Scaling Events Across Your Enterprise With Event and Marketing Automation

Modern Marketing

Planning, executing, and scaling enterprise events presents a complex set of challenges for marketers and event professionals. Additionally, when you’re planning an enterprise event, language and localization issues arise with global program expansion.

Marketing Events & Event Lead Capture

Lead Liaison

If you’re waiting for leads to come to you, you are making a huge mistake. There are tons of events out there that are ripe with leads. Check out the events, and then learn how to prepare for them. Types of Marketing Events. Preparing for Events.

Trending Sources

Events Are Top Tactic for Marketers – Keep It That Way

ANNUITAS

Today kicks of the Oracle’s Modern Marketing Experience and it’s sure to be another great event to educate and inspire marketers, share best practices, network and recognize some of our industry’s greatest accomplishments with the Markie Awards.

How to Use Trigger Events for More and Better Leads

B2B Lead Generation Blog

This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help . ” What are trigger events and why do they matter? The physics trigger events. Lead Generatio

How to Use Social Media for Event Marketing [Infographic]

Webbiquity

Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Growth in searches for “social media marketing” per Google Trends.

Not Just Another Marketing Event

Modern Marketing

There is no shortage of marketing events these days. Rest assured the Modern Marketing Mashup, hosted by Oracle Marketing Cloud is not just another one-size-fits-all marketing event. Oracle Marketing Cloud

SMB 80

Why Lead Nurturing Success Means Not Asking for the Sale

The Point

As a sales professional or as a marketer, if you engage with a qualified prospect and that prospect doesn’t convert immediately to an opportunity, there’s every reason to stay in touch with that individual over time.

How to Optimize Events with Social Media [Infographic]

Webbiquity

Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. If there isn’t an event page, create one.

How to Rock the World of Events and Marketing Automation

Modern Marketing

Did you know that 82% of marketers cannot quantify the data that is collected from attendee interactions at their company events? That leaves only 18% of marketers that are actually utilizing event data to its full potential. What if we made events work for you.

13 Marketing Tactics to Boost Your Event ROI

Modern B2B Marketing

The event did not produce the return on investment (ROI) you had anticipated. Leads trickled in and then wasted away. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. Add Some Marketing Magic.

B2B 24

How B2B Marketers Capitalize on Event Marketing Opportunities [Interview]

KoMarketing Associates

B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. found that their post-event follow-up is lagging. About 73 percent of marketers claimed that they still rely on manual data capture at events. Post-event, 81 percent said they still seek further information on leads. Why do marketers appear to be slow to automate data capture?

B2B 29

Challenges With Event Lead Capture

Lead Liaison

New technology means there are more lead capture options out there than ever before, but they come with some challenges. They have to be transcribed and entered into your lead generation system, but unfortunately, most services either don’t offer transcription or they charge a high price.

10 Event Marketing Tips to Accelerate B2B Lead Generation

LEADership

In this concluding piece (Part Four), I’ll focus on Event Marketing. HERE ARE 10 EVENT MARKETING TIPS TO ACCELERATE YOUR B2B LEAD GENERATION. Whether it is your own company event or you are participating in a larger industry event, take ownership.

B2B 35

B2B Marketing Events

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Events appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

What’s the killer app in B2B marketing? Face-to-face events

Biznology

I was teaching B2B digital marketing in Buenos Aires this month, and found some of my students to be dismayed by one data point that came up again and again in the course: of all tactics in the B2B marketing toolkit, the most valued, the most used, and the most effective is face-to-face events.

B2B 71

Hit Your Registration Targets and Drive Greater Event ROI with Video

Vidyard

Running live events for your customers or prospects can have a big impact on your business, but it can also be very costly and resource intensive. Now, I’ve run a number of events in my time and I know how stressful they can be. Building Pre-Event Buzz with Video.

How to Execute Event Marketing like a Data-Driven Machine

Modern Marketing

We know you’re a data-driven marketer – a thoroughly Modern Marketing Maven. Content marketing assets, both static and video to engage, educate and inspire your readers. But what about events? Smaller events may include a subset of these.

How To Rock Event Marketing ROI [Infographic]

Marketing Insider Group

B2B enterprises that utilize marketing and event automation see a 451% increase in qualified leads. Well, with marketing and event automation in sync, capturing rich attendee data has never been easier. Content Marketing

Are You Measuring Event Marketing The Right Way?

bizible

For many B2B marketing departments, event marketing takes up a significant portion of the budget. According to the State of Pipeline Marketing Report 2016, 72.2% of B2B marketers invest in conferences and/or tradeshows, the sixth most commonly used channel.

You Had a Great Event. Now What?

LeanData

And the biggest event of all is looming in November — Dreamforce. So, hopefully, we’ll collect a nice bucket of leads that keep our sales team happy and busy. Marketers devote substantial time to driving booth traffic. or when the event host supplies the conference scans.

An Email is Not a Campaign: the Case for Integrated Marketing

The Point

The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could.

