Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Although we’re one quarter into 2021, there are still many unknowns about what the rest of the year will look like.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

markempa

JULY 8, 2013

It was sent in a thin tin box and included: 3D glasses to view a 3D advertisement featuring the Brickstream SeeMore 3D smart device. Event Marketing branding event marketing sponsorships trade show' Articles on how queues affect customers and the retailer’s business, and how retailers can manage them.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Martech

APRIL 27, 2023

In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. Click here to view more MarTech webinars.

Lead Generation 116

Lead Generation ROI Webinar Metrics Marketing & Strategy 116

Martech

MAY 10, 2023

In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. Click here to view more MarTech webinars.

Lead Gen 109

Lead Gen ROI Webinar Metrics Marketing & Strategy 109

Webbiquity

DECEMBER 31, 2020

The key is to market across many channels and be consistent with your messaging. Event Marketing. With both digital and in-person events, you still need to rely on social media, SEO tips , and your website to promote the event. While at events, it’s important to get your brand noticed.

Promotion 254

Promotion POS Business Paid Search Agency 254

Martech

SEPTEMBER 8, 2023

Dig deeper: Doing more with less: How marketers can make content go further Collaboration is the key to post-event ROI Maximizing ROI from events requires a new mindset: viewing events as a moment in time, just one part of the event lifecycle. Why aren’t there more like her?

Lead Scoring 130

Lead Scoring Lead Ranking Top of Funnel Budget Programs 130

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. What are the critical success factors in effective event marketing?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Marketing Insider Group

OCTOBER 15, 2020

The analyst’s perspective is especially critical in the era of “Modern Marketing” where we must be both data- and insights-driven and have an “outside-in” view for our marketing campaigns and programs. Looking at approaches to simplify efforts doesn’t make you lazy, it makes you efficient. Follow her on Twitter at Cheri29.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Martech

FEBRUARY 1, 2022

The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” The potential value of hybrid events is recognized but marketers also acknowledge obstacles to pulling them off successfully. Virtual is here to stay.

Webinar Metrics 98

Webinar Metrics Marketing & Strategy Marketing Strategy Digital Marketing Funnels 98

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Webbiquity

AUGUST 18, 2020

Features include HD audio and video, the ability to sell sponsorships, free or paid events, speed networking, interactive polls and Q&A, and group screen sharing, all with no software to download. Virtual business cards let hosts and attendees view LinkedIn profiles and book meetings during conversations. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Content Standard

DECEMBER 3, 2014

Savvy content marketers know that keeping their content strategies consistent in every channel is paramount to the success of their programs—however, many fail to connect the power of in-person events and event marketing strategies to their broader marketing strategies. The solution to this disconnect is simple.

Event Marketing 40

Event Marketing Marketing Strategy Marketing & Strategy Planning 40

Webbiquity

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 320

Twitter Enterprise Management Business Work Management 320

Webbiquity

OCTOBER 16, 2018

Influencer marketing can be viewed as a special case of partner marketing. Trade shows, conferences, networking events, and vendor-sponsored gatherings like roundtable dinners and road shows provide opportunities to have rich conversations and build trust in ways electronic communications can’t match.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. .

Paid Content 283

Paid Content Social Media Promotion Media 283

Martech

FEBRUARY 22, 2022

This integration aims at providing an omnichannel view of key account activity for those joint customers of Jambo and ON24. Jambo’s existing omnichannel tracking includes website, IP-based advertising, marketing automation, Google, LinkedIn and Meta platforms. View all digital marketing campaign performance at an account level.

Account Based Marketing 98

Account Based Marketing Advertising Agencies Network Marketing Marketing Automation Services 98

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. Personalize event promotion with AI. Offer an event-specific app.

Marketing AI 196

Marketing AI Business Lead Scoring Lead Ranking 196

Customer Experience Matrix

DECEMBER 13, 2020

But a more realistic view is to recognize AI as a key enabling technology inside many no-code systems. Bear in mind that live events are often the most important new business source for B2B marketers, so major changes in how they work will ramify throughout the marketing and sales process. remote work is here to stay.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Content4Demand

JANUARY 22, 2021

Virtual events have been a saving grace for B2B, with many event marketers transitioning to digital-only expos and conferences due to Covid-19. But that doesn’t mean physical events won’t make a comeback! Plan Balanced Hybrid Events With a Data-First Strategy. Perfecting the Hybrid Events Model With Content Hubs.

