Marketing Insider Group

OCTOBER 21, 2019

You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? After all, your other marketing activities depend on great content. Tag your speakers and event partners.

Event Marketing 195

Event Marketing Marketing & Strategy Marketing Strategy Planning 195

Navigate the Channel

OCTOBER 5, 2022

With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Mentions of your event name.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Use good lighting. Show their full face.

Buzz 98

Buzz Event Marketing Webcast Lead Ranking 98

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing. What is B2B Event Marketing? Why Is B2B Event Marketing Important? Why it’s important.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

KoMarketing Associates

FEBRUARY 13, 2018

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. When was the last time you saw an eBook video ad in your News Feed?

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Ledger Bennett

OCTOBER 22, 2020

Within this context, Ledger Bennett was tapped to lead efforts to bolster the branding and promotion of VirtualConnect , implementing a comprehensive event marketing program to grow awareness and drive registrations, specifically among customers and ICP prospects. Event Marketing Campaign Elements.

Event Marketing 52

Event Marketing Ideal Customer Profiles First-Mover Advantage Planning 52

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Start planning how to create video for your company now. Informative.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Content Standard

OCTOBER 19, 2018

Whether you’re traveling to industry events or hosting one of your own, the resources required to organize, plan, and execute outreach to prospective partners and clients is often taxing on a marketing team. Redefining the “Event” as a Content Channel. Image attribution: MD Duran.

Event Marketing 84

Event Marketing Marketing & Strategy Marketing Strategy Planning 84

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App.

Tips 299

Tips Co-Registration Microsite Pricing 299

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. By simply including a teaser video in our one of speaker spotlight emails we received a click-through rate that was 6 times higher than the industry average.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Vidyard

MARCH 31, 2020

Video is everywhere and it’s no surprise why. . Among video’s many benefits for business is the power to capture and hold attention, influence buying decisions, drive organic traffic, increase conversions, and grow revenue. . Consider this: 20% of people will read the text on a page, but 80% will watch a video. .

Video Marketing 82

Video Marketing Personalization B2B Budget Programs 82

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The takeaway for event marketers? What can event marketers learn from Disney’s example? Is the event app interface user friendly?

Event Marketing 59

Event Marketing Planning Class Training 59

Marketing Insider Group

MAY 21, 2014

Len suggest some good, ‘ole fashion marketing best practices: understand your target market and provide them with the content they want. Sounds just like the basic principle of content marketing! Check out my video here. Content Marketing' But Jay Baer’s is my favorite.)

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

Hubspot

DECEMBER 18, 2019

While this process doesn't usually excite me and is just my method for waking up, I came across a subject line that made my heart race with excitement: Knowing that I would be starting my day with a new music video from one of my favorite bands made me smile. This is why video email marketing is such an effective strategy.

Email Marketing 101

Email Marketing Video Marketing Effectiveness CTR 101

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Set up virtual booths with interactive features including images, brochures, data sheets and videos.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

SpotMe Blog

MARCH 23, 2022

Just about every major American company has relied on video conferencing platforms to maintain business functions during the pandemic. In fact, a recent study has shown that 75% of employees depend on video conferencing technology for remote work. 7 Video Conferencing Technology Trends to Look Out for in 2022.

Marketing AI 52

Marketing AI Trends Video Marketing Webinar Metrics 52

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Demonstrating your solution on the exhibition floor. Speaking sessions.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

markempa

JULY 8, 2013

Taking videos of Seymour interacting with attendees and posting them online. Event Marketing branding event marketing sponsorships trade show' Raising funds for victims of Hurricane Sandy by encouraging participants to be “Seen with Seymour” and post their photo with Seymour on the Facebook page or Twitter feed.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Bluetext

FEBRUARY 19, 2021

Large-scale, in-person events have all but vanished since the pandemic rocked our world just a year ago. It seemed that nearly all hope was lost for event marketing ? but then came virtual events. See how Bluetext worked with Citrix to bring their networking event to the digital sphere.

