Martech

FEBRUARY 6, 2024

But that provides fast developing tools for marketers to negotiate our present environment. It’s the environment itself I’d like to examine. The physical environment is rapidly becoming digital through-and-through. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year.

Trends 115

Trends Work Management Advertising Agencies Marketing Management 115

Martech

SEPTEMBER 22, 2023

The study , conducted by researchers at the University of Pennsylvania and the University of Southern California, surveyed over 3,000 respondents who were shown simulated negative, positive and neutral posts with adjacent ads on Facebook, Instagram and X — which was still known as Twitter at the time, in February and March 2023. Methodology.

Social Media 111

Social Media Studies Media Brand Identity 111

Zoominfo

FEBRUARY 15, 2023

For many sales professionals, today’s business environment is unlike anything they’ve ever seen. To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. GTM Plays Automated go-to-market plays that can rapidly scale your business.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Vision Edge Marketing

MARCH 14, 2023

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. According to a report by PwC , 73% of customers say that CX is an important factor in their purchasing decisions. Customer expectations continue to rise.

Contingency Planning 193

Contingency Planning Business Work Management Planning 193

Marketing Insider Group

AUGUST 17, 2020

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Attendee Demographics. Polling Results. Revenue Generation.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Martech

OCTOBER 12, 2022

Although 60% of B2B marketers report budgets being cut or staying flat 2021 through 2022, more than half (52%) claimed to be optimistic, or very optimistic, about their team’s performance. Among other key findings: 12% did report budget increases. A difficult environment. 21% were pessimistic or very pessimistic.

Account Based Marketing 119

Account Based Marketing B2B Marketing B2B Marketing Budget 119

KoMarketing Associates

SEPTEMBER 22, 2021

From the DemandGen Report report: Organizations have moved away from relying on event marketing, with only 19% indicating increased budget prioritization. 2021 B2B Marketing Mix Report. From the Gartner Report: Content creation accounted for 9.3% Content Amplification Report 2021.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

FMG Suite

MARCH 20, 2024

Winners of the Top Workplaces National Award are determined by a researched-backed 24-question survey designed to measure employee satisfaction. Top Workplaces identifies organizations from across the country dedicated to a people-first culture. FMG is headquartered in San Diego, CA, with satellite offices across the United States.

Customer Satisfaction 59

Customer Satisfaction Paid Search Agency Customer Surveys Software 59

Marketing Insider Group

OCTOBER 19, 2020

According to Harvard Business Review (HBR), 99% of surveyed working adults in the US report having worked with at least one person who lacks social and self-awareness. While 73% of respondents indicate it was a coworker, 32% report it was their boss. Listening is not, however, an entirely selfless act. Try being kind.

Work Management 310

Work Management Buzz Marketing Management Marketing Report 310

Marketing Insider Group

JANUARY 18, 2021

A Gartner survey found that 88% of organizations have required or encouraged their employees to work from home. Organize reports, analytics, resources, goals, and persona information in a shared location. Your entire organization can learn and improve by gleaning knowledge from others in a comfortable, quiet environment.

Top of Funnel 281

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 281

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. With a large team, new change management processes can be more complicated and burdensome — especially in a new remote working environment.

Customer Surveys 130

Customer Surveys Top of Funnel High Quality Lead Zoominfo 130

Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting.

Media 111

Media Advertising Agencies Paid Search Agency Forrester 111

Martech

MARCH 9, 2023

The report surveyed 2,667 full-time marketing and customer experience leaders in the U.S., The real head-scratcher is how many marketers are aware of the opportunities lost when overlooking cookieless environments. Going in the wrong direction. Europe, Australia, New Zealand, Japan and India.

Planning 100

Planning Privacy Intent Data Marketing & Strategy 100

Sword and the Script | B2B

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The survey had three findings that stood out to me: 1. The purpose? This is cited ahead of leadership quality (76%) and technological innovation (72%).”

Cost 93

Cost B2B Thought Leadership Paid Search Agency Customer Surveys 93

Martech

JANUARY 11, 2024

A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. Only 27% say they’re influenced rarely by email, and 16% report no impact. Here are some of the ways marketers will improve their email programs in the year ahead.

Email Marketing 131

Email Marketing Marketing AI Enterprise Management Work Management 131

Marketing Insider Group

APRIL 28, 2020

In this year’s State of Agile Marketing Report , 31% of the marketers surveyed indicated that increasing employee satisfaction, in particular, was making its way ever-higher up their list of priorities. In this year’s report, 40% of the marketers queried observed improvements in team morale as a result of adopting agility.

Planning 263

Planning Customer Satisfaction Paid Search Agency Work Management 263

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Some two in five Gen Z and millennial workers have turned down an assignment or role because it did not align with their values, according to a 2022 Deloitte survey. The same survey showed that workers who are happy with their companies’ efforts to create a more diverse and inclusive culture are more likely to stay.

Thought Leadership 69

Thought Leadership Advertising Benchmark Customer Surveys Customer Satisfaction 69

Martech

FEBRUARY 20, 2024

At the same time, marketing organizations at major corporations have become less diverse, according to the ANA’s latest report on diversity in the advertising and marketing industry. Inclusivity is a work environment where everyone is treated fairly and respectfully and has equal access to opportunities and resources.

Business 103

Business Paid Search Agency Work Management Sample 103

Hinge Marketing

MAY 4, 2022

A Report For The Professional Services , that percentage rises to 30% when you look at those surveyed who quit or switched jobs in the past year. The Navigating The Mid-Career Talent Crisis research surveyed more than 284 professionals currently working in the professional services industry. About The New Research Study.

