword research should support this goal, not overshadow it. Keyword Stuffing.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

OCTOBER 27, 2010

It occurred to me that applying the essence of their theory to your keyword research strategy could open up a sea, if you will, of opportunity. I created a spreadsheet (represented above) of about 1500 keywords that we track (presuming they are all reasonably relevant). There are also far fewer sharks in the water.

Long Tail Marketing 28

Long Tail Marketing Keywords High Quality Lead Paid Search Agency 28

Televerde

DECEMBER 1, 2020

By studying your ranking keywords, you can figure out the general intent and stage behind each visitor. For example, someone reaching your website after searching the keyword “what is martech” is at a very different stage than “best types of martech for finance.” Research and Organize Keywords for Each Stage of the Funnel.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Hubspot

MARCH 19, 2020

SEO works to get your website to the top of the list when your audience looks for certain keywords in search engines. Keyword Research. To put it simply, keyword research lets you see what search terms you're currently ranking for, what others in your industry are ranking for, and which keywords could use more of your attention.

Lead Ranking 101

Lead Ranking Traffic SEO Lead Scoring 101

SmartBug Media

JULY 27, 2020

There are a variety of platforms to assist with improving your SEO, such as SEMrush , Moz , Yoast SEO , and HubSpot. These tools can help you determine how to improve your website, and how to select and optimize for your targeted keywords. To start optimizing, each webpage should focus on one targeted, long-tail keyword search term.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? Let’s break it down with an example. Instead of focusing solely on traditional keyword optimization, you incorporate conversational language and relevant long-tail keywords.

Marketing AI 94

Marketing AI Work Management B2B Marketing Management 94

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. Step 1: Make a List of Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

NOVEMBER 6, 2019

In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. We'll also explore contextual keyword targeting and how to get started with contextual ads. For example, if you're running a local marketing campaign for your coffee shop, you might create a PPC ad. One word -- keywords.

Ads 86

Ads PPC Long Tail Marketing Keywords 86

Hubspot

JANUARY 24, 2020

They're usually keyword-centric. These should also be keywords. Not only are they used to differentiate important pieces of content, but they hold weight with keyword relevancy and readability. That's why it's important when using header tags to make sure they're correctly matching a keyword intent. Google favors headers.

Tagging 100

Tagging eCommerce Classified Ads Long Tail Marketing 100

Hubspot

MARCH 3, 2020

Source: HubSpot via Google ). It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. That means your page title (see image below), URLs, page headers, internal links, and page content should be optimized with keywords.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

nDash

AUGUST 25, 2022

Another facet of good content writing is using keywords. Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. . This course offers examples of important factors such as anchor links, inbound links, and page ranking. .

Course 98

Course Content FAQ Long Tail Marketing 98

Hubspot

NOVEMBER 17, 2020

Including keywords in authoritative and helpful blog posts can drive traffic to your website. It’s not enough to pick a topic based on the keywords people are searching in your industry. Escape Fitness is an example of a company podcast that knows its fitness-industry audience, and produces audio content that engages.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

JUNE 5, 2019

Balance out broad and ultra-specific keywords. In this industry, for example, those might be, "cheap tires" or "tire deals online.". While you may never escape the vicious cycle of paying for expensive clicks on the more general and competitive keywords, you can begin to balance it out by targeting the specific end of the spectrum.

PPC 77

PPC eCommerce Long Tail Marketing Advertisements 77

Sales Engine

OCTOBER 23, 2015

Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. Hubspot , known for producing a high volume of posts, researched several frequency strategies over the course of six weeks and measured the results of the manipulation.

Social Media 120

Social Media Media Long Tail Marketing Hubspot 120

SmartBug Media

APRIL 2, 2020

As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. A common mistake companies make is choosing topics or keywords that do not match the keywords people search for.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

SEPTEMBER 19, 2017

Instead of writing blog post after blog post focusing on different keyword variations of the same topic, you'll have an organized site infrastructure made up of one pillar page and specific, in-depth blog posts that address content gaps about the topics. The first step in this process is focusing on topics, and not keywords.

Long Tail Marketing 75

Long Tail Marketing Keywords Buyer Personas Hubspot 75

Hubspot

FEBRUARY 9, 2016

When it comes to success with SEO, long-tail is the name of the game. To understand this difference, take a look at the following examples of long-tail keywords: “keyword research tips for nonprofits”. Tips for Creating and Optimizing Your Nonprofit's Keyword Strategy. The good news?

Keywords 28

Keywords Long Tail Marketing Research Peer-to-peer 28

Hubspot

MAY 31, 2018

Says Forrester, “There is a lot of nuance and subtlety here, but this document from Google explains how their Quality Raters are trained to evaluate voice answers, for example. Use long-tail, conversational phrases for content keywords. Keyword research isn’t dead.

Marketing AI 74

Marketing AI Forrester Long Tail Marketing Act-On 74

EveryoneSocial

FEBRUARY 26, 2019

For example : even if your company caters towards marketing folks, it doesn’t mean you should write about every marketing topic out there. Don’t just target keywords, be strategic. In your B2B content marketing strategy, you may also be targeting specific keywords to rank well for in search engines. Techclient ).

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

APRIL 27, 2013

One way is through keyword research! You can do this with any keyword research tool -- we use HubSpot''s Keyword Tool to do this, but if you''re not a HubSpot customer, you can use your own tool. We''ll show you how to do it in this post using Google''s AdWords Keyword Tool, since everyone has access to it.

Keywords 28

Keywords Long Tail Marketing Tools Tips 28

SmartBug Media

FEBRUARY 5, 2020

Use the Right Keywords. Keywords: Incorporates search terms appropriately. When a search engine crawls and indexes your site, it also looks at non-content factors like inbound and outbound links, URL structure, page load speed, time on page, and keyword usage in tags to understand what your site is about and how to rank your pages.

SEO 87

SEO Tips SERP Content 87

Hubspot

OCTOBER 10, 2020

According to the HubSpot Instagram Engagement Report , posts on the platform generate 23% more engagement than Facebook, even though Facebook has 2x more monthly users. For example, if your twitter handle is @greenbookworm, your Instagram handle should be the same if it’s available (or something very similar).

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

Hubspot

DECEMBER 23, 2010

Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront. With each product owning its own page proper long-tail keyword research and implementation is effective for two main reasons: 1.

eCommerce 28

eCommerce Keywords Long Tail Marketing Webinar Metrics 28

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. there are kind of a lot of keywords out there. there are kind of a lot of keywords out there.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

SEPTEMBER 15, 2016

Not all keywords are created equal. As marketers, we're often conditioned to go after attainable high-volume keywords. We always knew that targeting some low-volume keywords was a sound strategy, but one surprising discovery backed it up with cold, hard evidence. Low lead conversion with a "typical" keyword strategy.

Keywords 28

Keywords Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. New to keyword research? Start with this beginner's guide. ).

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78