10 Innovative Marketing Events Happening in 2015

Modern Marketing

Marketing events offer unique opportunities to learn, grow, experience, and meet like-minded peers, sometimes in amazing cities with lots to offer tourists! As the industry continues to evolve strategically and technologically, it’s critical for marketers to educate themselves on the tools and topics necessary for adaptation. Here is a compilation of events to inspire you in 2015. Modern Marketing Experience : March 31-April 2 at The Venetian in Las Vegas, NV.

6 Best Tactics for B2B Lead Generation

Digital B2B Marketing

You need to generate leads, right? If you are a B2B marketer, particularly one focused on making a complex sale in a large enterprise, the answer is almost certainly a resounding yes. The B2B lead generation landscape has changed tremendously in the last decade. Search marketing.

Connecting the Dots – Lead Nurturing After Event Lead Capture Is Important

Lead Liaison

Did you know that 73 percent of B2B leads aren’t ready to make a purchase? They’re still gathering information, and while they will eventually pull the trigger, it probably won’t happen at the exact time of event lead capture. Nursing Leads with Marketing Automation.

Must Attend Marketing Events In 2014

Modern Marketing

by Amanda Batista | Tweet this Marketing events are a trifecta benefit of being part of this exciting and evolving industry. It’s a privilege to get together at fun venues in beautiful cities to exchange ideas, celebrate each other’s successes, and learn more about how to refine our marketing crafts. Here is a compilation of events to inspire you in 2014. Get ready to pencil some travel in (or mine the marketing event gold in your own city’s backyard).

These Are The 12 Best Event Marketing Tools

Marketing Insider Group

Though digital marketing dominates headlines, event marketing remains the indispensable mainstay of brand promotion and lead generation across industries and company sizes. According to recent research, live events remain the top lead generation source for B2B marketers. The post These Are The 12 Best Event Marketing Tools appeared first on Marketing Insider Group. Marketing Strategy

Maximizing Event Effectiveness 3 Ways

ANNUITAS

Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. Fall is on its way and that means industry events season is about to start.

3 Ways to Justify Your Event Spend

Modern B2B Marketing

Author: Jennifer Hawkins Events have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. Here are three techniques for getting the highest ROI from your event investment: 1) Real-Time Data Collection.

What is a Marketing-Qualified Lead? What MQL Really Means

Act-On

Just a few years ago, marketers everywhere rejoiced. Reliable marketing metrics were finally here! Definitions were set, processes were tested, sales and executives bought in across the board, and the panacea of the Lead Marketing Funnel brought peace to all.

MQL 107

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. How Empathy Will Grow Your Sales and Marketing Pipeline. Tips On How to Use LinkedIn for Better Lead Generation.

Lead 82

Is B2B Lead Generation Really This Difficult?

The Point

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. Marketing automation has yet to solve the reporting issue.

6 Ideas to Create More Relevant Lead Nurturing Emails

B2B Lead Generation Blog

Tweet I’m writing this post while attending the ExactTarget Connections 2014 event. This is hugely important because most marketers rely on email as their No. 1 lead-nurturing tactic. You can do this in person, via phone, events and more.

Maximizing Event Effectiveness 3 Ways

ANNUITAS

Fall is on its way and that means industry events season is about to start. This September kicks off with some of my favorite events including Content Marketing World , Inbound14 , MarketingProfs B2B Forum , and then of course, Dreamforce and the list goes on.

New Research on How B2B Marketers Get More Leads

Act-On

Lead generation, also commonly referred to as lead gen, continues to be one of B2B marketers’ top goals. It’s so important that if you distilled an average B2B marketer’s job description down to two words, they might well be “get leads”.

How Technology Is Revolutionizing B2B Events

Contently

When you’re inundated with the glories of digital marketing every day, we can start to forget that in-person events still make up such an important part of the marketing stack. Events can be chaotic, complicated, and expensive. Take Content Marketing World.

How AI Can Help Maximize Attendance at Your Marketing Events

Leadspace

If you’ve ever organized a conference, or any B2B marketing event, you’ll know ensuring a good turnout is a lot like managing a sales funnel. How artificial intelligence can help you draw new, qualified prospects to your marketing events.

B2B 23

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. In a previous post, I discussed key strategies for following up with trade show leads. Here are 7 ideas for increasing booth traffic and lead volume at the show: 1.

5 Event Marketing Examples We’re Still Talking About

Marketing Insider Group

The event experience, when done well, can generate leads and build that loyal customer base like nothing else. Over three-quarters of B2B marketers use events – with 67 percent overall citing event marketing as their most effective strategy. Across the board, marketers are devoting between 20 and 25 percent of their budgets to marketing events. Content Marketing

How To Optimize Your Event Strategy For Account-Based Marketing

bizible

If your company is practicing account-based marketing, you probably know that events are one of the best ways to engage your target accounts. Events are also still the biggest spend in B2B marketing budgets. according to the 2015 State of Pipeline Marketing Report.

Seven Ways to Get The Most Out of Industry Events

ANNUITAS

Erika Goldwater’s post earlier this week got me thinking about events, that love-it-or-hate-it way that so many of us choose to network with colleagues and peers, learn about industry trends and best practices, generate leads for our business or build our brand presence.