SpotMe Blog

JUNE 29, 2022

A hybrid event combines in-person sessions and virtual sessions but takes the virtual session to a new, interactive level to help increase engagement through: . Asking questions during the event. Using a mobile app. The post What are hybrid events and why are they the future of event marketing?

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

markempa

JULY 8, 2013

Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true. Related Resources: Trade Show Marketing: Tips for increasing prospect engagement.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Marketing Insider Group

MAY 21, 2014

But these are also some of the best marketing conferences I have attended. Event Advice From The Masters. Pam Kozelka, is the VP of Operations at the Content Marketing Institute , the organization that puts on the amazing Content Marketing World every fall. This year Content Marketing World will be held in Cleveland, OH.

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Webbiquity

AUGUST 18, 2020

Leading Edge Virtual Event Platforms. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. The platform is mobile-friendly, enables you to produce webinars, and provides detailed attendee analytics.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. Although content marketing isn’t the new SEO, top-quality content is becoming the definitive factor in optimizing your site to rank high in Google searches.

SEO 297

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 297

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. But for now, let’s look at five ways you can use AI to improve your next event!

Marketing AI 196

Marketing AI Business Lead Scoring Lead Ranking 196

Webbiquity

SEPTEMBER 12, 2023

The reports linked below from Bizzabo, Demand Gen Report, DAHLIA+Agency, Grip, Hubilo, and others provide event organizers and B2B marketing professionals with a wealth of facts, statistics, and observations to help wisely navigate the road ahead.

Marketing Report 307

Marketing Report Event Marketing Stats Paid Search Agency 307

Marketing Insider Group

FEBRUARY 27, 2020

Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing. For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves.

Event Marketing 246

Event Marketing Conference Trends Planning 246

Zoominfo

OCTOBER 13, 2023

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. Double opt-in is a two-stage process.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Marketing Insider Group

MAY 17, 2021

Interaction and networking – Increase in exchanged private and public messages, 1:1 video calls, group chats, and other interactions during the event. Brand awareness – Maximum brand awareness for sponsors and exhibitors on the event platform and mobile event app. Event Content Engagement Strategy.

Webinar Metrics 254

Webinar Metrics Organization Marketing & Strategy Merchandising 254

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. Many on the list are marketers and entrepreneurs themselves. The knowledge they share covers what businesses can do to transform and how marketers can rise to the challenge and discover new value — now and in the future. LinkedIn: Tim Crawford (5.9K

Digital Transformation 117

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 117

Marketing Insider Group

AUGUST 17, 2020

Activities leading up to your event can be used as an opportunity for brand awareness for exhibitors and sponsors. Here are some ideas: Logo Placement: Place the logos of your sponsors on your event registration site, and use them in your marketing and pre-event follow-up emails. During the Event.

Lead Scoring 345

Lead Scoring Lead Ranking Co-Registration Banners 345

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. presentation downloads, session video) after the event. Lots of things.

Paid Search Agency 217

Paid Search Agency Twitter Trade Show Social Networks 217

Marketing Insider Group

DECEMBER 10, 2020

Event Budget Management. Event Registration, Marketing, and Promotion. Event Experience. With these tools, you can easily calculate event ROI, and know where to make adjustments to actualize your goals. Event Registration, Marketing, and Promotion. Venue Sourcing and Selection. Accelevents.

Marketing Automation Services 333

Marketing Automation Services Marketing Management Planning Process 333

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

SmartBrief - Marketing

AUGUST 14, 2023

As a lifelong agency guy, I have a profound bias about what activities and marketing disciplines are best outsourced. While it may seem surprising, it’s not that I believe that brands should outsource all marketing. Please keep my bias and your own limitations in mind as you read the following marketing channels.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Pam Didner

OCTOBER 15, 2022

However, I know many event managers thrive on managing complex events. Therefore, I have high respect for event marketing professionals who manage events with ease and don’t freak out when things go wrong. Event management is teamwork. List of Top-Rated Event Registration Products.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). That’s where an in-person event platform comes in.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Choozle

JUNE 17, 2021

These changes present new challenges for marketers trying to connect with students through digital advertising. College students are a dynamic audience that many marketers are looking to reach. We have seen a real uptick recently in mobile, email, and CRM targeting-based campaigns. Q: Any final thoughts?

