13 don’ts of promoting your marketing events

Sales Lead Insights

Having worked with dozens of large, medium and small companies in planning and promoting their marketing events, I’ve learned what can make events succeed or flop. So when investing your time and money promoting your next event, consider these tips to avoid learning the hard way. Events are a great way to increase leads and […]. The post 13 don’ts of promoting your marketing events appeared first on Sales Lead Insights.

Marketing Events & Event Lead Capture

Lead Liaison

If you’re waiting for leads to come to you, you are making a huge mistake. There are tons of events out there that are ripe with leads. Check out the events, and then learn how to prepare for them. Types of Marketing Events. Preparing for Events.

Swag for Days: 13 Don’t-Miss Dreamforce Events 2018

DiscoverOrg

The cultural phenomenon that is Dreamforce – the Burning Man of the sales world – is a testament to the influence wielded by today’s sales and marketing professionals. Best Dreamforce sessions for Marketing. How to Leverage Prospect Insights for Lead Generation”.

Why Small Businesses Need Event Marketing for Lead Generation

Reachforce

Marketing EventsIn today’s digital world, the idea of face-to-face sales techniques may seem a bit out-of-date.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads.

Event Strategy: How to Properly Manage Leads from a Trade Show or Other Marketing Event

Lead Liaison

Does your company do marketing events, like trade shows or conferences? Whether you’re just dipping your toe into marketing events, or you’re a seasoned pro, it doesn’t hurt to learn more about how to perfect your event strategy. When preparing for an event, there are two main focuses: getting your “gear” ready for the show, and setting up a process for managing the leads you get from that marketing event. The answer: leads (duh).

Event Lead Management: What You Need To Know Before Your Next Live Event – Webinar Transcription

Lead Liaison

Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Chris Kipgen, Lead Liaison. So these are a few different reasons why you might go to a live event.

B2B Marketing Events

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Events appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

Portal 188

How Technology Is Revolutionizing B2B Events

Contently

When you’re inundated with the glories of digital marketing every day, we can start to forget that in-person events still make up such an important part of the marketing stack. Events can be chaotic, complicated, and expensive. Take Content Marketing World.

B2B 168

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.

Scaling Events Across Your Enterprise With Event and Marketing Automation

Modern Marketing

Planning, executing, and scaling enterprise events presents a complex set of challenges for marketers and event professionals. Additionally, when you’re planning an enterprise event, language and localization issues arise with global program expansion.

5-Step Guide For Driving Revenue Through Field Event Marketing

Radius

These channels deliver results time and time again, especially when they are used in coordination with an event. That’s why Radius has an aggressive yearly field marketing plan. However, field event marketing can be tough. Delivering value at the event itself.

Field 208

How B2B Marketers Capitalize on Event Marketing Opportunities [Interview]

KoMarketing Associates

B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. found that their post-event follow-up is lagging. About 73 percent of marketers claimed that they still rely on manual data capture at events. Post-event, 81 percent said they still seek further information on leads. Why do marketers appear to be slow to automate data capture?

B2B Marketers Value Events Yet Struggle with Measuring ROI

KoMarketing Associates

B2B marketers continue to invest in event marketing, but new research suggests that it is still difficult for them to determine the ROI of these initiatives. Certain and Heinz Marketing recently conducted the “2018 State of B2B Event Marketing” report to determine how marketers are integrating events into their overall strategies. B2B Marketers Struggle to Reap the Benefits of Event Marketing.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. But doing it effectively to optimize results is also the top challenge marketers face.

Lead Liaison Debuts Standalone Event Lead Capture and Management Solution

Lead Liaison

Dallas, TX – This week, Lead Liaison announces a new event lead management solution powered by their event lead capture app, GoCapture!™. was only available as an add-on to the company’s robust marketing automation platform, Lead Management Automation (LMA)™. Now, the solution stands on its own, providing businesses with everything needed to manage leads before, during, and after any trade show or other marketing event.

How to Prepare for a Marketing Event

Lead Liaison

There are various types of marketing events to attend; traditional marketing events like trade shows, corporate events, social gatherings, and more. Regardless of the event, a marketer must go through some checkpoints before the event.

What Working at an Apple Store Taught Me About Good Event Marketing

ScribbleLive

I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness. Pick the right event for your business. Understand the event audience, and develop positioning that resonates.

5 Event Marketing Examples We’re Still Talking About

Marketing Insider Group

The event experience, when done well, can generate leads and build that loyal customer base like nothing else. Over three-quarters of B2B marketers use events – with 67 percent overall citing event marketing as their most effective strategy. Across the board, marketers are devoting between 20 and 25 percent of their budgets to marketing events. Content Marketing

How To Rock Event Marketing ROI [Infographic]

Marketing Insider Group

B2B enterprises that utilize marketing and event automation see a 451% increase in qualified leads. Well, with marketing and event automation in sync, capturing rich attendee data has never been easier. Content Marketing

ROI 201

Upcoming Lead Management Events

LeadSloth

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). MarketingSherpa Lead Management Webinar.