Lead Ranking 93

Lead Ranking Advertising Mediums Conference Event Marketing 93

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

sagefrog

DECEMBER 6, 2023

The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success. Take Action: Leverage our Ultimate Guide to B2B Event Marketing for a comprehensive roadmap to successfully attending and curating special events.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Contently

AUGUST 15, 2017

In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. It makes sense that there is still plenty of confidence in event marketing. It’s not uncommon for event marketers to be siloed from the rest of the marketing department.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

Launch Marketing

AUGUST 23, 2023

Resilient: Marketing is an arena of intense competition, known for its fast pace and occasional transience. What works today may falter tomorrow, demanding an exceptional VP of Marketing who views failure as an opportunity to uncover the best path forward.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Only B2B

FEBRUARY 11, 2024

For instance: You are selling marketing automation software but find it challenging to reach the right prospects. See which features they prioritize, even how they view competitors. Must Read: Win B2B Event Marketing with Intent Data Choosing Your Data Weapon: What Fits Your Quest? Solution- partner with a CRM provider.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Martech

APRIL 10, 2024

million monthly views. LinkedIn: Sarah Franklin (43K followers) X/Twitter: SWBJoyce (34K followers) Ben McCarthy Ben, AKA “Salesforce Ben,” is a prominent figure in the Salesforce community. He is the founder of SalesforceBen.com, which is the largest community-powered Salesforce media platform, boasting over 1.2

CRM 112

CRM Work Management Marketing Management Marketing Automation Services 112

Marketing Insider Group

JULY 15, 2021

The Dresner Advisory Services rotates moderators from the analyst team and has included guest moderators, and is joined by a group of participants across many different organizations.

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

SpotMe Blog

OCTOBER 13, 2021

SpotMe Anywhere integrates with Veeva CRM Events Management to deliver personalized interactions and ensure efficient compliance. The integrated solution helps medical and commercial teams better plan, deliver, and measure in-person, hybrid, and virtual event experiences for healthcare professionals (HCPs).

Paid Search Agency 52

Paid Search Agency Enterprise Management Advertising Agencies Webinar Metrics 52

ScanmarQED

JANUARY 22, 2024

2) MMM can include non-trackable media such as Out of Home, Linear TV, Event Marketing, etc. A general comparison (MMM vs MTA): 1) MTA only applies when the KPI comes from a website running a suitable analytics suite (i.e. a website controlled by the brand in question). MMM can apply to any KPI that is tracked consistently over time.

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

B2B Marketing Directions

JUNE 20, 2020

Various industry analysts have estimated that B2B companies typically spend from 12% to 24% of their total marketing budget hosting and/or participating in events. Recent research has shown that most B2B marketers view in-person events as a highly effective marketing tactic. The reason is quite simple.

Top of Funnel 69

Top of Funnel Personalization Enterprise Management Marketing Budget 69

Heinz Marketing

MAY 25, 2021

Typical marketing organizations divide roles by type of responsibility. Marketing teams are typically delineated by what they do: digital marketing, event marketing, content marketing, marketing ops, marketing analytics, etc. Right People/Right Skillsets. Focus on Business Outcomes.

Planning 127

Planning Work Management Multi-Channel Marketing Management 127

SpotMe Blog

JULY 25, 2021

Hybrid events can make more of a lasting impression than other meeting types because virtual content can live longer and continually be accessed and viewed. Why Hybrid Events Matter. Hybrid events provide ample opportunity for greater attendance, higher engagement, and longer-lasting exposure and impact. Team meetings.

Examples 111

Examples Enterprise Management Work Management Conference 111

Leadspace

MAY 26, 2020

Event marketing is one of the go-to methods B2B companies use for lead generation. This is something to which countless B2B marketers can attest. In fact, in 2018, nearly 70 percent of B2B marketers stated that live events generated the most leads. . Fortunately, there’s a way around it: virtual events. .

Trade Show 71

Trade Show Planning Lead Gen Opt-out 71

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. If people have “been there, done that,” your event or experience isn’t going to gain the buzz you’re looking for.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

KoMarketing Associates

FEBRUARY 13, 2018

Below, Foxley does a great job on this particular ad by using a friendly face, bright colors, and captivating copy; however, with how quickly people tend to scroll through their feed, something with motion would increase their chances of stopping and viewing. View the full ad on AdEspresso. a social media advertising agency, does best.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Webbiquity

MAY 25, 2021

In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? I have seen some success on Instagram for a number of clients in the event marketing space. Obviously, there are a lot of other platforms out there. public broadcast models.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Here are some of the things you should start talking through at least a month before the event. Audience focus: Who will be at this event that you want to connect with?

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96