Lead Scoring 158

Lead Scoring Lead Ranking Thought Leadership Work Management 158

Vision Edge Marketing

MARCH 14, 2023

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. According to a report by PwC , 73% of customers say that CX is an important factor in their purchasing decisions. Customer expectations continue to rise.

Contingency Planning 130

Contingency Planning Business Work Management Planning 130

Martech

JUNE 24, 2022

Earlier this year, revenue orchestration platform LeanData released a report suggesting that lead management remains a “heavily manual” process. ” And then we got the results of our 2022 MarTech Career and Salary Survey. ” And then we got the results of our 2022 MarTech Career and Salary Survey.

Work Management 111

Work Management Advertising Agencies Digital Transformation Customer Surveys 111

Webbiquity

MARCH 5, 2019

Your best customers can also be your best marketers, best customer support resources, and best sources of input to your product roadmap—if you give them the right environment for engagement. It also includes features like event management, surveys, polls, and file sharing.

Enterprise Management 254

Enterprise Management Work Management Marketing Management Co-Registration 254

Martech

NOVEMBER 17, 2023

Another is communicating with consumers increasingly concerned about sustainability and the environment. When we all stopped commuting back in March 2020 we physically saw the impact of the environment,” said Sherry Frey, NIQ’s vice president of Total Wellness. “At This is yet another attitudinal change caused by the COVID-19 pandemic.

Barriers 109

Barriers Paid Search Agency Customer Surveys Spending 109

Martech

AUGUST 1, 2022

Even as some companies report drops in ad spending, most marketers believe the worst is still at least six months away, according to an IAB survey. . At the same time, those surveyed are scaling back expectations for this year. Streaming service Roku reported a net loss of $112.3 Some 71% think U.S.

Paid Search Agency 119

Paid Search Agency Spending Ads Planning 119

chiefmartech

FEBRUARY 27, 2024

First, a quick ask: please take this 5-minute survey on martech composability. According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

Martech

JULY 16, 2021

While researching the all-new updated MarTech intelligence Report on account-based marketing (ABM) solutions , which just launched, we learned about how B2B buyers are engaging with companies in the current environment, and how marketing technology providers are helping those companies turn prospects into customers.

Account Based Marketing 134

Account Based Marketing Work Management Marketing Management ABM 134

Modern B2B

MARCH 1, 2024

These are Governance, Workers, Community, Environment and Customers. The environment is a big, heavy, personal and political topic. In 2023, I led a survey to collate our teams’ DE&I data so we could discover what our current baseline was and which identity categories we wanted to focus on to make us a more inclusive workforce.

Communities 52

Communities Customer Surveys Focus Group Analysis 52

B2B Marketing Directions

AUGUST 13, 2023

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

Salesforce Marketing Cloud

AUGUST 21, 2023

According to our latest State of IT report, 73% of IT leaders are concerned about the impact of climate change. Keep your finger on the pulse with our newest State of IT report. We surveyed more than 4,000 IT leaders around the world about current trends and what’s coming next. Access the report

Enterprise Management 98

Enterprise Management Work Management Lead Scoring Lead Ranking 98

Martech

OCTOBER 4, 2022

Just 42% of marketers say they are utilizing all the capabilities of their martech stack, according to a new report from Gartner. Researchers say this decline has been caused by increased martech function of individual solutions, hiring problems and the increasingly complicated environment of marketing technology overall. Get MarTech!

Gartner 123

Gartner Digital Asset Management Work Management Marketing Management 123

chiefmartech

OCTOBER 31, 2022

Aside from the anecdotal evidence that I frequently hear on LinkedIn and Twitter threads, Gartner’s most recent Marketing Technology Survey frames the problem quantitatively: on average, the 324 enterprise marketing technology leaders they surveyed reported that only 42% of their martech capabilities are being used.

Enterprise Management 126

Enterprise Management Marketing Management Thought Leadership Paid Search Agency 126

FMG Suite

JANUARY 23, 2024

Winners of The San Diego Union-Tribune’s Top Workplaces Award are determined by a researched-backed 24-question survey designed to measure employee satisfaction. Top Workplaces identifies organizations from across the country dedicated to a people-first culture.

Marketing Automation Services 59

Marketing Automation Services Customer Satisfaction Customer Surveys Paid Search Agency 59

Martech

FEBRUARY 12, 2024

Tom pointed out that this new marketing environment requires a new kind of person. Although he sees this person as a connector of business functions and datasets, this “connector” role is also essential for the new marketing operations environment. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year.

Paid Search Agency 110

Paid Search Agency Planning Ad Building Enterprise Management 110

ClearVoice

DECEMBER 15, 2021

As we close out 2021, we assume you’re spending most of your time explaining to executives and colleagues why the data and reports you shared with them earlier this year are no longer relevant. Your coworkers may not always understand how quickly digital marketing reports and estimates can change, but we do. smm Click To Tweet.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

Content4Demand

JULY 7, 2021

According to the recently released 2021 B2B Buyers Survey Report from Demand Gen Report, here are a few of the top trends: Buying committees continue to become more prevalent, and committees are growing larger. Demand Gen Report’s latest survey confirms that the buying committee continues to expand.

Account Based Marketing 121

Account Based Marketing Peer-to-peer B2B Content 121

Martech

AUGUST 18, 2023

The figures come from the latest edition of Salesforce’s Connected Shoppers Report based on a survey of 2,400 shoppers and 1,125 retail decision-makers across North America, Europe, South America and Asia-Pacific. Read more about the report here. Welcome to the “phygital world.” Why we care.

Media 96

Media Mobile Advertising Loyalty Social Media 96

sagefrog

JANUARY 24, 2024

For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. Many of our survey respondents also identified B2B marketing strategies they wanted to prioritize this year, and predictably, most of those priorities focused on these trends. Ready to dive deeper?

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62