Event Marketing 26

Event Marketing Advertising Agencies Work Management Advertising Mediums 26

Webbiquity

MAY 30, 2023

Content marketing, a vital component of both search and social engagement strategies, was #2 in terms of both popularity and importance. And finally, despite the hype they get, video marketing and ABM were both near the bottom of the list for importance. 6) Event marketing is bouncing back for B2B.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 276

Webbiquity

FEBRUARY 16, 2023

Alternatively, some key insights on event marketing trends found that 37% of B2B marketers are increasing interested in utilizing brand influencers. Working with notable industry figures will certainly be used more this incoming year, as influencer marketing has shown the ability to increase brand awareness and buyer trust.

Trends 306

Trends B2B Marketing B2B Thought Leadership B2B 306

Vidyard

MARCH 31, 2020

Video is everywhere and it’s no surprise why. Among video’s many benefits for business is the power to capture and hold attention, influence buying decisions, drive organic traffic, increase conversions, and grow revenue. Consider this: 20% of people will read the text on a page, but 80% will watch a video.

Creativity 65

Creativity Video Marketing Business Paid Search Agency 65

Content Standard

DECEMBER 30, 2014

Social media continues to grow through the explosion of both participation and platform options, but event promotion requires certain attention that social marketing can’t provide. In doing so, those brands can uplift event marketing by integrating the content that has proven most effective at driving conversions and revenues.

Event Marketing 40

Event Marketing B2B Marketing B2B Paid Search Agency 40

Digital Marketing World Forum

MAY 16, 2019

Interested in learning how to make awesome videos that promote, host, and recap events? Video event marketing is (and will continue to become) an important tool for every step of the event promotion process. But first, a quick overview of why video event marketing is so useful in the first place.

Promotion 51

Promotion Video Marketing Storytelling Event Marketing 51

Martech

SEPTEMBER 8, 2023

It isn’t a technology issue: New tools make it easy for even nontechnical staff to pull high-quality transcripts from sessions or video clips from panel interviews. It isn’t a lack of vision: Most marketers understand that event content that lives on for months increases post-event touchpoints, drives more leads and grows brand awareness.

Lead Ranking 129

Lead Ranking Lead Scoring Top of Funnel Budget Programs 129

Webbiquity

DECEMBER 29, 2020

Check out this post for exceptional offers on software for small business accounting, Instagram marketing, SEO, video editing, and more. Discover how content and event marketing go together. Discover how content and event marketing go together. Watch for some exciting posts here in January.

Software 130

Software Event Marketing Planning Small Business Marketing 130

Webbiquity

SEPTEMBER 12, 2023

There’s lots, lots more to discover in this study, from concerns about venues and the role of event technology to the challenges of demonstrating event marketing ROI and the top priorities and expectations for attendees when deciding which in-person events to participate in. .” Just 1% strongly disagree.

Marketing Report 302

Marketing Report Event Marketing Stats Paid Search Agency 302

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. The answer is video. In this blog, we’ll cover how you can use video at every stage of your event marketing campaigns.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Content Standard

SEPTEMBER 29, 2014

The findings on fan engagement—which included the live-streaming of video—reflect the multiple ways in which mobile technology can be wielded for event marketing. Video in particular made a difference in this World Cup, and it should become even more critical to mobile event marketing in the future.

Mobile Marketing 40

Mobile Marketing Event Marketing Planning Mobile Advertising 40

Vidyard

OCTOBER 3, 2018

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” These leaders have all reached an impasse in their video maturity journey. They’ve unleashed the power of video but have lost control over who sees each clip. What is a video library?

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

OCTOBER 3, 2018

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” It usually happens when sales leaders throw a fit over misplacing a testimonial that could have saved a deal, or when communications leaders spit out their coffee upon seeing a sensitive internal video circulating on Reddit.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Webbiquity

OCTOBER 16, 2018

You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Follow her on Twitter at Cheri29.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 202

Trade Show Social Networks Social Media Advertising Agencies 202