Advertising Agencies 96

Advertising Agencies Advertisements Advertising Mobile Advertising 96

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. They bring your best customers together and attract a wider audience from your target market. It’s what happens at the event that matters. It’s what happens at the event that matters.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Attendify

JUNE 10, 2021

The event industry has undergone radical transformation in the past ten years, as digital and mobile app platforms have made virtual events more commonplace, and have likewise taken in-person and hybrid events, and the to new heights. The reality is that the success of an event isn’t just a matter of who shows up.

Intent Signal 68

Intent Signal Trigger Marketing Lead Ranking Intent 68

ClickZ

OCTOBER 6, 2020

Attendees may be given the choice between attending in-person or virtually, making every event experience and community a hybrid. The nice-to-have event technology solutions of the past, like mobile event apps and web-based engagement tools, will become critical infrastructure that powers participation and community.

Peer-to-peer 116

Peer-to-peer Fulfillment Intent Data Differentiation 116

Marketing Insider Group

APRIL 19, 2021

Also, allow attendees to link to their social media pages from their profile, inviting future relationships past the event itself. You should make sure these profiles are mobile-responsive or available through an event app if you take this route. Author: Christina Tomlinson.

Enterprise Management 334

Enterprise Management Peer-to-peer Merchandising Marketing Management 334

Marketing Insider Group

JULY 29, 2021

Another way to spice up your event session is by adding fun elements such as games, live music, a magic show, a painting session, or even a live band performance. You can also include game elements in your mobile event app so both live and in-person attendees can participate. Let’s walk through some of these ideas further.

Conference 344

Conference Webinar Metrics Advertising Agencies Work Management 344

Stevens & Tate

APRIL 18, 2024

In the ever-evolving landscape of senior living, employing robust marketing strategies is vital for standing out in a crowded marketplace. Automation is transforming how marketing for senior living facilities is executed, making it crucial for operators to understand and integrate these technologies.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Martech

JUNE 5, 2023

Demand generation and acceleration platform Integrate has announced the forthcoming launch of a new app, Mobile Connect, helping B2B marketers gather lead data on the move, especially at third-party events. The data can be passed, via the Integrate Demand Acceleration Platform, into CRM and marketing automation systems.

Leads 86

Leads Lead Marketing Qualified Leads API 86

Marketing Insider Group

OCTOBER 27, 2020

If you used a mobile event app or hosted your event on a virtual event platform , you should have access to event analytics from your app or platform. For virtual events, this will be a forum on the mobile event app or virtual event platform.

Lead Scoring 294

Lead Scoring Lead Ranking Tips Leads 294

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content Marketing Institute ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Webbiquity

JULY 18, 2019

Most importantly, be sure the talent and speakers help to improve the entire event experience. Create a Mobile App. Mobile apps are now commonplace for organizers and attendees, but remain an effective way to improve audience engagement.

Work Management 172

Work Management Marketing Management Mobile Marketing Guidelines 172

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

ClickZ

MAY 2, 2020

March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. Mobile remains the best way to engage people with push notifications. Mobile app push notifications – The catalyst for customer engagement / The power of push notifications.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Email Marketing. SEO can certainly be augmented through and augment email marketing campaigns. Social Media Marketing.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Zoominfo

FEBRUARY 1, 2018

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. That won’t change.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Marketing Insider Group

MAY 23, 2021

This includes the use of a virtual event platform with multi-screen capabilities and a mobile event app to provide on-the-go access throughout your entire virtual event. Christina Tomlinson is the VP of Marketing & Events at Pathable. Christina Tomlinson.

Tips 295

Tips FAQ Work Management Paid Search Agency 295

Zoominfo

JULY 24, 2019

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. That won’t change. Ready to learn more?

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172