Maximizing Event Effectiveness 3 Ways

ANNUITAS

Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. Fall is on its way and that means industry events season is about to start.

Connecting the Dots – Lead Nurturing After Event Lead Capture Is Important

Lead Liaison

Did you know that 73 percent of B2B leads aren’t ready to make a purchase? They’re still gathering information, and while they will eventually pull the trigger, it probably won’t happen at the exact time of event lead capture. Nursing Leads with Marketing Automation.

How to Use Trigger Events for More and Better Leads

B2B Lead Generation

This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help . ” What are trigger events and why do they matter? The physics trigger events. Lead Generatio

Events – Essential For Every Demand Generation Strategy

ANNUITAS

I had the opportunity to spend last week at the Content Marketing World (#CMWorld) event in Cleveland. However, those of us that are using it, only 20% of us are committed to it according the newest research shared by Joe Pulizzi , founder of Content Marketing Institute (CMI).

How To Improve Events Marketing With Performance Management Reporting

bizible

Welome back to our series on marketing performance management. In this series we cover decision making based on performance data across key areas of marketing including team management , paid media , and content marketing. Events also have a large upfront cost. Lead Grade.

Report 248

How Do Live Events and B2B Digital Marketing Work Together?

KoMarketing Associates

Translating live events into the digital realm so it can reach more people is something companies can do to make more out of the cost they are spending at live events. With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Some have argued that attending conferences and tradeshows are a waste of money in the digital age , yet thousands of attendees still go to live events every year. Event Recaps.

How to Use Social Media for Event Marketing [Infographic]

Webbiquity

Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Growth in searches for “social media marketing” per Google Trends.

Are You Measuring Event Marketing The Right Way?

bizible

For many B2B marketing departments, event marketing takes up a significant portion of the budget. According to the State of Pipeline Marketing Report 2016, 72.2% of B2B marketers invest in conferences and/or tradeshows, the sixth most commonly used channel.

8 Ways to Maximize the Value of Online and In-Person Events

Act-On

Helping to build and cement relationships, human contact in the form of in-person or online events is a critical part of any B2B marketing plan. 47% say these events provide valuable opportunities to engage with multiple customers and prospects. What’s more, according to the Content Marketing Institute, 81% of trade show attendees have buying authority. Clearly, events provide B2B marketers with great opportunities to connect and sell.

Events Are Top Tactic for Marketers – Keep It That Way

ANNUITAS

Today kicks of the Oracle’s Modern Marketing Experience and it’s sure to be another great event to educate and inspire marketers, share best practices, network and recognize some of our industry’s greatest accomplishments with the Markie Awards.

How to Optimize Events with Social Media [Infographic]

Webbiquity

Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. If there isn’t an event page, create one.

The Importance of Event Follow-Up: Part 1

Lead Liaison

Your organization just attended a big marketing event. There was a lot of planning that went into your organzation’s participation at this event. You spent lots of marketing dollars trying to make an impact, and hopefully creating a lot of leads.

Maximizing Event Effectiveness 3 Ways

ANNUITAS

Fall is on its way and that means industry events season is about to start. This September kicks off with some of my favorite events including Content Marketing World , Inbound14 , MarketingProfs B2B Forum , and then of course, Dreamforce and the list goes on.

Pros and cons of Webinars for B2B lead generation

Sales Lead Insights

Webinars offer options for reaching out to and educating buyers at all stages of the lead generation cycle. Events & trade shows marketing events Webinars

The Key to Successful In-Person Events

ANNUITAS

So many events, so little time, at least for B2B marketers. Marketers can’t go to every event they would like to due to too many factors to list, so what is it that makes us choose which events to attend? What makes this event one I choose to attend?

What’s the killer app in B2B marketing? Face-to-face events

Biznology

I was teaching B2B digital marketing in Buenos Aires this month, and found some of my students to be dismayed by one data point that came up again and again in the course: of all tactics in the B2B marketing toolkit, the most valued, the most used, and the most effective is face-to-face events.

August Events

ANNUITAS

August 22, 2013 – Executive Breakfast Marketing as a Perpetual Revenue Center at the Fairmont Copley Plaza. Events Boston Executive Breakfast

13 Marketing Tactics to Boost Your Event ROI

Modern B2B Marketing

The event did not produce the return on investment (ROI) you had anticipated. Leads trickled in and then wasted away. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. Add Some Marketing Magic.